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Tesla dominated European markets in 2023

(Credit: Tesla)

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Tesla dominated various European markets in 2023 as the company is evidently the main driver behind a continuous increase in electric vehicle market share on the continent.

This morning, Tesla reported its delivery and production figures for 2023, which showed it had successfully achieved its 1.8 million unit goal for the year. It was the automaker’s most successful campaign yet, and driven by heavy market share leads in the United States and Europe, Tesla is in a prime position to once again dominate the landscape in those two areas.

Tesla hits 2023 delivery guidance of 1.8 million vehicles

Although it was outpaced in China by BYD, Tesla has nothing to hang its head about. Europe was a classic case of domination by the automaker in 2023, and data from EU-EVs, which tracks registration figures for various countries in the EU, shows it was not very close.

United Kingdom

Tesla owned 15.3 percent of the market share in the United Kingdom, outpacing MG and BMW by more than 6 percent.

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The Model Y was the country’s biggest seller, as 34,334 total registrations were tracked by EU-EVs. The MG4 from MG was second, with 20,129. The Model 3 landed in fourth place with 12,774 registrations.

Norway

Norway was a major hotspot for Tesla, as it landed 23.6 percent of the total market share and, once again, the Model Y was the biggest seller. It was not very close.

The Model Y’s 23,058 tracked registrations outpaced the ID.4 from Volkswagen by nearly four times, as the all-electric crossover from the German company had 6,336 registrations.

Tesla dominates in EV-heavy Norway where gas cars are nearly defunct

The Model 3 fell outside the top 10 with only 2,081 registrations for the year, further hammering home the point that CEO Elon Musk made years ago that the Model Y would overtake the Model 3 in sales.

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Netherlands

The Model Y led Tesla to more domination in the Netherlands, as 13,714 registrations helped the company land 17 percent of the total EV market share.

Tesla led BMW (8.3%) and Volkswagen (8%), and the Volvo XC40 was the second best-seller with 6,309 units registered.

Spain

Tesla Model Y and Model 3 led sales figures for EVs in Spain and contributed to a 22 percent market share held by the automaker in 2023. The Model Y’s 6,843 units and the Model 3’s 6,123 units largely contributed to Tesla’s 13,260 units delivered in Spain last year.

If you were to combine the sales of the third-place MG4 and fourth-place Dacia Spring, you still would not have enough sales to eclipse either the Model Y or Model 3.

Sweden

With all of the headlines surrounding Tesla and Sweden toward the end of 2023, one might think that the automaker would not have held the market share lead in the country.

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However, Tesla managed to outpace Volkswagen by over 2 percent. Tesla held 17.4 percent of the EV market share in 2023, with Volkswagen holding 15.1 percent, giving the German company a strong showing in highly competitive Sweden.

The Model Y held the lead with 16,576 units registered, and the ID.4 followed up with 11,009. Volvo trailed Tesla and VW with 10.7 percent, as the XC40 managed to take third in overall sales.

Denmark

Denmark was Tesla’s strongest performance across the countries tracked by EU-EVs, with a massive 34.5 percent market share holding, outpacing Volkswagen in second place by a substantial margin. VW held 10.5 percent of the market in Denmark, good enough for second place.

Tesla Model Y set to break 37-year sales record in Denmark

The Model Y dominated the market with 17,975 units registered, beating out the second place Model 3, which had 4,216 units sold and registered last year.

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Tesla sold 22,366 EVs in Denmark last year. The entire country registered 64,781.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Elon Musk

Tesla says it denied Musk CEO replacement report before it was published

Tesla says it responded to the WSJ’s request for comment, denying that it was in search of a new CEO to replace Elon Musk.

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(Credit: Tesla)

Tesla said that it denied seeking a replacement for CEO Elon Musk before a report was published claiming the company was considering a new frontman.

Last night, The Wall Street Journal reported that Tesla’s Board of Directors was looking for Musk’s replacement after he had devoted too much time to his role within the government. The publication revised its headline to the report no fewer than five times, initially stating the company was still seeking a replacement.

By the time the headline revisions were complete, it had outlined that Tesla had looked for a replacement a month ago, but had stopped its search following Musk’s commitment to Tesla during the company’s earnings call last month.

Shortly after the report surfaced, Board of Directors chairwoman Robyn Denholm officially issued a statement on behalf of Tesla:

“Earlier today, there was a media report erroneously claiming that the Tesla Board had contacted recruitment firms to initiate a CEO search at the company. This is absolutely false (and this was communicated to the media before the report was published). The CEO of Tesla is Elon Musk and the Board is highly confident in his ability to continue executing on the exciting growth plan ahead.  – Robyn Denholm.”

