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Ford’s top brass sit down with Sandy Munro to discuss the F-150 Lightning

The manufacturing technology in the Rouge Electric Vehicle Center is just as innovative as the F-150 Lightning. It is the first Ford plant without traditional in-floor conveyor lines and instead uses robotic Autonomous Guided Vehicles to move F-150 Lightning trucks from workstation to station in the plant. Due to high demand, the current model year is no longer available for retail order. Contact your dealer for more information.

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Ford CEO Jim Farley and other company executives were interviewed by Sandy Munro earlier this week, highlighting the work done on the F-150 Lightning, its defining features, as well as Ford’s future more generally.

Sandy Munro of Munro Associates runs a YouTube channel where he and his team dive into different models of vehicles and analyze their dependability, durability, and overall engineering design work. However, Sandy and fellow Munro associate Cory Steuben got to sit down with top leaders from Ford, which included Farley, Linda Zhang, who was the Chief Engineer of the all-electric pickup, and Doug Field, the automaker’s Chief Officer of EVs. Mainly focusing on the F-150 Lightning but also talking about the brand’s future and competitors, the interview culminated as Sandy asked the executive team about possible vertical integration within their manufacturing process, possible partnerships with Tesla, and a possible switch to the Tesla connector as the US default.

The video starts with Sandy getting the keys to his new F-150 Lightning, kindly delivered in person by Jim Farley and the team. However, Sandy quickly moves to ask about the truck and its design.

While Sandy was quick to praise the EV drivetrain and the durability of design, foremost thought the interview; the executive team focused on accessory features instead. Doug Field specifically sees the onboard generator, the large frunk, and the bi-directional power (the feature that allows the truck to power the home during a blackout) as the top reasons consumers have flocked to the new truck. Farley continues by noting that, while he didn’t expect the vehicle’s features to be such a crowd pleaser, he believes that they are the reason consumers aren’t asking “why an EV,” but “why not!”

The rest of the interview generally focuses on the market and the Ford brand. The biggest question is the thought of exponential growth in the EV market. Sandy notes explicitly that the US market had recently reached a 5% market share of EVs, what he calls a “tipping point” in the market. Jim responds positively, noting that he is excited about the chance to expand so quickly, expanding older plants such as “The Rouge” and constructing new plants like their new facility in Tennessee to meet demand. Further, he notes he isn’t worried about the brand’s ability to meet demand.

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Another big question on the mind of Sandy (and many others who are interested in EVs) is the question of a partnership with Tesla, as well as the executives’ thoughts on the recent proposal to make the Tesla connector the new US standard. “We consider everything,” Doug responds tritely. The team responds to a Tesla partnership, saying that Ford would need a powerful motivating idea to consider abandoning their independence and partnering with another maker, Tesla or otherwise. However, none of the team concretely answered Sandy’s question about standardizing the Tesla Connector.

The group next addresses the possibility of increased verticle integration within their manufacturing. Software, batteries, and powertrain parts were essential parts where they stated the brand would likely continue to pursue verticle integration, going as far as to call other battery makers such as CATL “competitors.” However, Farley notes that he would not compromise the user experience in efforts of verticle integration.

Sandy concludes by lamenting the lack of the $20-$25,000 EV. He mentions that the in-demand Maverick is an excellent example of a vehicle that shows affordable vehicles can still do well and prove profitable for brands like Ford. Doug responds conservatively that, while they see the segment as “very important for global competitiveness,” difficulties remain in acquiring affordable powertrain parts and batteries. And while LFP batteries may offer an avenue into that market, Ford is still in the process of “considering other options.”

Sandy’s interview shows that Ford remains quite dedicated to pursuing EV tech and why they remain ahead of previous rivals such as GM and the Chrysler family of brands. Farley is thinking ahead of many of these other legacy brands, and despite the hurdles that come with that status (cough cough dealerships cough cough), they are positioning themselves well to succeed. Ford’s sales and stock price seem to reflect this.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla lands approval for Robotaxi operation in third U.S. state

On Tuesday, Tesla officially received regulatory approval from the State of Arizona, making it the third state for the company to receive approval in.

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Tesla has officially landed approval to operate its Robotaxi ride-hailing service in its third U.S. state, as it has landed a regulatory green light from the State of Arizona’s Department of Transportation.

Tesla has been working to expand to new U.S. states after launching in Texas and California earlier this year. Recently, it said it was hoping to land in Nevada, Arizona, and Florida, expanding to five new cities in those three states.

On Tuesday, Tesla officially received regulatory approval from the State of Arizona, making it the third state for the company to receive approval in:

Tesla has also been working on approvals in Nevada and Florida, and it has also had Robotaxi test mules spotted in Pennsylvania.

