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SpaceX Starlink job posting signals serious interest in a growing multi-billion dollar market
A new SpaceX Starlink job posting hints that the company is very interested in an established multi-billion dollar market for high-quality satellite internet – a use-case its Starlink constellation should be a perfect fit for.
One of the biggest sources for a recent boom in global demand for satellite broadband services, in-flight connectivity (IFC) is a rapidly growing market well on its way to multi-billion dollar annual revenues within the next few years. Almost anyone with any experience traveling by air is likely familiar with the promises and pitfalls offered by in-flight WiFi, which can often feel extremely convenient and futuristic while still bringing up old memories of DSL internet and flip-phones. Arguably, most – if not all – of the downsides of modern in-flight connectivity and the patchwork addition of onboard servers carrying limited offline entertainment options are caused by technical limitations in the existing IFC ‘pipeline’.
Meanwhile, SpaceX is just a few months into the years-long process of manufacturing and launching a vast constellation of thousands of Starlink internet satellites, designed to blanket every inch of the Earth with high-quality internet service. With internal goals stretching as high as ~40,000 satellites, Starlink could one day offer enough bandwidth to singlehandedly satisfy the internet needs of hundreds of millions – if not billions – of customers worldwide. In the interim, however, how and where SpaceX chooses to commercially deploy its nascent constellation will be critical in its first few years of operations, and in-flight connectivity is one such place where Starlink could theoretically crush existing options and come to dominate the growing market.
A few days ago, SpaceX published its first job posting exclusively dedicated to “aeronautical terminals”, referring to a type of Starlink user terminals (an antenna and associated hardware) optimized for installation on aircraft fuselages. Thanks to an almost $29 million Starlink contract awarded by the US Air Force Research Laboratory (AFRL) contract in 2018, SpaceX has already built and successfully tested aeronautical terminal prototypes on military aircraft, with even more ambitious tests soon to come. As such, it would be reasonable to assume than a new job posting for such terminals would be focused on SpaceX’s military work.
Instead, SpaceX’s February 21st listing explicitly refers to the new position as an opportunity to “[certify] Starlink aeronautical terminals [for] commercial and business jet aircraft…[and] play a critical role in deploying an industry-changing In-Flight Communications (IFC) service”, unequivocally confirming the company’s interest in entering the broader IFC market.
While SpaceX has already launched an incredible 240 Starlink v1.0 satellites in the last two months alone, the company has yet to reveal any specific information about the user terminals customers will use to connect to the orbiting network. Earlier this year, CEO Elon Musk did briefly mention that the terminal would look like a “thin, flat, round UFO on a stick”, while COO and President Gwynne Shotwell stated last year that the terminal would be “beautiful” at Musk’s request. Aside from those comments and a few even older ones, the no-less-critical Starlink component remains a bit of a mystery, although we do know that SpaceX intends to mass produce millions of the devices itself.
Still, SpaceX has made it clear that it’s already testing terminals with some success, noting late last year that it managed to deliver bandwidth of ~610 megabits per second (Mbps) to a US military aircraft through a single flight-optimized terminal. That testing was performed with 60 ‘v0.9’ satellites, meaning that all Starlink satellites launched after May 2019 should be able to offer even more bandwidth thanks to the addition of higher-capacity ‘Ka-band’ antennas.
While much is still unknown, the available details paint a fascinating picture of Starlink’s potential in the IFC market. Driven by unprecedentedly ambitious and strict cost targets, SpaceX already builds, owns, and operates its own Falcon rockets, Starlink satellites, and (soon) Starlink terminals – including variants optimized for consumer, aeronautical, and ground station use. In short, SpaceX is building the most vertically-integrated space-based service in the history of commercial space.
What can effectively be considered a very early pre-alpha of the Starlink satellites, terminals, and network has already demonstrated the ability to deliver bandwidth of more than 600 Mbps to a single in-flight aircraft, at least five times better than the best solutions currently available (~100 Mbps). Thanks to their location in low Earth orbit (LEO), Starlink satellites will also be able to offer latency (the gap between when you click and when something happens) as good as or better than what most people have access to on the ground.
