Connect with us

News

Rivian partners with Meridian Audio for premium sound in its EVs

Credit: Rivian and Meridian Audio

Published

on

Electric vehicle company Rivian has chosen British audio pioneer Meridian Audio to provide branded audio systems for its electric vehicle platform. The two companies began their partnership more than a year ago, but it became public after the two companies announced the partnership on Tuesday, March 2nd.

Rivian is planning to launch its first vehicles in just a few months, with its first deliveries scheduled for June 2021. With its all-electric R1T pickup truck heading to customers in such a short period of time, Rivian has finally chosen a premium sound supplier for its vehicles in Meridian. Meridian has been around since 1977 and has a reputation for delivering premium quality sound systems in both residential, commercial, and automotive settings.

The two companies have been in collaboration for over a year, according to a press release from Meridian. Rivian and Meridian have been working on designing, engineering, and turning high-performance audio systems that will “embody Rivian’s ambitions to rethink mobility and shape the way people live, work, and play for the better.” Rivian is the first all-electric automaker to come forward that primarily focuses on the outdoor experience with its vehicles. While other automakers focus on the luxury segment, Rivian is delivering vehicles that will fit the bill for someone who plans to spend their time in the wilderness and in the great outdoors, where the company’s all-electric powertrains will thrive in nearly any setting thanks to its quad-motor powertrain.

The partnership is welcomed by John Buchanan, CEO of Meridian, who had high praise for Rivian’s mission to promote all-electric passenger transportation while keeping sustainability and environmental consciousness in mind.

Advertisement

Buchanan said:

“We were thrilled to have won the opportunity to work with such an exciting new company and to have been selected to engineer the in-car audio experiences for Rivian’s electric vehicles, Meridian is demonstrating itself to be the premium audio brand and technology partner of choice for automotive brands seeking market-leading sound solutions. Rivian’s goal to redefine expectations in the automotive industry through the human-centric and nature-conscious application of innovation and technology makes Meridian the perfect partner for them. We are delighted that the renowned Meridian sound experience now extends to the Rivian R1T and R1S electric vehicles, and we are excited about the future with Rivian.”

Credit: Rivian and Meridian Audio

Meridian’s design for Rivian’s vehicles is set to ensure that the audio will actually enhance the entertainment experience for every occupant within the vehicle. “Meridian has designed an audio system that provides both the driver and the passengers with a truly immersive listening experience,” Buchanan said. Meridian developed certain technologies that are tailored for the future automotive market, which could be filled with electric vehicles within the next decade. Among the key features of Meridian’s powerful audio systems, four specific technologies are tailored for the R1T and R1S specifically.

Meridian Digital Precison

Meridian Digital Precision technology ensures that all the finest details and emotions of the performance are delivered, regardless of the format used.

Meridian RE-Q

Meridian RE-Q is a Cabin Correction technology that removes unwanted cabin resonances, preserving the natural rhythm and timing of the performance. Bass becomes smooth, deep, and balanced.

Advertisement

Meridian Horizon

Meridian Horizon is an upmixing technology providing immersive multichannel audio from two-channel stereo content, configured for any loudspeaker layout. Providing a truly enveloping and immersive listening experience.

Meridian Intelli-Q

Meridian Intelli-Q is Data-Driven Equalisation that optimizes audio playback within the cabin based on data available from the vehicle such as speed, window state, occupancy, and audio source. This ensures all occupants in the vehicle enjoy optimal audio experience at all times.

Meridian’s full press release announcing its official partnership with Rivian is available here.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Elon Musk

First Tesla Cybercab rolls off Giga Texas production line

Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas.

Published

on

Credit: Tesla/X

Tesla has produced the first Tesla Cybercab at Texas Gigafactory, marking a key milestone ahead of the planned autonomous two-seater’s production in April. The two-seat Robotaxi, which was unveiled in 2024, is designed without pedals or a steering wheel and represents Tesla’s most aggressive step yet toward fully autonomous mobility.

Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas. Elon Musk echoed the milestone, writing, “Congratulations to the Tesla team on making the first production Cybercab!”

