The Professor was looking forward to getting a new US driver’s license. After moving from the East Coast to teach at the University of California, it became pertinent for the 38-year old engineer and scientist to have his own driver’s license again. The coming school year would be different from the last, after all, and with face-to-face classes likely starting again, it was important for the Professor to have the capability to drive the family’s Tesla Model 3 when needed.
Having extensive driving experience overseas before moving to the United States, the Tesla owner (name witheld as requested) was fairly optimistic that he could pass the Department of Motor Vehicles’ standards. His family certainly looked forward to it, so his wife, who also teaches at the University of California, and their two kids — a 4-year-old and a 3-month old baby — headed over to the Santa Ana DMV. Unfortunately for the Professor, he made a grave mistake.
He drove a Tesla.
Driving Tests from Hell
It is no stretch to state that California is the heart of the US’ electric vehicle transition. It’s home to Tesla’s headquarters and the company’s Fremont Factory, where vehicles like the Model 3 and the Model Y are produced. The Professor was then surprised when the DMV examiner, after what appeared to be an uneventful drive, told him that he had failed his driving test. As related to Teslarati, the DMV examiner reportedly informed the Tesla owner that he failed because the “technology in the car was not off.” When asked for more explanation, the examiner explained that the Model 3’s acceleration should have been on “Chill Mode” and the steering settings in “Comfort.”
This was inconvenient, but the Professor figured that he should probably just try again. The Model 3 owner ultimately opted to try his hand at another test in the LA DMV, especially since Teslas are extremely common in Los Angeles. For the second time, the family of four headed over to the LA DMV in their Model 3 for another test. The Professor then drove away with his examiner, but not before ensuring that the Model 3 was in Chill Mode and its steering was set in Comfort. But just like his previous attempt, the DMV examiner informed the Tesla owner that he had failed because of the Model 3’s “automatic engage.” Explaining further, the examiner stated that she could feel the brakes even when the physical brake pedal was not being pressed.

This set off alarms in the Professor and his wife, as regenerative braking is a feature that is very common among electric vehicles. It is also not in any way connected to a Model 3’s automated features. As they addressed their concerns with the DMV, the manager of the LA office told the Model 3 owners that there was no way for Teslas to disable their automated features. When the Tesla owners asked where she got her information from, the manager stated that she heard it from a customer who visited the DMV a few weeks prior. The manager then extended an offer, telling the Tesla owner that he could retake the exam that same day if he could rent a traditional car.
This was an unexpected turn for the family, but they were eventually able to secure a Toyota Camry from a rental car company an hour away. But upon presenting the vehicle to the DMV, the LA office rejected the Camry since it was not under the Professor’s name. Ultimately, the Tesla owner was not allowed to take his driving test in the rental car, though he was given the option of renting one from the LA DMV office instead for $140, $40 more than the Camry that the family had initially rented. Unfortunately for the Professor, he was given a failing score once more, despite the DMV examiner acknowledging that he seemed to have a lot of experience driving cars.
DMV Policies and Customer Advice
In a later message, the Professor’s wife stated that her husband would most definitely try to get his driver’s license once more, though they would probably wait some time before trying again. The last three tries were quite exhausting, and by the third driving test, the Model 3 owner stated that some DMV staff were already irate. This was not that unusual, of course, considering that the DMV is one of America’s least-liked agencies. It was just quite surprising that in the first two tests, it was the Model 3’s features that caused the examiner to fail the Tesla owner.
In a response to a Teslarati inquiry about the Model 3 owners’ experience, the CA DMV Public Affairs Office confirmed that there is no policy that prevents customers from taking their driving test in a Tesla. The office added that while the DMV currently has no specific criteria for features like regenerative braking in EVs, it is working to ensure that examiners have an understanding of the function and how it impacts driving. That being said, the agency advised that those who wish to take their driving test in a Tesla should speak to a manager first to avoid issues.
“In the event (that) a customer has questions about taking a driving test in a particular vehicle, they should ask to speak with a manager before the test. DMV employees who give behind-the-wheel tests receive updated training as necessary,” the DMV Public Affairs Office noted.
It should be noted that California is arguably the US state that is friendliest to electric vehicles. The state still offers clean vehicle rebates, and there is still a Zero Emission Vehicle (ZEV) mandate for automakers. It is then no surprise that Teslas are very popular in the state. In 2015, California accounted for 43% of Tesla’s new vehicle registrations, as per data from IHS Markit. This percentage has since decreased as Tesla started selling its cars to more territories — but its California stake is still no joke. In 2020 alone, Tesla still sold 37% of its vehicles in California, despite the pandemic and the company no longer having any access to the $7,500 federal tax credit enjoyed by competitors like the Ford Mustang Mach-E and the Volkswagen ID.4.

