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NASA aces most challenging Mars rover landing to date
After a nearly 300 million mile (480 million kilometer), seven-month-long journey, the world watched as NASA’s Mars 2020 Perseverance mission successfully completed the most challenging and precise landing the agency has ever attempted on Thursday (Feb. 18). Perseverance is NASA’s fifth rover and overall ninth mission to successfully land on the Red Planet.
On Thursday afternoon, the alien invader punched through the relatively thin Martian atmosphere streaking across the sky at a blazing 12,100 mph (19,500 kph). Then it shed a few layers, deployed the largest-ever supersonic parachute, and slowed down just enough to use a rocket-propelled crane to drop an autonomous, nuclear-powered, robotic astrobiologist called Perseverance on the surface of Mars.
Flawlessly completing the entry, descent, and landing sequence of its mission to land in Mars’ hostile Jezero Crater, NASA’s Mars 2020 Perseverance mission officially marked the completion of its interplanetary travel phase and began its mission to collect evidence of ancient, microbial Martian life.
Getting to Mars

On July 30, 2020, NASA’s Mars 2020 Perseverance mission launched aboard a United Launch Alliance Atlas V 541 rocket from Space Launch Complex 41 at Cape Canaveral Space Force Base. Aboard that rocket was NASA’s most ambitious Mars mission to date. The launch phase of the mission suffered a few minor delays ultimately shifting the launch date from July 18, 2020 to July 30, 2020. However, ULA’s Atlas V first stage rocket and Centaur upper stage delivered NASA’s Mars 2020 Perseverance mission into such an accurate trajectory that the 2,260 lb (1,025 kg) rover landed on its specified February 18 landing date despite the delays in the launch timeline.
In total, three missions to Mars – China’s Tianwen-1, the United Arab Emirates Hope Probe, and NASA’s Perseverance – left Earth in the summer of 2020. All three missions targeted to leave Earth prior to August to best take advantage of the minimal distance between the planets during what is called opposition. The opposition between Earth and Mars only occurs once every 22 months. If the Perseverance mission had missed its launch date it would’ve had to wait until 2022 for a chance to travel to the Red Planet.
Entry, Descent, and Landing – a controlled disassembly
As Perseverance descended into the Martian atmosphere the Cruise Phase – hardware that propelled the spacecraft through space for seven months – was jettisoned. The Perseverance rover safely tucked inside the aeroshell and protected by a robust heat shield soared through the thin Martian atmosphere enduring an extreme amount of friction that produced heat energy that reached up to 2,370 degrees Fahrenheit (about 1,300 degrees Celsius).
Once through the period of peak heating the heat shield was jettisoned exposing Perseverance to the Martian environment for the first time. Then about 7 miles (11 kilometers) from the surface the largest supersonic parachute NASA has ever sent to another planet – 70.5 feet (21.5 meters) in diameter – was deployed drastically slowing the spacecraft.
While still descending, the controlled descent module – called the sky crane – separated from the backshell about 1.3 miles (2.1 kilometers) above the surface to free-fly in the Martian atmosphere. The descent module used a new landing technology called Terrain-Relative Navigation used a constant stream of visual input and guidance collected from the Vision Compute Element and Rover Compute Element to determine the safest reachable landing site.
The throttleable rockets on the powered descent module steered the rover to its landing spot in Mars’ Jezero Crater and slowed to approximately 1.7 mph (2.7 kph) about 66 feet (20 meters) above the Martian surface. Perseverance was then lowered using a system of Nylon cords which were autonomously severed upon touchdown. The final stage of the controlled disassembly was for the sky crane to throttle its rockets back up and fly away for a crash landing a safe distance from the rover.
Ultimately, the Perseverance rover landed about a kilometer south of the intended delta of the Jezero Crater.

Perseverance made it to Mars, now what?
Getting to Mars was only the first of many milestones that Perseverance is expected to achieve during its projected one Mars year-long mission – about 687 Earth days. Now that the rover has touched down the science will begin.
First and foremost once Perseverance stretched its legs, so to speak, the first event took place just minutes after landing. Perseverance captured photos of the Martian surface with a pair of engineering cameras called Hazard Cameras mounted to the front and back of the rover.
The upgraded Navigation and Hazard cameras feature the capability to capture imagery of the Martian surface in 20 megapixel high-definition resolution for the first time. In the coming days, more images will be relayed back to Earth taken with the rover’s Navigation cameras and Mastcam-Z.
Once on Mars, the control of the Perseverance rover was transitioned from NASA JPL’s EDL team to the Perseverance Surface team. The Surface Phase of the Mars 2020 mission – or the phase of the mission that consists of the four main science objectives – began about twenty minutes after the touchdown.
Perseverance was sent to Mars to determine whether life ever existed on Mars, characterize the climate, characterize the geology, and prepare for the eventual human exploration of Mars. To achieve these massive science goals, the robotic astrobiologist was sent with an impressive suite of scientific research tools. Over the next 30 Martian days – called sols – the rover will begin to unfurl and begin testing the various pieces of hardware in preparation for exploring the delta of Jezero Crater.
Deploying the stowaway
Perseverance not only took a roving science lab to Mars, but it also took the first rotorcraft helicopter to be deployed to another planet dubbed Ingenuity. Ingenuity is a small double-bladed rotorcraft weighing only about 4 pounds (1.8 kilograms).
After the initial 30 Ssls of stretching its legs, Perseverance will travel a short distance to find a flat area of the Martian surface to deploy the Ingenuity helicopter. Once deployed, the Ingenuity team will have a technology demonstration window of approximately 30 sols to complete the first flight test of Ingenuity – the first time powered, controlled flight will be attempted on another planet.
Landing is just the beginning
As exciting as landing on Mars was, it is only the beginning for the Mars 2020 Perseverance rover. The nuclear-powered astrobiology robot will spend the next Martian year excavating the surface of a very rich delta in the Jezero crater searching for the first evidence of ancient, microbial life.
Even more exciting is that Perseverance is only the first phase of a larger mission called the Mars Sample Return mission that will someday bring the excavated samples that Perseverance collects back to Earth in a joint effort between NASA and the European Space Agency.
Although the Perseverance mission is only intended to last one Martian year, Perseverance has the capacity to extend its mission to nearly 15 years thanks to its power source, a Multi-Mission Radioisotope Thermoelectric Generator (MMRTG) which produces a steady stream of electricity provided by the radioactive decay of plutonium-238. Perseverance could potentially outlast all of NASA’s other Mars missions.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
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Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.

