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Tesla is hiring a design chief to create cars for the Chinese market: report

(Credit: Vince Burlapp)

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Tesla is looking for a design director in China as part of the EV maker’s efforts to launch a studio in the country. Citing people familiar with the matter, Reuters noted that the upcoming design studio could create electric cars tailored specifically for the tastes of Chinese consumers. 

Recent Weibo posts by a Tesla executive and the recruitment team suggest that Reuters‘ sources were accurate. Both Tesla China’s General Manager and the local recruitment team recently shared a poster looking for people for the company’s domestic R&D Center. Besides a local Chief Designer, Tesla China is also looking for an operations manager, color texture manager, and content manager for its R&D Center.

Tesla China/Weibo

In its efforts to establish a design center in China, Tesla has reportedly spent the last four months searching through the industry. According to the report’s sources, who opted to remain anonymous, Tesla is looking for “bi-cultural” candidates with over 20 or more years of experience to fill in its design director role. Candidates must be intimately familiar with Chinese tastes, bridging the gaps between China and the United States. 

Reuters’ sources added that Tesla’s search for its China design chief began around September, though there were major efforts to fill in the job opening around December, with a number of headhunters utilizing platforms such as LinkedIn to scout potential candidates.

Once a director is hired for China, Tesla will reportedly be filling in the county’s dedicated design team, which would comprise around 20 people. A number of candidates for the position have reportedly been interviewed by global design chief Franz von Holzhausen. 

Once operational, the dedicated design studio in China would not only help conceptualize the form of a car. The facility will also be creating the final three-dimensional models of vehicles. Research on Chinese consumer tastes will reportedly be conducted by the studio as well, allowing the company to operate a rather independent branch in the Asian country. 

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“They want to give vehicle design a lot more bias toward China; they have already done a lot here, setting up a major manufacturing site and having sold a ton of EVs, but it seems Tesla’s ready to put roots down,” one of the sources noted. 

Elon Musk has noted in the past that a design center would be a great addition for Tesla’s operations China, especially as it would pave the way for the creation of an EV that is custom-designed for the demands of the local market. So far, speculations suggest that the first vehicle designed for China will be a smaller, more affordable car than the Model 3 sedan. Hints of such a project have emerged recently, with reports revealing that Tesla China intends to produce a third vehicle in Gigafactory Shanghai priced in the $25,000 to $30,000 range as early as 2022. 

Do you have anything to share with the Teslarati Team? We’d love to hear from you, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla faces emission credits tax in Washington state

House Bill 2077 taxes emissions credits, mainly hitting Tesla. Lawmakers expect $100M/year from the taxes.

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(Credit: Tesla)

Washington state lawmakers are advancing a bill that would tax Tesla’s emission credits, targeting profits under the state’s clean vehicle policy. Lawmakers who support the bill clarify that the Tesla credit tax is unrelated to Elon Musk.

HB 2077, introduced in mid-April, seeks to impose a 2% tax on emission credit sales and a 10% tax on banked credits. The bill primarily affects Tesla due to exemptions for companies with fewer credits.

In 2022, Washington’s Department of Ecology mandated that all new cars sold by 2035 be electric, hydrogen-fueled, or hybrids, with 35% compliance required by next year. Carmakers selling more gas-powered vehicles can buy credits from companies like Tesla, which sells only electric vehicles.

A legislative fiscal analysis projects taxes on those credits would generate $78 million in the 2025-27 biennium and $100 million annually thereafter. About 70% of the taxes will be allocated to the state’s general funds, and the rest will help expand electric car infrastructure.

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HB 2077 passed the state House eight days after its introduction and awaits a Senate Ways and Means Committee vote on Friday. At a House Finance Committee hearing, supporters, including union and social service advocates, argued the tax would prevent cuts to state services.

House Majority Leader Joe Fitzgibbon emphasized its necessity amid frozen federal EV infrastructure funds. “We didn’t have a budget crisis until this year. And we didn’t have the federal government revoking huge amounts of federal dollars for EV infrastructure,” he said.

Tesla’s lobbyist, Jeff Gombosky, countered that the proposal “runs counter to the intent” of the state’s zero-emission policy. Rivian’s lobbyist, Troy Nichols, noted a “modest” impact on his company but warned it could undermine the EV mandate. Kate White Tudor of the Natural Resources Defense Council expressed concerns, stating, “We worry it sets a dubious precedent.”

Fitzgibbon defended the tax, noting Tesla’s dominant credit stockpile makes it “one outlier” that is “very profitable.” “That’s the kind of thing legislators take an interest in,” he said. “Is it serving the interest of the public for this asset to be untaxed?”

With the legislative session nearing its end, the bill remains a key focus in budget talks in Washington.

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Tesla Takedown group takes victory lap and aims for Starlink and SpaceX

Following Tesla’s Q1 2025 results, which were below expectations, the Tesla Takedown group celebrated.

