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Tesla to dominate 2021, but other winners and losers in EVs to be determined

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4 years ago

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It is no secret that Tesla is expected to dominate 2021’s electric vehicle market as the company begins to show it has the robust nature it takes to grow in such a competitive market. After delivering just shy of 500,000 vehicles, according to its own Shareholder Deck via its Investor Relations website, Tesla is poised to increase that number even more this year, especially as two new Gigafactories are expected to take shape and begin rolling out EVs later this year.

Tesla’s undeniable dominance in the EV sector has been accredited to several things: hard work, strategy, luck, and seeing that EVs would be the future well before anyone really knew. Tesla has truly caused an entire industry to rethink its future strategies regarding the development of its products. Instead of slight revisions to an ICE model that has been in production for 40 years, automakers are scrapping the old-faithful vehicles that once ruled production processes for all-electric cars that are supplying the world’s brightest engineers and manufacturing experts with constant headaches.

But past the overwhelming importance for automakers to adopt EV strategies moving forward, 2021 will likely be a “make or break” year for some of the biggest names in vehicle production. While there are undoubtedly going to be winners who will join Tesla on the upward trend toward EV adoption, there are others that will fade away. Unfortunately, there is no way to look into the future and see who will win and who will lose, but the writing that currently appears on the wall will tell many investors of the EV movement who is making a commendable effort of trying to adopt new strategies and move toward sustainable transport. However, others are still stuck with the notion that there is time. However, the longer these companies wait, the further the lead will be for Tesla, who once sat in the shadows of automotive legacy, waiting for its chance to pounce.

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Deutsche Bank analyst Emmanuel Rosner upped his price target on Tesla stock on Thursday from $705 to $890, The Street reported. After already upgrading Tesla’s outlook once in 2021, Rosner is still convinced of the automaker’s dominance moving forward, looking at 2021 as the year of the EV.

But it’s not all bright-eyed and bushy-tailed for Rosner because he believes that some automakers will eventually phase themselves out of the race to EV dominance. Although nearly every company in the world that makes cars has mentioned a possible adoption to electric transport, there are still some that sit with very vague plans. Interestingly, these companies claim that Tesla will eventually fall and that scalability and software will only last so long. Sure, but Tesla has software nearly perfected, while some of the most robust and refined companies in the world are still stuck with head-scratching as their only outlet to vent their frustration.

Rosner’s note says that 2021 “should indeed see a material acceleration of electric vehicle roll-outs, and provide much clarity on winners and losers from electrification.” It’s true. We will see more EV plans this year than ever before. Companies like Rivian and Lucid plan to launch their first deliveries later this year, Tesla will be opening Giga Berlin and Giga Texas, only increasing production outputs from the automaker, and Ford will eventually begin rolling out Mach-E models after an unexpected delay of hundreds of models. But as most of us know, there is a fine line between launching a product and launching a product successfully.

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What will 2021 entail for the EV sector? Mostly good things if you believe that President Joe Biden will replace an emphasis on climate control and pollution reduction. The President reactivated the U.S.’ inclusion in the Paris Agreement yesterday, a move that will excite many of the environmentalists out there. EVs undoubtedly contribute to a cleaner world, but can automakers contribute to the global transition to sustainable passenger transport? Who will win and who will lose?

What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com. 

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s longer Model Y did not scale back requests for this vehicle type from fans

Tesla fans are happy with the new Model Y, but they’re still vocal about the need for something else.

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3 hours ago

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July 17, 2025

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Credit: AlwinArt/Twitter

Tesla launched a slightly longer version of the Model Y all-electric crossover in China, and with it being extremely likely that the vehicle will make its way to other markets, including the United States, fans are still looking for something more.

The new Model Y L in China boasts a slightly larger wheelbase than its original version, giving slightly more interior room with a sixth seat, thanks to a third row.

Tesla exec hints at useful and potentially killer Model Y L feature

Tesla has said throughout the past year that it would focus on developing its affordable, compact models, which were set to begin production in the first half of the year. The company has not indicated whether it met that timeline or not, but many are hoping to see unveilings of those designs potentially during the Q3 earnings call.

However, the modifications to the Model Y, which have not yet been officially announced for any markets outside of China, still don’t seem to be what owners and fans are looking forward to. Instead, they are hoping for something larger.

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A few months ago, I reported on the overall consensus within the Tesla community that the company needs a full-size SUV, minivan, or even a cargo van that would be ideal for camping or business use.

Tesla is missing one type of vehicle in its lineup and fans want it fast

That mentality still seems very present amongst fans and owners, who state that a full-size SUV with enough seating for a larger family, more capability in terms of cargo space for camping or business operation, and something to compete with gas cars like the Chevrolet Tahoe, Ford Expedition, or electric ones like the Volkswagen ID.BUZZ.

