Tesla fell in Kelly Blue Book’s most recent Q3 analysis report, yet the results contradict Tesla’s actual Q3 sales volume.
Kelly Blue Book’s (KBB) recent Q3 report is not as cut and dry as it first appears. The report states that “shopping for Tesla plunged in the third quarter,” most luxury buyers instead looked to BMW, which dominated the segment. Yet, with sales data from both companies contradicting KBB’s results, conclusions are confounding.
KBB’s Q3 analysis primarily focuses on the metric of “consideration.” The company measures consumer consideration via surveys that “also weave in shopping behavior to determine how vehicle brands and models stack up with segment competitors when it comes to consumer shopping.” Based on this metric, KBB found that BMW remained the #1 luxury brand while Tesla fell behind Lexus, Cadillac, Audi, and Mercedes-Benz, coming in last in the segment. Toyota took the top spot for non-luxury brands.
Looking back to the Q3 sales data from this year, the discrepancy between KBB’s results and actual sales quickly becomes apparent. Tesla had a solid third quarter of the year, delivering 343,830 vehicles worldwide, a dramatic improvement from the dip seen in Q2 of this year. Conversely, while BMW saw a modest growth of 3.8% in Q3 in the U.S., the auto group saw sales decline by 0.9% worldwide.
So what do these sales numbers mean for KBB’s conclusions? While Tesla doesn’t have a shortage of demand (check the wait times for vehicles), do these results indicate a lessening interest in the brand? Furthermore, was there a strong correlation between “customer consideration” and the vehicles they ultimately bought?
When contacted for comment, KBB pointed to a statement from analyst Venessa Ton who touched on Tesla’s apparent decline; “Increased competition from other automakers offering more new electric vehicles, price hikes, and a lack of new products all may have contributed to Tesla’s considerable decline. However, we have seen Tesla’s shopping numbers drop before, and they always eventually rebound. It will be interesting to see if they rebound more slowly or quickly this time around.”
With these conflicting reports from Q3, it isn’t easy to come to a viable conclusion from KBB’s survey results. Still, it will be interesting to see if the results are replicated in Q4. Nonetheless, Q4 is proving to be another pivotal quarter that may show how customers are breaking into the EV market as it continues to expand.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Elon Musk responds to Tesla Supercharger shutdown on NJ Turnpike
Elon Musk says the New Jersey Turnpike Authority’s decision to decommission 64 Tesla Superchargers ” sounds like corruption.”

Tesla CEO Elon Musk has responded to Tesla being required to decommission and shut down over 60 Superchargers on the New Jersey Turnpike, a move that was announced late last week.
We reported late last week that Tesla was being required to decommission 64 Superchargers on the New Jersey Turnpike as the governing body of the toll road had chosen a sole, third-party company to provide EV charging solutions. This decision requires Tesla to eliminate its current Superchargers on the Turnpike, one of the country’s heaviest-traveled roads.
Tesla to lose 64 Superchargers on New Jersey Turnpike in controversial decision
The New Jersey Turnpike Authority (NJTA) requested that Tesla shut down the 64 charging stalls as a result of its new partnership, something that many are confused by, considering the company’s Superchargers are accessible to many different car companies and not only Teslas.
Additionally, Tesla’s Supercharger Network has gained a reputation for being one of the most reliable, with an incredibly high rate of upkeep.
With these details being known, the NJTA is still choosing to go with another supplier, not even allowing Tesla to keep its already-built Superchargers active, something that would be widely beneficial to EV drivers as a whole.
Musk believes the move is a sign of corruption:
Sounds like corruption
— Elon Musk (@elonmusk) May 30, 2025
While there is no explicit evidence that this is being done as a retaliatory response to Musk or Tesla specifically, it does seem extremely odd that the NJTA is not allowing the company to keep already-built and active Superchargers available to EV drivers.
Tesla has prepared for this decision for several years already, as it knew this was a possibility. It built 116 other charging piles near the Turnpike, giving drivers access to reliable charging piles.
It would not be a surprise if there was some sort of political motivation behind the removal of Tesla Superchargers on the Turnpike. Politicians have already shown that they are willing to be very vocal about their distaste for Musk and Tesla.
Minnesota Governor and former Vice Presidential Candidate Tim Walz has been very up front about his disdain for the company and its CEO, especially as Musk took a stab at the Federal level with the Department of Government Efficiency (DOGE).
News
Tesla bails on crucial piece of India production, aims to rely on imports
Tesla is not keen on establishing an entire production facility in India, and will instead focus on importing.

