News
SpaceX Starlink job posting signals serious interest in a growing multi-billion dollar market
A new SpaceX Starlink job posting hints that the company is very interested in an established multi-billion dollar market for high-quality satellite internet – a use-case its Starlink constellation should be a perfect fit for.
One of the biggest sources for a recent boom in global demand for satellite broadband services, in-flight connectivity (IFC) is a rapidly growing market well on its way to multi-billion dollar annual revenues within the next few years. Almost anyone with any experience traveling by air is likely familiar with the promises and pitfalls offered by in-flight WiFi, which can often feel extremely convenient and futuristic while still bringing up old memories of DSL internet and flip-phones. Arguably, most – if not all – of the downsides of modern in-flight connectivity and the patchwork addition of onboard servers carrying limited offline entertainment options are caused by technical limitations in the existing IFC ‘pipeline’.
Meanwhile, SpaceX is just a few months into the years-long process of manufacturing and launching a vast constellation of thousands of Starlink internet satellites, designed to blanket every inch of the Earth with high-quality internet service. With internal goals stretching as high as ~40,000 satellites, Starlink could one day offer enough bandwidth to singlehandedly satisfy the internet needs of hundreds of millions – if not billions – of customers worldwide. In the interim, however, how and where SpaceX chooses to commercially deploy its nascent constellation will be critical in its first few years of operations, and in-flight connectivity is one such place where Starlink could theoretically crush existing options and come to dominate the growing market.

A few days ago, SpaceX published its first job posting exclusively dedicated to “aeronautical terminals”, referring to a type of Starlink user terminals (an antenna and associated hardware) optimized for installation on aircraft fuselages. Thanks to an almost $29 million Starlink contract awarded by the US Air Force Research Laboratory (AFRL) contract in 2018, SpaceX has already built and successfully tested aeronautical terminal prototypes on military aircraft, with even more ambitious tests soon to come. As such, it would be reasonable to assume than a new job posting for such terminals would be focused on SpaceX’s military work.
Instead, SpaceX’s February 21st listing explicitly refers to the new position as an opportunity to “[certify] Starlink aeronautical terminals [for] commercial and business jet aircraft…[and] play a critical role in deploying an industry-changing In-Flight Communications (IFC) service”, unequivocally confirming the company’s interest in entering the broader IFC market.

While SpaceX has already launched an incredible 240 Starlink v1.0 satellites in the last two months alone, the company has yet to reveal any specific information about the user terminals customers will use to connect to the orbiting network. Earlier this year, CEO Elon Musk did briefly mention that the terminal would look like a “thin, flat, round UFO on a stick”, while COO and President Gwynne Shotwell stated last year that the terminal would be “beautiful” at Musk’s request. Aside from those comments and a few even older ones, the no-less-critical Starlink component remains a bit of a mystery, although we do know that SpaceX intends to mass produce millions of the devices itself.
Still, SpaceX has made it clear that it’s already testing terminals with some success, noting late last year that it managed to deliver bandwidth of ~610 megabits per second (Mbps) to a US military aircraft through a single flight-optimized terminal. That testing was performed with 60 ‘v0.9’ satellites, meaning that all Starlink satellites launched after May 2019 should be able to offer even more bandwidth thanks to the addition of higher-capacity ‘Ka-band’ antennas.

While much is still unknown, the available details paint a fascinating picture of Starlink’s potential in the IFC market. Driven by unprecedentedly ambitious and strict cost targets, SpaceX already builds, owns, and operates its own Falcon rockets, Starlink satellites, and (soon) Starlink terminals – including variants optimized for consumer, aeronautical, and ground station use. In short, SpaceX is building the most vertically-integrated space-based service in the history of commercial space.

