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Lucid Air Dream Edition shows impressive initial build quality thanks to human craftsmanship

Credit: Vivianna Van Deerlin | YouTube

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With the Lucid Air Dream Edition finally beginning initial deliveries more than a year after its unveiling, the automaker’s first builds are showing an impressive build quality thanks to Lucid’s focus on fine craftsmanship. A spacious, luxury interior also fills the inside of the Air Dream Edition, giving the impression that first owners are more than happy with what they have been given after a lengthy wait.

Vivianna Van Deerlin was one of the first owners of the Lucid Air Dream Edition and attended the October 30th, 2021 unveiling event in California. While Van Deerling attended the West Coast-located ceremony, which included breakfast, numerous speeches from Lucid executives, and a trunk full of Lucid-inspired goodies, she is a resident of New Jersey, and putting 3,000 miles on the car in the first few days was not what she planned for. The vehicle was then shipped to New Jersey, where she plans to take delivery soon.

However, a video Van Deerlin took at the Lucid Delivery Event in California showed the impressive build quality the Air sports in its early builds, and it may be the reason the car was awarded MotorTrend’s “Car of the Year” award. Lucid has already detailed that the first few units of the Air would be built by hand. In March, Lucid detailed the tedious-but-necessary process of taking out automation and bringing humans in to build the cars. It eliminates the uncertainty of mass production, and while fewer units can be built, quality is unmatched. “At this stage in the process, it’s less about the robots and more about the hands-on human element. It’s all carefully choreographed,” Lucid wrote in its blog. “We do have some robots and we do have automation, but this vehicle is put together by humans. And it takes real craftsmanship,” Art Schlaud, Director of Manufacturing for General Assembly said.

Lucid shows the tedious process of building the Air Dream Edition

If the Air Dream Edition delivery event told us anything, it’s that Lucid is bringing its finest vehicles to the forefront during its shiny-and-pretty delivery event. The cars are nearly flawless, and the exterior is almost as pretty as the interior.

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Van Deerlin may be one of the most qualified people on Earth to give a first impression of an EV. In 2009, Van Deerlin was a Model S reservation holder, and took delivery of an S85 in December 2012, she said. There was no infrastructure, Superchargers were not a thing, and electrification was far away from the mainstream. “It was a gamble at the time, but we believed firmly in the mission to transition the world to sustainable energy, so were excited to be early adopters of Tesla and help spread the word,” Van Deerlin said.

Lucid’s competitive nature, which has included plenty of mention of rival Tesla, does not make anything different for Van Deerlin. “This purchase of a Lucid Air in no way diminishes my passion for my Tesla vehicles, energy products and the Tesla community. I love our Model 3, Model S, and Roadster. For anyone who truly believes in the Tesla mission, and not just making money from Tesla stock, the success of more than one EV company is imperative. I see a future of transition to electric vehicles — but I do not see a future where everyone drives a Tesla,” she said on YouTube.

Build quality is a term that many Tesla enthusiasts are familiar with because it was a strong point of conversation for media for some time. Tesla was struggling with build quality when ramping up the Model 3 several years ago, after having the reputation of well-built cars with early adaptations of the Model S being handbuilt. CEO Elon Musk has always said that “production is hard,” and Lucid may get to experience that lesson in a few years when it begins to mass-produce the Air sedan or the “Project Gravity” SUV it will unveil. The real question is whether Lucid will be able to keep this impressive build quality up while it begins to scale its manufacturing processes. Past experiences have taught us that automakers tend to struggle with perfect build quality while balancing thousands of units per day.

Nevertheless, Lucid brought its A-game for its first impressions. Check out Van Deerlin’s video on the delivery experience below.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla China delivery centers look packed as 2025 comes to a close

Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.

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Credit: @Tslachan/X

Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners. 

Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.

Full delivery center hints at year-end demand surge

A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff. 

The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover. 

Strong demand in China

Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment

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From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7. 

With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more. 

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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands

Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

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(Credit: Tesla)

Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek. 

In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

Tesla factory manager’s “red line”

Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report. 

“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.  

“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”

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Giga Berlin’s wage increase

IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”

In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report. 

“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated. 

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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report

From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.

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Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. 

Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.

Model Y dominates among young buyers

Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.

Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.

The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.

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The Tesla boom

Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.

Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.

Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year. 

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