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Tesla’s Standard Range strategy for Model S, X puts pressure on Lucid

(Credit: Tesla Photographer/Instagram, Lucid Motors)

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Tesla’s Standard Range strategy with its flagship Model S and Model X is going to put pressure on the automakers that are emphasizing performance with their vehicles, especially Lucid Group, which has targeted Tesla’s two luxury vehicles with its lineup of Air sedan configurations.

Last night, Tesla officially added Standard Range versions of the S and X to its Design Studio, offering its luxury, high-performance vehicles to customers for a hefty discount. The performance metrics remained the same, the only difference was a reduction in range — 310 miles for the Model S, and 269 miles for the Model X.

Tesla Model S and Model X now more affordable with Standard Range variants

These two new configuration options from Tesla will have those on the ropes between Elon Musk’s company and Lucid, run by former Model S team member Peter Rawlinson, at a crossroads. However, the decision may be easier than ever before.

But the consequences Lucid might feel from Tesla’s new, cheaper configurations are more explicit than ever before. Tesla’s Long Range and Plaid configurations of the S and X were priced relatively similar to Lucid’s top-of-the-line offerings in the Air sedan.

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The Model S Plaid comes in at $108,490 before options, and the Lucid Air Grand Touring, the most comparable to the Model S Plaid (within the same price range), is $125,600.

The Model S Plaid has a 1.99-second 0-60 MPH rate, while Lucid’s Air GT will get you there in 2.6 seconds. It trumps the Model S in range, offering 516 miles, while Tesla’s option is still nothing to bat an eye at, with 396 miles.

But now, pricing comes into focus, and undercutting the Air’s Pure configuration that starts at $82,400 by pricing a new Model S at $78,490 may make things a little easier for consumers and a little more difficult for Lucid.

Lucid missed consensus estimates on vehicle deliveries in Q2, as 1,404 cars made their way to customers. FactSet expected 2,000 cars, and struggling with demand, the last thing it needed was an automaker like Tesla to undercut its products with something superior for less money.

In terms of range, the Air is the best that you can get. But it is about more than that, including the vehicle’s ability to function as a daily driver. Lucid customers have reported issues with software in their vehicles, and as it has been a pain point for many automakers in the early development of EVs, it is something people just don’t want to deal with.

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Tesla has its own issues, of course. People have recently come forth with claims that their cars get significantly lower range than they are rated for, and, depending on the person, Elon Musk is a touchy subject.

However, some people don’t give a damn about what the CEO does, they just want a car that works well and is priced reasonably. Lucid may have taken a drastic step back with Tesla’s new Model S and Model X trims. Pressure is being applied to rivals of Tesla through the company’s various price cuts in nearly every market.

In the U.S., Tesla put everyone in the hot seat early this year with massive price cuts, and it was up to the manufacturers to play ball or take their chances. Ford followed with price cuts of its own, and Lucid did, too.

Lucid introduces new $7,500 discount as EV price war heats up

However, their strategy did not translate to an overwhelming number of sales, and Lucid cut its delivery expectations to just 10,000 units in Q1, despite having over 28,000 reservations for its cars.

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Tesla’s new rollout could be a true gut punch to Lucid as its Model S and Model X Standard Range offerings will give consumers one more reason to pick the unequivocal leader in EVs.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla gains massive vote of confidence on compensation plan for Elon Musk

“”The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award.”

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Credit: Tesla

Tesla gained a massive vote of confidence on its proposed $1 trillion compensation plan for CEO Elon Musk from the State Board of Administration of Florida (SBA) on Monday.

On Monday, the SBA submitted a filing to the Securities and Exchange Commission (SEC) stating that it would vote to support Musk’s compensation plan, just as it did with the 2018 performance award and its second vote last year:

“The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award. We believe the proposed award continues to promote an aggressive strategy to align incentives between management and shareowners and focuses solely on pecuniary factors and long-term shareowner value creation.”

This is the first large-scale shareholder that has come out and supported Musk’s potential compensation plan, which was outlined by Tesla and its Board of Directors earlier this month.

Most of the news surrounding Musk’s pay plan has been the opposite of what the SBA said today, as Institutional Shareholder Services (ISS) and Glass Lewis, two proxy firms, said they would be voting against the compensation package.

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Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors

Musk replied to their vote last week during the Q3 Earnings Call, calling them “corporate terrorists.”

He said:

“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists. The problem, yeah. Let me explain, like, the core problem here is that so many of the index funds, passive funds, vote along the lines of whatever Glass Lewis and ISS recommend. They’ve made many terrible recommendations in the past. If those recommendations had been followed, they would have been extremely destructive to the future of the company.”

