News
SpaceX Falcon Heavy goes vertical with Musk’s Tesla as launch nears
After approximately half a decade of concerted and less-than-patient waiting, long-time followers of SpaceX have, for the first time ever, seen SpaceX’s first completed Falcon Heavy rocket roll out to the launch pad and go vertical at the same complex that hosted every single Apollo moon landing, LC-39A.
This is a historic moment in SpaceX’s history, even if it culminates in nothing more than a quiet rollout and roll-back to the historic pad’s integration facilities. For at least several years, it has been a running (lighthearted) joke within the fan community that Falcon Heavy is permanently six months away from launch. Outside of the rocket company’s supporters, however, that fan humor gained a heavier tinge, and Falcon Heavy essentially became the strawman with which SpaceX detractors could ream the company’s greater (and even relatively minor) ambitions as over-promised, unrealistic dreams to one day also become permanently delayed. While seasoned spaceflight journalists rarely partook in the Falcon Heavy bashing, pop journalism and the titans of the global launch industry certainly took advantage of the apparent weakness as the preeminent example of SpaceX’s tendency towards delays. Even SpaceX’s conservative supporters understandably saw the significance when two customers ultimately chose to move their payloads elsewhere due to Falcon Heavy’s relentless delays.
Falcon Heavy went vertical at LC-39A for the first time today! Here’s a few shots (taken through much haze) from Playalinda Beach. pic.twitter.com/gsOL9tAfTN
— John Kraus (@johnkrausphotos) December 28, 2017
However, the reality was rather clear to those that followed the agile launch company and paid attention to the statements of its executive management, including CEO Elon Musk. Ultimately, Falcon Heavy was not a priority and was only ever going to capitalize upon a minority of the satellite launch industry, given the rarity of satellites heavy enough to need the massive vehicle. While Falcon Heavy would undoubtedly be invaluable for SpaceX’s grander ambitions of interplanetary exploration and transport, those ambitions simply did not compare in importance to solving Falcon 9 design and supply chain issues that caused the failures of CRS-7 and Amos-6. Nor were they more crucial than the launch company’s need for a stable cadre of trusting customers, simply upgrading the already-operational Falcon 9, or the perfection of first stage reusability – all of which would explicitly impact the utility of Falcon Heavy.
A panorama of LC-39A from late-November. Falcon Heavy will likely launch from this pad in January 2018. (Tom Cross/Teslarati)
SpaceX’s official July 2017 confirmation that Red Dragon had been cancelled further guaranteed that Falcon Heavy would only ever be a niche product, maybe even little more than a symbolic stopgap to fill a tiny industry niche and soothe delay-stricken nerves. SpaceX does have at least a handful of Falcon Heavy customers still hopefully awaiting its operational status, but it is quite clear that the company sees its value most as a method of both reassuring the world that its infamous delays are only temporary, as well as relatively economically fueling the development of a reusable super-heavy launch vehicle, expertise that would inevitably benefit the Mars-focused BFR as it too begins development. At a minimum, it will provide SpaceX’s launch, design, and manufacturing experts a sort of base of knowledge about building and operating rockets with ~30 or more first stage engines – the 2017 iteration of BFR is likely to sport 31. It’s also possible that Falcon Heavy could provide the margins necessary to allow SpaceX to attempt recoveries of Falcon’s second stage, a purely experimental effort that would feed directly into the development of the fully-reusable BFR upper stage the company hopes to build, BFS.
