Lifestyle
Tesla’s competitors aren’t perfect, but they could help usher in a new EV crowd
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Taking Tesla head-on as a car maker these days certainly appears to be a formidable task, but perhaps it’s not sacrilege to applaud the various efforts along the way. Elon Musk has mentioned how the California brand can’t achieve its sustainability mission alone on several occasions, as most Tesla fans are aware, but the big picture is not just about pure numbers of electric vehicle (EV) players. It’s also about consumer taste and finances.
For one, big cars are pretty popular in Tesla’s home market, the United States. Sure, Tesla has the Model X for anyone looking for an SUV. But in some parts of the US, it’s on par with the price of a home mortgage and out of financial reach for many (most?) larger families. I actually tried promoting the idea of a Tesla to my best friend who happens to be a lawyer and whose partner has a well-paying IT job; they sounded like the ideal income bracket for the brand’s larger offering to me. Her immediate response was, “Ha! We could never afford a Tesla!” We spoke about the Model 3 and upcoming Model Y, but with 3 kids in day care (and all with large car seats), she couldn’t take on ‘another mortgage’ just to drive them from place to place regardless of the other advantages.
By the way, I’m sure Tesla will address this consumer gap eventually, but for now I’m making a point about their competitors finding a market niche that could be a boon for Tesla in the long run.
Audi could potentially have another all-electric option for someone like my friend in the e-tron. The $70,000+ price tag doesn’t quite compare to the $30,000 or so she paid for her Honda Pilot, but if you lined up gas and maintenance costs AND presented the e-tron 50, my bargain-loving bestie might bite. Audi recently launched this 71 kWh, shorter-range version of the larger e-tron SUV in Norway, and it runs about $55,000 with somewhere around 150 miles of range. As her kids get older (and car seats become smaller boosters), she might get used to the whole ‘just plug your car in at night’ perk and be open to something a little more entertaining a la Tesla.
Then there’s the Jaguar I-PACE. Despite its troubles with range estimates and charge point access, this all-electric luxury brand crossover does have one advantage over Tesla to some consumers: It’s not a Tesla. Now, I don’t mean that in a derogatory way. I’m more so saying that there are plenty of consumers that are used to admiring the style of certain brands and grew up dreaming of owning one some day. My co-worker’s husband comes to mind, actually.
While he thinks Tesla has some amazing performance stats, he’s a ‘hot hatch’ kind of guy. He simply likes the style of the I-PACE a bit more than a Tesla right now, and would also prefer his first EV to come from a brand whose other models have caught his attention for decades. If he were to take up his old pastime of hobby racing using the I-PACE though, which would certainly be tempting after experiencing the immediate torque and horsepower from an EV, he’d probably see the light surrounding Tesla ownership after being smoked by a few Model 3 Performances.
Finally, there are the budget buyers (myself included) who see the $35,000-ish Model 3, but then also see the $15,000 used Nissan LEAF. Since I have a few kids, this purchase would be purely an ‘errand runner’ as my main car needs to be larger and not cost more than my future land and farmhouse combined. If the price of a used Tesla comes down to that sort of bargain, which is unlikely given the Tesla Network plans for the Model 3, I would certainly bite. But the LEAF does something useful: It gets people like me into an electric car that I can afford, which is part of the big picture isn’t it? And kids do grow up and buy their own cars eventually, meaning I can one day trade in my mini van for something a little more…Tesla.
Elon Musk
Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration
Tesla is now shipping Cybercabs from Giga Texas with Starlink hardware built in as standard.
Tesla’s Cybercabs are now leaving Gigafactory Texas with Starlink hardware on the rear hatch in significant numbers, according to drone footage captured Tuesday by longtime Austin drone observer Joe Tegtmeyer. Production at the factory ramped back up after the Labor Day weekend, and his flyover of the outbound lot showed rows of gold Cybercabs alongside Model Y Long Wheelbase units, many carrying the satellite module for the first time as standard equipment rather than a one off retrofit.
Giga Texas today is busy with production coming back up following the long weekend. Of interest today in the outbound lot is the appearance of hundreds of Mode; YLβs and many more Cybercabs and for the 1st time equipped with the Starlink module one the hatch in big numbers.
At⦠pic.twitter.com/G9yl6s51m4
β Joe Tegtmeyer π π€ πΈπ (@JoeTegtmeyer) September 8, 2026
Tesla first showed Starlink built into an actual Cybercab on August 10, when the Robotaxi account posted images of a single gold unit with the antenna integrated into the roofline above the taillights and called it the first Cybercab with Starlink integration. That followed a July reveal where Tesla and Starlink jointly posted a cutaway diagram of the antenna placement without a working vehicle to back it up. Ashok Elluswamy, Tesla’s VP of AI software, said at the time that the connection isn’t required for the car to drive itself. It exists mainly for navigation, customer service and keeping tabs on the fleet.
Musk has made a different case in public. During Tesla’s Q2 earnings call, he said the company can’t afford robotaxis stranded in what he called “Bermuda Triangles of lack of cellular connectivity,” and he separately claimed on X that Starlink will eventually reach every Tesla built, calling it the only way to deliver high bandwidth to billions of vehicles. He has also pitched the antenna as an entertainment upgrade, telling riders they would be able to stream 4K video or play games during a trip.
The rollout has moved fast since. Robotaxi service opened to the public in Austin on September 3, and Cybercabs had already been spotted with Starlink hardware in Houston and near Miami International Airport in the weeks before Tuesday’s factory footage showed the module shipping at volume rather than on scattered test units. Whether the satellite link earns its keep is still an open question. Tesla’s unsupervised service currently runs in dense metro geofences in Texas and Florida, markets where cellular coverage is already strong, which is not where the rural dead zones Musk describes tend to show up.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
β Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Elon Musk
Elon Musk says he knows how to save Earth for a billion years
Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.
Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.
In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.
The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.
But we do need to act much faster than that if people still want to live where the beach is today. We have about 50 years or so to take action, which should be more than enough time for the space satellites to solve any heating problems. https://t.co/xhrVQALwQw
β Elon Musk (@elonmusk) August 30, 2026
Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.
This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.
