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Tesla’s Standard Range strategy for Model S, X puts pressure on Lucid
Tesla’s Standard Range strategy with its flagship Model S and Model X is going to put pressure on the automakers that are emphasizing performance with their vehicles, especially Lucid Group, which has targeted Tesla’s two luxury vehicles with its lineup of Air sedan configurations.
Last night, Tesla officially added Standard Range versions of the S and X to its Design Studio, offering its luxury, high-performance vehicles to customers for a hefty discount. The performance metrics remained the same, the only difference was a reduction in range — 310 miles for the Model S, and 269 miles for the Model X.
Tesla Model S and Model X now more affordable with Standard Range variants
These two new configuration options from Tesla will have those on the ropes between Elon Musk’s company and Lucid, run by former Model S team member Peter Rawlinson, at a crossroads. However, the decision may be easier than ever before.
But the consequences Lucid might feel from Tesla’s new, cheaper configurations are more explicit than ever before. Tesla’s Long Range and Plaid configurations of the S and X were priced relatively similar to Lucid’s top-of-the-line offerings in the Air sedan.
The Model S Plaid comes in at $108,490 before options, and the Lucid Air Grand Touring, the most comparable to the Model S Plaid (within the same price range), is $125,600.
The Model S Plaid has a 1.99-second 0-60 MPH rate, while Lucid’s Air GT will get you there in 2.6 seconds. It trumps the Model S in range, offering 516 miles, while Tesla’s option is still nothing to bat an eye at, with 396 miles.
But now, pricing comes into focus, and undercutting the Air’s Pure configuration that starts at $82,400 by pricing a new Model S at $78,490 may make things a little easier for consumers and a little more difficult for Lucid.
Lucid missed consensus estimates on vehicle deliveries in Q2, as 1,404 cars made their way to customers. FactSet expected 2,000 cars, and struggling with demand, the last thing it needed was an automaker like Tesla to undercut its products with something superior for less money.
In terms of range, the Air is the best that you can get. But it is about more than that, including the vehicle’s ability to function as a daily driver. Lucid customers have reported issues with software in their vehicles, and as it has been a pain point for many automakers in the early development of EVs, it is something people just don’t want to deal with.
Tesla has its own issues, of course. People have recently come forth with claims that their cars get significantly lower range than they are rated for, and, depending on the person, Elon Musk is a touchy subject.
However, some people don’t give a damn about what the CEO does, they just want a car that works well and is priced reasonably. Lucid may have taken a drastic step back with Tesla’s new Model S and Model X trims. Pressure is being applied to rivals of Tesla through the company’s various price cuts in nearly every market.
In the U.S., Tesla put everyone in the hot seat early this year with massive price cuts, and it was up to the manufacturers to play ball or take their chances. Ford followed with price cuts of its own, and Lucid did, too.
Lucid introduces new $7,500 discount as EV price war heats up
However, their strategy did not translate to an overwhelming number of sales, and Lucid cut its delivery expectations to just 10,000 units in Q1, despite having over 28,000 reservations for its cars.
Tesla’s new rollout could be a true gut punch to Lucid as its Model S and Model X Standard Range offerings will give consumers one more reason to pick the unequivocal leader in EVs.
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Tesla has made two big interior changes to several Model Y vehicles in its lineup, and the changes come just as the new model year begins production.
Last year, Tesla launched the Model Y Standard, which separated the previous models into the “Premium” category. The Standard vehicles lack several features, including more premium interior materials, acoustic-lined glass, and storage.
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
The Model Y “Premium” trims are now getting several new upgrades, which come after the company launched a seven-seat configuration of the vehicle last night in the North American market for an upcharge of $2,500.
The new Model Y seven-seat configuration did not come with just an additional row of seating; it also came with a slew of other goodies that now come standard and were previously only available on the Model Y Performance, which was launched late last year.
All Black Headliner
The new Tesla Model Y Premium trims will now come standard with a black headliner, something that many owners have been requesting for some time.
The previous grey headliner and trim within the vehicle is now gone; it will be all black on all of the Premium trims from here on out, a welcome change:
Credit: Tesla
Larger and Higher Resolution Center Touchscreen
The center touchscreen in the new Model Y Premium configuration is now larger and has a higher resolution than the previous version.
In last year’s Model Y configurations (apart from the Performance), the center touchscreen was 15.4″. Now, Tesla has decided to go with the 16″ version across all Premium trims, which is a nice step up. It was nice to see this in the Performance, but it is really great to see Tesla include this in the Model Y’s more Premium trim levels.
Tesla Model Y Seven Seater
Tesla launched the latest iteration of the seven-seater for the Model Y on Monday night. Traditionally, the Model Y seats five passengers in total, but there were calls for a more spacious version several years ago.
Tesla released it, but it was extremely tight in the back, basically reserving those back seats for only small people or children.
Credit: Tesla
The new configuration looks to be slightly more spacious in the third row, but not as much space as most would require or want. Instead,
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
Tesla makes two big interior changes to several Model Y vehicles
Lufthansa Group to equip Starlink on its 850-aircraft fleet
