News
NASA head hints that reusable rocket cos. like SpaceX will enable Moon return
In a series of thoroughly unexpected and impassioned introductory remarks at one of several 2018 Advisory Council meetings, NASA administrator Jim Bridenstine bucked at least two decades of norms by all but explicitly stating that reusable rockets built by innovative private companies like SpaceX and Blue Origin will enable the true future of space exploration.
Incredibly, over the course his fascinating hour-long prelude, Bridenstine effectively mentioned NASA’s own SLS rocket and Orion spacecraft – under development for the last decade at a cost of at least several tens of billions of dollars – a total of one time each. Instead, heavily emphasizing the absolute necessity that NASA’s next major human exploration project be sustainable, the administrator spoke at length about the foundational roles that international and domestic space agencies and private companies will need to take on in order to make NASA’s on-paper return to the Moon both real, successful, and useful.
Aside from his arguably brave (but spot-on) decision to all but ignore Boeing and Northrop Grumman’s SLS rocket and Lockheed Martin’s Orion spacecraft over the course of an hour spent speaking about the future of NASA’s human exploration of the Moon and on spaceflight more generally, Bridenstine had nothing but praise for recent successes in the American aerospace industry.
Most notably, he spoke about his belief – at least partially stemming from an executive order requiring it – that the only way NASA can seriously succeed and continue to lead the world in the task of human space exploration is to put an extreme focus on sustainability. Judging from his comments on the matter, the new NASA/Federal buzzword of choice is just a different way to describe hardware reusability, although it certainly leaves wiggle room for more than simply avoiding expendable rocket hardware.
“It’s on me to figure out how to [return to the Moon] sustainably. … And this time, when we go, we’re gonna go to stay. So how do we do go sustainably? Well, [we take] advantage of capabilities that didn’t exist in this country even five or ten years ago. We have commercial companies that can do things that weren’t possible even just a few years ago … to help develop this sustainable [Moon exploration] architecture.” – NASA Administrator Jim Bridenstine, 08/29/2018

While it might not look like much (aside from a “no duh” statement) to anyone unfamiliar with the trials and tribulations of NASA bureaucracy and politicking, this quote – directed at an audience of senior NASA scientists and managers and independent experts – is absolutely extraordinary in the context of NASA’s history and the formulaic eggshells NASA administrators have traditionally been forced to walk on when discussing American rocketry.
Not only is SLS/Orion utterly and conspicuously absent in a response to the “how” of starting a new wave of lunar exploration, but Bridenstine also almost explicitly names Blue Origin and SpaceX as torchbearers of the sort of exceptional technological innovation that might revolutionize humanity’s relationship with space. By referring specifically to “commercial companies that can do things that weren’t possible even just a few years ago”, the only obvious answers in the context of serious human exploration on and around the Moon are Blue Origin and SpaceX, both of which managed their first commercial rocket landings in late 2015.
Bridenstine went even further still, noting that NASA will need not just reusable rockets for this sustainable lunar exploration, but also reusable orbital tugboats (space tugs) to sustainably ferry both humans and cargo to and from Earth and the Moon and reusable lunar landers capable of many trips back and forth from space stations orbiting the moon. At one point, he even used SpaceX CEO Elon Musk’s (in)famous and well-worn analogy of commercial airlines to emphasize the insanity of not using reusable rockets:
“We have reusable rockets [now]… Imagine if you flew here across the country to [NASA Ames] in a 737 and when the mission was over, you threw the airplane away. How many of you would have flown here?” – NASA Administrator Jim Bridenstine, 08/29/2018
At today's NASA Advisory Council (NAC) meeting, Administrator Jim Bridenstine says the next hop to the moon is going to be sustainable – and will require reusable spaceflight hardware. Uses the same airplane analogy @ElonMusk does when it comes to explaining advantages.
— Emre Kelly (@EmreKelly) August 29, 2018
Reusable rockets lead the charge
It may be generous to include Blue Origin side by side with SpaceX, given the fact that its New Shepard rocket is extremely small and very suborbital, but the company does have eyes specifically set lunar landers and outposts (a project called Blue Moon) and is developing a large and reusable orbital-class rocket (New Glenn) set to debut in the early 2020s.
- Falcon Heavy’s side boosters seconds away from near-simultaneous landings at Landing Zones 1 and 2. (SpaceX)
- We’re not here just yet, but SpaceX is pushing hard to build BFR and get humanity to Mars as quickly as practicable. (SpaceX)
- Blue Origin’s aspirational future, the highly reusable BE-4 powered New Glenn rocket. (Blue Origin)
- Blue Origin’s Blue Moon concept, set to begin experimental lunar landings as early as 2022 or 2023. (Blue Origin)
SpaceX, while focused on Mars colonization, has also expressed a willingness to participate in any sort of lunar exploration that NASA or other international space agencies might have interest in. Currently in the middle of developing its own massive and fully reusable rocket, known as the Big F_____ Rocket (BFR), SpaceX nevertheless already has a flight-tested, highly successfully, and unbeatably cost-effective family of reusable Falcon rockets capable of affordably launching significant mass to the Moon. In fact, both NASA and ESA (European Space Agency) are already seriously considering SpaceX’s Falcon Heavy as the launch vehicle of choice for several critical pieces of a Moon-orbiting space station, expected to launch no earlier than the early to mid-2020s.
