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Tesla CEO Elon Musk wants Toyota to join ‘NACS coalition’

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Tesla CEO Elon Musk wants Toyota to join the coalition of automakers that have already adopted the company’s charging connector, known as the North American Charging Standard (NACS).

Over the past several weeks, numerous automakers and charging companies have already committed to adopting the NACS connector.

The moves were started by Ford, which was the first major automaker to announce it would transition all of its EVs to be compatible with Tesla Superchargers starting in 2025 without an adapter. Starting next year, Ford EVs will be able to use 12,000 Supercharger locations across North America, but they will need an adapter. In 2025, the adapter will no longer be necessary.

General Motors announced a nearly identical partnership with Tesla soon after, and numerous charging companies, including ChargePoint, Blink, and Kempower, said they would also utilize NACS.

“Given recent announcements by Tesla, GM, and Ford, we are clearly witnessing the continued evolution of the EV charging industry as technologies advance and industry stakeholders come together and evaluate best practices,” Blink said in a statement.

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It is likely that more major automakers will announce the same strategy soon, although NACS has not been made a standard by CharIN, the governing body that focuses on the electrification of all forms of transportation.

Tesla CEO Elon Musk is encouraging Toyota to be the next, as noted in response to an article regarding the Japanese automaker’s bZ4X EV, which had a “painfully slow” charging experience, according to Business Insider.

“They should join the NACS coalition!” Musk said.

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Of course, NACS would not help the vehicle charge faster, but with the connector, it would open the possibility for the vehicle to charge at more locations, perhaps making the travel experience during longer trips less of a hassle.

Toyota has been noted as an automaker that has lagged in the adoption of EVs, instead opting for hybrid powertrains.

This week, Toyota announced it would produce solid-state batteries with high performance in an effort to increase and improve driving range. The efforts are being brought forth to decrease EV production costs.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla faces emission credits tax in Washington state

House Bill 2077 taxes emissions credits, mainly hitting Tesla. Lawmakers expect $100M/year from the taxes.

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(Credit: Tesla)

Washington state lawmakers are advancing a bill that would tax Tesla’s emission credits, targeting profits under the state’s clean vehicle policy. Lawmakers who support the bill clarify that the Tesla credit tax is unrelated to Elon Musk.

HB 2077, introduced in mid-April, seeks to impose a 2% tax on emission credit sales and a 10% tax on banked credits. The bill primarily affects Tesla due to exemptions for companies with fewer credits.

In 2022, Washington’s Department of Ecology mandated that all new cars sold by 2035 be electric, hydrogen-fueled, or hybrids, with 35% compliance required by next year. Carmakers selling more gas-powered vehicles can buy credits from companies like Tesla, which sells only electric vehicles.

A legislative fiscal analysis projects taxes on those credits would generate $78 million in the 2025-27 biennium and $100 million annually thereafter. About 70% of the taxes will be allocated to the state’s general funds, and the rest will help expand electric car infrastructure.

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HB 2077 passed the state House eight days after its introduction and awaits a Senate Ways and Means Committee vote on Friday. At a House Finance Committee hearing, supporters, including union and social service advocates, argued the tax would prevent cuts to state services.

House Majority Leader Joe Fitzgibbon emphasized its necessity amid frozen federal EV infrastructure funds. “We didn’t have a budget crisis until this year. And we didn’t have the federal government revoking huge amounts of federal dollars for EV infrastructure,” he said.

Tesla’s lobbyist, Jeff Gombosky, countered that the proposal “runs counter to the intent” of the state’s zero-emission policy. Rivian’s lobbyist, Troy Nichols, noted a “modest” impact on his company but warned it could undermine the EV mandate. Kate White Tudor of the Natural Resources Defense Council expressed concerns, stating, “We worry it sets a dubious precedent.”

Fitzgibbon defended the tax, noting Tesla’s dominant credit stockpile makes it “one outlier” that is “very profitable.” “That’s the kind of thing legislators take an interest in,” he said. “Is it serving the interest of the public for this asset to be untaxed?”

With the legislative session nearing its end, the bill remains a key focus in budget talks in Washington.

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Tesla Takedown group takes victory lap and aims for Starlink and SpaceX

Following Tesla’s Q1 2025 results, which were below expectations, the Tesla Takedown group celebrated.

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Credit: Tesla

The Tesla Takedown movement has taken a victory lap following the release of the electric vehicle maker’s first quarter 2025 earnings. With the group feeling encouraged by its results with the EV maker, Tesla Takedown is now setting its sights at Elon Musk’s other ventures, such as Starlink and SpaceX.

