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Tesla’s Cybertruck strategy is paving the way for pilot production that’s closer to home than expected

Credit: @tesla_mozga/Instagram

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Elon Musk may still have accuracy issues when estimating the rollout dates of products like the Full Self-Driving Beta, but there is no denying that the Tesla CEO is starting to learn the art of sandbagging, at least to some degree. This is something that Elon Musk appears to be doing with the Tesla Cybertruck’s upcoming production, which is expected to begin its trial phases either late 2021 or early next year. Musk has been pretty conservative about the all-electric pickup trucks’ production in Gigafactory Texas, but if a recent report from the EV community is any indication, Tesla may have an ace up its sleeve for its Cybertruck rollout. 

The Tesla Cybertruck has always been fated to be built in Gigafactory Texas, so much so that the facility was known in the electric vehicle community in the past as the “Cybertruck Gigafactory.” Yet over the months and as production equipment was spotted on the massive Texas-based complex, it became evident that it would not be the Cybertruck that would be produced first in Giga Texas. It would be the Model Y. This was hinted at by the Model Y Giga Press machines that have been spotted in the area. 

Giga Texas’ Giga Press machine. (Credit: Jeff Roberts)

The idea of Giga Texas starting its operations with the Model Y makes sense considering the demand for the all-electric crossover and the fact that the Fremont Factory is stretched thin as it is. However, it would not be an exaggeration to note that a good number of Tesla enthusiasts were a bit disappointed that the Texas-based facility would not be launching its operations with the production of the Cybertruck, a vehicle that seemed to be explicitly designed for Giga Texas production. 

Fortunately, it appears that Tesla may have a plan to ensure that Cybertruck production in Gigafactory Texas does not get too delayed. Just recently, a number of EV community members such as FSD Beta user @WholeMarsBlog were informed that Tesla is already making the necessary moves to develop the Cybertruck’s prototype production lines. This reportedly involves Tesla building a pilot line for the all-electric pickup truck in the Fremont Factory. With such a prototype line in place at Fremont, Tesla could hit the ground running in Giga Texas. 

These reports were immediately echoed by other EV community members, some of whom cited information reportedly related by Tesla employees from the Fremont Factory. Some have even remarked that Tesla employees moving to Texas due to the Cybertruck factory would be relocating to the Lone Star State around the end of May. Granted, these updates should be taken with a grain of salt, but they still highlight the fact that Tesla may actually have a pretty solid plan to ensure that the Cybertruck enters mass production as quickly and as smoothly as possible. 

The Tesla Cybertruck’s tough exoskeleton could be a perfect fit for military use. (Credit: Adam Savage’s Tested/YouTube)

While unorthodox, Tesla’s recently reported strategy for the Cybertruck’s rollout actually makes quite a lot of sense. Having a line in Fremont for prototype validation vehicles would all but ensure that the Cybertruck’s lines in Gigafactory Texas would not require any substantial changes or adjustments when they are activated for mass production. But this is not all. The Fremont Factory is also a stone’s throw away from Tesla’s Roadrunner site, where the company is currently developing and ramping the production of its custom dry-electrode, tabless 4680 cells—the batteries that would most likely be used on the Cybertruck. 

What’s particularly interesting about these recent updates is the fact that Elon Musk appears to be sandbagging the expectations surrounding the Cybertruck or Tesla’s 4680 battery cells. Unlike his typical tweets about the development of FSD features like Summon, Musk’s updates about the Cybertruck over the past months have been scarce and vague at the most. His estimated timeframes for the truck have been conservative as well. That being said, if Tesla is indeed preparing to start a pilot line in Fremont for the Cybertruck, then the company could very well be holding an ace up its sleeve—one that could shake the electric pickup market to its core when it is played.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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Investor's Corner

Tesla gets price target boost, but it’s not all sunshine and rainbows

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Credit: Tesla Europe & Middle East/X

Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.

Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.

Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’

Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.

He wrote:

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“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”

Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.

Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.

He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:

“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”

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Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”

Currently, Tesla shares are trading at around $441.

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