News
SpaceX set to finish three Starship prototypes in the same month
SpaceX appears to be on track to complete its third Starship prototype in a month just days after the company finished testing a new steel tank and at the same time as it prepares to roll another full-scale ship to the launch pad.
Postponed by several weeks after the (fleeting) success of the Starship serial number 4 (SN4) prototype, violently destroyed by a minor testing mishap on May 29th, SpaceX’s fifth full-scale Starship tank section (SN5) could roll to an adjacent testing facility at any point in the next few days. In fact, SN4’s successor has likely been ready to begin tank proof and static fire testing for several weeks since it was stacked to its full height on May 12th. SN4 rolled to the launch pad on April 23rd and remained SpaceX’s top Starship priority until its demise more than a month later.
As it turns out, the explosion that destroyed the ship also launched a ~25 metric ton (~55,000 lb) counterweight installed a few days prior some 100m (300+ ft) into the air, where it proceeded to fall back to earth and obliterate the steel mount Starship SN4 sat on. The loss of that pad hardware necessitated its own several-week delay but SpaceX appears to be nearly done installing and outfitting replacements as of June 18th – an incredible turnaround given the scale and complexity of everything involved. Of course, the whole purpose of those rapid repairs is to get back to the business of testing Starships as quickly as possible.
SN5
Initially expected as early as 8am local on June 17th, Starship SN5’s trip to the launch pad has been a long time coming. Completed around May 20th after approximately a month of concerted effort, the ~30m (100 ft) tall tank departed SpaceX’s Vehicle Assembly Building (VAB) for the first on June 13th, although it was quickly moved back inside as technicians simultaneously worked to complete Starship SN6.
Previously scheduled to become the first Starship to reach its full height with the installation of a functional nosecone, SN5 will likely pick up where SN4 left off, instead. That process will effectively be no different, albeit sans nosecone, starting with ambient and cryogenic proof (pressure) tests and eventually moving to one or several static fires with either one or three Raptor engines. Testing the quick disconnect umbilical port that caused SN4’s demise will also likely be a priority. If all goes according to plan in that first week or two of tests, SpaceX may finally be ready to launch a full-scale Starship prototype for the first time, performing a 150m (~500 ft) hop test with SN5.
However, since CEO Elon Musk first discussed plans for an initial 150m hop test, SpaceX received a surprise suborbital launch license from the FAA, rather than the limited experimental permit most expected. That license effectively allows SpaceX to perform an unlimited number of Starship tests as long as the trajectory follows the administration’s strict safety guidelines and remains suborbital. Unless SpaceX’s ~150m target was based in some technical limitation, the sky is quite literally the limit for a more ambitious flight debut if the company believes Starship SN5 can handle it.
SN6
In the event that Starship SN5 follows its predecessor into a less early (but still early) grave, SpaceX thankfully won’t have to wait long at all to continue its hardware-rich test program. When Starship SN5 first departed the VAB on June 13th, it did so to give SpaceX room to finish Starship SN6, placing its aft engine section on a stand inside the building and stacking the upper two-thirds of the ship’s tank on top.
Several days to a week or more of internal and external work remain to fully mate the two Starship SN6 sections, but the vast majority of its assembly is now behind SpaceX. SpaceX continues to refine its methods with each successive prototype, gradually producing Starships that are getting closer and closer to the ideal finished product. There’s a chance that, unlike Starship SN4, SN5 can be modified with the installation of a nosecone and flaps to support more ambitious 2-20 km (~1.2-12 mi) flight tests if it makes it over the 150m hurdle unscathed but if not, SN6 could become the first Starship to have a nosecone installed.
SN7
Last but absolutely not least, SpaceX recently built a new Starship test tank for the first time since March. While stouter than an actual Starship-class methane or oxygen tank, this particular test tank is maybe only 25% shorter than the methane tanks installed on Starship prototypes. According to Musk and effectively confirmed by writing all over the prototype, this particular test tank – formerly Starship SN7 – was built to determine if a different kind of steel could be preferable for future ships.
Shortly after the June 15th test began to wind down, Musk announced that the new material (304L stainless steel) had performed quite well, reaching 7.6 bar (110 psi) before it sprung a leak. The fact alone that it sprung a leak instead of violently depressurizing is already a major sign that 304L is preferable to 301L, as it means that Starships built out of it could fail much more gracefully in the event of a leak instead of collapsing or violently exploding. A step further, SpaceX has already managed to repair the leak on SN7 and will likely test the tank again in the next few days.
Meanwhile, Musk says that a second improved 304L test tank is already on its way, after which SpaceX will likely attempt to build and test the first fully-304L Starship prototype. Further down the line, SpaceX intends to develop its own custom steel alloy, optimized specifically for Starship’s needs. The first tests of that ’30X’ alloy could begin as early as August 2020 according to a February Musk tweet.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
