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SpaceX Falcon Heavy goes vertical with Musk’s Tesla as launch nears
After approximately half a decade of concerted and less-than-patient waiting, long-time followers of SpaceX have, for the first time ever, seen SpaceX’s first completed Falcon Heavy rocket roll out to the launch pad and go vertical at the same complex that hosted every single Apollo moon landing, LC-39A.
This is a historic moment in SpaceX’s history, even if it culminates in nothing more than a quiet rollout and roll-back to the historic pad’s integration facilities. For at least several years, it has been a running (lighthearted) joke within the fan community that Falcon Heavy is permanently six months away from launch. Outside of the rocket company’s supporters, however, that fan humor gained a heavier tinge, and Falcon Heavy essentially became the strawman with which SpaceX detractors could ream the company’s greater (and even relatively minor) ambitions as over-promised, unrealistic dreams to one day also become permanently delayed. While seasoned spaceflight journalists rarely partook in the Falcon Heavy bashing, pop journalism and the titans of the global launch industry certainly took advantage of the apparent weakness as the preeminent example of SpaceX’s tendency towards delays. Even SpaceX’s conservative supporters understandably saw the significance when two customers ultimately chose to move their payloads elsewhere due to Falcon Heavy’s relentless delays.
Falcon Heavy went vertical at LC-39A for the first time today! Here’s a few shots (taken through much haze) from Playalinda Beach. pic.twitter.com/gsOL9tAfTN
— John Kraus (@johnkrausphotos) December 28, 2017
However, the reality was rather clear to those that followed the agile launch company and paid attention to the statements of its executive management, including CEO Elon Musk. Ultimately, Falcon Heavy was not a priority and was only ever going to capitalize upon a minority of the satellite launch industry, given the rarity of satellites heavy enough to need the massive vehicle. While Falcon Heavy would undoubtedly be invaluable for SpaceX’s grander ambitions of interplanetary exploration and transport, those ambitions simply did not compare in importance to solving Falcon 9 design and supply chain issues that caused the failures of CRS-7 and Amos-6. Nor were they more crucial than the launch company’s need for a stable cadre of trusting customers, simply upgrading the already-operational Falcon 9, or the perfection of first stage reusability – all of which would explicitly impact the utility of Falcon Heavy.

A panorama of LC-39A from late-November. Falcon Heavy will likely launch from this pad in January 2018. (Tom Cross/Teslarati)
SpaceX’s official July 2017 confirmation that Red Dragon had been cancelled further guaranteed that Falcon Heavy would only ever be a niche product, maybe even little more than a symbolic stopgap to fill a tiny industry niche and soothe delay-stricken nerves. SpaceX does have at least a handful of Falcon Heavy customers still hopefully awaiting its operational status, but it is quite clear that the company sees its value most as a method of both reassuring the world that its infamous delays are only temporary, as well as relatively economically fueling the development of a reusable super-heavy launch vehicle, expertise that would inevitably benefit the Mars-focused BFR as it too begins development. At a minimum, it will provide SpaceX’s launch, design, and manufacturing experts a sort of base of knowledge about building and operating rockets with ~30 or more first stage engines – the 2017 iteration of BFR is likely to sport 31. It’s also possible that Falcon Heavy could provide the margins necessary to allow SpaceX to attempt recoveries of Falcon’s second stage, a purely experimental effort that would feed directly into the development of the fully-reusable BFR upper stage the company hopes to build, BFS.