We asked the question on X, and Tesla fans were nearly unanimously in support of a larger SUV or minivan-type vehicle for the company’s lineup:

Here’s what some of the respondents said:

Tesla is certainly aware that many of its owners would like the company to develop something larger that competes with the large SUVs on the market.

However, it has not stated that anything like that is in the current plans for future vehicles, as it has made a concerted effort to develop Robotaxi alongside the affordable, compact models that it claims are in development.

It has already unveiled the Robovan, a people-mover that can seat up to 20 passengers in a lounge-like interior.

The Robovan will be completely driverless, so it’s unlikely we will see it before the release of a fully autonomous Full Self-Driving suite from Tesla.

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Energy

Tesla launches first Virtual Power Plant in UK – get paid to use solar

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom.

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5 hours ago

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July 17, 2025

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Credit: Tesla Energy | X

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom. This feature enables users of solar panels and energy storage systems to sell their excess energy back to the grid.

Tesla is utilizing Octopus Energy, a British renewable energy company that operates in multiple markets, including the UK, France, Germany, Italy, Spain, Australia, Japan, New Zealand, and the United States, as the provider for the VPP launch in the region.

The company states that those who enroll in the program can earn up to £300 per month.

Tesla has operated several VPP programs worldwide, most notably in California, Texas, Connecticut, and the U.S. territory of Puerto Rico. This is not the first time Tesla has operated a VPP outside the United States, as there are programs in Australia, Japan, and New Zealand.

This is its first in the UK:

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Tesla is not the only company that is working with Octopus Energy in the UK for the VPP, as it joins SolarEdge, GivEnergy, and Enphase as other companies that utilize the Octopus platform for their project operations.

It has been six years since Tesla launched its first VPP, as it started its first in Australia back in 2019. In 2024, Tesla paid out over $10 million to those participating in the program.

Tesla VPP program in California hits new capacity milestone

Participating in the VPP program that Tesla offers not only provides enrolled individuals with the opportunity to earn money, but it also contributes to grid stabilization by supporting local energy grids.

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Elon Musk

Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Waymo and Tesla are surely in a battle of “mine’s bigger” right now.

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6 hours ago

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July 17, 2025

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Credit: Waymo

Waymo has responded to Tesla’s Robotaxi expansion in Austin with a bold statement by extending its own geofence by a considerable margin.

Earlier this week, Tesla chose to expand its geofence for its driverless Robotaxi service in Austin, Texas, substantially. The geofence more than doubled, bringing Tesla’s total serviceable area within Austin to approximately 42 square miles.

Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore

This put Tesla ahead of Waymo in terms of its service area in Austin, as the company’s geofence was just 37 square miles.

We reported on how significant this statement was for Tesla, as it has only been operating its driverless Robotaxi platform in Austin for less than a month, compared to Waymo, which has been there since March.

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Tesla Robotaxi has already surpassed Waymo in this key metric

Waymo took it as a challenge, it seems, and expanded its geofence, and it did it impressively and massively. Now, Waymo’s geofence spans 90 square miles within Austin, including new neighborhoods such as Crestview, Windsor Park, Sunset Valley, Franklin Park, as well as popular tourist destinations like The Domain and McKinney Falls State Park.

The move “unlocks another key milestone in Austin as our operating territory with Waymo expands from 37 to 90 square miles, which means that even more riders can experience Waymo’s fully autonomous vehicles through the Uber app,” Sarfraz Maredia, Global Head of Autonomous Mobility & Delivery at Uber, said.

Additionally, Shweta Shrivastava, Senior Director of Product Management at Waymo, said:

“Just months after serving our first Austin riders with Uber, we’re excited to offer our 24/7 service to more of the city. The service with our partners at Uber is healthy, and we are ready for more Austinites to experience the magic of fully autonomous driving. Austin remains one of the fastest growing cities in the country, and we are doing our part to grow with it.”

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Across the U.S., this expansion brings Waymo’s service area to more than 700 square miles, as it also operates in California and Arizona.

Here’s what the two geofenced regions look like:

The competition between Waymo and Tesla only benefits consumers, as the two companies are evidently sparring for a larger service area in Austin. Tesla launched its interestingly-shaped geofence expansion on Monday, and it seemed that the shape was more of a joke that could also be construed as a warning to competitors.

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Tesla could more than likely have pushed its geofence to a larger size, but it purposely chose to do so in a comical fashion.

Now that Waymo has responded in this way, we’ll see if Tesla puts the jokes aside.

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