News
Rivian partners with Meridian Audio for premium sound in its EVs
Electric vehicle company Rivian has chosen British audio pioneer Meridian Audio to provide branded audio systems for its electric vehicle platform. The two companies began their partnership more than a year ago, but it became public after the two companies announced the partnership on Tuesday, March 2nd.
Rivian is planning to launch its first vehicles in just a few months, with its first deliveries scheduled for June 2021. With its all-electric R1T pickup truck heading to customers in such a short period of time, Rivian has finally chosen a premium sound supplier for its vehicles in Meridian. Meridian has been around since 1977 and has a reputation for delivering premium quality sound systems in both residential, commercial, and automotive settings.
The two companies have been in collaboration for over a year, according to a press release from Meridian. Rivian and Meridian have been working on designing, engineering, and turning high-performance audio systems that will “embody Rivian’s ambitions to rethink mobility and shape the way people live, work, and play for the better.” Rivian is the first all-electric automaker to come forward that primarily focuses on the outdoor experience with its vehicles. While other automakers focus on the luxury segment, Rivian is delivering vehicles that will fit the bill for someone who plans to spend their time in the wilderness and in the great outdoors, where the company’s all-electric powertrains will thrive in nearly any setting thanks to its quad-motor powertrain.
The partnership is welcomed by John Buchanan, CEO of Meridian, who had high praise for Rivian’s mission to promote all-electric passenger transportation while keeping sustainability and environmental consciousness in mind.
Buchanan said:
“We were thrilled to have won the opportunity to work with such an exciting new company and to have been selected to engineer the in-car audio experiences for Rivian’s electric vehicles, Meridian is demonstrating itself to be the premium audio brand and technology partner of choice for automotive brands seeking market-leading sound solutions. Rivian’s goal to redefine expectations in the automotive industry through the human-centric and nature-conscious application of innovation and technology makes Meridian the perfect partner for them. We are delighted that the renowned Meridian sound experience now extends to the Rivian R1T and R1S electric vehicles, and we are excited about the future with Rivian.”
Credit: Rivian and Meridian Audio
Meridian’s design for Rivian’s vehicles is set to ensure that the audio will actually enhance the entertainment experience for every occupant within the vehicle. “Meridian has designed an audio system that provides both the driver and the passengers with a truly immersive listening experience,” Buchanan said. Meridian developed certain technologies that are tailored for the future automotive market, which could be filled with electric vehicles within the next decade. Among the key features of Meridian’s powerful audio systems, four specific technologies are tailored for the R1T and R1S specifically.
Meridian Digital Precison
Meridian Digital Precision technology ensures that all the finest details and emotions of the performance are delivered, regardless of the format used.
Meridian RE-Q
Meridian RE-Q is a Cabin Correction technology that removes unwanted cabin resonances, preserving the natural rhythm and timing of the performance. Bass becomes smooth, deep, and balanced.
Meridian Horizon
Meridian Horizon is an upmixing technology providing immersive multichannel audio from two-channel stereo content, configured for any loudspeaker layout. Providing a truly enveloping and immersive listening experience.
Meridian Intelli-Q
Meridian Intelli-Q is Data-Driven Equalisation that optimizes audio playback within the cabin based on data available from the vehicle such as speed, window state, occupancy, and audio source. This ensures all occupants in the vehicle enjoy optimal audio experience at all times.
Meridian’s full press release announcing its official partnership with Rivian is available here.
News
Tesla loses Model Y program manager in second blow in single day
Tesla has lost its Model Y Program Manager, he announced on LinkedIn, marking the second major departure from the company today.
Emmanuel Lamacchia has been in the role for 4 years and 7 months, responsible for the rollout of the all-electric crossover in several markets.
The Model Y became the best-selling vehicle in the world for two years under Lamacchia’s watch, making this a huge loss for the company. However, it seems the decision was made under Lamacchia’s own initiative.
He confirmed his decision on LinkedIn:
“After 8 incredible years, I’m moving on from Tesla.
What a journey it’s been… from leading NPI for Model 3 and Model Y variants to becoming the Vehicle Program Manager for Model Y, the best-selling car in the world!
Leading the All-New Model Y launch was the highlight: converting all 4 factories across 3 continents in just 2 weeks. Something that had never been done before in the auto industry.
To the teams who made this possible: you should be incredibly proud. This achievement belongs to you: the engineers, designers, buyers, and associates in Fremont, Shanghai, Berlin, and Austin who turned an impossible timeline into reality.
Grateful to the leaders who trusted me with programs that stretched my capabilities and to the cross-functional partners who showed me that great solutions come from collaboration, not hierarchy.
Tesla taught me how to move fast without breaking things and how to scale from prototypes to millions of units.
Excited for what’s next. More to share soon.”