Whether or not Bridenstine’s incredible and eloquent statements translate into tangible changes to NASA’s long-term strategy, it’s quite simply refreshing to hear a senior NASA executive – let alone the administrator – speak freely and rationally about the reality of what is needed to enable a truly new era of human spaceflight and exploration.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Grok Bot users hit with weekly limits early, Elon Musk explains what happened
Elon Musk said weeks ago during SpaceX’s third-quarter earnings call that the company’s Grok Bot, its autonomous AI Agent platform, was showing “the fastest growth of a product” that he’d ever seen in his life.
Now, SpaceXSI is scaling back Grok Bot users’ weekly limits, much to the surprise of those who have relied on it to take away monotonous tasks in their lives.
Elon Musk’s terse November 1 reply on X captured a sharp tension in the early days of agentic AI. Responding to a user who asked for a Grok Bot usage reset after hitting 100 percent with four days still left on the weekly cycle, Musk wrote: “The cost of serving Grok Bot was unsustainably high relative to revenue.”
@DogecoinNorway The cost of serving Grok Bot was unsustainably high relative to revenue
— Elon Musk (@elonmusk) November 1, 2026
The post arrived amid a wave of similar complaints from paying subscribers whose meters had jumped unexpectedly toward or to the limit, sometimes overnight and with little corresponding activity. It also stood in clear contrast to statements Musk had made only days and weeks earlier.
On the SpaceX third-quarter earnings call in mid-to-late October, Musk had described Grok Bot in almost the opposite terms. He called it “the fastest growth of a product that I’ve ever seen in my life” and said he had “never seen anything grow this fast.”
Company figures put paid weekly users at roughly 800,000 earlier in the month, more than doubling over the prior period. Daily active users had climbed from under 100,000 in early September to over 600,000 by late October.
Musk emphasized that the product has no free tier and that users appear to be getting real value beyond what they pay. In other remarks, he noted that usage per user was rising rather than declining, the opposite of the usual decay pattern for new software.
Grok Bot, launched around August, functions as an always-available agent with its own persistent cloud computer; it can schedule, research, shop, browse, and execute multi-step workflows even after the user steps away. Access is bundled into X subscription tiers (roughly $30, $100, and $200 per month) and certain Cursor plans, drawing from shared weekly usage pools whose exact sizes have not been publicly detailed.
The economics of that model are what Musk’s November 1 post put in the spotlight. Agentic systems burn far more compute than ordinary chatbot exchanges. Each task can trigger repeated model calls, tool use, web actions, and sustained background work.
When growth is as rapid as Musk celebrated, the absolute compute bill scales quickly even if average revenue per user stays fixed under flat monthly subscriptions. Industry observers noted the opportunity cost as well: the same GPUs can be rented to other AI labs at higher rates.
A simple back-of-the-envelope comparison circulating after the post illustrated the gap: if every reported daily user paid the top tier, annualized subscription revenue would still be modest relative to the scale of compute infrastructure SpaceX is building and leasing to companies like Anthropic.
Some users also reported possible dashboard anomalies around the same period, though Musk’s framing treated the underlying cost-revenue imbalance as the core issue rather than a pure metering glitch.
The juxtaposition is the core of this exchange. Within roughly two weeks of publicly framing Grok Bot as an unprecedented success with strong unit economics and no free tier, Musk acknowledged that serving the same product had become unsustainable relative to the revenue it generates.
For the broader industry, the episode underscores a structural challenge of the agent era: demand is real and growing faster than many expected, yet the cost of fulfilling that demand through always-on, multi-step agents can outrun subscription pricing before companies can adjust limits, introduce metered billing, or raise prices.
Musk’s reply did not promise an immediate reset or higher allowances; it simply stated the constraint. In doing so, it supplied a rare, explicit public data point on the unit economics of a high-profile AI agent just as adoption numbers were still being celebrated as the fastest in Musk’s experience.
The tension between rapid, paid growth and the compute required to deliver it is now on the record.
News
Tesla owners who tap Emergency Drive Away for fun are in for a surprise
Tapping Activate on Tesla’s Emergency Drive Away reportedly triggers a $539 service bill without moving.
Tesla owners who press Activate on Emergency Drive Away may be on the hook for a service bill even if their car never leaves the Supercharger stall.
Yaro, who posts about Tesla service cases on X as @Tutrifour, said a customer called after tapping Activate while still plugged into a Supercharger. The owner was about to pull away, remembered the cable was still connected and stopped. The car never moved, but the touchscreen showed a red alert reading “Emergency Drive Away has been activated” with “Service is required” underneath. A Service Mode screenshot showed the active alert BMS_a228_EmergencyDriveAwayServiceRequired, which Yaro said only Tesla Service can clear.