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Credit: Tesla

The Tesla Takedown movement has taken a victory lap following the release of the electric vehicle maker’s first quarter 2025 earnings. With the group feeling encouraged by its results with the EV maker, Tesla Takedown is now setting its sights at Elon Musk’s other ventures, such as Starlink and SpaceX.

Because high-speed and reliable satellite internet for people in remote areas and the most affordable spaceflight provider for the United States need to be damaged, it seems.

Tesla Takedown’s Victory Lap

Following Tesla’s Q1 2025 results, which were below expectations, the Tesla Takedown group celebrated. “Today’s earnings report sends a very clear message. The Tesla Takedown grassroots pressure is beginning to hit Tesla where it hurts – the company’s bottom line,” the group noted.

Of course, the fact that Tesla did not sell its best-selling car for the majority of the first quarter due to the new Model Y changeover was conveniently left out by the group.

Nevertheless, in a comment to Insider, Tesla Takedown noted that its post-earnings email had an open rate of 53%, far above the 30% open rate of its previous emails. It also noted that it saw more than 30 new anti-Tesla protests added to its Action Network page within about 24 hours of the Q1 earnings’ release. Lastly, its BlueSky follower count rose by 10% to 15%, far above its weekly social media growth of 5%.

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New Targets Acquired

Despite its name, Tesla Takedown is really more like an anti-Elon Musk group. Thus, it was no surprise that in a statement, the group noted that it is now setting its sights on Musk’s other ventures. As per Tesla Takedown, it is already making preparations for similar efforts against the CEO’s other ventures, such as SpaceX and Starlink. 

“Tesla Takedown has already started laying the groundwork to expand Tesla Takedown efforts to target other Musk businesses including SpaceX, Starlink, X and xAI,” the Tesla Takedown group noted.

Considering the absence of the Model Y in most of Q1 2025, Tesla Takedown’s alleged effects on the company and Elon Musk’s alleged brand damage could be determined more accurately this quarter. This Q2, after all, none of Tesla’s vehicles are paused, and the company seems determined to sell as many cars as possible.

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Tesla is trying to make a statement with its Q2 delivery numbers

Tesla’s aggressive promotions for its vehicles today are quite strategic.

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Credit: Tesla/X

It is no secret that Tesla had subpar delivery numbers in the first quarter. It was due to a number of things, most of all the changeover to the new Model Y across its factories worldwide. The results, however, were enough for critics, both longtime and new, to declare that Tesla is just about done.

Looking at Tesla’s recently rolled out promotions across its lineup, however, it seems like the electric vehicle maker is dead serious about proving its skeptics wrong. 

Promotions, Promotions Everywhere

Just recently, Tesla announced that it was rolling out yet another free FSD transfer program for its customers. Such a program is designed to encourage longtime Tesla owners who may be holding onto their old vehicles with FSD to upgrade to a newer car. Tesla noted that its free FSD transfer is available for the Model S, X, 3, Y, and the Cybertruck in North America.

Tesla also announced a 0% APR financing program for new Model 3 orders in the United States. The Model 3 Performance even received an extra incentive, with the company offering premium paint colors such as Deep Blue Metallic and Pearl White for free with every vehicle purchase. Owners of Model Y classic units are also offered a $2,000 discount off the price of a new Model Y. Cybertruck customers, on the other hand, are offered special leasing rates.

Over in China, Tesla has announced a five-year, zero-interest financing program for the new Model Y. A similar program was also made available for the Model 3 sedan.

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Taking Control of the “Demand Issue” Narrative

Tesla’s aggressive promotions for its vehicles today are quite strategic. The United States and China, after all, are two of the company’s largest markets. If Tesla wishes to post healthy delivery numbers this Q2, robust delivery numbers in the U.S. and China are practically required. 

When Tesla announced its earnings earlier this week, critics were overjoyed to see that the company had seen a notable drop in revenue. Arguments about the company’s demand issues were highlighted anew as well. It’s ironic, but just a few months after the Model Y secured its place as the world’s best-selling car by volume for the second year in a row, arguments about Tesla’s demand issues are abounding once more.

It remains to be seen if Tesla’s aggressive promotions this Q2 will make a difference in its vehicle sales worldwide. But if the company ends the second quarter with an impressive number of vehicle deliveries, it could take control of its demand narrative with authority. 

A Potential Elon Musk Point

A healthy delivery result for the second quarter may also renew faith among investors that CEO Elon Musk is indeed serious about leading Tesla to new heights. Over the past months, Musk’s attention had been evidently focused on his activities with the Trump administration’s Department of Government Efficiency (DOGE), but during the Q1 2025 earnings call, the CEO stated that he would be spending more time at Tesla starting May. 

This suggests that Musk would be extremely hands-on with the electric car maker for the majority of Q2 2025. Tesla is typically at its best when pushed by its aggressive CEO, so it would be interesting to see just how far the company could go before the end of June 2025.

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