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SpaceX Falcon Heavy goes vertical with Musk’s Tesla as launch nears
After approximately half a decade of concerted and less-than-patient waiting, long-time followers of SpaceX have, for the first time ever, seen SpaceX’s first completed Falcon Heavy rocket roll out to the launch pad and go vertical at the same complex that hosted every single Apollo moon landing, LC-39A.
This is a historic moment in SpaceX’s history, even if it culminates in nothing more than a quiet rollout and roll-back to the historic pad’s integration facilities. For at least several years, it has been a running (lighthearted) joke within the fan community that Falcon Heavy is permanently six months away from launch. Outside of the rocket company’s supporters, however, that fan humor gained a heavier tinge, and Falcon Heavy essentially became the strawman with which SpaceX detractors could ream the company’s greater (and even relatively minor) ambitions as over-promised, unrealistic dreams to one day also become permanently delayed. While seasoned spaceflight journalists rarely partook in the Falcon Heavy bashing, pop journalism and the titans of the global launch industry certainly took advantage of the apparent weakness as the preeminent example of SpaceX’s tendency towards delays. Even SpaceX’s conservative supporters understandably saw the significance when two customers ultimately chose to move their payloads elsewhere due to Falcon Heavy’s relentless delays.
Falcon Heavy went vertical at LC-39A for the first time today! Here’s a few shots (taken through much haze) from Playalinda Beach. pic.twitter.com/gsOL9tAfTN
— John Kraus (@johnkrausphotos) December 28, 2017
However, the reality was rather clear to those that followed the agile launch company and paid attention to the statements of its executive management, including CEO Elon Musk. Ultimately, Falcon Heavy was not a priority and was only ever going to capitalize upon a minority of the satellite launch industry, given the rarity of satellites heavy enough to need the massive vehicle. While Falcon Heavy would undoubtedly be invaluable for SpaceX’s grander ambitions of interplanetary exploration and transport, those ambitions simply did not compare in importance to solving Falcon 9 design and supply chain issues that caused the failures of CRS-7 and Amos-6. Nor were they more crucial than the launch company’s need for a stable cadre of trusting customers, simply upgrading the already-operational Falcon 9, or the perfection of first stage reusability – all of which would explicitly impact the utility of Falcon Heavy.

A panorama of LC-39A from late-November. Falcon Heavy will likely launch from this pad in January 2018. (Tom Cross/Teslarati)
SpaceX’s official July 2017 confirmation that Red Dragon had been cancelled further guaranteed that Falcon Heavy would only ever be a niche product, maybe even little more than a symbolic stopgap to fill a tiny industry niche and soothe delay-stricken nerves. SpaceX does have at least a handful of Falcon Heavy customers still hopefully awaiting its operational status, but it is quite clear that the company sees its value most as a method of both reassuring the world that its infamous delays are only temporary, as well as relatively economically fueling the development of a reusable super-heavy launch vehicle, expertise that would inevitably benefit the Mars-focused BFR as it too begins development. At a minimum, it will provide SpaceX’s launch, design, and manufacturing experts a sort of base of knowledge about building and operating rockets with ~30 or more first stage engines – the 2017 iteration of BFR is likely to sport 31. It’s also possible that Falcon Heavy could provide the margins necessary to allow SpaceX to attempt recoveries of Falcon’s second stage, a purely experimental effort that would feed directly into the development of the fully-reusable BFR upper stage the company hopes to build, BFS.