What can effectively be considered a very early pre-alpha of the Starlink satellites, terminals, and network has already demonstrated the ability to deliver bandwidth of more than 600 Mbps to a single in-flight aircraft, at least five times better than the best solutions currently available (~100 Mbps). Thanks to their location in low Earth orbit (LEO), Starlink satellites will also be able to offer latency (the gap between when you click and when something happens) as good as or better than what most people have access to on the ground.
By building and owning every critical aspect of the complex pipeline needed for its Starlink network, SpaceX has full control from start to finish. With Falcon 9 rockets and Starlink satellites, this has meant that SpaceX can reach cost targets that are up to several times cheaper than competing solutions and do so while meeting or beating their technical capabilities. With in-flight connectivity, the rockets, satellites, terminals, and ground infrastructure needed to create a functional network all factor heavily into the prices that can be offered to end-users and as of 2020, there simply isn’t an IFC provider on Earth in a position to compete with the level of vertical integration SpaceX may be able to offer.

If SpaceX can launch several thousand satellites and figure out how to affordably mass-produce unprecedentedly high-performance terminals (still up for debate), it’s safe to say that Starlink is going to run through existing IFC providers like a brick wall. Aside from potentially beating them on cost, Starlink – offering perhaps 600-1000+ Mbps per plane – could theoretically allow 100-200 airline passengers to simultaneously stream videos, browse the web, and even game in flight as if they were on the ground. Existing providers are physically incapable of competing with something like that without extensive infrastructure upgrades.
According to Satellite Markets & Research, the annual revenue of passenger aircraft IFC broke $1 billion for the first time in 2018 and the overall market is expected to be worth at least $36 billion (~$3.5B/year) from 2019 to 2029. Major provider Inmarsat estimates that the IFC market could be worth up to $15 billion annually by 2035. With a bit of luck, SpaceX could easily secure a major portion of that pot within just a handful of years.
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Energy
Taiwan power firm bets big on Tesla Megapacks as AI data center thirst grows
Taiwan’s Apollo Power orders 260 Tesla Megapacks, betting AI data centers will need more electricity.
A Taiwanese power company has ordered 260 Tesla Megapack 2XL units, roughly 1GWh of storage, betting that electricity rather than chips will decide how fast AI data centers come online. Apollo Power signed the contract with Tesla’s Taiwan energy arm on October 8, according to the company’s filing with the Taiwan stock exchange.
The filing says the units are meant for behind the meter storage and resilient grid projects, with delivery in batches from the end of 2027 and sites operating in 2028. Apollo and Tesla did not disclose a price, citing a confidentiality agreement. Apollo plans to pay for the equipment through a cash capital increase and bank financing, and it noted the purchase is not revenue and does not mean it holds firm orders from its partners.
Biggo reported that only about 33 units are under signed customer contracts, with roughly 150 more in negotiation. The same report put total project investment near NT$130 billion, but that figure includes installation work, with the equipment itself making up about 40 to 50 percent. In other words, a large share of this order is Apollo reserving supply ahead of demand. Apollo’s chairman told local media global large storage supply is tight, which is why the company locked in the units early, according to Yahoo Taiwan Finance.
Apollo also launched an AI data center and grid resilience alliance with Phison, Gigabyte and Shihlin Electric. The pitch rests on a pilot at Phison’s Zhunan plant, where Apollo and Tesla Energy Taiwan installed grid forming Megapack 2XLs in June. Tesla Energy Taiwan general manager Sun Hsiao-Han said the project went from demo to 1GWh in four months, and that Tesla Energy has deployed more than 50GWh worldwide.
Taiwan’s cabinet has approved amendments that would require large energy users to install their own generation and storage, which gives enterprise storage a regulatory tailwind.
The deal fits a pattern Teslarati has tracked. Tesla’s Megablock targets 1GWh commissioned in 20 business days, a pitch aimed squarely at fast moving data center builds. Megapacks already back xAI’s Colossus in Memphis and a 400MW AI campus in Brazil. Sun Media adds that Megapack 2XL was named among the first products in Nvidia’s DSX Ready qualification for battery storage in AI factories.
Deliveries are more than a year away, so the real test is how much of that 260 unit order turns into signed customer contracts.
Lifestyle
Tesla Cybercab and Robotaxi’s real advantage won’t be the ride service