The interesting thing about the Arizona approval is the fact that Tesla has not received an approval for any specific city; it appears that it can operate statewide. However, early on, Tesla will likely confine its operation to just one or two cities to keep things safe and controlled.

Over the past few months, Robotaxi mules have been spotted in portions of Phoenix and surrounding cities, such as Scottsdale, as the company has been attempting to cross off all the regulatory Ts that it is confronted with as it attempts to expand the ride-hailing service.

It appears the company will be operating it similarly to how it does in Texas, which differs from its California program. In Austin, there is no Safety Monitor in the driver’s seat, unless the route requires freeway travel. In California, there is always a Safety Monitor in the driver’s seat. However, this is unconfirmed.

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Earlier today, Tesla enabled its Robotaxi app to be utilized for ride-hailing for anyone using the iOS platform.

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Tesla ride-hailing Safety Monitor dozes off during Bay Area ride

We won’t try to blame the camera person for the incident, because it clearly is not their fault. But it seems somewhat interesting that they did not try to wake the driver up and potentially contact Tesla immediately to alert them of the situation.

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Credit: u/ohmichael on Reddit

A Tesla Robotaxi Safety Monitor appeared to doze off during a ride in the California Bay Area, almost ironically proving the need for autonomous vehicles.

The instance was captured on camera and posted to Reddit in the r/sanfrancisco subreddit by u/ohmichael. They wrote that they have used Tesla’s ride-hailing service in the Bay Area in the past and had pleasant experiences.

However, this one was slightly different. They wrote:

“I took a Tesla Robotaxi in SF just over a week ago. I have used the service a few times before and it has always been great. I actually felt safer than in a regular rideshare.

This time was different. The safety driver literally fell asleep at least three times during the ride. Each time the car’s pay attention safety alert went off and the beeping is what woke him back up.

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I reported it through the app to the Robotaxi support team and told them I had videos, but I never got a response.

I held off on posting anything because I wanted to give Tesla a chance to respond privately. It has been more than a week now and this feels like a serious issue for other riders too.

Has anyone else seen this happen?”

My Tesla Robotaxi “safety” driver fell asleep
byu/ohmichael insanfrancisco

The driver eventually woke up after prompts from the vehicle, but it is pretty alarming to see someone like this while they’re ultimately responsible for what happens with the ride.

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We won’t try to blame the camera person for the incident, because it clearly is not their fault. But it seems somewhat interesting that they did not try to wake the driver up and potentially contact Tesla immediately to alert them of the situation.

They should have probably left the vehicle immediately.

Tesla’s ride-hailing service in the Bay Area differs from the one that is currently active in Austin, Texas, due to local regulations. In Austin, there is no Safety Monitor in the driver’s seat unless the route requires the highway.

Tesla plans to remove the Safety Monitors in Austin by the end of the year.

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Tesla opens Robotaxi access to everyone — but there’s one catch

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Credit: Tesla

Tesla has officially opened Robotaxi access to everyone and everyone, but there is one catch: you have to have an iPhone.

Tesla’s Robotaxi service in Austin and its ride-hailing service in the Bay Area were both officially launched to the public today, giving anyone using the iOS platform the ability to simply download the app and utilize it for a ride in either of those locations.

It has been in operation for several months: it launched in Austin in late June and in the Bay Area about a month later. In Austin, there is nobody in the driver’s seat unless the route takes you on the freeway.

In the Bay Area, there is someone in the driver’s seat at all times.

The platform was initially launched to those who were specifically invited to Austin to try it out.

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Tesla confirms Robotaxi is heading to five new cities in the U.S.

Slowly, Tesla launched the platform to more people, hoping to expand the number of rides and get more valuable data on its performance in both regions to help local regulatory agencies relax some of the constraints that were placed on it.

Additionally, Tesla had its own in-house restrictions, like the presence of Safety Monitors in the vehicles. However, CEO Elon Musk has maintained that these monitors were present for safety reasons specifically, but revealed the plan was to remove them by the end of the year.

Now, Tesla is opening up Robotaxi to anyone who wants to try it, as many people reported today that they were able to access the app and immediately fetch a ride if they were in the area.

We also confirmed it ourselves, as it was shown that we could grab a ride in the Bay Area if we wanted to:

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The launch of a more public Robotaxi network that allows anyone to access it seems to be a serious move of confidence by Tesla, as it is no longer confining the service to influencers who are handpicked by the company.

In the coming weeks, we expect Tesla to then rid these vehicles of the Safety Monitors as Musk predicted. If it can come through on that by the end of the year, the six-month period where Tesla went from launching Robotaxi to enabling driverless rides is incredibly impressive.

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