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ICBM rocket shopping: Elon Musk did it in Russia, so why not do it in the United States?

The ultimate goal of launching rockets is to get us exploring and building in space, not picking winners and losers. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap. Repurposed ICBM motors for rocket engines are not the problem.

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Gemini 10 launches using a modified TItan ICBM motor.

A Disagreement Among Star Travelers

There’s a debate going on among the government “powers that be” and commercial space companies over the use of excess intercontinental ballistic missile (ICBM) motors to launch rockets. Currently, these motors are banned from being used for commercial purposes, although military and civil launches are okay.

One side argues that the ban should be lifted because

  • the missile parts provide a reliable, cost-effective means for space access; and
  • it benefits taxpayers through recouped monies from private sales.

The other side wants the ban maintained because

  • flooding the market with cheaper, “off-the-shelf” rocket parts could hinder the innovation and development of new rocket technologies by lowering demand for them; and
  • larger companies will take away their market share through easy access to cheaper motors.

This same debate created the ban in the 1990s, and it should be mentioned that the main proponent of lifting the ban was a big part of passing it in the first place. It is also only fair to mention that this main proponent is a very large, established rocket company while the opponents are mostly smaller competitors.

Putting It All Into Perspective

First, it’s important to consider a reality-based context before taking a position on this. Absent another world war, globalization is here to stay, meaning that if a company in the United States cannot offer launch services at a Lawmakers cannot make the ICBM problem just go away through legislation. competitive price point, their potential customers will go elsewhere. Since these customers are not exclusively American companies, U.S. lawmakers cannot simply make the problem go away through legislation by restricting the nationality of launch providers.

Second, it’s important to frame this issue using marketplace case studies relevant to the situation found here. Old technology is constantly giving way to updated and new technology, demonstrating that innovation is driven by a variety of factors, not just the pure need for a technology to exist.

Finally, it’s important to fully understand the motives of all parties involved. The commercial space industry is, by definition, business-oriented. At a fundamental level, all parties involved are concerned primarily with their own best interest, i.e., their ability to make a profit.

Space Access Should Be More Affordable

In my opinion, the ban should be lifted, as my position on issues like this will always tend towards expanding access rather than restricting it. Achieving democratized space travel will require affordable accessibility to space, and one of the best ways to drive costs down is to not spend valuable resources “reinventing the wheel” if existing resources work well for current needs. This isn’t to say that innovation isn’t necessary, but rather that different Don't reinvent the wheel when ICBM engines are available.missions have different needs, and the existence of one option doesn’t preclude the need for other options.

The car industry is a good case study to compare to. The fact that older cars
exist does not prevent newer, generally improved cars from being developed and sold each year. Gasoline is a proven standard to fuel vehicles, but the demand for electric vehicles is getting louder. It’s the demand for better technology that moves this process of innovation forward.

The companies involved in this debate are profit-driven. What would motivate a company to keep inexpensive, proven technology out of a market they were competing in? In my opinion, the question itself contains the answer. Competition is a proven way to drive development, and the argument that a market flooded with competition would hurt competition has somewhat circular logic.Arguing against ICBM engines is circular logic.

I do think it is fair to be concerned that the nature of competing against government for a product undermines the concept of a fair market; however, the global nature of launch services and the expanding need for more innovative solutions, i.e., more powerful rocket engines for the upcoming long-distance space missions, mitigate this concern.

The government is an ICBM retailer, not a competitor.In the current environment, American launch providers are losing business to non-American launch providers, most of which are either heavily subsidized by their governments or are the governments themselves. In order for American launch providers to afford the costs of innovation and development, they need to be able to fairly compete in the global market for a customer base. It is also important to note that the rocket motor is only one part of the process of providing launch services. In that light, opening the ICBM market to American launch providers doesn’t make the American government the competitor as much as it is a retailer selling certain parts which make up a whole rocket product.

Elon Musk, Russians, and ICBM Engines (Oh, my!)

To frame this debate in another light, recall that Elon Musk’s initial space dreams involved purchasing ICBM motors from Russia to send dehydrated plant seeds to Mars. He wanted to accomplish something inspirational without diving head first into the business of building rockets. Fortunately for us, SpaceX was born through that process; however, Quote_Elon10Percentimagine a future, space-inspired millionaire looking to make a similar contribution except the purpose would ultimately be commercial. Why deny the option of a rocket built with “off-the-shelf” parts? There aren’t many Elon Musk types out there willing to invest most of their own personal fortune for a ten percent chance of success at building a rocket engine from scratch, but every time technology is sent into space, it moves us forward.

Elon Musk’s ICBM story isn’t the only thing worth noting in this debate. Unfortunately for supporters of the ban, SpaceX essentially renders their argument moot because SpaceX’s innovation and resulting lower launch price tag are what’s making Russian space authorities somewhat cranky about the business they’re usurping from them. Clearly, innovation is still possible even with other ICBM-based rockets on the market.

In Summary

The ultimate goal of launching rockets is to get us exploring and building in space, and this is hindered when the regulatory environment has the effect of hand picking winners and losers. Restricting ICBM motors from being on the commercial market does exactly that. This doesn’t advance the long term goals of space exploration. It only interferes with getting technology into orbit and beyond by restricting the capital available to develop better technology.

Don't let ICBM engines be your excuse not to build a better engine.The argument that innovation is hurt by a market full of ICBM motors is one based on a desire to control market forces in an unfair way. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap, and there’s nothing to prevent you from selling existing mousetraps in service packages while you develop better ones.Banning ICBM rocket engines doesn't help further space exploration.

Granted, as Elon Musk has reminded us in several interviews, rockets are hard, making the business of rockets even harder. Imagine, however, if the government banned access to all major highways, an existing tax-funded resource, because there was a need for a surface material that was resistant to pot holes and existing asphalt mixes hindered its development. It doesn’t take a rocket scientist to see what a bad idea that would be and what type of impact it would have on those needing the highways to conduct their business, especially while other countries still had their road systems up and running.

Autobahn, anyone?

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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