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Tesla rival Porsche is starting to realize it’s not easy to produce the Taycan

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Porsche recently opened reservations for the company’s first all-electric car, the Tesla Model S-rivaling Taycan (formerly known as the Mission E sedan). In an announcement earlier this month, Porsche Managing Director Alexander Pollich stated that the reception to the upcoming vehicle, whose final production version has not yet been unveiled, has so far been encouraging. Porsche expects to start producing the Taycan sometime in 2019, in order to meet what appears to be a healthy demand for the electric car.

As it turns out, ramping production of the Taycan is turning out to be a challenging task for the veteran automaker. Porsche plans to build its Taycan line at a facility located at Zuffenhausen, a suburb in Stuttgart, Germany. The site is a historic location for the pedigreed brand, considering that it is the location where the Porsche 911, one of the company’s most iconic vehicles, is being produced. Other important cars in Porsche’s lineup, such as the 718 Boxster, as well as the 718 Cayman, are also manufactured in the same facility.

Porsche is aiming to produce 20,000 Taycans per year in the Zuffenhausen site. Starting and ramping the production of the all-electric sedan requires a complex reorganization of Porsche’s facility, especially considering that the Taycan’s line has to be built while the production of the 911, 718 Boxster, and 718 Cayman is running at full capacity. In a statement to Dutch auto publication Vroom, Porsche head of production Albrecht Reimold described the difficulties facing the company.

“Finding the right location is a difficult decision. Transforming the existing factory costs a lot of money, moving to a new location as well. Transforming a factory while the production lines are running at full capacity is not an easy task,” he said.

Project manager David Thor Trygvason elaborated on the complex challenge involved in building the Taycan’s production line. According to Trygvason, the location where the Taycan’s line would be set up has to be overhauled. Apart from this, Porsche’s estimated timeline for the project is 48 months, making the project quite costly and demanding.  

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“The existing location has to be demolished and rebuilt in a short time, but at the same time the production of the 911 and 718 Boxster and Cayman must continue to run. That makes it not only difficult in terms of time and money, but also in terms of logistics and mobility. After all, we are in a location where there is already a factory, where other companies are nearby and where people live nearby,” he said.

Despite these difficulties, Reimold noted that Porsche employees have expressed a sincere commitment to begin the production of the Taycan as early as possible. According to the Porsche executive, the company’s workers have agreed to help finance the factory overhaul by opting to keep their pay flat until 2026, at which point the employees will start getting their investments back. This means that the employees will not have regular salary raises for the next few years.

“We have agreed with them to invest a part of their wage increase until 2025 in the construction of the new factory. From 2026, they will simply receive their investment back,” Reimold said.

Considering that Porche has dubbed the Taycan as one of the company’s most important vehicles after the iconic 911, sacrifices made to start the electric car’s production appear to be necessary, at least for now. If any, Porsche’s struggles to build the Taycan at scale mirror those that have been faced by Tesla with its Model 3 ramp. Just like Porsche’s factory, Tesla also set up its Model 3 lines in the same facility building the Model S and Model X. The aggressive ramp, which CEO Elon Musk aptly dubs as “production hell,” has been haunting the electric car maker for the past year. Ultimately, Porsche’s current difficulties with the Taycan are an indication that Tesla’s struggles with Model 3 production are not problems exclusive to the California-based electric car maker.

Building cars is not a simple task. Building cars that people want to buy is even more challenging. With car buyers and the auto market steadily shifting its interest to electric vehicles, carmakers with upcoming battery-powered cars are now feeling the pressure to roll out their offerings as quickly as they can. Being one of the legacy carmakers who has committed to releasing an electric car, this is something that Porsche appears to be experiencing now. Nevertheless, with a line of reservations that are growing longer, and with a workforce determined to make sacrifices for the company, there is a good chance that the Porsche Taycan can still make it in time for its anticipated debut next year. According to Trygvason, the work being done in Porsche’s factory might be daunting, but “the good news is that the work is still fully on schedule.”

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The Porsche Taycan is expected to feature the legacy carmaker’s trademark performance, with the vehicle listed with a 0-60 mph time of 3.5 seconds, a range of 310 miles per charge, and a top speed of 155 mph.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Optimus dance video showcases the company’s quick progress

Elon Musk shares a new video of Tesla’s humanoid robot, Optimus, dancing with improved flexibility and control.

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(Credit: Tesla)

Elon Musk recently shared a Tesla Optimus dance video, showcasing the humanoid robot’s light feet and the company’s quick progress.

