News
Lucid Air Dream Edition shows impressive initial build quality thanks to human craftsmanship
With the Lucid Air Dream Edition finally beginning initial deliveries more than a year after its unveiling, the automaker’s first builds are showing an impressive build quality thanks to Lucid’s focus on fine craftsmanship. A spacious, luxury interior also fills the inside of the Air Dream Edition, giving the impression that first owners are more than happy with what they have been given after a lengthy wait.
Vivianna Van Deerlin was one of the first owners of the Lucid Air Dream Edition and attended the October 30th, 2021 unveiling event in California. While Van Deerling attended the West Coast-located ceremony, which included breakfast, numerous speeches from Lucid executives, and a trunk full of Lucid-inspired goodies, she is a resident of New Jersey, and putting 3,000 miles on the car in the first few days was not what she planned for. The vehicle was then shipped to New Jersey, where she plans to take delivery soon.
However, a video Van Deerlin took at the Lucid Delivery Event in California showed the impressive build quality the Air sports in its early builds, and it may be the reason the car was awarded MotorTrend’s “Car of the Year” award. Lucid has already detailed that the first few units of the Air would be built by hand. In March, Lucid detailed the tedious-but-necessary process of taking out automation and bringing humans in to build the cars. It eliminates the uncertainty of mass production, and while fewer units can be built, quality is unmatched. “At this stage in the process, it’s less about the robots and more about the hands-on human element. It’s all carefully choreographed,” Lucid wrote in its blog. “We do have some robots and we do have automation, but this vehicle is put together by humans. And it takes real craftsmanship,” Art Schlaud, Director of Manufacturing for General Assembly said.
Lucid shows the tedious process of building the Air Dream Edition
If the Air Dream Edition delivery event told us anything, it’s that Lucid is bringing its finest vehicles to the forefront during its shiny-and-pretty delivery event. The cars are nearly flawless, and the exterior is almost as pretty as the interior.
- Credit: Vivianna Van Deerlin | YouTube
- Credit: Vivianna Van Deerlin | YouTube
Van Deerlin may be one of the most qualified people on Earth to give a first impression of an EV. In 2009, Van Deerlin was a Model S reservation holder, and took delivery of an S85 in December 2012, she said. There was no infrastructure, Superchargers were not a thing, and electrification was far away from the mainstream. “It was a gamble at the time, but we believed firmly in the mission to transition the world to sustainable energy, so were excited to be early adopters of Tesla and help spread the word,” Van Deerlin said.
Lucid’s competitive nature, which has included plenty of mention of rival Tesla, does not make anything different for Van Deerlin. “This purchase of a Lucid Air in no way diminishes my passion for my Tesla vehicles, energy products and the Tesla community. I love our Model 3, Model S, and Roadster. For anyone who truly believes in the Tesla mission, and not just making money from Tesla stock, the success of more than one EV company is imperative. I see a future of transition to electric vehicles — but I do not see a future where everyone drives a Tesla,” she said on YouTube.
- Credit: Vivianna Van Deerlin | YouTube
- Credit: Vivianna Van Deerlin | YouTube
Build quality is a term that many Tesla enthusiasts are familiar with because it was a strong point of conversation for media for some time. Tesla was struggling with build quality when ramping up the Model 3 several years ago, after having the reputation of well-built cars with early adaptations of the Model S being handbuilt. CEO Elon Musk has always said that “production is hard,” and Lucid may get to experience that lesson in a few years when it begins to mass-produce the Air sedan or the “Project Gravity” SUV it will unveil. The real question is whether Lucid will be able to keep this impressive build quality up while it begins to scale its manufacturing processes. Past experiences have taught us that automakers tend to struggle with perfect build quality while balancing thousands of units per day.
Nevertheless, Lucid brought its A-game for its first impressions. Check out Van Deerlin’s video on the delivery experience below.
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News
Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.



