News
SpaceX to launch one of its last old-gen Falcon 9s in upcoming launch
One of SpaceX’s rapidly shrinking fleet of older Falcon 9 launch vehicles has rolled out to the company’s California launch pad ahead of an expendable launch and fairing recovery attempt scheduled for no earlier than Tuesday (NET) 12:47 pm PST/19:47 UTC May 22.
Although SpaceX may have inaugurated a new era of truly reusable rocketry with the debut of Falcon 9 Block 5 earlier this month, there are still a number of older Falcon 9 boosters (all flight-proven) awaiting their second and final flights. At the moment, a minimum of four cores remain, including the sooty Falcon 9 first stage captured earlier this evening by Teslarati photographer Pauline Acalin.
Foreshadowing its imminent watery demise with a lack of landing legs, this particular booster (B1043) previously launched the mysterious and controversial Zuma mission in January 2018, a classified payload claimed (sans convincing evidence) to have failed and reentered Earth’s atmosphere mere hours after reaching orbit. While it’s possible that the mission was a failure, at the moment unsteadily blamed on the failure of a Northrop Grumman-designed payload adapter and deployment mechanism, it’s far more probable that the apparently wildly-expensive satellite is still in orbit.
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- Falcon 9 B1043 lifts off for the first time with Zuma on January 7. (Tom Cross/Teslarati)
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- After landing at LZ-1, B1043 was refurbished in approximately four months. (SpaceX)
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- On May 21, the rocket was rolled out to SLC-4E on the opposite coast of its first launch, ready for one final flight. (Pauline Acalin)
Checking the pulse of Earth’s gravity
Regardless, the same SpaceX rocket booster responsible for lifting Zuma and the Falcon 9 upper stage out of the atmosphere is now ready to launch a new payload at SLC-4E, a launch pad stationed in Vandenberg Air Force Base. B1043’s second orbit-destined payload is a compliment of seven satellites: five are of the Iridium NEXT variety and the remaining satellites make up a scientific mission and technology demonstrator known as GRACE-FO (FO for Follow-On).
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- The two GRACE-FO satellites are stacked atop five Iridium NEXT communications satellites. (NASA)
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- SpaceX is already fairly experienced with launching multi-satellite missions and building custom payload adapters. (NASA)
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- A combination of scientific satellites and five Iridium NEXT communications satellites preparing for launch in May 2018. (NASA)
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- During a normal Iridium NEXT launch, two groups of five satellites are stacked on top of each other. Here, the top stack was replaced by NASA/DLR’s GRACE-FO spacecraft. (NASA)
Following in the footsteps of the original GRACE’s (Gravity Recovery and Climate Experiment) 15 year orbital tenure, GRACE-FO is effectively the same mission with significantly upgraded hardware – the biggest experimental component is actually an advanced laser interferometer designed to measure the distance between the two satellites (roughly equivalent to the distance between LA and San Diego) with the precision of a single micrometer (10-100x smaller than the width of a human hair). At that level of precision, the pair of satellites can detect minute changes in Earth’s gravity, to the extent that they can actually observe droughts, floods, and ice melt through the change in gravity caused by the movement of large (i.e. heavy) quantities of water. If the experimental laser ranging technology works as intended, it will be at least ten times more accurate than the microwave-ranging technology also installed on the follow-on satellites.
SpaceX’s rocket fleet makes way for Block 5
On the SpaceX side of things, Falcon 9 B1043 will be expended after dutifully completing the launch of Iridium-6/GRACE-FO, although the presence of grid fins on the rocket indicates that SpaceX will likely continue a regime of soft-landing recovery tests to optimize and flesh out the limits of Falcon 9’s capabilities. At first glance, the tradeoff of expending entire rocket boosters able to be (relatively inefficiently) refurbished for considerably more than two flights seems extreme and inadvisable. However, SpaceX is presumably ravenous for data on the survivable envelope of Falcon 9 performance – particularly reuse – in advance of the complete transition to the rocket’s Block 5 iteration, a significant upgrade likely to come hand in hand with a more pronounced aversion to expendable missions given each booster’s design lifespan of 10 to 100 missions. At that level of reusability, expending Falcon 9 Block 5s would truly become comparable with the absurdity of trashing an airliner after one or a handful of flights, an (in)famous talking point used by Elon Musk over his years of public SpaceX discussions.
The rocket displays its gritty, beautiful suit of soot ahead of its final launch. (Pauline Acalin)
Thus, if SpaceX can gather data that might enable future Falcon 9 Block 5 recoveries by expending much less valuable Block 3 and 4 boosters, the payoff would be irresistible once examined with a long-term outlook. In the sense that Block 5 may be capable of magnitudes more flights with considerably cheaper refurbishment, the literal elemental value of the hardware – in the likely event that Block 5 production is more capital-intensive than Block 3/4 – is more or less irrelevant for an aversion to expending Block 5 boosters.
Rather, what is lost alongside an expendable Block 5 mission is instead the comparatively vast amount of revenue locked within dozens of additional highly-profitable launches each expended booster could have supported. From that perspective, expending Block 3s and 4s to gather data might be accurately compared to destroying single-pilot Cessnas to improve the utility of a 747 airliner.
After B1043 is expended, only three obvious flightworthy cores will remain outside of the gradually growing Falcon 9 Block 5 fleet (just two boosters, currently). In order of anticipated launch, these three missions are SES-12 (NET May 31), CRS-15 (NET June 28), and the Crew Dragon in-flight abort test (NET Q4 2018). Barring the unexpected refurbishment of an older flight-proven core for a third mission, these final three missions will bring to a close the inherently temporary era of partially-reusable SpaceX rockets – in the words of Elon Musk, Block 5 would thus signify that SpaceX has moved from “the dog that caught the bus” to, perhaps, the dog that caught the bus and then learned how to drive and maintain it. Somewhere in the middle of those final throes of old-guard Falcons will be an ever-increasing cadence of Block 5 launches and re-launches, likely including the first manifest-necessitated reuse of a Block 5 booster sometime this summer.
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- Falcon 9 B1045 shows off its own Fairing 2.0 ahead of the launch of TESS. (NASA)
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- Chuck Bennett captured Mr Steven conducting high-speed maneuvers with its new, yellow net installed, May 17. (Charles Bennett/@chuckbennett)
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- Not nearly enough net, as it turned out. (Pauline Acalin, May 2018)
Meanwhile, despite the sealed fate of the rocket’s booster, tomorrow’s launch will debut fairing-catcher Mr Steven’s new and improved net. With the introduction of an upgraded net and what can only be described as back-to-back days of relentless ocean-going practice over the last two weeks, it’s entirely possible that Iridium-6/GRACE-FO will be able to lay claim to the first successful catch of a payload fairing following an orbital rocket launch. Fingers crossed.
Follow the mission live on SpaceX’s webcast at 12:30 pm PST on Tuesday, May 22, and make sure to check back at Teslarati over the course of the week as photographer Pauline Acalin covers Mr Steven’s return to Port of San Pedro.
Follow us for live updates, behind-the-scenes sneak peeks, and a sea of beautiful photos from our East and West coast photographers.
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Tom Cross – Twitter
Pauline Acalin – Twitter
Eric Ralph – Twitter
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
