Lifestyle
Tesla files trademark application for Elon Musk’s ‘Teslaquila’
Just like The Boring Company Not-a-Flamethrower, “Teslaquila” started off as a joke on Twitter. Months after the beverage was initially mentioned in Elon Musk’s dark-humored April Fool’s Twitter post, though, Tesla has now filed an application with the US Patent Trademark Office to trademark the alcoholic beverage.
Tesla’s trademark application for “Teslaquila” lists the product as “distilled agave liquor” and “distilled blue agave liquor.” Tesla also filed an “intent to use” trademark for the product, which means that while the company is not using the “Teslaquila” brand today, it has a “good faith intention” to use it in the future. Also notable in the filing is that Tesla appears to have actually registered a trademark for “Teslaquila” before, though the company applied for it in Jamaica back in April.
Tesla’s trademark filings for Teslaquila. [Credit: USPTO]
Tesla is currently asserting a US priority date based on its foreign application. Since the company’s trademark application was registered within six months of its trademark filing in Jamaica, the US Patent Trademark Office would now utilize the first-filed foreign application date (in this case, this past April) as the filing date for “Teslaquila” in the United States. This could be advantageous for Tesla, as any other applications for “Teslaquila” filed after the Jamaica filing would likely be rejected or suspended.
The idea of a Tesla-branded beverage came as part of Elon Musk’s April Fool’s joke this year. On April 1, Musk posted a dark-humored update on Twitter, stating that “despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs,” Tesla has become “completely and totally bankrupt.” Showing off his humor and tendency to troll on Twitter, the CEO also noted that as Tesla’s critics have pointed out, the company has all the “chapters of bankruptcy,” including “Chapter 14 and a half.” Chapter 14 and a half, of course, is something that doesn’t exist.
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018
The April Fool’s joke mentioned that Musk was found passed out against a Tesla Model 3, surrounded by “Teslaquila” bottles. With the mention of a Tesla-branded beverage, Elon Musk’s social media followers were quick to ask the CEO if “Teslaquila” would really be sold in the future. Musk later stated that yes, there will be a “Teslaquila,” and there would even be free shots at Tesla’s showrooms every April 1.
A picture of a “Teslaquila” bottle was eventually shared on Elon Musk’s now-deleted Instagram page, and if Musk’s post was any indication, it appears that the beverage would feature 40% alcohol content. Musk’s upload also shows that a “Teslaquila” bottle would be 750 ml, which is pretty standard fare for the beverage. Musk has since uploaded the same image on his Twitter page today.
“Teslaquila” is not the first themed beverage that would be offered by an Elon Musk-led company. Back in 2016, SpaceX offered a limited-release SpaceX Wine, partly in celebration of the Falcon 9’s successful landing. Thus, as unorthodox or ironic as an alcoholic beverage being offered by a carmaker might sound, “Teslaquila” seems to fit right in with Elon Musk’s other whimsical merchandise.
Elon Musk
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla’s Optimus robot is heading to the Boston Marathon finish line
Tesla’s Optimus humanoid robot will be stationed at the Tesla showroom at 888 Boylston Street in Boston, right along the final stretch of the Boston Marathon today, ready to cheer on runners and pose for photos with spectators.
According to a Tesla email shared by content creator Sawyer Merritt on X, Optimus will be at the Boston Boylston Street showroom on April 20, coinciding with Marathon Monday weekend. The Boston Marathon finishes on Boylston Street, and the surrounding area draws hundreds of thousands of spectators along with international broadcast coverage. Placing Optimus there puts it in front of a massive public audience at zero advertising cost.
Just got this email. @Tesla’s Optimus robot is coming to Boston.
“Join us from April 19 to 20, 2026, at Tesla Boston Boylston Street showroom to meet Optimus, our humanoid robot, for Marathon Monday. Optimus will be cheering with you on the sidelines and posing for photos.” pic.twitter.com/chxoooO2xV
— Sawyer Merritt (@SawyerMerritt) April 18, 2026
The Tesla showroom is at 888 Boylston Street, between Gloucester Street and Fairfield Street. The final mile of the marathon runs directly along Boylston Street, with runners passing the big stores before reaching the finish line at Copley Square.
Optimus was first announced at Tesla’s AI Day event on August 19, 2021, when Elon Musk presented a vision for a general-purpose robot designed to take on dangerous, repetitive, and unwanted tasks. In March 2026, Optimus appeared at the Appliance and Electronics World Expo in Shanghai, where on-site staff stated that mass production of the robot could begin by the end of 2026. Before that, it showed up at the Tesla Hollywood Diner opening in July 2025 and at a Miami showroom event in December 2025.
