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NASA aces most challenging Mars rover landing to date
After a nearly 300 million mile (480 million kilometer), seven-month-long journey, the world watched as NASA’s Mars 2020 Perseverance mission successfully completed the most challenging and precise landing the agency has ever attempted on Thursday (Feb. 18). Perseverance is NASA’s fifth rover and overall ninth mission to successfully land on the Red Planet.
On Thursday afternoon, the alien invader punched through the relatively thin Martian atmosphere streaking across the sky at a blazing 12,100 mph (19,500 kph). Then it shed a few layers, deployed the largest-ever supersonic parachute, and slowed down just enough to use a rocket-propelled crane to drop an autonomous, nuclear-powered, robotic astrobiologist called Perseverance on the surface of Mars.
Flawlessly completing the entry, descent, and landing sequence of its mission to land in Mars’ hostile Jezero Crater, NASA’s Mars 2020 Perseverance mission officially marked the completion of its interplanetary travel phase and began its mission to collect evidence of ancient, microbial Martian life.
Getting to Mars
On July 30, 2020, NASA’s Mars 2020 Perseverance mission launched aboard a United Launch Alliance Atlas V 541 rocket from Space Launch Complex 41 at Cape Canaveral Space Force Base. Aboard that rocket was NASA’s most ambitious Mars mission to date. The launch phase of the mission suffered a few minor delays ultimately shifting the launch date from July 18, 2020 to July 30, 2020. However, ULA’s Atlas V first stage rocket and Centaur upper stage delivered NASA’s Mars 2020 Perseverance mission into such an accurate trajectory that the 2,260 lb (1,025 kg) rover landed on its specified February 18 landing date despite the delays in the launch timeline.
In total, three missions to Mars – China’s Tianwen-1, the United Arab Emirates Hope Probe, and NASA’s Perseverance – left Earth in the summer of 2020. All three missions targeted to leave Earth prior to August to best take advantage of the minimal distance between the planets during what is called opposition. The opposition between Earth and Mars only occurs once every 22 months. If the Perseverance mission had missed its launch date it would’ve had to wait until 2022 for a chance to travel to the Red Planet.
Entry, Descent, and Landing – a controlled disassembly
As Perseverance descended into the Martian atmosphere the Cruise Phase – hardware that propelled the spacecraft through space for seven months – was jettisoned. The Perseverance rover safely tucked inside the aeroshell and protected by a robust heat shield soared through the thin Martian atmosphere enduring an extreme amount of friction that produced heat energy that reached up to 2,370 degrees Fahrenheit (about 1,300 degrees Celsius).
Once through the period of peak heating the heat shield was jettisoned exposing Perseverance to the Martian environment for the first time. Then about 7 miles (11 kilometers) from the surface the largest supersonic parachute NASA has ever sent to another planet – 70.5 feet (21.5 meters) in diameter – was deployed drastically slowing the spacecraft.
While still descending, the controlled descent module – called the sky crane – separated from the backshell about 1.3 miles (2.1 kilometers) above the surface to free-fly in the Martian atmosphere. The descent module used a new landing technology called Terrain-Relative Navigation used a constant stream of visual input and guidance collected from the Vision Compute Element and Rover Compute Element to determine the safest reachable landing site.
The throttleable rockets on the powered descent module steered the rover to its landing spot in Mars’ Jezero Crater and slowed to approximately 1.7 mph (2.7 kph) about 66 feet (20 meters) above the Martian surface. Perseverance was then lowered using a system of Nylon cords which were autonomously severed upon touchdown. The final stage of the controlled disassembly was for the sky crane to throttle its rockets back up and fly away for a crash landing a safe distance from the rover.
Ultimately, the Perseverance rover landed about a kilometer south of the intended delta of the Jezero Crater.
Perseverance made it to Mars, now what?
Getting to Mars was only the first of many milestones that Perseverance is expected to achieve during its projected one Mars year-long mission – about 687 Earth days. Now that the rover has touched down the science will begin.
First and foremost once Perseverance stretched its legs, so to speak, the first event took place just minutes after landing. Perseverance captured photos of the Martian surface with a pair of engineering cameras called Hazard Cameras mounted to the front and back of the rover.
The upgraded Navigation and Hazard cameras feature the capability to capture imagery of the Martian surface in 20 megapixel high-definition resolution for the first time. In the coming days, more images will be relayed back to Earth taken with the rover’s Navigation cameras and Mastcam-Z.
Once on Mars, the control of the Perseverance rover was transitioned from NASA JPL’s EDL team to the Perseverance Surface team. The Surface Phase of the Mars 2020 mission – or the phase of the mission that consists of the four main science objectives – began about twenty minutes after the touchdown.
Perseverance was sent to Mars to determine whether life ever existed on Mars, characterize the climate, characterize the geology, and prepare for the eventual human exploration of Mars. To achieve these massive science goals, the robotic astrobiologist was sent with an impressive suite of scientific research tools. Over the next 30 Martian days – called sols – the rover will begin to unfurl and begin testing the various pieces of hardware in preparation for exploring the delta of Jezero Crater.
Deploying the stowaway
Perseverance not only took a roving science lab to Mars, but it also took the first rotorcraft helicopter to be deployed to another planet dubbed Ingenuity. Ingenuity is a small double-bladed rotorcraft weighing only about 4 pounds (1.8 kilograms).
After the initial 30 Ssls of stretching its legs, Perseverance will travel a short distance to find a flat area of the Martian surface to deploy the Ingenuity helicopter. Once deployed, the Ingenuity team will have a technology demonstration window of approximately 30 sols to complete the first flight test of Ingenuity – the first time powered, controlled flight will be attempted on another planet.
Landing is just the beginning
As exciting as landing on Mars was, it is only the beginning for the Mars 2020 Perseverance rover. The nuclear-powered astrobiology robot will spend the next Martian year excavating the surface of a very rich delta in the Jezero crater searching for the first evidence of ancient, microbial life.
Even more exciting is that Perseverance is only the first phase of a larger mission called the Mars Sample Return mission that will someday bring the excavated samples that Perseverance collects back to Earth in a joint effort between NASA and the European Space Agency.
Although the Perseverance mission is only intended to last one Martian year, Perseverance has the capacity to extend its mission to nearly 15 years thanks to its power source, a Multi-Mission Radioisotope Thermoelectric Generator (MMRTG) which produces a steady stream of electricity provided by the radioactive decay of plutonium-238. Perseverance could potentially outlast all of NASA’s other Mars missions.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
