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Volkswagen’s electric vehicle sales soar in Q1, led comfortably by ID.4

Credit: Volkswagen

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Volkswagen AG reported sales of its all-electric vehicle models increased 65 percent in the first quarter of 2022 compared to the same period a year ago. The ID.4 all-electric crossover was the group’s most popular EV by a comfortable margin, outselling the second-place ID.3 by over 17,000 units.

Volkswagen’s continuing transition to a lineup predominantly composed of electric powertrains moves forward with the new sales figures. 99,100 total electric units across Volkswagen AG’s several manufacturing brands made their way to customers in 2022’s first three months. It was the German company’s most successful quarter in terms of EV deliveries yet.

The Q1 2022 sales figures outshine the numbers reported by Volkswagen in Q1 2021. During that timeframe, Volkswagen delivered 60,000 EVs. It is a 65.2 percent increase in EV delivery volume.

“Demand for our all-electric vehicles is very high worldwide, and our order books are thus well filled,” Hildegard Wortmann, Group Board Member Sales, said. Volkswagen said its order bank for electric vehicles has soared to around 300,000 total units, indicating healthy demand for the company’s several all-electric models.

Despite the strong growth in delivery figures, Volkswagen’s resilience was tested due to supply bottlenecks for semiconductors and wire harnesses.

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Produktion des VW ID4 / ID Crozz am 18.09.2020 bei Volkswagen Sachsen in Zwickau . Credit: Oliver Killig

“The increase in BEV deliveries would have been significantly higher had it not been for the current supply bottlenecks. We are counting on additional highly attractive models and a successive improvement of the semiconductor situation to provide additional tailwind as the year progresses,” Wortmann added.

Among the strongest performers in Volkswagen’s sales across its several brands, the ID.4 crossover dominated with 30,300 units delivered in Q1. The ID.4 was followed by its sibling ID.3, which accumulated 13,000 sales. The Audi Q4 e-tron with 10,700 sales, Audi e-tron with 10,300, and Porsche Taycan with 9,500.

Volkswagen’s core brand led the pack with 53,400 of the total Q1 deliveries, equating to about 59 percent. Volkswagen’s U.S. BEV sales amounted to 7,900 units or 8 percent of global deliveries. Volkswagen delivered 28,800 BEVs in China, a more than four-times increase from Q1 2021. Volkswagen’s China deliveries made up 29 percent of the group’s total Q1 numbers.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

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Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

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“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

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Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

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These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

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Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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