Tesla’s well-calculated display of Optimus gives the public a low-pressure first encounter with a robot that Tesla is preparing to soon deploy at scale. The company has previously indicated plans to manufacture Optimus robots at its Fremont facility at up to 1 million units annually, with an Optimus production line at Gigafactory Texas targeting 10 million units per year.
Tesla showcases Optimus humanoid robot at AWE 2026 in Shanghai
Musk has said that Optimus “has the potential to be more significant than the vehicle business over time,” and separately that roughly 80 percent of Tesla’s future value will come from the robot program. Whether that holds depends on production execution. For now, Boston gets a preview of what that future looks like, standing at the finish line on Boylston Street while 32,000 runners pass by.
Elon Musk
Tesla’s golden era is no longer a tagline
Tesla “golden era” teaser video highlights the future of transportation and why car ownership itself may be the next thing to change.
The golden age of autonomous ridesharing is arriving, and Tesla is making sure we can all picture a future that looks like the future. A recent teaser posted to X shows a Cybercab parked outside a home, and with a clear message that your everyday life may soon look like this when the driverless vehicles shows up at your door.
Tesla has begun the rollout of its Robotaxi service across US cities, and the production of its dedicated, fully-autonomous Cybercab vehicle. The first Cybercab rolled off the Giga Texas assembly line on February 17, 2026, with volume production now targeted for this month. Additionally, the Robotaxi service built around it is already running, without human drivers, in US cities.
Tesla Cybercab production ignites with 60 units spotted at Giga Texas
The Cybercab is built without a steering wheel, pedals, or side mirrors, designed from the ground up for unsupervised autonomous operation. Musk described the manufacturing approach as closer to consumer electronics than traditional car production, targeting a cycle time of one unit every ten seconds at full scale.
Drone footage from April 13, 2026 captured over 50 Cybercab units on the Giga Texas campus, with several clustered near the crash testing facility. Musk has noted that Tesla plans to sell the Cybercab to consumers for under $30,000, and owners will be able to add their vehicles to the Tesla robotaxi network when not in personal use, potentially generating income to offset the vehicle’s purchase cost. That model changes the math on vehicle ownership in a meaningful way, making a car something closer to a depreciating asset that can also earn by paying itself off and generate a profit.
During Tesla’s Q4 earnings call, the company confirmed plans to expand the Robotaxi program to seven new cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. The service already runs without safety drivers in Austin, and public road testing of the Cybercab has expanded to five states, including California, Texas, New York, Illinois, and Massachusetts.
Golden era pic.twitter.com/AS6pX2dK8N
— Tesla Robotaxi (@robotaxi) April 16, 2026
Tesla announced its Spring 2026 software update, and it’s the most feature-dense seasonal release the company has put out. The update covers twelve named changes spanning FSD, voice AI, safety lighting, dashcam storage, and pet display customization, among other things.
The centerpiece for owners with AI4 hardware is a redesigned Self-Driving app. The new interface lets owners subscribe to Full Self-Driving with a single tap and view ongoing FSD usage stats directly in the vehicle.
Grok gets its biggest in-car upgrade yet. The update adds a “Hey Grok” hands-free wake word along with location-based reminders, so a driver can now say “remind me to pick up groceries when I get home” without touching the screen. Grok first arrived in vehicles in July 2025, but each update has pushed it closer to genuine daily utility. Musk framed the broader vision clearly at Davos in January, saying Tesla is “really moving into a future that is based on autonomy.”
On safety, the update introduces enhanced blind spot warning lights that integrate directly with the cabin’s ambient lighting, building on the blind spot door warning that arrived in update 2026.8.
Dog Mode has been renamed Pet Mode and now lets owners choose a dog, cat, or hedgehog icon and add their pet’s name to the display.
Dashcam retention now extends up to 24 hours, up from the previous one-hour rolling loop, with a permanent save option for any clip. Weather maps now show rain and snow with better color differentiation and include the past hour of precipitation data along the route.
Tesla has now established a clear rhythm of two major OTA pushes per year. As with last year’s Spring update, that cycle started taking shape in 2025 with adaptive headlights and trunk customization. The 2025 Holiday Update then added Grok to the vehicle for the first time. This Spring follows that structure: the Holiday update introduces new architecture, and the Spring update broadens it across the fleet.
Two notable features still did not make it. IFTTT automations, which launched in China earlier this year, were held back from this North American release for unknown reasons, and Apple CarPlay remains absent, reportedly still delayed by iOS 26 and Apple Maps compatibility issues.
Below is the full list of feature updates released by Tesla.
— Tesla (@Tesla) April 13, 2026
Tesla just unlocked sales to 50,000+ government agencies
How much of SpaceX will Elon Musk own after IPO will surprise you
