News
Mercedes-Benz VISION EQXX has considerably more range than any EV offered currently
German automaker Mercedes-Benz unveiled an electric car with 620 miles, or 1,000 kilometers, of range on Monday. The VISION EQXX has the potential to revolutionize electric vehicle road trips and overall adoption, offering considerably more range than any other EV on the market.
While the current projections for range are extending far past any electrified model currently offered by any company on the market, the figures were obtained by using internal digital simulations or real-life traffic conditions.
“The technology program behind the VISION EQXX will define and enable future Mercedes-Benz models and features,” Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Procurement, said. “As a halo car, the VISION EQXX firmly establishes Mercedes-Benz as the brand that pairs luxury with technology in the automotive world and beyond. And the way we developed it is as revolutionary as the vehicle itself. VISION EQXX has seen the best minds from our R&D centers work together with engineers from our Formula 1 and Formula E programs. They are proving that innovations from motorsport – where powertrains are already highly electrified – have immediate relevance for road car development. We are challenging current development processes with innovative spirit and outside-the-box thinking. This truly is the way forward.”
There is a lot to unpack in Mercedes’ lengthy press release, which features all of the fine points of the vehicle. However, the vehicle has lofty and somewhat groundbreaking expectations, even for a company that has as much story and tradition as Mercedes-Benz does. Executives have no issues looking at it as something that will undoubtedly be on the roads in the future. “All the elements that we see in this car will make it into series production,” Schäfer added.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- VISION EQXX Außenspiegel // VISION EQXX exterior mirror
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- VISION EQXX Interieur // VISION EQXX interior
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- UI/UX im VISION EQXX: Das Benutzererlebnis im VISION EQXX katapultiert uns in eine intelligente, softwaregesteuerte Zukunft. Mit einem beeindruckenden Design und intuitiv bedienbar erstreckt sich das erste komplett nahtlose Display in einem Mercedes-Benz über 47,5 Zoll von einer A-Säule zur anderen. // UI/UX in the VISION EQXX: The user interface and user experience inside the VISION EQXX catapults us into a highly responsive, intelligent and software-driven future. Stunning to look at, intuitive to work with and in tune with the human mind, the first ever completely seamless display in a Mercedes-Benz spans 47.5 inches from one A-pillar to the other.
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- Das Batteriepaket des VISION EQXX speichert annähernd 100 kWh Energie bei 50 Prozent weniger Volumen und 30 Prozent weniger Gewicht als das in dieser Hinsicht weltbeste Batteriepaket des EQS. // The battery pack in the VISION EQXX holds almost 100 kWh of energy, yet has 50% less volume and is 30% lighter than the already benchmark pack in EQS.
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- Wegweisender Antriebsstrang für das Elektrozeitalter: Das radikal neue, von Mercedes-Benz entwickelte Antriebskonzept erreicht einen Benchmark-Wirkungsgrad von 95 Prozent von der Batterie bis zu den Rädern. // Pioneering drivetrain for the electric era: Radical new Mercedes-Benz electric drive system achieves benchmark efficiency of 95% from battery to wheels
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- BIONEQXXTM Gussteil – optimale Funktionalität auf kleinstem Raum: Das im Aluminium-Gussverfahren hergestellte BIONEQXX Element ist das derzeit größte Leichtmetall-Strukturbauteil bei Mercedes-Benz und bildet die Hauptkomponente im Heck des VISION EQXX – den Heckboden. // BIONEQXXTM casting: Currently the largest aluminium structural casting at Mercedes-Benz, BIONEQXX is the major structural component at the rear end of the VISION EQXX – the rear floor.
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- BIONICAST ist ein eingetragenes Markenzeichen von Mercedes-Benz für Gussteile, die nach natürliche, bionischen Prinzipien konstruiert sind. Beispielsweise sind die Träger der Scheibenwischer des VISION EQXX nach bionischen Prinzipien gestaltet. // BIONICAST is a Mercedes-Benz registered trademark applied to structural castings engineered according to the principles of nature. For example, the bracket carrying the windscreen wipers of the VISION EQXX is designed using principles of bionic engineering.
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- Der Leichtbaugedanke wurde beim VISION EQXX konsequent umgesetzt. Neue glasfaserverstärkte Kunststofffedern, die in Zusammenarbeit mit Rheinmetall Automotive entwickelt wurden, sorgen für eine Gewichtseinsparung im Vergleich zu herkömmlichen Schraubenfedern. // Lightweight design thinking was applied throughout the VISION EQXX. Meanwhile, new advanced glass-fibre-reinforced plastic springs developed in partnership with Rheinmetall Automotive remove further weight compared with conventional coil springs.
