News
Rivian partners with Meridian Audio for premium sound in its EVs
Electric vehicle company Rivian has chosen British audio pioneer Meridian Audio to provide branded audio systems for its electric vehicle platform. The two companies began their partnership more than a year ago, but it became public after the two companies announced the partnership on Tuesday, March 2nd.
Rivian is planning to launch its first vehicles in just a few months, with its first deliveries scheduled for June 2021. With its all-electric R1T pickup truck heading to customers in such a short period of time, Rivian has finally chosen a premium sound supplier for its vehicles in Meridian. Meridian has been around since 1977 and has a reputation for delivering premium quality sound systems in both residential, commercial, and automotive settings.
The two companies have been in collaboration for over a year, according to a press release from Meridian. Rivian and Meridian have been working on designing, engineering, and turning high-performance audio systems that will “embody Rivian’s ambitions to rethink mobility and shape the way people live, work, and play for the better.” Rivian is the first all-electric automaker to come forward that primarily focuses on the outdoor experience with its vehicles. While other automakers focus on the luxury segment, Rivian is delivering vehicles that will fit the bill for someone who plans to spend their time in the wilderness and in the great outdoors, where the company’s all-electric powertrains will thrive in nearly any setting thanks to its quad-motor powertrain.
The partnership is welcomed by John Buchanan, CEO of Meridian, who had high praise for Rivian’s mission to promote all-electric passenger transportation while keeping sustainability and environmental consciousness in mind.
Buchanan said:
“We were thrilled to have won the opportunity to work with such an exciting new company and to have been selected to engineer the in-car audio experiences for Rivian’s electric vehicles, Meridian is demonstrating itself to be the premium audio brand and technology partner of choice for automotive brands seeking market-leading sound solutions. Rivian’s goal to redefine expectations in the automotive industry through the human-centric and nature-conscious application of innovation and technology makes Meridian the perfect partner for them. We are delighted that the renowned Meridian sound experience now extends to the Rivian R1T and R1S electric vehicles, and we are excited about the future with Rivian.”
Credit: Rivian and Meridian Audio
Meridian’s design for Rivian’s vehicles is set to ensure that the audio will actually enhance the entertainment experience for every occupant within the vehicle. “Meridian has designed an audio system that provides both the driver and the passengers with a truly immersive listening experience,” Buchanan said. Meridian developed certain technologies that are tailored for the future automotive market, which could be filled with electric vehicles within the next decade. Among the key features of Meridian’s powerful audio systems, four specific technologies are tailored for the R1T and R1S specifically.
Meridian Digital Precison
Meridian Digital Precision technology ensures that all the finest details and emotions of the performance are delivered, regardless of the format used.
Meridian RE-Q
Meridian RE-Q is a Cabin Correction technology that removes unwanted cabin resonances, preserving the natural rhythm and timing of the performance. Bass becomes smooth, deep, and balanced.
Meridian Horizon
Meridian Horizon is an upmixing technology providing immersive multichannel audio from two-channel stereo content, configured for any loudspeaker layout. Providing a truly enveloping and immersive listening experience.
Meridian Intelli-Q
Meridian Intelli-Q is Data-Driven Equalisation that optimizes audio playback within the cabin based on data available from the vehicle such as speed, window state, occupancy, and audio source. This ensures all occupants in the vehicle enjoy optimal audio experience at all times.
Meridian’s full press release announcing its official partnership with Rivian is available here.
Elon Musk
Starlink restrictions are hitting Russian battlefield comms: report
The restrictions have reportedly disrupted Moscow’s drone coordination and frontline communications.
SpaceX’s decision to disable unauthorized Starlink terminals in Ukraine is now being felt on the battlefield, with Ukrainian commanders reporting that Russian troops have struggled to maintain assault operations without access to the satellite network.
The restrictions have reportedly disrupted Moscow’s drone coordination and frontline communications.
Lt. Denis Yaroslavsky, who commands a special reconnaissance unit, stated that Russian assault activity noticeably declined for several days after the shutdown. “For three to four days after the shutdown, they really reduced the assault operations,” Yaroslavsky said.