By building and owning every critical aspect of the complex pipeline needed for its Starlink network, SpaceX has full control from start to finish. With Falcon 9 rockets and Starlink satellites, this has meant that SpaceX can reach cost targets that are up to several times cheaper than competing solutions and do so while meeting or beating their technical capabilities. With in-flight connectivity, the rockets, satellites, terminals, and ground infrastructure needed to create a functional network all factor heavily into the prices that can be offered to end-users and as of 2020, there simply isn’t an IFC provider on Earth in a position to compete with the level of vertical integration SpaceX may be able to offer.
If SpaceX can launch several thousand satellites and figure out how to affordably mass-produce unprecedentedly high-performance terminals (still up for debate), it’s safe to say that Starlink is going to run through existing IFC providers like a brick wall. Aside from potentially beating them on cost, Starlink – offering perhaps 600-1000+ Mbps per plane – could theoretically allow 100-200 airline passengers to simultaneously stream videos, browse the web, and even game in flight as if they were on the ground. Existing providers are physically incapable of competing with something like that without extensive infrastructure upgrades.
According to Satellite Markets & Research, the annual revenue of passenger aircraft IFC broke $1 billion for the first time in 2018 and the overall market is expected to be worth at least $36 billion (~$3.5B/year) from 2019 to 2029. Major provider Inmarsat estimates that the IFC market could be worth up to $15 billion annually by 2035. With a bit of luck, SpaceX could easily secure a major portion of that pot within just a handful of years.
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In a major development that will inevitably strengthen Tesla’s dominant position in the American EV market, Polestar has been effectively banned from selling new vehicles in the United States, starting with the 2027 model year.
The U.S. Department of Commerce denied Polestar authorization under the Connected Vehicle Rule, which prohibits vehicles containing certain connected technologies (Cellular, Wi-Fi, Bluetooth, etc.) linked to China or Russia due to national security risks, including potential data collection on American drivers.
🚨 A Tesla competitor goes down
Polestar will no longer sell new vehicles in the United States starting with the 2027 model year.
The U.S. Department of Commerce denied the brand authorization under the Connected Vehicle Rule, which restricts the sale of cars with software and… pic.twitter.com/TrwnQeoiES
— TESLARATI (@Teslarati) June 25, 2026
Polestar, which is majority-owned by China’s Geely Holding, could not obtain the required exemption despite producing some models domestically.
Polestar confirmed it will sell off any remaining inventory of the Polestar 3 and Polestar 4 models, while continuing service and warranty support for existing customers. No new models or major refreshes will reach U.S. buyers, and the company is pivoting its growth strategy to Europe, where it already generates the vast majority of its sales.
The outcome removes a direct premium EV competitor that had positioned itself as a stylish, performance-oriented alternative to Tesla’s lineup. The Polestar 2 challenged the Model 3, while the Polestar 3 and 4 targeted segments overlapping with the Model Y and upcoming Tesla offerings. Polestar’s U.S. sales had already been sluggish amid intense competition and slower demand, representing just 6 percent of its global volume in the first quarter of 2026.
While Polestar was not on Tesla’s level in the U.S., it still places a dent in the evergrowing field of Tesla competitors in the country, where it has long dominated EV sales.
Tesla faces none of these hurdles. As a U.S.-founded and U.S.-headquartered company with major manufacturing in Fremont, Austin, and Nevada, Tesla’s vehicles are built with compliant domestic and allied supply chains. Its Full Self-Driving technology, over-the-air software updates, and vertically integrated ecosystem were developed entirely in-house without foreign ownership entanglements that trigger national security reviews, at least in the U.S.
Of course, it did face a similar threat in China a few years back:
Elon Musk responds to reports of Tesla ban among China’s military over security concerns
The Connected Vehicle Rule, first advanced under the prior administration and upheld under the current one, is part of a broader U.S. effort to protect the domestic auto industry and critical technology from Chinese influence. High tariffs on Chinese-made EVs and related restrictions have already reshaped the market. Tesla benefits directly: it avoids these barriers while continuing to lead in U.S. EV sales volume, Supercharger network expansion, and energy storage integration.
By clearing Polestar from the new-vehicle playing field, the policy reduces competitive pressure in the premium and performance EV segments where Tesla has invested billions. American consumers seeking cutting-edge electric vehicles now have one fewer option tied to foreign adversaries — and one clearer path to the market leader that has driven the EV transition from the start.
For Tesla, this is more than regulatory relief. It is a strategic tailwind that reinforces its position as America’s premier EV innovator at a time when domestic manufacturing and technological independence matter most.
