News
Mercedes-Benz VISION EQXX has considerably more range than any EV offered currently
German automaker Mercedes-Benz unveiled an electric car with 620 miles, or 1,000 kilometers, of range on Monday. The VISION EQXX has the potential to revolutionize electric vehicle road trips and overall adoption, offering considerably more range than any other EV on the market.
While the current projections for range are extending far past any electrified model currently offered by any company on the market, the figures were obtained by using internal digital simulations or real-life traffic conditions.
“The technology program behind the VISION EQXX will define and enable future Mercedes-Benz models and features,” Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Procurement, said. “As a halo car, the VISION EQXX firmly establishes Mercedes-Benz as the brand that pairs luxury with technology in the automotive world and beyond. And the way we developed it is as revolutionary as the vehicle itself. VISION EQXX has seen the best minds from our R&D centers work together with engineers from our Formula 1 and Formula E programs. They are proving that innovations from motorsport – where powertrains are already highly electrified – have immediate relevance for road car development. We are challenging current development processes with innovative spirit and outside-the-box thinking. This truly is the way forward.”
There is a lot to unpack in Mercedes’ lengthy press release, which features all of the fine points of the vehicle. However, the vehicle has lofty and somewhat groundbreaking expectations, even for a company that has as much story and tradition as Mercedes-Benz does. Executives have no issues looking at it as something that will undoubtedly be on the roads in the future. “All the elements that we see in this car will make it into series production,” Schäfer added.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- VISION EQXX Außenspiegel // VISION EQXX exterior mirror
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- VISION EQXX Interieur // VISION EQXX interior
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- Das Batteriepaket des VISION EQXX speichert annähernd 100 kWh Energie bei 50 Prozent weniger Volumen und 30 Prozent weniger Gewicht als das in dieser Hinsicht weltbeste Batteriepaket des EQS. // The battery pack in the VISION EQXX holds almost 100 kWh of energy, yet has 50% less volume and is 30% lighter than the already benchmark pack in EQS.
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- Wegweisender Antriebsstrang für das Elektrozeitalter: Das radikal neue, von Mercedes-Benz entwickelte Antriebskonzept erreicht einen Benchmark-Wirkungsgrad von 95 Prozent von der Batterie bis zu den Rädern. // Pioneering drivetrain for the electric era: Radical new Mercedes-Benz electric drive system achieves benchmark efficiency of 95% from battery to wheels
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- BIONEQXXTM Gussteil – optimale Funktionalität auf kleinstem Raum: Das im Aluminium-Gussverfahren hergestellte BIONEQXX Element ist das derzeit größte Leichtmetall-Strukturbauteil bei Mercedes-Benz und bildet die Hauptkomponente im Heck des VISION EQXX – den Heckboden. // BIONEQXXTM casting: Currently the largest aluminium structural casting at Mercedes-Benz, BIONEQXX is the major structural component at the rear end of the VISION EQXX – the rear floor.
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- BIONICAST ist ein eingetragenes Markenzeichen von Mercedes-Benz für Gussteile, die nach natürliche, bionischen Prinzipien konstruiert sind. Beispielsweise sind die Träger der Scheibenwischer des VISION EQXX nach bionischen Prinzipien gestaltet. // BIONICAST is a Mercedes-Benz registered trademark applied to structural castings engineered according to the principles of nature. For example, the bracket carrying the windscreen wipers of the VISION EQXX is designed using principles of bionic engineering.
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- Der Leichtbaugedanke wurde beim VISION EQXX konsequent umgesetzt. Neue glasfaserverstärkte Kunststofffedern, die in Zusammenarbeit mit Rheinmetall Automotive entwickelt wurden, sorgen für eine Gewichtseinsparung im Vergleich zu herkömmlichen Schraubenfedern. // Lightweight design thinking was applied throughout the VISION EQXX. Meanwhile, new advanced glass-fibre-reinforced plastic springs developed in partnership with Rheinmetall Automotive remove further weight compared with conventional coil springs.
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- Von Pilzen bis hin zu veganer Seide – nachhaltige Werkstoffe im VISION EQXX Interieur: Beispielsweise sind die Türgriffe im VISION EQXX aus Biosteel-Faser gefertigt. Dabei handelt es sich um ein hochfestes, biotechnologisch erzeugtes und als vegan zertifiziertes seidenähnliches Gewebe. // From mushrooms to vegan silk, nature’s influence continues in the VISION EQXX interior. For instance, the door pulls in the VISION EQXX are made from Biosteel fibre. This is a high-strength, biotechnology-based and certified-vegan silk-like fabric.
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- Das Batteriepaket des VISION EQXX speichert annähernd 100 kWh Energie bei 50 Prozent weniger Volumen und 30 Prozent weniger Gewicht als das in dieser Hinsicht weltbeste Batteriepaket des EQS. // The battery pack in the VISION EQXX holds almost 100 kWh of energy, yet has 50% less volume and is 30% lighter than the already benchmark pack in EQS.
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- Im Innenraum des VISION EQXX kommt UBQ-Material zum Einsatz, ein nachhaltiger Kunststoffersatz, der aus Haushaltsabfällen hergestellt wird. // The interior oft he VISION EQXX features UBQ material, a sustainable plastic substitute made from household and municipal landfill waste.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Mercedes-Benz VISION EQXX, Interieur // Mercedes-Benz VISION EQXX, interior
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- Mercedes-Benz VISION EQXX, Interieur // Mercedes-Benz VISION EQXX, interior
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- Das UI/UX im VISION EQXX bietet ein neues Maß an digitalem Luxus. Es liefert den Insassen die Informationen, die sie brauchen. Und zwar genau dann, wenn sie sie brauchen – nicht mehr und nicht weniger. // The UI/UX in the VISION EQXX offers a new level of digital luxury, providing the occupants with the information they need when they need it – no more no less.
Among the most interesting features, apart from the massive range estimation and other efficiency ratings that will put it among the “who’s who” of the EV industry, is Mercedes’ plan to utilize solar cells to supplement additional needs. The car will draw additional energy from 117 solar cells installed on the roof. Developed alongside the Fraunhofer Institute for Solar Energy Systems ISE — the largest solar energy research institute in Europe — the solar cells will reduce the energy drain on the high-voltage system. Under ideal conditions, Mercedes-Benz says, an additional 15 miles, or 25 km, will be generated from the solar cells.
Mercedes is coming off of a huge announcement last month where it unveiled it had officially received approval for the first SAE Level 3 autonomous driving system with DRIVE PILOT. The system, which will act as a “traffic jam chauffer,” according to SAE guidelines, is the first conditionally automated driving system to meet the requirements of Global Automotive Regulation No. 157, which concerns the approval of vehicles with regards to Automated Lane-Keeping Systems.
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News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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