Russian units had allegedly obtained Starlink terminals through black market channels and mounted them on drones and weapons systems, despite service terms prohibiting offensive military use. Once those terminals were blocked, commanders on the Ukrainian side reported improved battlefield ratios, as noted in a New York Post report.
A Ukrainian unit commander stated that casualty imbalances widened after the cutoff. “On any given day, depending on your scale of analysis, my sector was already achieving 20:1 (casuality rate) before the shutdown, and we are an elite unit. Regular units have no problem going 5:1 or 8:1. With Starlink down, 13:1 (casualty rate) for a regular unit is easy,” the unit commander said.
The restrictions come as Russia faces heavy challenges across multiple fronts. A late January report from the Center for Strategic and International Studies estimated that more than 1.2 million Russian troops have been killed, wounded, or gone missing since February 2022.
The Washington-based Institute for the Study of War also noted that activity from Russia’s Rubikon drone unit declined after Feb. 1, suggesting communications constraints from Starlink’s restrictions may be limiting operations. “I’m sure the Russians have (alternative options), but it takes time to maximize their implementation and this (would take) at least four to six months,” Yaroslavsky noted.
Elon Musk
Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
In a recent post on X, Tesla Korea announced that it is hiring AI Chip Design Engineers as part of a project aimed at developing what the company describes as the world’s highest-volume AI chips. CEO Elon Musk later amplified the initiative.
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
“This project aims to develop AI chip architecture that will achieve the highest production volume in the world in the future,” Tesla Korea wrote in its post on X.
As per Tesla Korea, those who wish to apply for the AI Chip Design Engineer post should email Ai_Chips@Tesla.com and include “the three most challenging technical problems you have solved.”
Elon Musk echoed the hiring push in a separate post. “If you’re in Korea and want to work on chip design, fabrication or AI software, join Tesla!” he wrote.
The recruitment effort in South Korea comes as Tesla accelerates development of its in-house AI chips, which power its Full Self-Driving (FSD) system, Optimus humanoid robot, and data center training infrastructure.
Tesla has been steadily expanding its silicon development teams globally. In recent months, the company has posted roles in Austin and Palo Alto for silicon module process engineers across lithography, etching, and other chip fabrication disciplines, as noted in a Benzinga report.
Tesla Korea’s hiring efforts align with the company’s long-term goal of designing and producing AI chips at massive scale. Musk has previously stated that Tesla’s future AI chips could become the highest-volume AI processors in the world.
The move also comes amid Tesla’s broader expansion into AI initiatives. The company recently committed about $2 billion into xAI as part of a Series E funding round, reinforcing its focus on artificial intelligence across vehicles, robotics, and compute infrastructure.
Elon Musk
SpaceX and xAI tapped by Pentagon for autonomous drone contest
The six-month competition was launched in January and is said to carry a $100 million award.
SpaceX and its AI subsidiary xAI are reportedly competing in a new Pentagon prize challenge focused on autonomous drone swarming technology, as per a report from Bloomberg News.
The six-month competition was launched in January and is said to carry a $100 million award.
Bloomberg reported that SpaceX and xAI are among a select group invited to participate in the Defense Department’s effort to develop advanced drone swarming capabilities. The goal is reportedly to create systems that can translate voice commands into digital instructions and manage fleets of autonomous drones.
Neither SpaceX, xAI, nor the Pentagon’s Defense Innovation Unit has commented on the report, and Reuters said it could not independently verify the details.
The development follows SpaceX’s recent acquisition of xAI, which pushed the valuation of the combined companies to an impressive $1.25 trillion. The reported competition comes as SpaceX prepares for a potential initial public offering later this year.
The Pentagon has been moving to speed up drone deployment and expand domestic manufacturing capacity, while also seeking tools to counter unauthorized drone activity around airports and major public events. Large-scale gatherings scheduled this year, including the FIFA World Cup and America250 celebrations, have heightened focus on aerial security.
The reported challenge aligns with broader Defense Department investments in artificial intelligence. Last year, OpenAI, Google, Anthropic, and xAI secured Pentagon contracts worth up to $200 million each to advance AI capabilities across defense applications.
Elon Musk previously joined AI and robotics researchers in signing a 2015 open letter calling for a ban on offensive autonomous weapons. In recent years, however, Musk has spoken on X about the strengths of drone technologies in combat situations.