SBA’s perspective on the plan relies on what Musk has done in the past decade with Tesla, as he has driven company growth, increased shareholder value, and kept the company on track with its lofty and ambitious goals.

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It also outlined nine reasons to support Musk’s compensation:

  1. Pure Pay for Performance Design – Entirely Performance-Based, aligns with Shareowners
  2. Size of the Award and Share Count – Performance-based allocation, dilution tied to value creation, structured milestone design
  3. Market Capitalization Milestones – Clear, tiered targets, sustained performance requirement, shareholder value focus
  4. Operational/Product Milestones – Clear, quantifiable goals, strategic product focus, financial discipline, multi-quarter evaluation windows
  5. Vesting/Holding Periods – Long-term vesting structure, mandatory holding period, continuous service requirement
  6. CEO Succession – Succession planning requirement, performance integrity safeguard
  7. Time Horizon and Duration – Extended performance window of 10 years, no intermediate vesting
  8. Dilution & Voting Power Implications – Potential for significant ownership increase, permanent dilution
  9. Ambition and Stretch Goals – Extraordinary Scale of Growth, Shareowner value focus

Shareholders will vote on Musk’s compensation package on November 6 at the annual Shareholder Meeting.

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Tesla Optimus gets its latest job, and it’s not in the company’s factories

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Credit: Tesla Optimus | X

Tesla Optimus was spotted in its latest job placement, not at any of the company’s manufacturing or production facilities.

Optimus was instead spotted in New York City at Times Square, handing out Halloween candy to people:

It is not Tesla Optimus’s first gig in the service industry, as it has already secured several employment opportunities through the company’s projects. Last year, it served drinks at the company’s We, Robot day, where the Cybercab and Robovan were unveiled.

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Additionally, Optimus has been helping out at the Tesla Diner in Los Angeles, serving popcorn and greeting guests.

Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner

Optimus has many capabilities, and its applications can benefit both residential and commercial users. It is designed to be an at-home assistant, helping with tedious, monotonous tasks around the house.

In a commercial setting, Optimus will be programmed to handle everything from manufacturing to other factory-type tasks, as Tesla has already been using the robot in its own factories for smaller jobs.

Optimus has been in development for several years, but Tesla is ready to turn up the heat in terms of its capabilities and engineering as it prepares to launch it to a wider audience in the coming years.

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During the recent Q3 Earnings Call, Tesla CEO Elon Musk gave updates on the Optimus project, highlighting its progress and the company’s current development status.

Musk said that Tesla is “on the cusp of something really tremendous with Optimus, which I think is likely to be, has the potential to be, the biggest product of all time.” He also mentioned that Tesla is in an interesting position because not only has it established itself as one of the biggest car companies in the country, but it’s the only company that manufactures vehicles and has a monumental grasp of the importance of AI and robotics.

“I’m unaware of any robot program by Ford or GM or, you know, by U.S. car companies,” he said.

Musk added that Optimus has some pretty big responsibilities around Tesla’s factories:

“I mean, bringing Optimus to market is an incredibly difficult task, to be clear. It’s not like some walk in the park. At some point, I mean, actually, technically, Optimus can walk in the park right now. We do have Optimus robots that walk around our offices at our engineering headquarters in Palo Alto, California, basically twenty-four hours a day, seven days a week.”

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Right now, it appears Tesla is having its biggest challenge with the Optimus project around the development of its hands and forearms, which Musk called “an incredible thing” on the human body:

“The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason…Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm are an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint.”

Tesla is stumped on how to engineer this Optimus part, but they’re close

Optimus is starting to get more visibility in the public, and Tesla’s move to put it smack dab in the middle of New York City is one that will certainly bring some additional eyes to its development.

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Investor's Corner

Tesla analysts are expecting big things from the stock

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Credit: @AdanGuajardo/X

Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.

Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.

It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.

The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.

Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.

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Here are the nine firms that made moves:

  • Truist – $280 to $406, reiterated Hold rating
  • Roth MKM – $395 to $404, reiterated Buy rating
  • Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
  • Deutsche Bank – $435 to $440, reiterated Buy rating
  • Mizhuo – $450 to $485, reiterated Outperform rating
  • New Street Research – $465 to $520, reiterated Buy rating
  • Evercore ISI – $235 to $300, reiterated In Line rating
  • Freedom Capital Markets – $338 to $406, upgraded to Hold rating
  • China Renaissance – $349 to $380, reiterated Hold rating

The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.

Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum

It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.

The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.

However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.

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Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.

Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.

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