Insights from CA’s Clean Air Protectors
The California Air Resources Board (CARB), which is charged with protecting the public from the harmful effects of air pollution and developing programs to fight climate change, is among the agencies that are helping push the transition to sustainable transportation. With this in mind, it seemed appropriate to get the agency’s take on the Tesla Model 3 owners’ experience with the Santa Ana and LA DMV. After all, it would be quite challenging to fully adopt electric vehicles in California if some driving examiners or DMV offices were still unfamiliar with how EVs work, or their features for that matter.
CARB Communications Specialist John Swanton informed Teslarati that while driving tests are not CARB’s area of responsibility, the agency could work together with the DMV if there are widespread issues that could impede the greater goals of California’s transition to Zero-Emission vehicles. That being said, Swanton remarked that driver-assist technologies are becoming more and more common in modern cars, and they are widely accepted as features that enhance safety.
“While the driver’s license test is not our area of responsibility, we can say that we are not aware of any serious concerns that DMV has with the routine features found in a very wide range of vehicles equipped with driver-assistance technologies. As you are probably aware, these are in use in both EV and combustion-powered vehicles, and are widely accepted to enhance vehicle safety. These systems not only meet state requirements; they are fully certified for use nationwide by the US National Highway Traffic Safety Administration,” Swanton said.
The CARB Communications Specialist further stated that specific features like regenerative braking have long been proven to be very efficient, driver-operated controls that have been utilized since the early days of hybrid vehicles like the Toyota Prius. In this light, at least, it appears that the DMV examiner’s statements about the Model 3’s regenerative braking being an automated feature seems misinformed at best or biased at worst. “Their operation is not unlike the use of an automatic transmission. So it’s safe to say that these are not autonomous features, but rather simply part of modern automobile controls. I think this complaint may be a situation with an individual examiner that DMV management will need to speak to or clarify policy,” Swanton remarked.

Behind the Times
There is something ironic about the idea of a Tesla driver in California failing a driving test because of the electric vehicle’s basic functions. Numerous driving schools across the globe, after all, are already embracing electric vehicles fully. Los Angeles-based Drivers Ed Direct currently operates an all-electrified fleet of cars for its students. Defensive Driving School, which was founded in 1945, actually offers a “specialty course” on Model 3s called “The Tesla Experience.” These programs suggest that driving schools across the country are already aware that sustainable vehicles are inevitable, and it is in everyone’s best interest to ensure that drivers of the future are fully acquainted with the features and behavior of electric cars.
And it’s not just the United States either. In Germany, a country famous for its mastery of carmaking, schools like Die Fahrschule have made it their mission to ensure that the next generation of drivers is properly prepared for the era of electric vehicles. In an interview with noted EV advocate Ove Kröger, one of the German driving school’s instructors, Alexander Erler, stated that there are actually advantages to teaching in an EV like a Model 3, since the vehicles provide a calm atmosphere. Remarkably, Erler noted that the presence of Model 3s in the school’s fleet actually helped dispel misinformation about electric vehicles, especially when younger drivers take their EV-skeptical parents along for their lessons.
Even oil-rich Dubai is no different. Electric vehicles are still a niche product in the Middle Eastern city, but prominent driving schools like Emirates Driving Institute (EDI) are already investing in electric vehicles. The school purchased a Model X to be part of its premium driving fleet in 2018, and since then, the vehicle has been received well. In a conversation with Teslarati, EDI Marketing Executive Disha Bhatia explained that the addition of electric vehicles to the school’s fleet is fully supported by the government. This is a big vote of confidence in EVs, since Dubai mandates all drivers to attend a formal driving school before attempting a driving test.
“It becomes important for them to also know that if tomorrow, electric cars are the future, then how would driving be any different than that of regular cars? So when (the students) learn on Teslas, they would understand the differences between a normal car versus an electric car. However, they also need to understand that driving is the same. They still need to focus on the same points… the same (focus on safety)… We’ve received great responses from a lot of our customers who are very interested to drive in a Tesla, and they’re very happy to get their licenses,” she said.
So what exactly happened in the case of the Model 3 owner? It would be very difficult to determine exactly what caused the examiners to fail the Tesla owner, though it appears that a lack of proper information is the prominent culprit. Teslas are ultimately cars, after all, and they serve the same purpose as regular vehicles. They just happen to be more advanced, and in more ways than one, safer, than traditional vehicles. With this in mind, it seems to be a bad idea to be misinformed about Teslas, especially since the vehicles are practically everywhere in the state.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.