April Fool’s Day has come another year, and with it, a handful of fake headlines and statements ready to make fools of us all. Whether it took you a while to remember to watch for trolls today or you’ve become hardened and on-guard for the holiday, we’re looking back at some times when Tesla and others were, perhaps, a little too convincing for their own good.
Tesla has had a long history of making April Fool’s jokes, not unlike many before it in the tech automotive industries. As electric vehicles (EVs) from Tesla and others have become more popular, so too have the cultures of trolling, memes, and general online silliness continued to grow.
Elon Musk turns “Teslaquila” April Fools’ booze into the real thing
Below are six times Tesla and others (*cough* Volkswagen) rode the delicate line between April Fool’s joke and misleading the public.
2015: Tesla Model S ‘ticket-avoidance-mode’
At this point, Tesla’s Model S “ticket-avoidance-mode” video is a straight-up classic. Back in 2015, Tesla announced in a video that Model S owners would no longer need to worry about parking tickets with the use of the mode. Eight years and 22.2 million views later, the 84-second video is still pretty funny.
2018: Tesla’s fake brush with ‘bankwuptcy’
Perhaps one of the most high-profile of Tesla’s April Fool’s jokes was surrounding the release of Tesla Tequila, then called Teslaquila—before the company was required to change the name by authorities in Mexico.
On his own Twitter profile in 2018, CEO Elon Musk posted that Tesla had gone bankrupt, detailing a “last-ditch mass sale of Easter Eggs. The thread continued, saying that Musk had been found passed out against a Tesla Model 3, with “Teslaquilla” bottles all around him.
This one stung just a little bit, as it was clearly a joke. However, Tesla’s multiple real brushes with bankruptcy in periods of “production hell” during the Model S and Model 3 ramp probably made this one hit home for some employees and shareholders at the time.
“There are many chapters of bankruptcy and, as critics so rightly pointed out, Tesla has them *all*, including Chapter 14 and a half (the worst one),” Musk wrote in the post.
Tesla Goes Bankrupt
Palo Alto, California, April 1, 2018 — Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can't believe it.— Elon Musk (@elonmusk) April 1, 2018
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
2019: Tesla Pittsburgh store ‘downsizes’ Model S
This one is perhaps a lesser-known event than some of the company’s more public April Fool’s announcements, but it was pretty funny when the Tesla store at Ross Park Mall in Pittsburgh, Pennsylvania, “downsized” its stock, instead displaying a tiny Radio Flyer Model S for the day.
2021: Volkswagen basically changes its name to ‘Voltswagen’
This one simply needed to be included on this list: Does anyone else remember when Volkswagen highlighted its transition to EVs by issuing an April Fool’s press release to formally change its name to ‘Voltswagen’?
I do, because it was so convincing that the automaker later had to issue a wave of apologies for misleading consumers and shareholders. Volkswagen also said it published the release “accidentally,” coming out just a couple of days prior to April 1. Said to begin in May 2021, the release also coincided with the deployment of early ID.4 units, apparently intended to be “a public declaration of the company’s future-forward investment in e-mobility.”
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” wrote Scott Keogh, president and CEO of Voltswagen of America, in the fake release.
In a follow-up, Volkswagen issued an apology statement before April Fool’s Day even began:
“What began as an April Fool’s effort got the whole world buzzing,” the automaker wrote. “Turns out people are as passionate about our heritage as they are about our electric future. So whether it’s Voltswagen or Volkswagen, people talking about electric driving and our ID.4 can only be a good thing.”
Really, this is the only one on this list that was probably too convincing. This might be a bit of a hot take, but personally, I kind of liked the fake name.
2023: Tesla Cybertruck’s highly anticipated “crash test”
This one was only a little cruel: Prior to its release in November, Tesla last April posted a short, repeating teaser of the highly anticipated Cybertruck crash test, edited to offer zero crash, zero details, and thus, zero resolve for those awaiting the real results. Many had requested details on crash testing for the Cybertruck over the years, so the unsatisfying clip got a lot of people hyped up, only to later realize the date.
This one was verifiably pretty convincing.
Cybertruck crash test pic.twitter.com/MIhJbxLXuP
— Tesla (@Tesla) April 1, 2023
Tesla did eventually go on to release the actual crash testing footage for the Cybertruck.
Elon Musk on April Fool’s this year
Lastly, I’ll let the big man himself speak for what’s worth trolling people on in 2024, but as a short preamble, it’s not auto- or energy-related, and it’s really just his latest in speaking out against Diversity, Equity and Inclusion (DEI) initiatives:
Excited to join @Disney as their Chief DEI Officer.
Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!
Even the linguini.
— Elon Musk (@elonmusk) April 1, 2024
What are your thoughts? Did I miss any April Fool’s jokes that made companies, consumers or shareholders look like fools? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.