In 2021, Tesla announced it would develop a humanoid robot during AI Day. At the time, the company didn’t even have a prototype. To celebrate the announcement, a human dressed as a humanoid robot came out and danced for the crowd at the event. Fast forward a few years, and Tesla’s Optimus bot finally has some moves to show off.

The first time anyone got a real preview of Optimus was in 2022, when Tesla debuted semi-functional prototypes at AI Day. One Tesla Optimus bot walked on stage while another performed some arm movements. At the time, critics noted the Tesla Optimus bot’s reliance on teleoperation for some tasks.

By 2023, Tesla unveiled Optiumus Gen 2, demonstrating advanced tasks like sorting colored blocks, maintaining yoga poses, and some dancing. Tesla also noted that the robot’s hands improved to 11 degrees of freedom (DoF). Tesla Optimus hands in production units have 22 degrees of freedom.

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Late last year, Tesla Optimus robots attended the company’s “We, Robot” event, performing tasks like serving drinks and interacting with people in the crowds. Teslarati played rock, paper, scissors with Optimus at “We, Robot.” The Tesla bots danced in synchronicity at the event with their arms and torsos.

Tesla’s progress with Optimus has been quite a ride over the past few years. Now Optimus can add to its dance moves with more flexibility and control over its legs. The recent Tesla Optimus dance video marks the beginning of the next phase for the humanoid robot: production.

According to Tesla’s Q1 2025 updated letter, the company has already started limited production of the Optimus bot at Tesla’s Fremont Factory. Elon Musk announced plans to produce over 1,000 units of Tesla Optimus for internal use in 2025 and external sales by 2026.

Elon Musk claims Tesla Optimus could be “more significant than Tesla’s vehicle business,” with a potential market value of $25 trillion. By automating low-skill, repetitive jobs, the Tesla bot could reshape economies, which Musk believes could lead to an “age of abundance” where goods and services are cheaper.

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Rivian stock rises as analysts boost price targets post Q1 earnings

Rivian impressed with smaller-than-expected losses & strong revenue, pushing analysts to raise price targets.

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(Credit: Rivian)

Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.

Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.

However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.

Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.

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Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.

Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.

On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.

As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.

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EU weighs Starlink’s market impact during SES-Intelsat deal

As SES tries to buy Intelsat, the EU is checking if Starlink has an unfair edge. The review could shape Europe’s space future.

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(Credit: Starlink)

EU antitrust regulators are scrutinizing SES’s $3.1 billion bid to acquire Intelsat, probing whether SpaceX’s Starlink poses a credible rival in the satellite communications market. The European Commission’s review could shape the future of Europe’s space industry.

The Commission has sought feedback from customers of SES and Intelsat to assess Starlink’s competitive impact. According to Reuters, the questionnaire asks if low-earth orbit (LEO) satellite providers like Starlink and Eutelsat’s OneWeb are viable competitors for two-way satellite capacity. It also explores whether LEO suppliers are winning tenders and contracts and their potential to influence competition over the next five years. Additionally, regulators are evaluating customers’ bargaining power and ability to switch to rival suppliers.

SES operates a fleet of about 70 multi-orbit satellites for video broadcasting, government communications, and broadband internet. It aims to scale up through the acquisition of Intelsat. The move is part of a broader push in Europe to bolster home-grown satellite solutions, countering U.S. giants like SpaceX’s Starlink and Amazon’s Project Kuiper.

SES is in talks with the EU Commission and a few European governments to complement Starlink services, addressing concerns over reliance on foreign providers.

“Now the discussions are much more strategic in nature. They’re much more mid-term, long-term. And what we’re seeing is that all of the European governments are serious about increasing their defense spending. There are alternatives, not to completely replace Starlink, that’s not possible, but to augment and complement Starlink,” said SES CEO Adel Al-Saleh.

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The EU Commission’s preliminary review of the SES-Intelsat deal is expected to conclude by June 10. The preliminary review will determine whether the SES-Intelsat deal is cleared outright, requires concessions, or faces a full-scale investigation if significant concerns arise. As Europe seeks to strengthen its space-based communication resilience, the outcome could redefine competitive dynamics in the satellite sector.

With Starlink’s LEO technology disrupting traditional satellite services, the Commission’s findings will signal how Europe balances innovation with strategic autonomy. SES’s efforts to scale and collaborate with governments underscore the region’s ambition to remain competitive, potentially reshaping the global satellite landscape as demand for reliable connectivity grows.

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