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ICBM rocket shopping: Elon Musk did it in Russia, so why not do it in the United States?
The ultimate goal of launching rockets is to get us exploring and building in space, not picking winners and losers. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap. Repurposed ICBM motors for rocket engines are not the problem.
Gemini 10 launches on a modified Titan ICBM motor. Credit: NASA on The Commons.
A Disagreement Among Star Travelers
There’s a debate going on among the government “powers that be” and commercial space companies over the use of excess intercontinental ballistic missile (ICBM) motors to launch rockets. Currently, these motors are banned from being used for commercial purposes, although military and civil launches are okay.
One side argues that the ban should be lifted because
- the missile parts provide a reliable, cost-effective means for space access; and
- it benefits taxpayers through recouped monies from private sales.
The other side wants the ban maintained because
- flooding the market with cheaper, “off-the-shelf” rocket parts could hinder the innovation and development of new rocket technologies by lowering demand for them; and
- larger companies will take away their market share through easy access to cheaper motors.
This same debate created the ban in the 1990s, and it should be mentioned that the main proponent of lifting the ban was a big part of passing it in the first place. It is also only fair to mention that this main proponent is a very large, established rocket company while the opponents are mostly smaller competitors.
Putting It All Into Perspective
First, it’s important to consider a reality-based context before taking a position on this. Absent another world war, globalization is here to stay, meaning that if a company in the United States cannot offer launch services at a 
competitive price point, their potential customers will go elsewhere. Since these customers are not exclusively American companies, U.S. lawmakers cannot simply make the problem go away through legislation by restricting the nationality of launch providers.
Second, it’s important to frame this issue using marketplace case studies relevant to the situation found here. Old technology is constantly giving way to updated and new technology, demonstrating that innovation is driven by a variety of factors, not just the pure need for a technology to exist.
Finally, it’s important to fully understand the motives of all parties involved. The commercial space industry is, by definition, business-oriented. At a fundamental level, all parties involved are concerned primarily with their own best interest, i.e., their ability to make a profit.
Space Access Should Be More Affordable
In my opinion, the ban should be lifted, as my position on issues like this will always tend towards expanding access rather than restricting it. Achieving democratized space travel will require affordable accessibility to space, and one of the best ways to drive costs down is to not spend valuable resources “reinventing the wheel” if existing resources work well for current needs. This isn’t to say that innovation isn’t necessary, but rather that different 
missions have different needs, and the existence of one option doesn’t preclude the need for other options.
The car industry is a good case study to compare to. The fact that older cars
exist does not prevent newer, generally improved cars from being developed and sold each year. Gasoline is a proven standard to fuel vehicles, but the demand for electric vehicles is getting louder. It’s the demand for better technology that moves this process of innovation forward.
The companies involved in this debate are profit-driven. What would motivate a company to keep inexpensive, proven technology out of a market they were competing in? In my opinion, the question itself contains the answer. Competition is a proven way to drive development, and the argument that a market flooded with competition would hurt competition has somewhat circular logic.
I do think it is fair to be concerned that the nature of competing against government for a product undermines the concept of a fair market; however, the global nature of launch services and the expanding need for more innovative solutions, i.e., more powerful rocket engines for the upcoming long-distance space missions, mitigate this concern.
In the current environment, American launch providers are losing business to non-American launch providers, most of which are either heavily subsidized by their governments or are the governments themselves. In order for American launch providers to afford the costs of innovation and development, they need to be able to fairly compete in the global market for a customer base. It is also important to note that the rocket motor is only one part of the process of providing launch services. In that light, opening the ICBM market to American launch providers doesn’t make the American government the competitor as much as it is a retailer selling certain parts which make up a whole rocket product.
Elon Musk, Russians, and ICBM Engines (Oh, my!)
To frame this debate in another light, recall that Elon Musk’s initial space dreams involved purchasing ICBM motors from Russia to send dehydrated plant seeds to Mars. He wanted to accomplish something inspirational without diving head first into the business of building rockets. Fortunately for us, SpaceX was born through that process; however, 
imagine a future, space-inspired millionaire looking to make a similar contribution except the purpose would ultimately be commercial. Why deny the option of a rocket built with “off-the-shelf” parts? There aren’t many Elon Musk types out there willing to invest most of their own personal fortune for a ten percent chance of success at building a rocket engine from scratch, but every time technology is sent into space, it moves us forward.
Elon Musk’s ICBM story isn’t the only thing worth noting in this debate. Unfortunately for supporters of the ban, SpaceX essentially renders their argument moot because SpaceX’s innovation and resulting lower launch price tag are what’s making Russian space authorities somewhat cranky about the business they’re usurping from them. Clearly, innovation is still possible even with other ICBM-based rockets on the market.
In Summary
The ultimate goal of launching rockets is to get us exploring and building in space, and this is hindered when the regulatory environment has the effect of hand picking winners and losers. Restricting ICBM motors from being on the commercial market does exactly that. This doesn’t advance the long term goals of space exploration. It only interferes with getting technology into orbit and beyond by restricting the capital available to develop better technology.
The argument that innovation is hurt by a market full of ICBM motors is one based on a desire to control market forces in an unfair way. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap, and there’s nothing to prevent you from selling existing mousetraps in service packages while you develop better ones.
Granted, as Elon Musk has reminded us in several interviews, rockets are hard, making the business of rockets even harder. Imagine, however, if the government banned access to all major highways, an existing tax-funded resource, because there was a need for a surface material that was resistant to pot holes and existing asphalt mixes hindered its development. It doesn’t take a rocket scientist to see what a bad idea that would be and what type of impact it would have on those needing the highways to conduct their business, especially while other countries still had their road systems up and running.
Autobahn, anyone?
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