Previous comments from Musk on X reiterated the idea that production of the Cybercab “starts in April.” The vehicle will launch without traditional driver controls, and it will rely entirely on Tesla’s vision-based Full Self-Driving (FSD) system.

The Cybercab is positioned to compete with autonomous services such as Waymo. While Tesla has deployed Model Y vehicles in limited Robotaxi operations in Austin and the Bay Area, a serious ramp of the service to other cities across the United States is yet to be implemented. The production of the Cybercab could then be seen as a push towards the company’s autonomy plans.

Advertisement

Musk has linked the Cybercab to Tesla’s proposed “Unboxed” manufacturing process, which would assemble large vehicle modules separately before integrating them, rather than following a traditional production line. The approach is intended to cut costs, reduce factory footprint, and speed up output.

That being said, Elon Musk has set expectations for the Cybercab’s production ramp. As per Musk, it would likely take some time before meaningful volumes of the Cybercab are produced because it is such a new and different vehicle. But when the vehicle hits its pace, volumes will be notable. 

“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk noted.

Continue Reading

Elon Musk

California city weighs banning Elon Musk companies like Tesla and SpaceX

A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”

Published

on

tesla supercharger
Credit: Tesla

A California City Council is planning to weigh whether it would adopt a resolution that would place a ban on its engagement with Elon Musk companies, like Tesla and SpaceX.

The City of Davis, California, will have its City Council weigh a new proposal that would adopt a resolution “to divest from companies owned and/or controlled by Elon Musk.”

This would include a divestment proposal to encourage CalPERS, the California Public Employees Retirement System, to divest from stock in any Musk company.

A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”

It claims that Musk “has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”

If adopted, Davis would bar the city from entering into any new contracts or purchasing agreements with any company owned or controlled by Elon Musk. It also says it will not consider utilizing Tesla Robotaxis.

Hotel owner tears down Tesla chargers in frustration over Musk’s politics

A staff report on the proposal claims there is “no immediate budgetary impact.” However, a move like this would only impact its residents, especially with Tesla, as the Supercharger Network is open to all electric vehicle manufacturers. It is also extremely reliable and widespread.

Regarding the divestment request to CalPERS, it would not be surprising to see the firm make the move. Although it voted against Musk’s compensation package last year, the firm has no issue continuing to make money off of Tesla’s performance on Wall Street.

The decision to avoid Musk companies will be considered this evening at the City Council meeting.

The report comes from Davis Vanguard.

It is no secret that Musk’s political involvement, especially during the most recent Presidential Election, ruffled some feathers. Other cities considered similar options, like the City of Baltimore, which “decided to go in another direction” after awarding Tesla a $5 million contract for a fleet of EVs for city employees.

Continue Reading

News

Tesla launches new Model 3 financing deal with awesome savings

Tesla is now offering a 0.99% APR financing option for all new Model 3 orders in the United States, and it applies to all loan terms of up to 72 months.

Published

on

Credit: Tesla

Tesla has launched a new Model 3 financing deal in the United States that brings awesome savings. The deal looks to move more of the company’s mass-market sedan as it is the second-most popular vehicle Tesla offers, behind its sibling, the Model Y.

Tesla is now offering a 0.99% APR financing option for all new Model 3 orders in the United States, and it applies to all loan terms of up to 72 months.

It includes three Model 3 configurations, including the Model 3 Performance. The rate applies to:

  • Model 3 Premium Rear-Wheel-Drive
  • Model 3 Premium All-Wheel-Drive
  • Model 3 Performance

The previous APR offer was 2.99%.

Tesla routinely utilizes low-interest offers to help move vehicles, especially as the rates can help get people to payments that are more comfortable with their monthly budgets. Along with other savings, like those on maintenance and gas, this is another way Tesla pushes savings to customers.

The company had offered a similar program in China on the Model 3 and Model Y vehicles, but it had ended on January 31.

The Model 3 was the second-best-selling electric vehicle in the United States in 2025, trailing only the Model Y. According to automotive data provided by Cox, Tesla sold 192,440 units last year of the all-electric sedan. The Model Y sold 357,528 units.

Continue Reading