It marks the second major program loss for Tesla today, as it also bid farewell to Cybertruck and Model 3 Program Manager Siddhant Awasthi, who said he left voluntarily in “one of the hardest decisions of his life.”
Lamacchia was at Tesla for just a shade under eight years, and previously worked for Rolls-Royce for roughly the same amount of time.
After the loss of both Lamacchia and Awasthi today, Tesla has lost a handful of key executives in 2025, including:
- David Imai, Director of Design
- David Lau, VP of Software Engineering
- Mark Westfall, Head of Mechanical Engineering
- Prashant Menon, Regional Director in India
- Vineet Mehta, Head of Battery Architecture
- Omead Afshar, VP/Head of Sales and Manufacturing in North America
- Milan Kovac, Head of Optimus Team
- Jenna Ferrua, Director of HR
- Troy Jones, VP of Sales, Service, and Delivery
- Pete Bannon, VP of Hardware Engineering
- Piero Landolfi, Director of Service
News
Tesla prepares to expand Giga Texas with new Optimus production plant
Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today.
Tesla is preparing to expand Gigafactory Texas once again with a brand new facility that will house the eventual manufacturing efforts for Optimus, its humanoid robot.
It is already building some units on a Pilot line at the Fremont Factory in Northern California, but Tesla is planning to build the vast majority of its Optimus project at Gigafactory Texas.
Tesla Optimus gets its latest job, and it’s not in the company’s factories
It will build one million units per year in Fremont, but CEO Elon Musk said the company would build 10 million units every year in Texas at a new building at Giga Texas.
Musk said:
“I think there could be tens of billions of Optimus robots out there. Um, now obviously it’s very important we pay close attention to safety here. Then a 10 million unit uh per year production line here the I don’t know where we’re going to put the 100 million unit production line. on Mars. Maybe on Mars, I don’t know.”
Evidently, Tesla is ready to begin thinking about the production efforts of Optimus beyond a theoretical standpoint and is starting to prepare for the construction of the manufacturing plant on Giga Texas property.
Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today:
Giga Texas News!
A brand-new, stand-alone factory is starting construction! This follows the Shareholders meeting & info that a 10-million-per-year @Tesla_Optimus production facility “on the Giga Texas campus” will be built & enter into production in 2027!
Here are some… pic.twitter.com/7ig5DohfOt
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) November 10, 2025
Production is still slated for 2027, at least at Gigafactory Texas. As previously mentioned, the company is building some units in Fremont for the time being, at least until subsequent versions of the Optimus project advance.
Tesla has done a great job of advancing Optimus forward, but it also has truly grand expectations for the project.
Musk said it could potentially be the biggest product in the history of the planet, as it will revolutionize the way humans perform tasks, probably eliminating monotonous tasks from everyday life.
News
Tesla reveals its first Semi customer after launch
Tesla revealed its first customer for the all-electric Semi truck after it launches next year. Who it truly is should not be a surprise.
The Semi is going to finally start deliveries to new companies outside of Tesla’s pilot program starting in 2026. The company has been building a dedicated production facility in Reno, Nevada, that has finally taken shape, but Tesla was evidently not finished with the Semi’s development.
Last week at the Annual Shareholder Meeting, Tesla said it had implemented some new designs into the Semi, helping with efficiency, updating its design, and making it a more suitable vehicle for hauling loads, as the changes also helped increase payload.
Tesla has obtained a lengthy list of companies that have committed to implementing the Semi in their own fleets, hoping to bring their logistics lineups up to date with electric powertrains and autonomous technologies.
While it is already operating a pilot program with PepsiCo. and Frito-Lay, Tesla will expand to other businesses, primarily using it internally after its launch.
Head of the Semi program at Tesla, Dan Priestley, said the company would be the first user of the vehicle after its launch next year. It has been using it to a certain extent, but the company has not been able to completely abandon gas haulers.
Instead, it will implement the Semi into its fleet for more sustainable vehicle logistics starting next year:
Tesla will be the first customer as we electrify our supply chain. This includes Texas operations.
— Dan Priestley (@danWpriestley) November 7, 2025
Tesla has already received orders for the Semi from a variety of large companies, including Walmart, Sysco, Anheuser-Busch, UPS, DHL, J.B. Hunt, among others.
Many analysts see the Tesla Semi as a major contributor to future growth and increasing value within the company, especially from a Wall Street perspective. Some firms say the Semi is one of several near and medium-term contributors to the company increasing its market cap.
Cantor Fitzgerald is just one of those firms, as last week it explicitly listed the Semi as a catalyst.
Analyst Andres Sheppard said, “Overall, we remain bullish on TSLA over the medium to long term. We continue to see meaningful future upside from Energy Storage & Deployment, FSD, Robotaxis/Cybercab, Semis, and Optimus Bots.”
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