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NASA aces most challenging Mars rover landing to date
After a nearly 300 million mile (480 million kilometer), seven-month-long journey, the world watched as NASA’s Mars 2020 Perseverance mission successfully completed the most challenging and precise landing the agency has ever attempted on Thursday (Feb. 18). Perseverance is NASA’s fifth rover and overall ninth mission to successfully land on the Red Planet.
On Thursday afternoon, the alien invader punched through the relatively thin Martian atmosphere streaking across the sky at a blazing 12,100 mph (19,500 kph). Then it shed a few layers, deployed the largest-ever supersonic parachute, and slowed down just enough to use a rocket-propelled crane to drop an autonomous, nuclear-powered, robotic astrobiologist called Perseverance on the surface of Mars.
Flawlessly completing the entry, descent, and landing sequence of its mission to land in Mars’ hostile Jezero Crater, NASA’s Mars 2020 Perseverance mission officially marked the completion of its interplanetary travel phase and began its mission to collect evidence of ancient, microbial Martian life.
Getting to Mars
On July 30, 2020, NASA’s Mars 2020 Perseverance mission launched aboard a United Launch Alliance Atlas V 541 rocket from Space Launch Complex 41 at Cape Canaveral Space Force Base. Aboard that rocket was NASA’s most ambitious Mars mission to date. The launch phase of the mission suffered a few minor delays ultimately shifting the launch date from July 18, 2020 to July 30, 2020. However, ULA’s Atlas V first stage rocket and Centaur upper stage delivered NASA’s Mars 2020 Perseverance mission into such an accurate trajectory that the 2,260 lb (1,025 kg) rover landed on its specified February 18 landing date despite the delays in the launch timeline.
In total, three missions to Mars – China’s Tianwen-1, the United Arab Emirates Hope Probe, and NASA’s Perseverance – left Earth in the summer of 2020. All three missions targeted to leave Earth prior to August to best take advantage of the minimal distance between the planets during what is called opposition. The opposition between Earth and Mars only occurs once every 22 months. If the Perseverance mission had missed its launch date it would’ve had to wait until 2022 for a chance to travel to the Red Planet.
Entry, Descent, and Landing – a controlled disassembly
As Perseverance descended into the Martian atmosphere the Cruise Phase – hardware that propelled the spacecraft through space for seven months – was jettisoned. The Perseverance rover safely tucked inside the aeroshell and protected by a robust heat shield soared through the thin Martian atmosphere enduring an extreme amount of friction that produced heat energy that reached up to 2,370 degrees Fahrenheit (about 1,300 degrees Celsius).
Once through the period of peak heating the heat shield was jettisoned exposing Perseverance to the Martian environment for the first time. Then about 7 miles (11 kilometers) from the surface the largest supersonic parachute NASA has ever sent to another planet – 70.5 feet (21.5 meters) in diameter – was deployed drastically slowing the spacecraft.
While still descending, the controlled descent module – called the sky crane – separated from the backshell about 1.3 miles (2.1 kilometers) above the surface to free-fly in the Martian atmosphere. The descent module used a new landing technology called Terrain-Relative Navigation used a constant stream of visual input and guidance collected from the Vision Compute Element and Rover Compute Element to determine the safest reachable landing site.
The throttleable rockets on the powered descent module steered the rover to its landing spot in Mars’ Jezero Crater and slowed to approximately 1.7 mph (2.7 kph) about 66 feet (20 meters) above the Martian surface. Perseverance was then lowered using a system of Nylon cords which were autonomously severed upon touchdown. The final stage of the controlled disassembly was for the sky crane to throttle its rockets back up and fly away for a crash landing a safe distance from the rover.
Ultimately, the Perseverance rover landed about a kilometer south of the intended delta of the Jezero Crater.
Perseverance made it to Mars, now what?
Getting to Mars was only the first of many milestones that Perseverance is expected to achieve during its projected one Mars year-long mission – about 687 Earth days. Now that the rover has touched down the science will begin.
First and foremost once Perseverance stretched its legs, so to speak, the first event took place just minutes after landing. Perseverance captured photos of the Martian surface with a pair of engineering cameras called Hazard Cameras mounted to the front and back of the rover.
The upgraded Navigation and Hazard cameras feature the capability to capture imagery of the Martian surface in 20 megapixel high-definition resolution for the first time. In the coming days, more images will be relayed back to Earth taken with the rover’s Navigation cameras and Mastcam-Z.
Once on Mars, the control of the Perseverance rover was transitioned from NASA JPL’s EDL team to the Perseverance Surface team. The Surface Phase of the Mars 2020 mission – or the phase of the mission that consists of the four main science objectives – began about twenty minutes after the touchdown.
Perseverance was sent to Mars to determine whether life ever existed on Mars, characterize the climate, characterize the geology, and prepare for the eventual human exploration of Mars. To achieve these massive science goals, the robotic astrobiologist was sent with an impressive suite of scientific research tools. Over the next 30 Martian days – called sols – the rover will begin to unfurl and begin testing the various pieces of hardware in preparation for exploring the delta of Jezero Crater.
Deploying the stowaway
Perseverance not only took a roving science lab to Mars, but it also took the first rotorcraft helicopter to be deployed to another planet dubbed Ingenuity. Ingenuity is a small double-bladed rotorcraft weighing only about 4 pounds (1.8 kilograms).
After the initial 30 Ssls of stretching its legs, Perseverance will travel a short distance to find a flat area of the Martian surface to deploy the Ingenuity helicopter. Once deployed, the Ingenuity team will have a technology demonstration window of approximately 30 sols to complete the first flight test of Ingenuity – the first time powered, controlled flight will be attempted on another planet.
Landing is just the beginning
As exciting as landing on Mars was, it is only the beginning for the Mars 2020 Perseverance rover. The nuclear-powered astrobiology robot will spend the next Martian year excavating the surface of a very rich delta in the Jezero crater searching for the first evidence of ancient, microbial life.
Even more exciting is that Perseverance is only the first phase of a larger mission called the Mars Sample Return mission that will someday bring the excavated samples that Perseverance collects back to Earth in a joint effort between NASA and the European Space Agency.
Although the Perseverance mission is only intended to last one Martian year, Perseverance has the capacity to extend its mission to nearly 15 years thanks to its power source, a Multi-Mission Radioisotope Thermoelectric Generator (MMRTG) which produces a steady stream of electricity provided by the radioactive decay of plutonium-238. Perseverance could potentially outlast all of NASA’s other Mars missions.
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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
