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ICBM rocket shopping: Elon Musk did it in Russia, so why not do it in the United States?
The ultimate goal of launching rockets is to get us exploring and building in space, not picking winners and losers. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap. Repurposed ICBM motors for rocket engines are not the problem.

Gemini 10 launches on a modified Titan ICBM motor. Credit: NASA on The Commons.
A Disagreement Among Star Travelers
There’s a debate going on among the government “powers that be” and commercial space companies over the use of excess intercontinental ballistic missile (ICBM) motors to launch rockets. Currently, these motors are banned from being used for commercial purposes, although military and civil launches are okay.
One side argues that the ban should be lifted because
- the missile parts provide a reliable, cost-effective means for space access; and
- it benefits taxpayers through recouped monies from private sales.
The other side wants the ban maintained because
- flooding the market with cheaper, “off-the-shelf” rocket parts could hinder the innovation and development of new rocket technologies by lowering demand for them; and
- larger companies will take away their market share through easy access to cheaper motors.
This same debate created the ban in the 1990s, and it should be mentioned that the main proponent of lifting the ban was a big part of passing it in the first place. It is also only fair to mention that this main proponent is a very large, established rocket company while the opponents are mostly smaller competitors.
Putting It All Into Perspective
First, it’s important to consider a reality-based context before taking a position on this. Absent another world war, globalization is here to stay, meaning that if a company in the United States cannot offer launch services at a
competitive price point, their potential customers will go elsewhere. Since these customers are not exclusively American companies, U.S. lawmakers cannot simply make the problem go away through legislation by restricting the nationality of launch providers.
Second, it’s important to frame this issue using marketplace case studies relevant to the situation found here. Old technology is constantly giving way to updated and new technology, demonstrating that innovation is driven by a variety of factors, not just the pure need for a technology to exist.
Finally, it’s important to fully understand the motives of all parties involved. The commercial space industry is, by definition, business-oriented. At a fundamental level, all parties involved are concerned primarily with their own best interest, i.e., their ability to make a profit.
Space Access Should Be More Affordable
In my opinion, the ban should be lifted, as my position on issues like this will always tend towards expanding access rather than restricting it. Achieving democratized space travel will require affordable accessibility to space, and one of the best ways to drive costs down is to not spend valuable resources “reinventing the wheel” if existing resources work well for current needs. This isn’t to say that innovation isn’t necessary, but rather that different
missions have different needs, and the existence of one option doesn’t preclude the need for other options.
The car industry is a good case study to compare to. The fact that older cars
exist does not prevent newer, generally improved cars from being developed and sold each year. Gasoline is a proven standard to fuel vehicles, but the demand for electric vehicles is getting louder. It’s the demand for better technology that moves this process of innovation forward.
The companies involved in this debate are profit-driven. What would motivate a company to keep inexpensive, proven technology out of a market they were competing in? In my opinion, the question itself contains the answer. Competition is a proven way to drive development, and the argument that a market flooded with competition would hurt competition has somewhat circular logic.
I do think it is fair to be concerned that the nature of competing against government for a product undermines the concept of a fair market; however, the global nature of launch services and the expanding need for more innovative solutions, i.e., more powerful rocket engines for the upcoming long-distance space missions, mitigate this concern.
In the current environment, American launch providers are losing business to non-American launch providers, most of which are either heavily subsidized by their governments or are the governments themselves. In order for American launch providers to afford the costs of innovation and development, they need to be able to fairly compete in the global market for a customer base. It is also important to note that the rocket motor is only one part of the process of providing launch services. In that light, opening the ICBM market to American launch providers doesn’t make the American government the competitor as much as it is a retailer selling certain parts which make up a whole rocket product.
Elon Musk, Russians, and ICBM Engines (Oh, my!)
To frame this debate in another light, recall that Elon Musk’s initial space dreams involved purchasing ICBM motors from Russia to send dehydrated plant seeds to Mars. He wanted to accomplish something inspirational without diving head first into the business of building rockets. Fortunately for us, SpaceX was born through that process; however,
imagine a future, space-inspired millionaire looking to make a similar contribution except the purpose would ultimately be commercial. Why deny the option of a rocket built with “off-the-shelf” parts? There aren’t many Elon Musk types out there willing to invest most of their own personal fortune for a ten percent chance of success at building a rocket engine from scratch, but every time technology is sent into space, it moves us forward.
Elon Musk’s ICBM story isn’t the only thing worth noting in this debate. Unfortunately for supporters of the ban, SpaceX essentially renders their argument moot because SpaceX’s innovation and resulting lower launch price tag are what’s making Russian space authorities somewhat cranky about the business they’re usurping from them. Clearly, innovation is still possible even with other ICBM-based rockets on the market.
In Summary
The ultimate goal of launching rockets is to get us exploring and building in space, and this is hindered when the regulatory environment has the effect of hand picking winners and losers. Restricting ICBM motors from being on the commercial market does exactly that. This doesn’t advance the long term goals of space exploration. It only interferes with getting technology into orbit and beyond by restricting the capital available to develop better technology.
The argument that innovation is hurt by a market full of ICBM motors is one based on a desire to control market forces in an unfair way. Simply put, if you can’t compete with the mousetraps on the market, you haven’t actually built a better mousetrap, and there’s nothing to prevent you from selling existing mousetraps in service packages while you develop better ones.
Granted, as Elon Musk has reminded us in several interviews, rockets are hard, making the business of rockets even harder. Imagine, however, if the government banned access to all major highways, an existing tax-funded resource, because there was a need for a surface material that was resistant to pot holes and existing asphalt mixes hindered its development. It doesn’t take a rocket scientist to see what a bad idea that would be and what type of impact it would have on those needing the highways to conduct their business, especially while other countries still had their road systems up and running.
Autobahn, anyone?
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Tesla Semi’s biggest adoptee gives an update on production timeline
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
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Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
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Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.