Because high-speed and reliable satellite internet for people in remote areas and the most affordable spaceflight provider for the United States need to be damaged, it seems.

Tesla Takedown’s Victory Lap

Following Tesla’s Q1 2025 results, which were below expectations, the Tesla Takedown group celebrated. “Today’s earnings report sends a very clear message. The Tesla Takedown grassroots pressure is beginning to hit Tesla where it hurts – the company’s bottom line,” the group noted.

Of course, the fact that Tesla did not sell its best-selling car for the majority of the first quarter due to the new Model Y changeover was conveniently left out by the group.

Nevertheless, in a comment to Insider, Tesla Takedown noted that its post-earnings email had an open rate of 53%, far above the 30% open rate of its previous emails. It also noted that it saw more than 30 new anti-Tesla protests added to its Action Network page within about 24 hours of the Q1 earnings’ release. Lastly, its BlueSky follower count rose by 10% to 15%, far above its weekly social media growth of 5%.

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New Targets Acquired

Despite its name, Tesla Takedown is really more like an anti-Elon Musk group. Thus, it was no surprise that in a statement, the group noted that it is now setting its sights on Musk’s other ventures. As per Tesla Takedown, it is already making preparations for similar efforts against the CEO’s other ventures, such as SpaceX and Starlink. 

“Tesla Takedown has already started laying the groundwork to expand Tesla Takedown efforts to target other Musk businesses including SpaceX, Starlink, X and xAI,” the Tesla Takedown group noted.

Considering the absence of the Model Y in most of Q1 2025, Tesla Takedown’s alleged effects on the company and Elon Musk’s alleged brand damage could be determined more accurately this quarter. This Q2, after all, none of Tesla’s vehicles are paused, and the company seems determined to sell as many cars as possible.

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Tesla is trying to make a statement with its Q2 delivery numbers

Tesla’s aggressive promotions for its vehicles today are quite strategic.

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Credit: Tesla/X

It is no secret that Tesla had subpar delivery numbers in the first quarter. It was due to a number of things, most of all the changeover to the new Model Y across its factories worldwide. The results, however, were enough for critics, both longtime and new, to declare that Tesla is just about done.

Looking at Tesla’s recently rolled out promotions across its lineup, however, it seems like the electric vehicle maker is dead serious about proving its skeptics wrong. 

Promotions, Promotions Everywhere

Just recently, Tesla announced that it was rolling out yet another free FSD transfer program for its customers. Such a program is designed to encourage longtime Tesla owners who may be holding onto their old vehicles with FSD to upgrade to a newer car. Tesla noted that its free FSD transfer is available for the Model S, X, 3, Y, and the Cybertruck in North America.

Tesla also announced a 0% APR financing program for new Model 3 orders in the United States. The Model 3 Performance even received an extra incentive, with the company offering premium paint colors such as Deep Blue Metallic and Pearl White for free with every vehicle purchase. Owners of Model Y classic units are also offered a $2,000 discount off the price of a new Model Y. Cybertruck customers, on the other hand, are offered special leasing rates.

Over in China, Tesla has announced a five-year, zero-interest financing program for the new Model Y. A similar program was also made available for the Model 3 sedan.

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Taking Control of the “Demand Issue” Narrative

Tesla’s aggressive promotions for its vehicles today are quite strategic. The United States and China, after all, are two of the company’s largest markets. If Tesla wishes to post healthy delivery numbers this Q2, robust delivery numbers in the U.S. and China are practically required. 

When Tesla announced its earnings earlier this week, critics were overjoyed to see that the company had seen a notable drop in revenue. Arguments about the company’s demand issues were highlighted anew as well. It’s ironic, but just a few months after the Model Y secured its place as the world’s best-selling car by volume for the second year in a row, arguments about Tesla’s demand issues are abounding once more.

It remains to be seen if Tesla’s aggressive promotions this Q2 will make a difference in its vehicle sales worldwide. But if the company ends the second quarter with an impressive number of vehicle deliveries, it could take control of its demand narrative with authority. 

A Potential Elon Musk Point

A healthy delivery result for the second quarter may also renew faith among investors that CEO Elon Musk is indeed serious about leading Tesla to new heights. Over the past months, Musk’s attention had been evidently focused on his activities with the Trump administration’s Department of Government Efficiency (DOGE), but during the Q1 2025 earnings call, the CEO stated that he would be spending more time at Tesla starting May. 

This suggests that Musk would be extremely hands-on with the electric car maker for the majority of Q2 2025. Tesla is typically at its best when pushed by its aggressive CEO, so it would be interesting to see just how far the company could go before the end of June 2025.

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