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This Tesla safety engineer just left after over 14 years

The crash engineer didn’t disclose any specific reasons for his departure. “I have decided now is the time to move on.”

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Credit: IIHS

A key Tesla safety engineer has departed from the company, as shared earlier this month, following nearly a decade and a half spent working across three of the automaker’s locations.

In a post on LinkedIn last week, Tesla’s Principal CAE Crash Safety Engineer, Petter Winberg, announced his departure from the company after working there for over 14 years. Winberg played a major role in Tesla’s efforts to make its vehicles some of the safest out there, starting as a Senior Tech Specialist in 2011 and slowly getting promoted to his current position.

In his position, Winberg worked on crash architectures for the Cybercab, Semi, and future vehicles, along with the Model S, Model X, Model 3, and Model Y, and developing specific accident architectures once Giga Casting production came into play. The executive’s full departure announcement reads as follows:

Elon, 2011: “I want Tesla vehicles to be the safest on the planet” Me: “Challenge accepted”

Having developed Model S, S-DM, X, 3, Y, Y-SP as well as future crash architectures, I have decided now is the time to move on. Thank you Tesla, keep crushing it! What an incredible team, I will miss you all.

READ MORE ON TESLA SAFETY: Tesla executive responds to claims of high fatal accident rate

During his time at Tesla, the engineer worked at the company’s engineering headquarters in Palo Alto, California, before moving to the company’s nearby Fremont factory, then finally landing at the automaker’s Gothenburg, Sweden facilities, where he has served in his current position since January 2020. Prior to this, Winberg also worked at Volvo, Saab, Ford, and Volvo.

The post also elicited a handful of comments from colleagues, including one commenter who called Winberg the “master of crash simulations,” and multiple others who praised him for his guidance and knowledge of the subject.

Tesla has also been heavily focused on making its vehicles safe since the early days, as Winberg points out.

As one example in October, Tesla VP of Vehicle Engineering Lars Moravy reiterated this point by highlighting both the company’s active and passive safety features included in the Model Y and other vehicles. Moravy detailed that, while features built-in for the Autopilot and Supervised Full Self-Driving (FSD) systems provide active safety features meant to help prevent crashes, even if “the worst occurs, [Tesla drivers] will be protected by the best passive safety cars on the planet.”

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The company’s vehicles have also earned top safety ratings across four different continents at this point, most recently including a five-star safety rating for the Cybertruck from the top auto regulator in the U.S.

Over the last several months, Tesla has also faced executive and high-profile engineering departures a handful of times, as can probably be expected from most companies of its size.

Some examples include the departure of Safety Policy Lead Marc Van Impe and Chief Information Officer Nagesh Saldi in October, VP of Finance and Business Operations Sreela Venkataratnam in August, and both SVP of Powertrain and Energy Engineering Drew Baglino and VP of Public Policy and Business Development Rohan Patel in April, to name just a few.

This former Tesla engineer now heads a federal tech department

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Semi’s biggest adoptee gives an update on production timeline

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Credit: Tesla

Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.

Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.

Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.

The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”

In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.

Tesla Semi gets its largest order yet

Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.

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Tesla plans to launch the Semi officially on September 24, five months after production started ramping.

Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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