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Lucid Air Dream Edition shows impressive initial build quality thanks to human craftsmanship

Credit: Vivianna Van Deerlin | YouTube

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With the Lucid Air Dream Edition finally beginning initial deliveries more than a year after its unveiling, the automaker’s first builds are showing an impressive build quality thanks to Lucid’s focus on fine craftsmanship. A spacious, luxury interior also fills the inside of the Air Dream Edition, giving the impression that first owners are more than happy with what they have been given after a lengthy wait.

Vivianna Van Deerlin was one of the first owners of the Lucid Air Dream Edition and attended the October 30th, 2021 unveiling event in California. While Van Deerling attended the West Coast-located ceremony, which included breakfast, numerous speeches from Lucid executives, and a trunk full of Lucid-inspired goodies, she is a resident of New Jersey, and putting 3,000 miles on the car in the first few days was not what she planned for. The vehicle was then shipped to New Jersey, where she plans to take delivery soon.

However, a video Van Deerlin took at the Lucid Delivery Event in California showed the impressive build quality the Air sports in its early builds, and it may be the reason the car was awarded MotorTrend’s “Car of the Year” award. Lucid has already detailed that the first few units of the Air would be built by hand. In March, Lucid detailed the tedious-but-necessary process of taking out automation and bringing humans in to build the cars. It eliminates the uncertainty of mass production, and while fewer units can be built, quality is unmatched. “At this stage in the process, it’s less about the robots and more about the hands-on human element. It’s all carefully choreographed,” Lucid wrote in its blog. “We do have some robots and we do have automation, but this vehicle is put together by humans. And it takes real craftsmanship,” Art Schlaud, Director of Manufacturing for General Assembly said.

Lucid shows the tedious process of building the Air Dream Edition

If the Air Dream Edition delivery event told us anything, it’s that Lucid is bringing its finest vehicles to the forefront during its shiny-and-pretty delivery event. The cars are nearly flawless, and the exterior is almost as pretty as the interior.

Van Deerlin may be one of the most qualified people on Earth to give a first impression of an EV. In 2009, Van Deerlin was a Model S reservation holder, and took delivery of an S85 in December 2012, she said. There was no infrastructure, Superchargers were not a thing, and electrification was far away from the mainstream. “It was a gamble at the time, but we believed firmly in the mission to transition the world to sustainable energy, so were excited to be early adopters of Tesla and help spread the word,” Van Deerlin said.

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Lucid’s competitive nature, which has included plenty of mention of rival Tesla, does not make anything different for Van Deerlin. “This purchase of a Lucid Air in no way diminishes my passion for my Tesla vehicles, energy products and the Tesla community. I love our Model 3, Model S, and Roadster. For anyone who truly believes in the Tesla mission, and not just making money from Tesla stock, the success of more than one EV company is imperative. I see a future of transition to electric vehicles — but I do not see a future where everyone drives a Tesla,” she said on YouTube.

Build quality is a term that many Tesla enthusiasts are familiar with because it was a strong point of conversation for media for some time. Tesla was struggling with build quality when ramping up the Model 3 several years ago, after having the reputation of well-built cars with early adaptations of the Model S being handbuilt. CEO Elon Musk has always said that “production is hard,” and Lucid may get to experience that lesson in a few years when it begins to mass-produce the Air sedan or the “Project Gravity” SUV it will unveil. The real question is whether Lucid will be able to keep this impressive build quality up while it begins to scale its manufacturing processes. Past experiences have taught us that automakers tend to struggle with perfect build quality while balancing thousands of units per day.

Nevertheless, Lucid brought its A-game for its first impressions. Check out Van Deerlin’s video on the delivery experience below.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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Investor's Corner

Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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