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SpaceX Falcon Heavy goes vertical with Musk’s Tesla as launch nears
After approximately half a decade of concerted and less-than-patient waiting, long-time followers of SpaceX have, for the first time ever, seen SpaceX’s first completed Falcon Heavy rocket roll out to the launch pad and go vertical at the same complex that hosted every single Apollo moon landing, LC-39A.
This is a historic moment in SpaceX’s history, even if it culminates in nothing more than a quiet rollout and roll-back to the historic pad’s integration facilities. For at least several years, it has been a running (lighthearted) joke within the fan community that Falcon Heavy is permanently six months away from launch. Outside of the rocket company’s supporters, however, that fan humor gained a heavier tinge, and Falcon Heavy essentially became the strawman with which SpaceX detractors could ream the company’s greater (and even relatively minor) ambitions as over-promised, unrealistic dreams to one day also become permanently delayed. While seasoned spaceflight journalists rarely partook in the Falcon Heavy bashing, pop journalism and the titans of the global launch industry certainly took advantage of the apparent weakness as the preeminent example of SpaceX’s tendency towards delays. Even SpaceX’s conservative supporters understandably saw the significance when two customers ultimately chose to move their payloads elsewhere due to Falcon Heavy’s relentless delays.
Falcon Heavy went vertical at LC-39A for the first time today! Here’s a few shots (taken through much haze) from Playalinda Beach. pic.twitter.com/gsOL9tAfTN
— John Kraus (@johnkrausphotos) December 28, 2017
However, the reality was rather clear to those that followed the agile launch company and paid attention to the statements of its executive management, including CEO Elon Musk. Ultimately, Falcon Heavy was not a priority and was only ever going to capitalize upon a minority of the satellite launch industry, given the rarity of satellites heavy enough to need the massive vehicle. While Falcon Heavy would undoubtedly be invaluable for SpaceX’s grander ambitions of interplanetary exploration and transport, those ambitions simply did not compare in importance to solving Falcon 9 design and supply chain issues that caused the failures of CRS-7 and Amos-6. Nor were they more crucial than the launch company’s need for a stable cadre of trusting customers, simply upgrading the already-operational Falcon 9, or the perfection of first stage reusability – all of which would explicitly impact the utility of Falcon Heavy.

A panorama of LC-39A from late-November. Falcon Heavy will likely launch from this pad in January 2018. (Tom Cross/Teslarati)
SpaceX’s official July 2017 confirmation that Red Dragon had been cancelled further guaranteed that Falcon Heavy would only ever be a niche product, maybe even little more than a symbolic stopgap to fill a tiny industry niche and soothe delay-stricken nerves. SpaceX does have at least a handful of Falcon Heavy customers still hopefully awaiting its operational status, but it is quite clear that the company sees its value most as a method of both reassuring the world that its infamous delays are only temporary, as well as relatively economically fueling the development of a reusable super-heavy launch vehicle, expertise that would inevitably benefit the Mars-focused BFR as it too begins development. At a minimum, it will provide SpaceX’s launch, design, and manufacturing experts a sort of base of knowledge about building and operating rockets with ~30 or more first stage engines – the 2017 iteration of BFR is likely to sport 31. It’s also possible that Falcon Heavy could provide the margins necessary to allow SpaceX to attempt recoveries of Falcon’s second stage, a purely experimental effort that would feed directly into the development of the fully-reusable BFR upper stage the company hopes to build, BFS.
