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SpaceX Falcon 9 rocket completes 57th operational Starlink launch
For the 57th time, a SpaceX Falcon 9 rocket has delivered a batch of operational Starlink satellites to low Earth orbit, simultaneously marking the vehicle’s 50th successful launch in 367 days.
Flying for the 7th time, Falcon 9 booster B1063 lifted off with a fresh upper stage and another batch of Starlink V1.5 satellites enclosed in a reused payload fairing at 10:40 pm PDT (05:40 UTC), Tuesday, August 30th. SpaceX’s 57th overall Starlink launch, Starlink 3-4 deployed another 46 satellites into a semi-polar sun-synchronous orbit (SSO), where they will eventually be joined by approximately 520 other spacecraft.
Around nine minutes after liftoff, Falcon 9’s expendable upper stage reached a stable parking orbit and booster B1063 touched down on drone ship Of Course I Still Love You (OCISLY) – SpaceX’s 65th consecutively successful landing and 139th successful landing overall. Falcon 9 launched for the first time in June 2010 and completed its first landing in December 2015.
Starlink 3-4 was also SpaceX’s 148th consecutively successful Falcon 9 launch, the rocket’s 172nd successful launch overall, and the company’s 50th launch in just over a year.
SpaceX began filling out Starlink’s third orbital shell (Group 3) in July 2021. Four launches and seven weeks later, more than half (184) of the shell’s 348 planned satellites are already in orbit, though most of those satellites still need another month or two to reach operational altitudes. The fifth shell of SpaceX’s first Starlink constellation – populated by another 172 satellites – will eventually be assembled in an almost identical sun-synchronous orbit. Orbiting Earth at an inclination of 97.6 degrees, where 90 degrees would be a perfect polar orbit, Starlink’s SSO satellites will help fill coverage gaps all over the world, but they will be particularly optimal for serving customers at high latitudes – including the Arctic and Antarctic.
Once the constellation’s orbital laser link network is activated, Starlink will even be able to connect customers beyond the reach of the network’s ground stations by routing communications through other satellites until a station is in range. That could be a boon for ultra-remote outposts like those in Antarctica, where the brutal weather, sheer scale of the continent, and small number of residents make it hard to rationalize ground station construction. Semi-polar satellites like those SpaceX launched today will eventually enable a more economical solution.
Following Starlink 3-4, SpaceX now has more than 2900 working Starlink satellites in orbit, representing about 66% of the full 4408-satellite constellation. Astrophysicist Jonathan McDowell estimates that almost 2400 – more than half of the final constellation – have reached operational orbits and are serving customers back on Earth. SpaceX began operational Starlink launches less than three years ago (November 2019). Per FCC regulations, the company was required to launch half of the constellation by March 2024 and finish launching all 4408 satellites by March 2027.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.