News
SpaceX to launch one of its last old-gen Falcon 9s in upcoming launch
One of SpaceX’s rapidly shrinking fleet of older Falcon 9 launch vehicles has rolled out to the company’s California launch pad ahead of an expendable launch and fairing recovery attempt scheduled for no earlier than Tuesday (NET) 12:47 pm PST/19:47 UTC May 22.
Although SpaceX may have inaugurated a new era of truly reusable rocketry with the debut of Falcon 9 Block 5 earlier this month, there are still a number of older Falcon 9 boosters (all flight-proven) awaiting their second and final flights. At the moment, a minimum of four cores remain, including the sooty Falcon 9 first stage captured earlier this evening by Teslarati photographer Pauline Acalin.
Foreshadowing its imminent watery demise with a lack of landing legs, this particular booster (B1043) previously launched the mysterious and controversial Zuma mission in January 2018, a classified payload claimed (sans convincing evidence) to have failed and reentered Earth’s atmosphere mere hours after reaching orbit. While it’s possible that the mission was a failure, at the moment unsteadily blamed on the failure of a Northrop Grumman-designed payload adapter and deployment mechanism, it’s far more probable that the apparently wildly-expensive satellite is still in orbit.
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- Falcon 9 B1043 lifts off for the first time with Zuma on January 7. (Tom Cross/Teslarati)
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- After landing at LZ-1, B1043 was refurbished in approximately four months. (SpaceX)
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- On May 21, the rocket was rolled out to SLC-4E on the opposite coast of its first launch, ready for one final flight. (Pauline Acalin)
Checking the pulse of Earth’s gravity
Regardless, the same SpaceX rocket booster responsible for lifting Zuma and the Falcon 9 upper stage out of the atmosphere is now ready to launch a new payload at SLC-4E, a launch pad stationed in Vandenberg Air Force Base. B1043’s second orbit-destined payload is a compliment of seven satellites: five are of the Iridium NEXT variety and the remaining satellites make up a scientific mission and technology demonstrator known as GRACE-FO (FO for Follow-On).
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- The two GRACE-FO satellites are stacked atop five Iridium NEXT communications satellites. (NASA)
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- SpaceX is already fairly experienced with launching multi-satellite missions and building custom payload adapters. (NASA)
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- A combination of scientific satellites and five Iridium NEXT communications satellites preparing for launch in May 2018. (NASA)
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- During a normal Iridium NEXT launch, two groups of five satellites are stacked on top of each other. Here, the top stack was replaced by NASA/DLR’s GRACE-FO spacecraft. (NASA)
Following in the footsteps of the original GRACE’s (Gravity Recovery and Climate Experiment) 15 year orbital tenure, GRACE-FO is effectively the same mission with significantly upgraded hardware – the biggest experimental component is actually an advanced laser interferometer designed to measure the distance between the two satellites (roughly equivalent to the distance between LA and San Diego) with the precision of a single micrometer (10-100x smaller than the width of a human hair). At that level of precision, the pair of satellites can detect minute changes in Earth’s gravity, to the extent that they can actually observe droughts, floods, and ice melt through the change in gravity caused by the movement of large (i.e. heavy) quantities of water. If the experimental laser ranging technology works as intended, it will be at least ten times more accurate than the microwave-ranging technology also installed on the follow-on satellites.
SpaceX’s rocket fleet makes way for Block 5
On the SpaceX side of things, Falcon 9 B1043 will be expended after dutifully completing the launch of Iridium-6/GRACE-FO, although the presence of grid fins on the rocket indicates that SpaceX will likely continue a regime of soft-landing recovery tests to optimize and flesh out the limits of Falcon 9’s capabilities. At first glance, the tradeoff of expending entire rocket boosters able to be (relatively inefficiently) refurbished for considerably more than two flights seems extreme and inadvisable. However, SpaceX is presumably ravenous for data on the survivable envelope of Falcon 9 performance – particularly reuse – in advance of the complete transition to the rocket’s Block 5 iteration, a significant upgrade likely to come hand in hand with a more pronounced aversion to expendable missions given each booster’s design lifespan of 10 to 100 missions. At that level of reusability, expending Falcon 9 Block 5s would truly become comparable with the absurdity of trashing an airliner after one or a handful of flights, an (in)famous talking point used by Elon Musk over his years of public SpaceX discussions.
The rocket displays its gritty, beautiful suit of soot ahead of its final launch. (Pauline Acalin)
Thus, if SpaceX can gather data that might enable future Falcon 9 Block 5 recoveries by expending much less valuable Block 3 and 4 boosters, the payoff would be irresistible once examined with a long-term outlook. In the sense that Block 5 may be capable of magnitudes more flights with considerably cheaper refurbishment, the literal elemental value of the hardware – in the likely event that Block 5 production is more capital-intensive than Block 3/4 – is more or less irrelevant for an aversion to expending Block 5 boosters.
Rather, what is lost alongside an expendable Block 5 mission is instead the comparatively vast amount of revenue locked within dozens of additional highly-profitable launches each expended booster could have supported. From that perspective, expending Block 3s and 4s to gather data might be accurately compared to destroying single-pilot Cessnas to improve the utility of a 747 airliner.
After B1043 is expended, only three obvious flightworthy cores will remain outside of the gradually growing Falcon 9 Block 5 fleet (just two boosters, currently). In order of anticipated launch, these three missions are SES-12 (NET May 31), CRS-15 (NET June 28), and the Crew Dragon in-flight abort test (NET Q4 2018). Barring the unexpected refurbishment of an older flight-proven core for a third mission, these final three missions will bring to a close the inherently temporary era of partially-reusable SpaceX rockets – in the words of Elon Musk, Block 5 would thus signify that SpaceX has moved from “the dog that caught the bus” to, perhaps, the dog that caught the bus and then learned how to drive and maintain it. Somewhere in the middle of those final throes of old-guard Falcons will be an ever-increasing cadence of Block 5 launches and re-launches, likely including the first manifest-necessitated reuse of a Block 5 booster sometime this summer.
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- Falcon 9 B1045 shows off its own Fairing 2.0 ahead of the launch of TESS. (NASA)
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- Chuck Bennett captured Mr Steven conducting high-speed maneuvers with its new, yellow net installed, May 17. (Charles Bennett/@chuckbennett)
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- Not nearly enough net, as it turned out. (Pauline Acalin, May 2018)
Meanwhile, despite the sealed fate of the rocket’s booster, tomorrow’s launch will debut fairing-catcher Mr Steven’s new and improved net. With the introduction of an upgraded net and what can only be described as back-to-back days of relentless ocean-going practice over the last two weeks, it’s entirely possible that Iridium-6/GRACE-FO will be able to lay claim to the first successful catch of a payload fairing following an orbital rocket launch. Fingers crossed.
Follow the mission live on SpaceX’s webcast at 12:30 pm PST on Tuesday, May 22, and make sure to check back at Teslarati over the course of the week as photographer Pauline Acalin covers Mr Steven’s return to Port of San Pedro.
Follow us for live updates, behind-the-scenes sneak peeks, and a sea of beautiful photos from our East and West coast photographers.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