Thus, while Falcon Heavy’s inaugural launch may not be explicitly important to SpaceX’s near-term business strategy, it will in almost every way mark one of its first tailor-made steps towards Mars, perhaps both literally and figuratively. Rather humorously, SpaceX (or Elon Musk … probably just Elon Musk) has chosen to replace the boilerplate mass simulator often flown as a payload for inaugural launches of most launch vehicles (Falcon 9 included) with a rather unique mass simulator: Musk’s own first-generation Tesla Roadster. While it has yet to be specified what the specific destination of the second stage and Roadster are, nor what – if any – functional payload is to be included, Musk did suggest that the destination would be a “billion-year Mars orbit.” The nitpick here is hugely significant, as ‘simply’ launching the Roadster into a solar orbit at a similar distance to Mars (still an impressive accomplishment) would be decidedly less impressive than actually injecting the Roadster into orbit around Mars. Pictures released by SpaceX show no additional boost stages attached to the Roadster, so a Martian orbit would require Falcon Heavy’s second stage to coast in deep space for several months while generating enough power to prevent its propellant from freezing and maintain contact with ground control, especially in the rather likely event that SpaceX (and Musk) hope to acquire some rather absurd and iconic images from the inaugural launch and its space travels.
- The first-ever Falcon Heavy (sans payload and fairing) shown inside Pad 39A’s horizontal integration facility (HIF). (SpaceX)
- Elon Musk’s Roadster seen before being encapsulated in Falcon Heavy’s massive payload fairing. Below the Tesla is the payload adapter, which connects it to the rocket. (SpaceX)
- Finally, the fairing is transported vertically to the HIF, where it can be flipped horizontal and attached to its rocket. (Reddit /u/St-Jed-of-Calumet)
History and symbolism aside, it can now be said with utter certainty that Falcon Heavy is very real and is likely to launch very soon. The vehicle’s first-ever integrated rollout to Pad 39A is almost certainly intended only for “fit-checks,” a verification that the pad and brand new vehicle are meshing well together, but it is still the first time in the company’s history that FH visibly exists, and there can be little doubt that the photo opportunity was not taken advantage of. After fit checks are performed, likely over the course of a day or two, Falcon Heavy will be most likely be brought horizontal and rolled back into 39A’s integration facilities, where it will be prepared for its first full-up wet dress rehearsal (WDR) and static fire, possibly including the cautionary removal of the second stage and Roadster payload. Because the vehicle is inherently new, as are many of the upgraded ground systems needed to support it, bugs are highly probable along the road to launch. However, if the first WDR and static fire go precisely as planned, the first launch attempt can be expected to occur about a week later – maybe sooner, maybe later.
All things considered, SpaceX is clearly moving full speed ahead with Falcon Heavy’s launch preparations, and it seems highly probable that the company’s schedule will allow for January launch, even if minor issues mean that multiple WDRs or static fires are required. Elon Musk certainly hedged his bets earlier this summer by aggressively inflating the probability that Falcon Heavy fails on its launch pad, famously stating that a success in his eyes would be the vehicle clearing the pad without destroying LC-39A. In reality, SpaceX would not in a million years haphazardly risk the destruction of Pad 39A, and the company is almost certainly quite confident that the pad is at most marginally at risk of severe damage. One thing that Musk cannot be criticized for is the argument that one way or another, Falcon Heavy’s inaugural launch will be a sight to behold. While the payload may indeed be heading to or towards Mars, SpaceX still plans to attempt recovery of all three of Falcon Heavy’s first stages: both side cores are expected to land almost simultaneously at LZ-1’s two landing pads, while the center booster will follow a parabola out into the Atlantic for a landing aboard the droneship Of Course I Still Love You, truly a spectacle to behold regardless of success or failure.
My capture of @SpaceX #FalconHeavy making her #39A debut today. Taken with my Nikon D3300 with 300mm lens from the Canaveral National Seashore Vista 8. I must admit I have enjoyed watching the reactions to seeing it on the pad. My reaction… WHOA @NASASpaceflight @lorengrush pic.twitter.com/fEntFCwCO8
— Julia Bergeron (@julia_bergeron) December 28, 2017
Follow along live on Twitter and Instagram as our launch photographer Tom Cross documents Falcon Heavy’s last steps along its journey to first flight, as well as Falcon 9’s imminent launch of the mysterious Zuma payload, currently NET January 4.
Cover photo courtesy of spaceflight fan and photographer Richard Angle. Follow him on Instagram at @rdanglephoto!
Elon Musk
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”


