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Tesla’s Elon Musk hints that he’s working on a “Master Plan Part 3”

Tesla CEO Elon Musk wears a Plaid Mode jacket at the company's Model S Plaid Delivery Event on June 10th, 2021. (Credit: Tesla)

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3 years ago

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Tesla CEO Elon Musk recently revealed something extremely exciting: he is currently working on Master Plan, Part 3. Musk’s Master Plan, two of which have already been published over the years, outlines his primary long-term goals for Tesla, as the company evolves from a simple startup automaker to something much more. 

Musk’s first Master Plan pretty much flew under the radar, though it did reveal the company’s strategy for the coming years. Written in 2006, Musk’s Master Plan, Part 1 discussed how the company intends to enter the affordable vehicle market by gradually evolving its lineup from expensive sports cars like the original Roadster to more affordable, mainstream vehicles like the Model 3. Musk’s first Master Plan also mentioned how electric vehicle owners could become energy positive by charging their EVs from renewable sources like the sun. 

Master Plan, Part 2 came ten years later, a time when the company was already producing the Model S and Model X. Published in 2016, Master Plan, Part Deux still highlighted that Tesla intends to enter all vehicle segments like heavy-duty trucks, pickups, and passenger-density urban transport. However, it also emphasized the importance of Tesla Energy and its solar products, as well as the value of advanced driver-assist systems like Autopilot. Musk also touched on the idea of the Tesla Network, which would be possible once autonomous driving is achieved. 

Needless to say, Tesla has not completed Musk’s second Master Plan yet. While all the goals highlighted by the CEO in his first Master Plan were met with the launch and ramp of the Model 3, the goals indicated in Master Plan, Part Deux have proven to be far more challenging. Vehicles like the Tesla Semi and Cybertruck are still waiting to be produced, and the Solar Roof ramp has been rife with delays. The deployment of FSD has made some progress with the FSD Beta program, but true autonomy still seems to be a distant goal. 

This does not mean to say that Elon Musk’s Master Plan, Part 3, would be ill-timed, however. Musk definitely has a vision for Tesla, and he knows where the company is going. His long tenure as Tesla’s CEO also provides him with a pretty good eye as to what the company could achieve in the future. With this in mind, and while details of Master Plan, Part 3 are yet to be released, speculations are abounding about what Musk’s third grand plan would entail. Some TSLA bulls that have watched the company for years have suggested that Master Plan, Part 3 may involve Tesla’s transition to an Artificial Intelligence and data company. 

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A focus on AI is not farfetched at all for Tesla, considering the company’s projects like Optimus and the wealth of data it is gathering from its fleet of vehicles every day. And it doesn’t even have to be limited to electric cars only. With products like its humanoid robot, Tesla’s AI projects could expand to a variety of industries. This is something that Musk seems to be quite excited about, as hinted at in a recent post on Twitter. The CEO highlighted that he has so much respect for those who do honest work in creating useful products and services for their fellow humans. 

“Working hard to make useful products & services for your fellow humans is deeply morally good. I have so much respect for the associates doing an honest day’s work at Tesla or SpaceX building & servicing cars, rockets, Starlinks, batteries, solar & many other things,” Musk wrote. 

Do you have any idea what Master Plan, Part 3 will entail? Sound off in the comments section below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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“Worthy of respect:” Six-seat Model Y L acknowledged by Tesla China’s biggest rivals

Tesla China’s biggest competitors seem to be welcoming the impending arrival of the upcoming six-seater.

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36 minutes ago

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July 17, 2025

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Credit: Tesla Asia/X

Tesla’s upcoming launch of the Model Y L in China has drawn praise from the CEOs of rival automakers Nio and Li Auto. While the upcoming extended all-electric crossover has the potential to make a huge impact in the domestic Chinese auto market, some of Tesla China’s biggest competitors seem to be welcoming the impending arrival of the upcoming six-seater.

NIO and Li Auto CEO react

Nio founder, chairman, and CEO William Li responded to Tesla’s announcement on Weibo, stating that with improvements in charging, battery swap infrastructure, and continued innovation in technology and product design, the era of large-space electrified SUVs has fully arrived. He referenced Nio’s sub-brand Onvo and its new L90 SUV as a product born from this shift in the market and encouraged the industry to “power up together,” as noted in a report from CNEV Post.

Li Auto CEO Li Xiang also weighed in, calling the Model Y L a “six-seat pure electric SUV worthy of respect.” He also suggested that consumers interested in vehicles priced between RMB 200,000 and RMB 300,000 should keep an eye on it. He also mentioned his company’s upcoming Li i6, a five-seat all-electric SUV that’s expected to debut in September, as a strong option for buyers not seeking third row seats.

New Model Y L

Tesla confirmed on its official Weibo account that the Model Y L will officially launch in China this fall. The vehicle appeared in China’s MIIT regulatory catalog, which revealed that the Model Y L will feature a longer body and extended wheelbase designed to accommodate its new three-row layout. 

The Model Y L measures 4,976 mm in length with a wheelbase of 3,040 mm, compared to the standard five-seat Model Y’s 4,797 mm length and 2,890 mm wheelbase. While Tesla has yet to announce official pricing, industry reports suggest it could be positioned around RMB 400,000. It remains to be seen if the Model Y L will also be produced in the United States and Germany. 

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Elon Musk

Elon Musk reveals SpaceX’s target for Starship’s 10th launch

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

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13 hours ago

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July 16, 2025

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Credit: SpaceX

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

Musk says SpaceX is aiming for a timeline of roughly three weeks from now, which would come about ten weeks after the previous launch.

Coincidentally, it would bring the two launches 69 days apart, and if you know anything about Elon Musk, that would be an ideal timeline between two launches.

SpaceX is coming off a test flight in which it lost both the Super Heavy Booster and the Upper Stage in the previous launch. The Super Heavy Booster was lost six minutes and sixteen seconds into the flight, while SpaceX lost communication with the Ship at 46 minutes and 48 seconds.

Musk is aiming for the tenth test flight to take place in early August, he revealed on X:

This will be SpaceX’s fourth test flight of the Starship program in 2025, with each of the previous three flights bringing varying results.

IFT-7 in January brought SpaceX its second successful catch of the Super Heavy Booster in the chopstick arms of the launch tower. The ship was lost after exploding during its ascent over the Turks and Caicos Islands.

IFT-8 was on March 6, and SpaceX caught the booster once again, but the Upper Stage was once again lost.

The most recent flight, IFT-9, took place on May 27 and featured the first reused Super Heavy Booster. However, both the Booster and Upper Stage were lost.

The Federal Aviation Administration (FAA) hit SpaceX with a mishap investigation for Flight 9 on May 30.

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Elon Musk

Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok

Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

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19 hours ago

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July 16, 2025

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Credit: Tesla

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.

Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.

Tesla debuts hands-free Grok AI with update 2025.26: What you need to know

The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.

Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:

This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.

Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.

Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.

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