Thus, while Falcon Heavy’s inaugural launch may not be explicitly important to SpaceX’s near-term business strategy, it will in almost every way mark one of its first tailor-made steps towards Mars, perhaps both literally and figuratively. Rather humorously, SpaceX (or Elon Musk … probably just Elon Musk) has chosen to replace the boilerplate mass simulator often flown as a payload for inaugural launches of most launch vehicles (Falcon 9 included) with a rather unique mass simulator: Musk’s own first-generation Tesla Roadster. While it has yet to be specified what the specific destination of the second stage and Roadster are, nor what – if any – functional payload is to be included, Musk did suggest that the destination would be a “billion-year Mars orbit.” The nitpick here is hugely significant, as ‘simply’ launching the Roadster into a solar orbit at a similar distance to Mars (still an impressive accomplishment) would be decidedly less impressive than actually injecting the Roadster into orbit around Mars. Pictures released by SpaceX show no additional boost stages attached to the Roadster, so a Martian orbit would require Falcon Heavy’s second stage to coast in deep space for several months while generating enough power to prevent its propellant from freezing and maintain contact with ground control, especially in the rather likely event that SpaceX (and Musk) hope to acquire some rather absurd and iconic images from the inaugural launch and its space travels.
- The first-ever Falcon Heavy (sans payload and fairing) shown inside Pad 39A’s horizontal integration facility (HIF). (SpaceX)
- Elon Musk’s Roadster seen before being encapsulated in Falcon Heavy’s massive payload fairing. Below the Tesla is the payload adapter, which connects it to the rocket. (SpaceX)
- Finally, the fairing is transported vertically to the HIF, where it can be flipped horizontal and attached to its rocket. (Reddit /u/St-Jed-of-Calumet)
History and symbolism aside, it can now be said with utter certainty that Falcon Heavy is very real and is likely to launch very soon. The vehicle’s first-ever integrated rollout to Pad 39A is almost certainly intended only for “fit-checks,” a verification that the pad and brand new vehicle are meshing well together, but it is still the first time in the company’s history that FH visibly exists, and there can be little doubt that the photo opportunity was not taken advantage of. After fit checks are performed, likely over the course of a day or two, Falcon Heavy will be most likely be brought horizontal and rolled back into 39A’s integration facilities, where it will be prepared for its first full-up wet dress rehearsal (WDR) and static fire, possibly including the cautionary removal of the second stage and Roadster payload. Because the vehicle is inherently new, as are many of the upgraded ground systems needed to support it, bugs are highly probable along the road to launch. However, if the first WDR and static fire go precisely as planned, the first launch attempt can be expected to occur about a week later – maybe sooner, maybe later.
All things considered, SpaceX is clearly moving full speed ahead with Falcon Heavy’s launch preparations, and it seems highly probable that the company’s schedule will allow for January launch, even if minor issues mean that multiple WDRs or static fires are required. Elon Musk certainly hedged his bets earlier this summer by aggressively inflating the probability that Falcon Heavy fails on its launch pad, famously stating that a success in his eyes would be the vehicle clearing the pad without destroying LC-39A. In reality, SpaceX would not in a million years haphazardly risk the destruction of Pad 39A, and the company is almost certainly quite confident that the pad is at most marginally at risk of severe damage. One thing that Musk cannot be criticized for is the argument that one way or another, Falcon Heavy’s inaugural launch will be a sight to behold. While the payload may indeed be heading to or towards Mars, SpaceX still plans to attempt recovery of all three of Falcon Heavy’s first stages: both side cores are expected to land almost simultaneously at LZ-1’s two landing pads, while the center booster will follow a parabola out into the Atlantic for a landing aboard the droneship Of Course I Still Love You, truly a spectacle to behold regardless of success or failure.
My capture of @SpaceX #FalconHeavy making her #39A debut today. Taken with my Nikon D3300 with 300mm lens from the Canaveral National Seashore Vista 8. I must admit I have enjoyed watching the reactions to seeing it on the pad. My reaction… WHOA @NASASpaceflight @lorengrush pic.twitter.com/fEntFCwCO8
— Julia Bergeron (@julia_bergeron) December 28, 2017
Follow along live on Twitter and Instagram as our launch photographer Tom Cross documents Falcon Heavy’s last steps along its journey to first flight, as well as Falcon 9’s imminent launch of the mysterious Zuma payload, currently NET January 4.
Cover photo courtesy of spaceflight fan and photographer Richard Angle. Follow him on Instagram at @rdanglephoto!
News
Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
News
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
News
Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.


