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Ford’s top brass sit down with Sandy Munro to discuss the F-150 Lightning

The manufacturing technology in the Rouge Electric Vehicle Center is just as innovative as the F-150 Lightning. It is the first Ford plant without traditional in-floor conveyor lines and instead uses robotic Autonomous Guided Vehicles to move F-150 Lightning trucks from workstation to station in the plant. Due to high demand, the current model year is no longer available for retail order. Contact your dealer for more information.

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Ford CEO Jim Farley and other company executives were interviewed by Sandy Munro earlier this week, highlighting the work done on the F-150 Lightning, its defining features, as well as Ford’s future more generally.

Sandy Munro of Munro Associates runs a YouTube channel where he and his team dive into different models of vehicles and analyze their dependability, durability, and overall engineering design work. However, Sandy and fellow Munro associate Cory Steuben got to sit down with top leaders from Ford, which included Farley, Linda Zhang, who was the Chief Engineer of the all-electric pickup, and Doug Field, the automaker’s Chief Officer of EVs. Mainly focusing on the F-150 Lightning but also talking about the brand’s future and competitors, the interview culminated as Sandy asked the executive team about possible vertical integration within their manufacturing process, possible partnerships with Tesla, and a possible switch to the Tesla connector as the US default.

The video starts with Sandy getting the keys to his new F-150 Lightning, kindly delivered in person by Jim Farley and the team. However, Sandy quickly moves to ask about the truck and its design.

While Sandy was quick to praise the EV drivetrain and the durability of design, foremost thought the interview; the executive team focused on accessory features instead. Doug Field specifically sees the onboard generator, the large frunk, and the bi-directional power (the feature that allows the truck to power the home during a blackout) as the top reasons consumers have flocked to the new truck. Farley continues by noting that, while he didn’t expect the vehicle’s features to be such a crowd pleaser, he believes that they are the reason consumers aren’t asking “why an EV,” but “why not!”

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The rest of the interview generally focuses on the market and the Ford brand. The biggest question is the thought of exponential growth in the EV market. Sandy notes explicitly that the US market had recently reached a 5% market share of EVs, what he calls a “tipping point” in the market. Jim responds positively, noting that he is excited about the chance to expand so quickly, expanding older plants such as “The Rouge” and constructing new plants like their new facility in Tennessee to meet demand. Further, he notes he isn’t worried about the brand’s ability to meet demand.

Another big question on the mind of Sandy (and many others who are interested in EVs) is the question of a partnership with Tesla, as well as the executives’ thoughts on the recent proposal to make the Tesla connector the new US standard. “We consider everything,” Doug responds tritely. The team responds to a Tesla partnership, saying that Ford would need a powerful motivating idea to consider abandoning their independence and partnering with another maker, Tesla or otherwise. However, none of the team concretely answered Sandy’s question about standardizing the Tesla Connector.

The group next addresses the possibility of increased verticle integration within their manufacturing. Software, batteries, and powertrain parts were essential parts where they stated the brand would likely continue to pursue verticle integration, going as far as to call other battery makers such as CATL “competitors.” However, Farley notes that he would not compromise the user experience in efforts of verticle integration.

Sandy concludes by lamenting the lack of the $20-$25,000 EV. He mentions that the in-demand Maverick is an excellent example of a vehicle that shows affordable vehicles can still do well and prove profitable for brands like Ford. Doug responds conservatively that, while they see the segment as “very important for global competitiveness,” difficulties remain in acquiring affordable powertrain parts and batteries. And while LFP batteries may offer an avenue into that market, Ford is still in the process of “considering other options.”

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Sandy’s interview shows that Ford remains quite dedicated to pursuing EV tech and why they remain ahead of previous rivals such as GM and the Chrysler family of brands. Farley is thinking ahead of many of these other legacy brands, and despite the hurdles that come with that status (cough cough dealerships cough cough), they are positioning themselves well to succeed. Ford’s sales and stock price seem to reflect this.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla ends Full Self-Driving purchase option in the U.S.

In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.

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Credit: Tesla

Tesla has officially ended the option to purchase the Full Self-Driving suite outright, a move that was announced for the United States market in January by CEO Elon Musk.

The driver assistance suite is now exclusively available in the U.S. as a subscription, which is currently priced at $99 per month.

Tesla moved away from the outright purchase option in an effort to move more people to the subscription program, but there are concerns over its current price and the potential for it to rise.

In January, Musk announced that Tesla would remove the ability to purchase the suite outright for $8,000. This would give the vehicle Full Self-Driving for its entire lifespan, but Tesla intended to move away from it, for several reasons, one being that a tranche in the CEO’s pay package requires 10 million active subscriptions of FSD.

