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Tesla open charging protocol picks up interest with carmakers

Ever since Tesla Motors announced last week it was opening some of its charging patents to the competition, a few carmakers have indicated interest. Although we could argue who stands to gain the most, the winners are electric vehicle (EV) owners.
BMW and Nissan; CHAdeMO, CSS and the SuperCharger
The EV charging protocol landscape is getting crowded and Tesla knows it needs to be rationalized. Eager not to repeat the Betamax/VHS debacle, Tesla tried to nip in the bud the futile war fought between the different protocols. Officially, Tesla and BMW want to promote electric vehicles, which means finding a way to work on a communal EV charging technology. By coming into the game after many carmakers are establishing their EV presence, BMW hopes to bypass the process. This would give the German company access to a technology it won’t have to design and spend resources on. For Tesla, BMW is a partner that lends it even more credibility in the world of EVs. It’s a win-win situation.
ALSO SEE: BMW, Nissan and Tesla to Develop Universal Charging Network?
But if BMW could be the first automaker to access Tesla’s supercharging technology, that would put others at a disadvantage. Enter stage left, the world’s largest EV maker, Nissan. The Japanese EV maker is backing CHAdeMO that hopes to become a de facto protocol. Although the company has a working relationship with others supporting the same charging protocol, Nissan using Tesla’s charging system would tip the balance of power towards Tesla.
Tata and CarCharging
Those who stand to gain the most from an alliance with Tesla might not always be the biggest companies. They might the sleeping giants. That description fits the Tata Group perfectly. The company now owns Jaguar, Land Rover and has been working with MDI, a small French compressed air car company I was fortunate to test drive back in 2009. The Nano is making waves with its affordable price, but one thing is missing. Where are the EVs? Tata’s intention to use Tesla’s charging system means the company is seriously looking at EVs.
As far as CarCharging, it is a well established company in the charging world, which stands to win big from a Tesla alliance. With its wide Blink network, its reach could mean serious coverage for Tesla. While it only plans to add Tesla-capable adapters to its charging stations, we hope this will lead to a more fruitful collaboration in the future.
The bigger picture
The bigger picture with a Tesla-BMW-Nissan and now Tata, CarCharging alliance would mean the carmakers would have a wide coverage of the most important car markets, notably Asia, Europe and the U.S., as Gas2.org mentions. This also leaves other makers in the undesirable position to acknowledge once more Tesla as a serious disruptor. With CarCharging needing to revamp its Blink network, these highly visible EV players joining forces could force an entire industry to adopt Tesla’s charging system. This would set in motion Tesla Motors’ not-so hidden strategy to become the center of the EV. After all, no one is claiming this position, at least not in any intelligent ways.
All of these companies have expressed interest in working with Tesla. These are bold moves from carmakers who have been around for seven decades, and a startup, itself a fixture of the EV landscape. Anyone care to see where Tesla is going with this move?
Source: Gas2.org
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
News
Tesla to open first India experience center in Mumbai on July 15
The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.

Tesla is officially entering India with the opening of its first showroom and experience center in Mumbai next week. The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.
Tesla imports to India signal an early-stage market entry strategy
According to Indian customs data, Tesla has imported approximately $1 million worth of vehicles, charging equipment, and merchandise into the country between January and June. The shipments include six Model Y comprised of five standard variants valued at $32,500 each and one long-range model valued at $46,000. Several Superchargers and related accessories were also imported into the country, as noted in a Yahoo Finance report.
These vehicles are expected to serve as display models and test units as Tesla gauges interest and navigates India’s high import duties, which hover around 70% on fully built vehicles. Despite the significant tariffs in the country, Tesla has opted to begin its India expansion with imported cars.
An invitation to the Tesla India launch event has been making the rounds online. As could be seen in the document, Tesla noted that July 15 would be the launch of Tesla in India through the opening of a Tesla experience centre at Bandra Kurla Complex in Mumbai.
Tesla India’s hiring and expansion efforts are underway
Tesla has filled a number of key roles from the 30+ positions it advertised earlier this year. Recent hires include store managers, service executives, and sales staff, while ongoing recruitment is focused on supply chain engineers and vehicle operators to support the company’s Autopilot program.
Indian officials have been open about their intention to encourage Tesla to establish a manufacturing hub in the country. Tesla does seem open to the idea, at least, with reports last year hinting that Elon Musk was set to visit the country to discuss or even potentially announce a domestic project. The trip, however, was ultimately canceled.
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