Thus, while Falcon Heavy’s inaugural launch may not be explicitly important to SpaceX’s near-term business strategy, it will in almost every way mark one of its first tailor-made steps towards Mars, perhaps both literally and figuratively. Rather humorously, SpaceX (or Elon Musk … probably just Elon Musk) has chosen to replace the boilerplate mass simulator often flown as a payload for inaugural launches of most launch vehicles (Falcon 9 included) with a rather unique mass simulator: Musk’s own first-generation Tesla Roadster. While it has yet to be specified what the specific destination of the second stage and Roadster are, nor what – if any – functional payload is to be included, Musk did suggest that the destination would be a “billion-year Mars orbit.” The nitpick here is hugely significant, as ‘simply’ launching the Roadster into a solar orbit at a similar distance to Mars (still an impressive accomplishment) would be decidedly less impressive than actually injecting the Roadster into orbit around Mars. Pictures released by SpaceX show no additional boost stages attached to the Roadster, so a Martian orbit would require Falcon Heavy’s second stage to coast in deep space for several months while generating enough power to prevent its propellant from freezing and maintain contact with ground control, especially in the rather likely event that SpaceX (and Musk) hope to acquire some rather absurd and iconic images from the inaugural launch and its space travels.
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- The first-ever Falcon Heavy (sans payload and fairing) shown inside Pad 39A’s horizontal integration facility (HIF). (SpaceX)
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- Elon Musk’s Roadster seen before being encapsulated in Falcon Heavy’s massive payload fairing. Below the Tesla is the payload adapter, which connects it to the rocket. (SpaceX)
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- Finally, the fairing is transported vertically to the HIF, where it can be flipped horizontal and attached to its rocket. (Reddit /u/St-Jed-of-Calumet)
History and symbolism aside, it can now be said with utter certainty that Falcon Heavy is very real and is likely to launch very soon. The vehicle’s first-ever integrated rollout to Pad 39A is almost certainly intended only for “fit-checks,” a verification that the pad and brand new vehicle are meshing well together, but it is still the first time in the company’s history that FH visibly exists, and there can be little doubt that the photo opportunity was not taken advantage of. After fit checks are performed, likely over the course of a day or two, Falcon Heavy will be most likely be brought horizontal and rolled back into 39A’s integration facilities, where it will be prepared for its first full-up wet dress rehearsal (WDR) and static fire, possibly including the cautionary removal of the second stage and Roadster payload. Because the vehicle is inherently new, as are many of the upgraded ground systems needed to support it, bugs are highly probable along the road to launch. However, if the first WDR and static fire go precisely as planned, the first launch attempt can be expected to occur about a week later – maybe sooner, maybe later.
All things considered, SpaceX is clearly moving full speed ahead with Falcon Heavy’s launch preparations, and it seems highly probable that the company’s schedule will allow for January launch, even if minor issues mean that multiple WDRs or static fires are required. Elon Musk certainly hedged his bets earlier this summer by aggressively inflating the probability that Falcon Heavy fails on its launch pad, famously stating that a success in his eyes would be the vehicle clearing the pad without destroying LC-39A. In reality, SpaceX would not in a million years haphazardly risk the destruction of Pad 39A, and the company is almost certainly quite confident that the pad is at most marginally at risk of severe damage. One thing that Musk cannot be criticized for is the argument that one way or another, Falcon Heavy’s inaugural launch will be a sight to behold. While the payload may indeed be heading to or towards Mars, SpaceX still plans to attempt recovery of all three of Falcon Heavy’s first stages: both side cores are expected to land almost simultaneously at LZ-1’s two landing pads, while the center booster will follow a parabola out into the Atlantic for a landing aboard the droneship Of Course I Still Love You, truly a spectacle to behold regardless of success or failure.
My capture of @SpaceX #FalconHeavy making her #39A debut today. Taken with my Nikon D3300 with 300mm lens from the Canaveral National Seashore Vista 8. I must admit I have enjoyed watching the reactions to seeing it on the pad. My reaction… WHOA @NASASpaceflight @lorengrush pic.twitter.com/fEntFCwCO8
— Julia Bergeron (@julia_bergeron) December 28, 2017
Follow along live on Twitter and Instagram as our launch photographer Tom Cross documents Falcon Heavy’s last steps along its journey to first flight, as well as Falcon 9’s imminent launch of the mysterious Zuma payload, currently NET January 4.
Cover photo courtesy of spaceflight fan and photographer Richard Angle. Follow him on Instagram at @rdanglephoto!
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