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Although Tesla moved back the deadline in other countries, it has now taken effect in the U.S. on Sunday morning. Tesla updated its website to reflect this:

There are still some concerns regarding its price, as $99 per month is not where many consumers are hoping to see the subscription price stay.

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Musk has said that as capabilities improve, the price will go up, but it seems unlikely that 10 million drivers will want to pay an extra $100 every month for the capability, even if it is extremely useful.

Instead, many owners and fans of the company are calling for Tesla to offer a different type of pricing platform. This includes a tiered-system that would let owners pick and choose the features they would want for varying prices, or even a daily, weekly, monthly, and annual pricing option, which would incentivize longer-term purchasing.

Although Musk and other Tesla are aware of FSD’s capabilities and state is is worth much more than its current price, there could be some merit in the idea of offering a price for Supervised FSD and another price for Unsupervised FSD when it becomes available.

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Musk bankers looking to trim xAI debt after SpaceX merger: report

xAI has built up $18 billion in debt over the past few years, with some of this being attributed to the purchase of social media platform Twitter (now X) and the creation of the AI development company. A new financing deal would help trim some of the financial burden that is currently present ahead of the plan to take SpaceX public sometime this year.

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Credit: SpaceX

Elon Musk’s bankers are looking to trim the debt that xAI has taken on over the past few years, following the company’s merger with SpaceX, a new report from Bloomberg says.

xAI has built up $18 billion in debt over the past few years, with some of this being attributed to the purchase of social media platform Twitter (now X) and the creation of the AI development company. Bankers are trying to create some kind of financing plan that would trim “some of the heavy interest costs” that come with the debt.

The financing deal would help trim some of the financial burden that is currently present ahead of the plan to take SpaceX public sometime this year. Musk has essentially confirmed that SpaceX would be heading toward an IPO last month.

SpaceX IPO is coming, CEO Elon Musk confirms

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The report indicates that Morgan Stanley is expected to take the leading role in any financing plan, citing people familiar with the matter. Morgan Stanley, along with Goldman Sachs, Bank of America, and JPMorgan Chase & Co., are all expected to be in the lineup of banks leading SpaceX’s potential IPO.

Since Musk acquired X, he has also had what Bloomberg says is a “mixed track record with debt markets.” Since purchasing X a few years ago with a $12.5 billion financing package, X pays “tens of millions in interest payments every month.”

That debt is held by Bank of America, Barclays, Mitsubishi, UFJ Financial, BNP Paribas SA, Mizuho, and Société Générale SA.

X merged with xAI last March, which brought the valuation to $45 billion, including the debt.

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SpaceX announced the merger with xAI earlier this month, a major move in Musk’s plan to alleviate Earth of necessary data centers and replace them with orbital options that will be lower cost:

“In the long term, space-based AI is obviously the only way to scale. To harness even a millionth of our Sun’s energy would require over a million times more energy than our civilization currently uses! The only logical solution, therefore, is to transport these resource-intensive efforts to a location with vast power and space. I mean, space is called “space” for a reason.”

The merger has many advantages, but one of the most crucial is that it positions the now-merged companies to fund broader goals, fueled by revenue from the Starlink expansion, potential IPO, and AI-driven applications that could accelerate the development of lunar bases.

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Tesla pushes Full Self-Driving outright purchasing option back in one market

Tesla announced last month that it would eliminate the ability to purchase the Full Self-Driving software outright, instead opting for a subscription-only program, which will require users to pay monthly.

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Credit: Tesla

Tesla has pushed the opportunity to purchase the Full Self-Driving suite outright in one market: Australia.

The date remains February 14 in North America, but Tesla has pushed the date back to March 31, 2026, in Australia.

Tesla announced last month that it would eliminate the ability to purchase the Full Self-Driving software outright, instead opting for a subscription-only program, which will require users to pay monthly.

If you have already purchased the suite outright, you will not be required to subscribe once again, but once the outright purchase option is gone, drivers will be required to pay the monthly fee.

The reason for the adjustment is likely due to the short period of time the Full Self-Driving suite has been available in the country. In North America, it has been available for years.

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Tesla hits major milestone with Full Self-Driving subscriptions

However, Tesla just launched it just last year in Australia.

Full Self-Driving is currently available in seven countries: the United States, Canada, China, Mexico, Australia, New Zealand, and South Korea.

The company has worked extensively for the past few years to launch the suite in Europe. It has not made it quite yet, but Tesla hopes to get it launched by the end of this year.

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In North America, Tesla is only giving customers one more day to buy the suite outright before they will be committed to the subscription-based option for good.

The price is expected to go up as the capabilities improve, but there are no indications as to when Tesla will be doing that, nor what type of offering it plans to roll out for owners.

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