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Tesla did not pay Kim Kardashian for Optimus bot, Cybercab publicity

Credit: Tesla Optimus/X

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Tesla did not pay socialite Kim Kardashian for a recent publicity opportunity with the company’s Optimus robot, dispelling any claims that the influencer took payment.

Kardashian is paid over two million dollars per post for promoting products from other companies due to her social media reach, which includes over 359 million followers on Instagram.

Earlier this month, skepticism and speculation regarding Kardashian’s potential relationship with Tesla started to catalyze as Kim put video and pictures of her with Tesla’s Optimus robot and the company’s recently revealed Cybercab Robotaxi on her social media pages.

Tesla Optimus’s busy week includes $10k action figures and Kim Kardashian

Last year, Kardashian was one of the first celebrities to obtain a Tesla Cybertruck. She also posted various images with the vehicle to her social media pages and had custom work done to the all-electric pickup.

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The Cybertruck was one of the hottest vehicles for celebrities through the last few months of last year and into 2024. However, Kardashian’s posts with the Cybertruck were not candid photos taken by paparazzi, at least for the most part. They were taken with photographers and appeared to be images taken of her on wishes.

We speculated about what could possibly going on with Tesla and Kardashian recently, and we were confused as to why she seemed to have such unique privileges with the company’s products:

@teslarati What is going on between Tesla and Kim Kardashian?? #tesla #kimkardashian #teslacybertruck #fyp #teslaoptimus #optimus ♬ I’m a Fool (for U) – Rebecca Mardal

Because Tesla is so heavily against the idea of spending massive amounts of money on advertising, it seemed far from reality that it would use Kardashian, whose social media posts can cost companies over $2 million a pop, to gain publicity on things like Optimus and Cybercab — two products that are likely to gain visibility on their own simply because of their capabilities.

Tesla did not have to pay, according to her publicist, who revealed the information to The New York Times.

It seems Kardashian may have just simply had the special privilege to test some of Tesla’s most heavily sought-after products. Lucky her!

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Please email me with questions and comments at joey@teslarati.com. I’d love to chat! You can also reach me on X @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX produces its 10 millionth Starlink kit

The first 5 million Starlink kits took nearly four years to build.

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Credit: Starlink/X

SpaceX has achieved a major milestone, producing its 10 millionth Starlink kit. The accomplishment was celebrated across the company’s Hawthorne, California, and Bastrop, Texas, facilities. 

The milestone was shared in social media by Sujay Soman, Senior Facilities Engineer, in a LinkedIn post, which has since been deleted. 

Starlink Production Ramp

Soman noted in his LinkedIn post that the first 5 million Starlink kits took nearly four years to build, but the next 5 million kits were completed in just 11 months. This underscores SpaceX’s intense efforts to ramp up the satellite internet system’s production, and it reflects the private space company’s manufacturing prowess.

The SpaceX Senior Facilities Engineer shared a couple of photos of the Machine Maintenance and Facilities team in Bastrop to commemorate the event.

“Today, Starlink Product teams across our Hawthorne and Bastrop sites produced the 10th Million Starlink Kit! It took almost 4 years to build our first 5 million kits, and we doubled that in about 11 months. Monumental accomplishment!” Soman wrote in his post.

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Credit: Sujay Soman/LinkedIn

World-Changing Technology 

The Starlink kits, featuring dish hardware and supporting equipment, enable users to connect to the company’s growing constellation of low Earth orbit satellites. With over 6,000 satellites launched to date, Starlink now provides fast and reliable internet connectivity to over 6 million customers worldwide. This was a significant increase from the 5 million customers that the company reported in February 2025.

SpaceX has not detailed its next production targets, but the production of Starlink’s 10 millionth kit milestone signals the company’s readiness to scale further. Being an Elon Musk-led company, SpaceX is arguably the best in the business when it comes to efficient and cost-effective manufacturing. It would then be unsurprising if SpaceX announces another Starlink production milestone soon.

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Tesla retires yoke steering wheel in base Model S and X

Tesla’s controversial steering yoke is now exclusive to the Model S and Model X Plaid.

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Credit: @dkrasniy/X

Tesla has closed a chapter in the saga of the Model S and Model X’s controversial steering yoke. Following the announcement of the new iterations of the flagship vehicles, Tesla promptly removed the steering option for the vehicles’ base variants.

This means that if drivers wish to experience the Model S or Model X with a yoke, they would have to go Plaid.

The new Model S and Model X

The refresh of the Model S and Model X were quite minor, with the two vehicles featuring a new front camera, a new color, and a handful of other small changes like new exterior styling for the Model S Plaid. Tesla also noted on its website that the two vehicles now have a much smoother and quieter ride.

The changes were quite polarizing, with some appreciating the subtle improvements made to the two flagship cars and others arguing that Tesla should have done more. Others, however, noted that the level of improvements implemented on the Model S and Model X would already be considered major refresh for a tech company like Apple.

No More Yoke Unless Plaid

When Tesla refreshed the Model S and Model X in 2021, the vehicles were released with a steering yoke as standard. The yoke was controversial, with critics stating that it was unsafe and fans stating that it made driving the Model S and Model X fun. Tesla later introduced a round steering wheel option for the Model S and Model X, which later became standard on the two flagship vehicles.

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This remains true today, with the most recent versions of the Model S and Model X still being released with a round steering wheel as standard. Those who wish to experience the Model S and Model X Plaid as envisioned by the company and its CEO, Elon Musk, however, might find it a good idea to spend the extra $1,000 for the vehicles’ yoke steering wheel.

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Tesla blacklisted by Swedish pension fund AP7 as it sells entire stake

A Swedish pension fund is offloading its Tesla holdings for good.

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tesla
(Credit: Tesla)

Tesla shares have been blacklisted by the Swedish pension fund AP7, who said earlier today that it has “verified violations of labor rights in the United States” by the automaker.

The fund ended up selling its entire stake, which was worth around $1.36 billion when it liquidated its holdings in late May. Reuters first reported on AP7’s move.

Other pension and retirement funds have relinquished some of their Tesla holdings due to CEO Elon Musk’s involvement in politics, among other reasons, and although the company’s stock has been a great contributor to growth for many funds over the past decade, these managers are not willing to see past the CEO’s right to free speech.

However, AP7 says the move is related not to Musk’s involvement in government nor his political stances. Instead, the fund said it verified several labor rights violations in the U.S.:

“AP7 has decided to blacklist Tesla due to verified violations of labor rights in the United States. Despite several years of dialogue with Tesla, including shareholder proposals in collaboration with other investors, the company has not taken sufficient measures to address the issues.”

Tesla made up about 1 percent of the AP7 Equity Fund, according to a spokesperson. This equated to roughly 13 billion crowns, but the fund’s total assets were about 1,181 billion crowns at the end of May when the Tesla stake was sold off.

Tesla has had its share of labor lawsuits over the past few years, just as any large company deals with at some point or another. There have been claims of restrictions against labor union supporters, including one that Tesla was favored by judges, as they did not want pro-union clothing in the factory. Tesla argued that loose-fitting clothing presented a safety hazard, and the courts agreed.

tesla employee

(Photo: Tesla)

There have also been claims of racism at the Fremont Factory by a former elevator contractor named Owen Diaz. He was awarded a substantial sum of $137m. However, U.S. District Judge William Orrick ruled the $137 million award was excessive, reducing it to $15 million. Diaz rejected this sum.

Another jury awarded Diaz $3.2 million. Diaz’s legal team said this payout was inadequate. He and Tesla ultimately settled for an undisclosed amount.

AP7 did not list any of the current labor violations that it cited as its reason for

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