Thus, while Falcon Heavy’s inaugural launch may not be explicitly important to SpaceX’s near-term business strategy, it will in almost every way mark one of its first tailor-made steps towards Mars, perhaps both literally and figuratively. Rather humorously, SpaceX (or Elon Musk … probably just Elon Musk) has chosen to replace the boilerplate mass simulator often flown as a payload for inaugural launches of most launch vehicles (Falcon 9 included) with a rather unique mass simulator: Musk’s own first-generation Tesla Roadster. While it has yet to be specified what the specific destination of the second stage and Roadster are, nor what – if any – functional payload is to be included, Musk did suggest that the destination would be a “billion-year Mars orbit.” The nitpick here is hugely significant, as ‘simply’ launching the Roadster into a solar orbit at a similar distance to Mars (still an impressive accomplishment) would be decidedly less impressive than actually injecting the Roadster into orbit around Mars. Pictures released by SpaceX show no additional boost stages attached to the Roadster, so a Martian orbit would require Falcon Heavy’s second stage to coast in deep space for several months while generating enough power to prevent its propellant from freezing and maintain contact with ground control, especially in the rather likely event that SpaceX (and Musk) hope to acquire some rather absurd and iconic images from the inaugural launch and its space travels.
- The first-ever Falcon Heavy (sans payload and fairing) shown inside Pad 39A’s horizontal integration facility (HIF). (SpaceX)
- Elon Musk’s Roadster seen before being encapsulated in Falcon Heavy’s massive payload fairing. Below the Tesla is the payload adapter, which connects it to the rocket. (SpaceX)
- Finally, the fairing is transported vertically to the HIF, where it can be flipped horizontal and attached to its rocket. (Reddit /u/St-Jed-of-Calumet)
History and symbolism aside, it can now be said with utter certainty that Falcon Heavy is very real and is likely to launch very soon. The vehicle’s first-ever integrated rollout to Pad 39A is almost certainly intended only for “fit-checks,” a verification that the pad and brand new vehicle are meshing well together, but it is still the first time in the company’s history that FH visibly exists, and there can be little doubt that the photo opportunity was not taken advantage of. After fit checks are performed, likely over the course of a day or two, Falcon Heavy will be most likely be brought horizontal and rolled back into 39A’s integration facilities, where it will be prepared for its first full-up wet dress rehearsal (WDR) and static fire, possibly including the cautionary removal of the second stage and Roadster payload. Because the vehicle is inherently new, as are many of the upgraded ground systems needed to support it, bugs are highly probable along the road to launch. However, if the first WDR and static fire go precisely as planned, the first launch attempt can be expected to occur about a week later – maybe sooner, maybe later.
All things considered, SpaceX is clearly moving full speed ahead with Falcon Heavy’s launch preparations, and it seems highly probable that the company’s schedule will allow for January launch, even if minor issues mean that multiple WDRs or static fires are required. Elon Musk certainly hedged his bets earlier this summer by aggressively inflating the probability that Falcon Heavy fails on its launch pad, famously stating that a success in his eyes would be the vehicle clearing the pad without destroying LC-39A. In reality, SpaceX would not in a million years haphazardly risk the destruction of Pad 39A, and the company is almost certainly quite confident that the pad is at most marginally at risk of severe damage. One thing that Musk cannot be criticized for is the argument that one way or another, Falcon Heavy’s inaugural launch will be a sight to behold. While the payload may indeed be heading to or towards Mars, SpaceX still plans to attempt recovery of all three of Falcon Heavy’s first stages: both side cores are expected to land almost simultaneously at LZ-1’s two landing pads, while the center booster will follow a parabola out into the Atlantic for a landing aboard the droneship Of Course I Still Love You, truly a spectacle to behold regardless of success or failure.
My capture of @SpaceX #FalconHeavy making her #39A debut today. Taken with my Nikon D3300 with 300mm lens from the Canaveral National Seashore Vista 8. I must admit I have enjoyed watching the reactions to seeing it on the pad. My reaction… WHOA @NASASpaceflight @lorengrush pic.twitter.com/fEntFCwCO8
— Julia Bergeron (@julia_bergeron) December 28, 2017
Follow along live on Twitter and Instagram as our launch photographer Tom Cross documents Falcon Heavy’s last steps along its journey to first flight, as well as Falcon 9’s imminent launch of the mysterious Zuma payload, currently NET January 4.
Cover photo courtesy of spaceflight fan and photographer Richard Angle. Follow him on Instagram at @rdanglephoto!
News
Tesla Semi’s biggest adoptee gives an update on production timeline
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
News
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
News
Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.