Tesla Cybercab stands to gain from new rules that the Trump Administration is aiming to enforce on autonomous vehicles. On Thursday, NHTSA, under the Trump Administration’s U.S. Department of Transportation, commenced rulemaking on the Federal Motor Vehicle Safety Standards (FMVSS).
This effort aims to eliminate the mandate for manual brake pedals in vehicles that are designed to be driven exclusively by automated driving systems. This would impact the Tesla Cybercab, which the company has stated would operate without a steering wheel or pedals.
Tesla Cybercab launch is imminent after latest sighting at Giga Texas
The Trump Administration is looking to revise FMVSS No. 135, which requires standard braking systems on light-duty vehicles.
Currently, the regulation requires light-duty cars to use traditional manual braking systems that allow operators to slow the vehicle. With the advent of self-driving in the U.S., these regulations need updating, and these are the changes that could come to FMVSS No. 135:
- Removes requirements for hand- or foot-operated brake controls for vehicles designed never to be operated by a human. Existing rules still apply to AVs that retain manual controls.
- All subject vehicles must still meet the same stopping distance performance criteria via alternative testing procedures.
- While this update ensures AVs can physically stop when commanded, NHTSA is separately developing safety performance requirements for AVs in real-world driving scenarios.
- NHTSA will continue to use its broad defect enforcement authority to investigate unsafe ADS behavior and oversee recalls.
As autonomy becomes a greater part of passenger travel, these types of rule adjustments will be more than reasonable. It will give manufacturers the ability to self-certify their vehicles and avoid any red tape that could ultimately delay the deployment of these vehicles.
Administrators are also incredibly excited about the opportunity to play a role in the advancement of self-driving vehicles.
“We are at the cusp of the greatest technological revolution in vehicle technology since the innovation of the Model T,” NHTSA Administrator Jonathan Morrison said. “If we want America to lead the way, we have to reimagine our regulatory framework. That’s why under Secretary Sean Duffy’s AV Framework, NHTSA is tearing down pointless barriers to innovative designs while strengthening the fundamental safety requirements that matter and holding AV developers accountable for safe performance.”
The Cybercab entered mass production at Gigafactory Texas in April. Tesla ultimately plans to push the vehicle into its Robotaxi fleet, potentially when frameworks like these are established.
Tesla plans to boost production at its Gigafactory Berlin plant in Germany following a sharp rebound in sales and demand in Europe after a softer 2025.
The plans put Tesla in a better position to compete with strengthening companies in Europe and potentially other markets; demand indicators show Tesla is much better off than in 2025.
Last year was a tough year for Tesla in terms of overall demand in Europe. The company produced over 200,000 vehicles at the German plant last year, a soft figure compared to the 375,000 vehicles Tesla lists as its current capacity at the factory.
🚨 Tesla said this morning it will ramp up production at Gigafactory Berlin to a volume of 7,500 vehicles per week.
This is a 20 percent boost in production. Tesla will hire 1,000 new employees to help with the increase.$TSLA pic.twitter.com/kravKfRO5n
— TESLARATI (@Teslarati) June 25, 2026
Tesla’s overall European sales dropped significantly last year due to a variety of factors. However, sales are rebounding, and demand is strong once again, and only getting stronger. Tesla is now planning to bump production of Model Y vehicles at Giga Berlin upward by about 20 percent. It will also bring 1,000 new jobs to the plant.
Tesla confirmed the details of its planned production expansion in Germany this morning. It is a strategy to keep up with strengthening demand.
In Q1, Tesla saw a record 61,000 vehicles produced at Giga Berlin. European registrations rebounded sharply, with Model Y seeing 117 percent increases in March 2026 compared to last year. Germany alone saw stark increases, with a quadrupling in registrations to 9,252 units.
This trend continued in other key European markets, including France, Denmark and Sweden. Tesla registrations were up over 46 percent in some of these markets, and Model Y continued its trend as a top BEV in the market.
Demand has been recovering strongly in 2026, giving Tesla a reason to expand production efforts at the factory. These increases signal management’s confidence in sustained or growing European pull for Berlin-built vehicles.
One of Tesla’s biggest threats just got banned in the U.S.
Tesla Cybercab stands to gain from new Trump autonomy rules
