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Tesla files trademark application for Elon Musk’s ‘Teslaquila’

Published

6 years ago

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Just like The Boring Company Not-a-Flamethrower, “Teslaquila” started off as a joke on Twitter. Months after the beverage was initially mentioned in Elon Musk’s dark-humored April Fool’s Twitter post, though, Tesla has now filed an application with the US Patent Trademark Office to trademark the alcoholic beverage.

Tesla’s trademark application for “Teslaquila” lists the product as “distilled agave liquor” and “distilled blue agave liquor.” Tesla also filed an “intent to use” trademark for the product, which means that while the company is not using the “Teslaquila” brand today, it has a “good faith intention” to use it in the future. Also notable in the filing is that Tesla appears to have actually registered a trademark for “Teslaquila” before, though the company applied for it in Jamaica back in April.

Tesla’s trademark filings for Teslaquila. [Credit: USPTO]

Tesla is currently asserting a US priority date based on its foreign application. Since the company’s trademark application was registered within six months of its trademark filing in Jamaica, the US Patent Trademark Office would now utilize the first-filed foreign application date (in this case, this past April) as the filing date for “Teslaquila” in the United States. This could be advantageous for Tesla, as any other applications for “Teslaquila” filed after the Jamaica filing would likely be rejected or suspended. 

The idea of a Tesla-branded beverage came as part of Elon Musk’s April Fool’s joke this year. On April 1, Musk posted a dark-humored update on Twitter, stating that “despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs,” Tesla has become “completely and totally bankrupt.” Showing off his humor and tendency to troll on Twitter, the CEO also noted that as Tesla’s critics have pointed out, the company has all the “chapters of bankruptcy,” including “Chapter 14 and a half.” Chapter 14 and a half, of course, is something that doesn’t exist.

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The April Fool’s joke mentioned that Musk was found passed out against a Tesla Model 3, surrounded by “Teslaquila” bottles. With the mention of a Tesla-branded beverage, Elon Musk’s social media followers were quick to ask the CEO if “Teslaquila” would really be sold in the future. Musk later stated that yes, there will be a “Teslaquila,” and there would even be free shots at Tesla’s showrooms every April 1.  

A picture of a “Teslaquila” bottle was eventually shared on Elon Musk’s now-deleted Instagram page, and if Musk’s post was any indication, it appears that the beverage would feature 40% alcohol content. Musk’s upload also shows that a “Teslaquila” bottle would be 750 ml, which is pretty standard fare for the beverage. Musk has since uploaded the same image on his Twitter page today. 

“Teslaquila” is not the first themed beverage that would be offered by an Elon Musk-led company. Back in 2016, SpaceX offered a limited-release SpaceX Wine, partly in celebration of the Falcon 9’s successful landing. Thus, as unorthodox or ironic as an alcoholic beverage being offered by a carmaker might sound, “Teslaquila” seems to fit right in with Elon Musk’s other whimsical merchandise.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Lifestyle

Elon Musk seemingly confirms Cybertruck gift to 13-year-old cancer fighter

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, the teen has undergone 13 surgeries by the time he was 12.

Published

2 weeks ago

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March 6, 2025

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Credit: Tesla

Elon Musk has seemingly confirmed that he will be sending a Tesla Cybertruck to 13-year-old Devarjaye “DJ” Daniel, a 13-year-old Houston boy fighting brain cancer. The teen was recognized as an honorary Secret Service member by U.S. President Donald Trump during his address to Congress on Tuesday. 

A Chance Meeting

The Tesla CEO’s Cybertruck pledge was mentioned during DJ’s short interview with CNN’s Kaitlan Collins. When Collins asked the 13-year-old what he told the Tesla CEO, DJ answered that he asked for a Cybertruck.

“I said, ‘can you do me a big favor, when you get back to Houston can you send us a Cybertruck down there?’” the cancer fighter stated.

Daniel noted that Musk responded positively to his request, which was highlighted by Collins in a post on X. Musk responded to the post with a heart emoji, suggesting that he really will be sending a Cybertruck to the 13-year-old cancer fighter.

Teen’s Cancer Battle Inspires

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, Daniel has undergone 13 surgeries by the time he was 12. During his speech, Trump highlighted the 13-year-old’s long battle with his disease. 

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“Joining us in the gallery tonight is a young man who truly loves our police. The doctors gave him five months at most to live. That was more than six years ago. Since that time, DJ and his dad have been on a quest to make his dream come true,” Trump stated.

Daniels officially received an honorary badge from U.S. Secret Service Director Sean Curran, to much applause during the event.

Surprisingly Partisan

While Daniels’ story has been inspiring, Trump’s focus on the 13-year-old cancer fighter has received its own fair share of criticism. MSNBC host Nicolle Wallace, while referencing Daniels’ love for law enforcement, noted that she is hoping the 13-year-old never has to defend the U.S. capitol against Trump supporters. “If he does, I hope he isn’t one of the six who loses his life to suicide,” Wallace stated.

Anti-Musk and Trump accounts on X have also thrown jokes at the cancer fighter’s honorary badge, with some dubbing the 13-year-old as a “DEI hire” that should be looked into by DOGE.

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Tesla owner highlights underrated benefit of FSD Supervised

Published

1 month ago

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January 31, 2025

By

Credit: Tesla

Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.

If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.

FSD Supervised’s safety benefits:

  • But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
  • This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
  • As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
  • For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States. 

FSD user’s tale:

  • As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
  • During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
  • In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous. 
  • “This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
  • “The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Tesla Optimus “stars” in incredible fanmade action short film

Published

2 months ago

on

January 14, 2025

By

Credit: @SoKrispyMedia/YouTube

There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products. 

The video: 

  • Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver. 
  • The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
  • While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
  • Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.

Cool inside jokes: 

  • The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it. 
  • From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
  • The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
  • The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.

Check out SoKrispyMedia’s Tesla action short film in the video below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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