Here is a lesson to Tesla owners. Don’t press Activate on the new Emergency Drive Away feature on your Tesla because service charges $539 to inspect the charge port and to clear the alert. Yes, even if you didn’t move the car an inch. https://t.co/NZJENw4SQv
— Yaro (@Tutrifour) October 30, 2026
The cost of clearing it was the bigger surprise. “Don’t press Activate on the new Emergency Drive Away feature on your Tesla because service charges $539 to inspect the charge port and to clear the alert. Yes, even if you didn’t move the car an inch,” Yaro wrote. The $539 figure comes from that single case, and Tesla has not published a set price for the inspection or commented on the post. Yaro also noted that the car would still charge with the alert on screen.
Tesla launched Emergency Drive Away on October 1 with software update 2026.38.3, letting drivers pull away from a U.S. Supercharger with the cable still attached, as Teslarati reported. To use it, a driver shifts into Drive while connected, holds the brake and taps Activate. The prompt warns that driving with the cable connected will damage the vehicle and the Supercharger, and that short camera recordings will be shared with Tesla.
Tesla Charging has been clear about what follows a real activation. Repairs to a Supercharger stall can run up to $25,000 depending on the site, a service visit for the car’s charge port is mandatory, and deliberate misuse “will invoke additional penalties.” What the company had not spelled out is that the service requirement is triggered the moment Activate is pressed, not the moment the cable breaks away.
From an engineering standpoint, that is the cautious choice. Once Activate is pressed, the car cannot be sure the charge port latch was not stressed, so flagging it for inspection removes the guesswork. It also means the button carries a price on its own, which is a stronger deterrent against casual use than any warning screen.
Customer called because they have an active alert after tapping ACTIVATE on the new Emergency Drive Away feature. They didn’t actually drive away but were about to until they “remembered” they had the charge cable connected.
This alert can only be cleared by Tesla Service. https://t.co/SkHyJJPFwU
— Yaro (@Tutrifour) October 28, 2026
The report follows the feature’s first known real world use, when a driver in Austin during F1 weekend appeared to trigger it by accident and dragged the Supercharger cable along with the car. The Reddit user who filmed it said the driver seemed to have only half read the prompts.
For owners, the takeaway is to treat the red prompt as a stop sign. If it appears after shifting out of Park by mistake, shift back and unplug the normal way from the touchscreen, the Tesla app or the button on the charge handle. Activate is meant for moments when staying at the stall is the bigger risk, and Tesla is now pricing it that way.
Elon Musk
Elon Musk calls Earth’s data centers “peanuts” next to what SpaceX is planning in orbit
Elon Musk says SpaceX capex efficiency is underestimated as orbital data centers loom by 2028.
Elon Musk is pushing back on one of the biggest worries hanging over SpaceX stock. In a reply on X on Sunday, Musk said the company’s capital expenditure efficiency is severely underestimated. He was responding to a Milk Road Stocks post citing analyst Kyle Reidhead, who estimates SpaceX will need to spend roughly $470 billion over the next five quarters.
Reidhead built that figure around the target SpaceX set on its third quarter earnings call: 13 gigawatts or more of compute by the end of 2027. In his breakdown, Nvidia captures 83 to 89 percent of the spending. SpaceX ended the quarter with 1.7 GW of nameplate compute and guided to $35 billion to $40 billion in fourth quarter capex, as Teslarati reported.
Musk did not attach a number to his claim, but the earnings call shows the argument. CFO Bret Johnsen said new compute currently pays for itself in under a year at today’s pricing, and Musk said that window could shrink to six months next year. Using that pace, Reidhead argues about $230 billion of the $470 billion could come from operating cash flow and about $60 billion from SpaceX’s roughly $90 billion cash pile, leaving around $180 billion to borrow. Musk confirmed last week that SpaceX had already closed a new $40 billion debt raise to buy GPUs.
The ground buildout is not the end goal. It is what is meant to pay for the move to orbit. Replying on Friday to charts built from Sequoia partner Shaun Maguire’s SpaceX model, Musk wrote that “Terrestrial compute will be peanuts compared to orbital compute,” adding that orbital compute deployed per month “probably exceeds terrestrial around the end of 2028 and then far exceeds it in 2029.”
Maguire’s model shows how steep that path is. It has capex climbing from $88 billion this year to $290 billion in 2027 and $369 billion in 2028, with SpaceX burning $77.8 billion in cash this year and $122.6 billion next year before turning $114.9 billion cash positive in 2028. Musk’s response to the model was, “I think we can do better.”
The orbital half runs through Starmind. SpaceX plans to operate up to 1 million AI satellites flying in clusters of about 10, linked by roughly 10 terabits of bandwidth, with deployment of thousands of units starting as soon as late 2027 out of its Gigasat factory in Bastrop, Texas, according to SpaceX’s space safety page. Musk has said each Starmind spacecraft will carry more than 250 kW of solar power.
Getting there depends on launch volume. Maguire’s model assumes 250 Starship flights in 2028, up from two this year and 38 next year. The nearer test is financial: SpaceX guided to $33 billion to $37 billion in first quarter 2027 revenue, more than double the $14.58 billion it booked in Q3, and Musk reposted that guidance again on Sunday morning.