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Tesla Board Chair slams Wall Street Journal over alleged CEO search report

Interestingly, Denholm’s statement indicates it had responded to a request for comment from the Wall Street Journal before the report was published. This is especially interesting because Tesla does not typically respond to media outreach, as it dissolved its media department several years ago.

Tesla typically makes its statements publicly on X.

Musk also responded to the report, indicating that the WSJ had committed an “extremely bad breach of ethics” by publishing a “deliberately false article” that did not include Tesla’s “unequivocal denial beforehand.”

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Robotaxis are already making roads safer, Waymo report reveals

Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users.

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Waymo hires former Tesla Executive 
(Credit: Waymo)

Industry leaders such as Elon Musk have always maintained that autonomous robotaxis will make roads safer. A recent blog post from Waymo about the safety of its self-driving cars suggests that Musk’s sentiments are on point.

Way More Safety

Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users. As per a new research paper set for publication in the Traffic Injury Prevention Journal, Waymo Driver had outperformed human drivers in safety, particularly for vulnerable road users (VRUs).

Over 56.7 million miles, compared to human drivers, Waymo Driver achieved a 92% reduction in pedestrian injury crashes. It also saw 82% fewer crashes with injuries with cyclists and 82% fewer crashes with injuries with motorcyclists. Waymo Driver also slashed injury-involving intersection crashes by 96%, which are a leading cause of severe road harm for human drivers. Waymo Driver saw 85% fewer crashes with suspected serious or worse injuries as well.

What They Are Saying

Mauricio Peña, Waymo’s Chief Safety Officer, was optimistic about Waymo Driver’s results so far. “It’s exciting to see the real positive impact that Waymo is making on the streets of America as we continue to expand. This research reinforces the growing evidence that the Waymo Driver is playing a crucial role in reducing serious crashes and protecting all road users,” the Chief Safety Officer noted.

Jonathan Adkins, Chief Executive Officer at Governors Highway Safety Association, also noted that Waymo’s results are very encouraging. “It’s encouraging to see real-world data showing Waymo outperforming human drivers when it comes to safety. Fewer crashes and fewer injuries — especially for people walking and biking — is exactly the kind of progress we want to see from autonomous vehicles,” Adkins stated.

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Elon Musk

Tesla hints at June 1 launch of Robotaxi platform in Austin

Tesla has hinted at a potential launch date for the Robotaxi service in Austin, Texas.

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tesla robotaxi app on phone
Credit: Tesla

Tesla just dropped its biggest hint yet about the potential launch date of its Robotaxi ride-hailing platform in Austin, Texas, shedding more light on when to expect it to take off.

In preparation for the ride-hailing service to launch, Tesla has been in talks with the City of Austin for months. It has also spent recent months bolstering its Full Self-Driving suite, aiming for it to handle initially supervised rides with the use of teleoperators to keep things safe and dependable, at least early on.

The company has also said that it expects the Robotaxi service, which will drive passengers in Tesla Model Y vehicles to start, to launch in Austin in June. However, Tesla has not given an exact date.

Now, Tesla is hinting that Robotaxi could launch on June 1, based on a very vague X post it published on May 1:

Of course, this is extremely speculative. However, it’s the first time Tesla has made any suggestions about a potential launch date, so it’s worth taking it seriously.

While the automaker has often missed timelines in the past, most notably the launch of a “feature-complete” Full Self-Driving platform, this is the first time we’ve seen Tesla be so adamant and truly reiterate a target date.

Tesla has not shied away from this June date for the Robotaxi launch yet, something that is worth noting as we move closer to June. All signs point toward Tesla being able to come through on this timeline, and it could be one of its biggest accomplishments yet on the grand scheme of things. The Robotaxi rollout will be controlled and small to start, the company noted on its most recent Earnings Call.

CEO Elon Musk said:

“The team and I are laser-focused on bringing robotaxi to Austin in June. Unsupervised autonomy will first be solved for the Model Y in Austin.”

At first, it also seems as if the first Robotaxi rides will be available to a select group, as Musk said the ability to order one will not be available to the general public until later in the month. He also said the initial fleet will be between 10 and 20 vehicles:

“Yeah. We’re still debating the exact number to start off on day one, but it’s, like, I don’t know, maybe 10 or 20 vehicles on day one. And watch it carefully. They scale it up rapidly after that. So, we want to make sure that you’re paying very close attention the first time this happens. But, yeah, you will be able to — end of end of June or July, just go to Austin and order a Tesla for autonomous drive.”

While the June 1st date of the Robotaxi launch is extremely speculative, Tesla seems convinced that its vehicles could already handle this task. It would be something to see them come through on this date, especially on the first day of the month.

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