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- Von Pilzen bis hin zu veganer Seide – nachhaltige Werkstoffe im VISION EQXX Interieur: Beispielsweise sind die Türgriffe im VISION EQXX aus Biosteel-Faser gefertigt. Dabei handelt es sich um ein hochfestes, biotechnologisch erzeugtes und als vegan zertifiziertes seidenähnliches Gewebe. // From mushrooms to vegan silk, nature’s influence continues in the VISION EQXX interior. For instance, the door pulls in the VISION EQXX are made from Biosteel fibre. This is a high-strength, biotechnology-based and certified-vegan silk-like fabric.
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- Das Batteriepaket des VISION EQXX speichert annähernd 100 kWh Energie bei 50 Prozent weniger Volumen und 30 Prozent weniger Gewicht als das in dieser Hinsicht weltbeste Batteriepaket des EQS. // The battery pack in the VISION EQXX holds almost 100 kWh of energy, yet has 50% less volume and is 30% lighter than the already benchmark pack in EQS.
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- Im Innenraum des VISION EQXX kommt UBQ-Material zum Einsatz, ein nachhaltiger Kunststoffersatz, der aus Haushaltsabfällen hergestellt wird. // The interior oft he VISION EQXX features UBQ material, a sustainable plastic substitute made from household and municipal landfill waste.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Der VISION EQXX verdankt seinen herausragenden cW-Wert von 0,17 der strömungsförmigen Grundform, der innovativen, aerodynamisch neutralen Kühlplatte im Unterboden und der aufwändigen Integration von passiven und aktiven Aero-Elementen in die Karosserie. // The VISION EQXX owes its outstanding drag coefficient of 0.17 to its streamlined basic shape, the innovative, aerodynamically neutral cooling plate in the underbody and the elaborate integration of passive and active aero elements in the body.
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Mercedes-Benz VISION EQXX, Exterieur // Mercedes-Benz VISION EQXX, exterior
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- Der VISION EQXX zeigt, wie sich Mercedes-Benz die Zukunft des Elektroautos vorstellt. Das Auto hat eine Reichweite von mehr als 1.000 Kilometern und einen Energieverbrauch von weniger als 10 kWh pro 100 Kilometer. Der VISION EQXX steht für neue Maßstäbe hinsichtlich Energieeffizienz und Reichweite im realen Straßenverkehr sowie für die revolutionäre Entwicklung von Elektroautos. // The VISION EQXX is how Mercedes-Benz imagines the future of electric cars. The car has a range of more than 1,000 kilometres with an outstanding energy consumption of less than 10 kWh per 100 kilometres. The VISION EQXX stands for major new advances: it sets new standards in terms of energy efficiency and range in real-life traffic, and revolutionises the development of electric cars.
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- Mercedes-Benz VISION EQXX, Interieur // Mercedes-Benz VISION EQXX, interior
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- Mercedes-Benz VISION EQXX, Interieur // Mercedes-Benz VISION EQXX, interior
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- Das UI/UX im VISION EQXX bietet ein neues Maß an digitalem Luxus. Es liefert den Insassen die Informationen, die sie brauchen. Und zwar genau dann, wenn sie sie brauchen – nicht mehr und nicht weniger. // The UI/UX in the VISION EQXX offers a new level of digital luxury, providing the occupants with the information they need when they need it – no more no less.
Among the most interesting features, apart from the massive range estimation and other efficiency ratings that will put it among the “who’s who” of the EV industry, is Mercedes’ plan to utilize solar cells to supplement additional needs. The car will draw additional energy from 117 solar cells installed on the roof. Developed alongside the Fraunhofer Institute for Solar Energy Systems ISE — the largest solar energy research institute in Europe — the solar cells will reduce the energy drain on the high-voltage system. Under ideal conditions, Mercedes-Benz says, an additional 15 miles, or 25 km, will be generated from the solar cells.
Mercedes is coming off of a huge announcement last month where it unveiled it had officially received approval for the first SAE Level 3 autonomous driving system with DRIVE PILOT. The system, which will act as a “traffic jam chauffer,” according to SAE guidelines, is the first conditionally automated driving system to meet the requirements of Global Automotive Regulation No. 157, which concerns the approval of vehicles with regards to Automated Lane-Keeping Systems.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
