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LaunchPad: Falcon Heavy ready to go for commercial launch debut

This is a free preview of LaunchPad, one of Teslarati’s member-only launch briefing newsletters. Before each SpaceX launch, I’ll give you an inside look of what to expect and share amazing photos and on-the-ground details after the launch. Become a member today receive all of Teslarati’s newsletters.
SpaceX launch technicians and engineers have officially completed the integration and static fire testing of the second Falcon Heavy rocket ever, nearing the end of preflight preparations for the vehicle’s critical commercial launch debut.
Carrying the commercial communications satellite Arabsat 6A, the rocket will be tasked with placing the massive spacecraft into a high-energy geostationary orbit. After a combination of hurdles and conflicting priorities conspired to delay Arabsat 6A’s launch from mid-2018 to February, March, and eventually, April of 2019, both the spacecraft and rocket are nearly ready to go. If all goes as planned, SpaceX will also complete the first successful launch and near-simultaneous landings of three independent rocket boosters, preparing two of the three boosters for reuse on a launch that could happen as early as June 2019.
When: 6:35 pm EDT, 22:35 UTC (click for your time), April 10th
What: Arabsat 6A, communications satellite, ~6000 kg (13,200 lb)
Where: Pad 39A, Kennedy Space Center, Florida
Boosters: B1052.1, B1053.1, B1055.1
Recovery: Yes; drone ship Of Course I Still Love You (OCISLY) & LZ-1/2
Weather: 80% GO, 4/10
Falcon 9 Block 5, meet Falcon Heavy
- With this Falcon Heavy, SpaceX has effectively built – once again – a center stage that is nearly its own rocket, much like the tortured development of the first vehicle’s center stage can be blamed for a lot of its years of delays.
- Based on Falcon 9 V1.2’s Block 3 iteration, Falcon Heavy Flight 1’s center core was effectively outdated a year before it launched, and Falcon 9 Block 5 debuted just three months after its first and last launch.
- Combined with the center core’s untimely demise when it crashed into the Atlantic after running out of engine starter, the now 14 months separating Flight 1 and Flight 2 of Falcon Heavy can be explained by the rocket’s delayed path to the launch site.
- By the time the first Falcon Heavy’s main components were all present in at the launch site, SpaceX was already building Block 5 rockets and was as few as three months away from completely transitioning its Hawthorne, CA factory to Block 5.
- Due to the extensive changes in production incorporated into Block 5, this was effectively a no-turning-back deal where the cost of transitioning back was simply a non-starter.
- By the time Falcon Heavy had launched, and its center core had smashed itself to pieces on the Atlantic Ocean surface, it was far too late to begin producing a replacement copy. One step further, the process of ramping up Block 5 production had been slowed significantly by the drastic changes made across the board, taking SpaceX to the edge of production-related launch delays over the course of 2018.
- Put simply, building two side boosters and a relatively boutique Falcon Heavy center core – all three of which would be inextricably tied together for the foreseeable future – was not a practical option when three separate Falcon 9 Block 5 boosters could instead support 6-12+ launches over a period of six or so months.

(Hopefully) the first of many
- In the nominal event that SpaceX’s second Falcon Heavy launch is an unqualified success, it’s entirely possible that the doors to new markets could be opened as the world and its many spacefaring customers begin to contemplate the existence of an affordable super-heavy-lift launch vehicle – the first of its kind.
- On the outside, Falcon Heavy can begin to look like a bit of a boondoggle from a business perspective. It will have probably cost no less than $750M-$1B to develop, including the Block 5 modifications needed, and likely brought in less than $100M in gross revenue. It’s a black hole that SpaceX currently dumps huge volumes of cash into, in other words.
- However, this sort of observation is far too pessimistic and gives SpaceX far too little credit after some additional careful analysis. As of today, SpaceX has six public launch contracts for FH, two of which are from the USAF/NRO and likely valued around $130M-$150M.
- Purely commercial contracts for Falcon Heavy will probably be closer to $90M-100M, more than competitive with rockets like Atlas 5, Delta IV Heavy, Ariane 5, and other future vehicles like ULA’s Vulcan.
- Within ~12 months, the USAF will likely have awarded 10-16 additional launch contracts to some combo of Falcon 9 and Falcon Heavy as part of the latest EELV (now NSSL) acquisition phase. Assuming SpaceX is one of the two providers chosen, Falcon Heavy could receive numerous additional contracts for heavy military satellites.
- Additionally, NASA is now seriously considering Falcon Heavy for the launch of flagship missions like Europa Clipper and (maybe, maybe not) even Orion missions to the Moon.
- Falcon Heavy could also be the only vehicle in the world with the performance needed for a number of other missions that could arise from the Lunar Gateway, including launching actual segments of the space station and launching deep space cargo missions resupply said Gateway.
- Only ULA’s Delta IV Heavy can marginally compete with Falcon Heavy’s performance, but it typically costs no less than $300M per launch, a 2-3X surcharge over SpaceX’s offering. Due to the utter and complete lack of competition from both a price and performance perspective, SpaceX could essentially have the heavy life market cornered for something like 48-60+ months.
- Offering a unique product with potentially high demand and no real alternative, SpaceX would not be out of place to raise its profit margins significantly, helping to rapidly pay back the capital investment it put into Falcon Heavy’s extended development.
- Regardless, the future of Falcon Heavy has every right to be even more thrilling and diverse than the already impressive Falcon 9.



You can watch Falcon Heavy’s commercial launch debut live here on April 10th at 6:35 pm EDT (22:35 UTC). We’ll see you after the launch at LandingZone with exclusive photos and on-the-ground details of Falcon Heavy’s center core recovery.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
News
Tesla rival’s CEO makes shock suggestion to customers about Model Y
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”
The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.
Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.
Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:
“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”
He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.
Regarding the Model Y, he said:
“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”
The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.
Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.
Tesla China owners share first impressions of FSD-style “City Autopilot”
News
Tesla offers tasty Supercharging incentive as Q3 push continues

Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.
In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.
Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:
Unlimited road trips through Canada
Free Supercharging now on all Model 3 inventory 🇨🇦
— Tesla North America (@tesla_na) August 15, 2025
The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.
However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.
Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.
When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.
Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.
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