Tesla is bailing on a crucial piece of the puzzle that would likely enable the production of its vehicles in India, and will instead rely on imports, a bold strategy in the broader scheme, as the country has prioritized local manufacturing in an effort to bolster its economy.
The automaker has dragged its feet to commit to a localized production strategy in India, something that seemed to be the only pathway to a mass market presence in what is the most populous country in the world.
However, Tesla has evidently made a decision on what its plans for the market will be. It seems apparent that it still wants to sell vehicles in India and establish a presence there, but it will not do it in what many would consider a more traditional sense: building vehicles domestically. This is something the company has sparred with the Indian government on for several years.
Now, it’s made up its mind.
During a press conference earlier today, India’s Heavy Industry Minister, Shri Kumaraswamy, confirmed Tesla’s plans for how it will penetrate the massive Indian market, and it will not be doing so through domestic manufacturing:
🚨 India’s Heavy Industry Minister, Shri Kumaraswamy, says Tesla is not interested in local manufacturing in the country: pic.twitter.com/O03fqkAMQ0
— TESLARATI (@Teslarati) June 2, 2025
Kumaraswamy indicated that Tesla has no interest in building cars in India, but it wants to establish some presence there, especially with showrooms, allowing citizens to see and drive the cars they could buy from the company.
The move comes as India has made major progress in reducing the import duties that have frightened many automakers from doing business as importers. India’s massive import duties on vehicles built in other countries doubled prices, which is a significant reason for Tesla’s delay in entering the market.
India is considering a reduction to just 10 percent from 100 percent, which would be significant for companies like Tesla, which are doing whatever they can to enter the market without feeling the impact of the duties.
Electric vehicles made up just 2.5 percent of sales in 2024. There were 4.3 million vehicle purchases in India last year.
News
Tesla to lose 64 Superchargers on New Jersey Turnpike in controversial decision
Tesla is set to lose 64 Superchargers on the extremely busy and congested New Jersey Turnpike.

Tesla is going to lose 64 Superchargers on the New Jersey Turnpike after a decision by the Turnpike’s governing body was made not to renew its contract with the automaker.
On Friday, Tesla revealed that the New Jersey Turnpike Authority (NJTA) had officially decided to choose a sole third-party provider for its electric vehicle infrastructure. This resulted in the NJTA not renewing its contract to keep Tesla Superchargers on the toll road.
The NJTA also requested, with its decision not to renew with Tesla, that the company decommission all 64 Supercharger stalls, an unprecedented decision that will remove these plugs from the turnpike, making charging more scarce on the busy roadway.
The New Jersey Turnpike Authority (“NJTA”) has chosen a sole third-party charging provider to serve the New Jersey Turnpike and is not allowing us to co-locate. As a result, NJTA requested 64 existing Supercharger stalls on the New Jersey Turnpike to not be renewed and be… pic.twitter.com/sosNIwMfYu
— Tesla Charging (@TeslaCharging) May 30, 2025
Tesla detailed the situation on Friday:
“The New Jersey Turnpike Authority (“NJTA”) has chosen a sole third-party charging provider to serve the New Jersey Turnpike and is not allowing us to co-locate. As a result, NJTA requested 64 existing Supercharger stalls on the New Jersey Turnpike to not be renewed and be decommissioned.”
Tesla said it has been preparing for the potential that the Turnpike Authority would make this decision for three years by building 116 Superchargers nearby to still supply drivers with reliable charging infrastructure.
The company also noted that its Trip Planner would adjust automatically.
There were also efforts to maintain a relationship that would benefit both the Turnpike and EV drivers who use it.
Tesla said it offered the NJTA various “above-market commercial items,” like an offer to build Superchargers at all New Jersey Service Plazas with equipment upgrades like screens and adapters for those companies who have gained access to its charging piles but need to utilize the NACS and CCS1 plugs.
The decision is one that seemed to baffle the company, especially as infrastructure is one of the biggest concerns among EV skeptics:
“Tesla always advocates for more infrastructure and co-location with additional third-party charging providers. This drives down costs through optionality, and accelerates EV adoption by having sufficient capacity to shoulder peaks. We expect that ~30 times more fast-charging capacity is needed to get to full EV adoption. NJTA’s decision to remove, rather than add, critical charging infrastructure is a setback for New Jersey’s EV adoption goals of 100% Zero-Emission New Car Sales by 2035. It removes Turnpike access to the most reliable (99.9% uptime), least congested (<1% waiters) and cost-effective (~30% lower $/kWh) charging. “
The company said it was more than willing to invest in Turnpike sites if the Authority or New Jersey Governor Phil Murphy wanted to reverse the decision.
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