For a century, the car has asked the same thing of its owner, which is basically to pay attention. Even the best ride-hailing app like Uber or Lyft only moved the problem into someone else’s hands. You stopped driving, but you still sat in a stranger’s car, while half listening, and wondering whether to take a phone call in the car without being rude. The Cybercab has no wheel, no pedals and no driver. With Grok @bot now live inside it, it becomes something else entirely, and I think that matters more than the fleet count that everyone is tracking.
Grok @bot is an agent, not a voice assistant. A rider signs in once, and from then on can say what they need and watch it happen. Order dinner from a favorite restaurant. Fill the grocery cart. Move money, answer email, adjust a calendar, push a work project forward. Tesla engineer Yun-Ta Tsai confirmed it is enabled across every Cybercab and the rest of the Model Y fleet, and Tesla’s own pitch is that Full Self-Driving handles the commute while Grok handles the errands.
Think about what that does to a thirty minute ride. Uber sells you a trip, while Waymo sells you the same trip in a more private setting. Tesla is selling the thirty minutes themselves, returned to you with an assistant attached. Errands that used to eat a Saturday get done between pickup and drop off. The ride stops being dead time between two places and becomes a place of its own.
Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant
Best of all, your Bots follow you into any Cybercab, and presumably your own Tesla, then logs you out automatically when you step out. Anyone can bolt a chatbot onto a screen, but much harder to own the vehicle, the autonomy stack and the assistant at once. It also quietly ties SpaceX’s Super Intelligence business to Tesla’s fleet, after Tesla converted its xAI stake into SpaceX equity. The relationship between those two companies is getting harder to describe as separate.
This is also where the hard questions start, because an agent that can spend your money in a vehicle other people also ride in needs some answers. How does it handle a voice it shouldn’t trust? What gets recorded, who can see it, and for how long? What happens when a rider leaves halfway through a task?
If Tesla gets those answers right, the scoreboard changes. We have been counting Cybercabs and wait times. The more telling number may be what riders accomplish per trip. That is data almost no one else will ever have, and it is the real reason to watch Grok @bot.
What do you think? Leave me a comment.
News
Why Elon Musk’s target date for buying an Optimus robot is harder than it sounds
Musk says China’s magnet export ban cost Optimus months, and robot hands remain shockingly hard.
Elon Musk says China’s export curbs on magnets used in electric motors set back Tesla’s Optimus program by two to three months, and that the robot’s hands remain the hardest part of the project. He made the comments Saturday during a live interview with Tesla Owners Silicon Valley at the X Takeover event at Giga Texas, in front of roughly 2,000 attendees. The Optimus discussion begins around the 49 minute mark of the stream.
On the hands, Musk was blunt and noted that a general purpose humanoid needs fine motor skills that are “incredibly difficult to get right. Shockingly difficult,” he said in the interview. He pointed to a problem he says no one has demonstrated yet: “One of the hardest things also generally is to do precision and force at the same time,” such as driving a small self tapping screw into wood. Touch sensors add another layer, since it is “actually kind of hard to get touch sensors that elastically deform and can handle high cycle life and it won’t just break after a few thousand cycles.”
He also took aim at rival robot videos. “Any complicated looking robot demo, it’s a canned demo. It’s not real,” Musk said, adding that real AI means showing a robot something it has never seen and watching it still cope, the way FSD handles a city it has never driven.
Musk expects the Optimus ramp to be slower than a new vehicle production ramp. “The initial part of that S curve of production ramp is going to be very slow at the beginning,” Musk said, partly because “unlike cars, there’s no pre existing supply chain for robot stuff.” That echoes his July reply on X that Optimus production “will be extremely slow at first, as everything is new.”
The magnet disclosure puts a number on a problem Musk first raised in 2025. He said China “prevented the export of magnets for use in electric motors” and that it “set back the Optimus program by like two or three months.” Then he added: “We had robots with no arms.” Tesla’s fix is to bring the supply chain home. “You’ve got to be able to make all the parts domestically,” he said. Teslarati reported in April 2025 that Musk tied the issue to permanent magnets in the arm actuators, where motors have to be as small as possible.
Tesla Optimus V3 hand and arm details revealed in new patents
Production is moving regardless, with a reported internal goal of more than 1,000 a week by the end of 2026. Teslarati recently covered how Tesla is certifying supply partners in China for Optimus parts, while the company’s hand design has been the subject of new patent filings.
Musk has said he wants Optimus available to the public by late 2027, though Tesla has not confirmed that date or published updated production figures.