April Fool’s Day has come another year, and with it, a handful of fake headlines and statements ready to make fools of us all. Whether it took you a while to remember to watch for trolls today or you’ve become hardened and on-guard for the holiday, we’re looking back at some times when Tesla and others were, perhaps, a little too convincing for their own good.
Tesla has had a long history of making April Fool’s jokes, not unlike many before it in the tech automotive industries. As electric vehicles (EVs) from Tesla and others have become more popular, so too have the cultures of trolling, memes, and general online silliness continued to grow.
Elon Musk turns “Teslaquila” April Fools’ booze into the real thing
Below are six times Tesla and others (*cough* Volkswagen) rode the delicate line between April Fool’s joke and misleading the public.
2015: Tesla Model S ‘ticket-avoidance-mode’
At this point, Tesla’s Model S “ticket-avoidance-mode” video is a straight-up classic. Back in 2015, Tesla announced in a video that Model S owners would no longer need to worry about parking tickets with the use of the mode. Eight years and 22.2 million views later, the 84-second video is still pretty funny.
2018: Tesla’s fake brush with ‘bankwuptcy’
Perhaps one of the most high-profile of Tesla’s April Fool’s jokes was surrounding the release of Tesla Tequila, then called Teslaquila—before the company was required to change the name by authorities in Mexico.
On his own Twitter profile in 2018, CEO Elon Musk posted that Tesla had gone bankrupt, detailing a “last-ditch mass sale of Easter Eggs. The thread continued, saying that Musk had been found passed out against a Tesla Model 3, with “Teslaquilla” bottles all around him.
This one stung just a little bit, as it was clearly a joke. However, Tesla’s multiple real brushes with bankruptcy in periods of “production hell” during the Model S and Model 3 ramp probably made this one hit home for some employees and shareholders at the time.
“There are many chapters of bankruptcy and, as critics so rightly pointed out, Tesla has them *all*, including Chapter 14 and a half (the worst one),” Musk wrote in the post.
Tesla Goes Bankrupt
Palo Alto, California, April 1, 2018 — Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can't believe it.— Elon Musk (@elonmusk) April 1, 2018
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
2019: Tesla Pittsburgh store ‘downsizes’ Model S
This one is perhaps a lesser-known event than some of the company’s more public April Fool’s announcements, but it was pretty funny when the Tesla store at Ross Park Mall in Pittsburgh, Pennsylvania, “downsized” its stock, instead displaying a tiny Radio Flyer Model S for the day.
2021: Volkswagen basically changes its name to ‘Voltswagen’
This one simply needed to be included on this list: Does anyone else remember when Volkswagen highlighted its transition to EVs by issuing an April Fool’s press release to formally change its name to ‘Voltswagen’?
I do, because it was so convincing that the automaker later had to issue a wave of apologies for misleading consumers and shareholders. Volkswagen also said it published the release “accidentally,” coming out just a couple of days prior to April 1. Said to begin in May 2021, the release also coincided with the deployment of early ID.4 units, apparently intended to be “a public declaration of the company’s future-forward investment in e-mobility.”
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” wrote Scott Keogh, president and CEO of Voltswagen of America, in the fake release.
In a follow-up, Volkswagen issued an apology statement before April Fool’s Day even began:
“What began as an April Fool’s effort got the whole world buzzing,” the automaker wrote. “Turns out people are as passionate about our heritage as they are about our electric future. So whether it’s Voltswagen or Volkswagen, people talking about electric driving and our ID.4 can only be a good thing.”
Really, this is the only one on this list that was probably too convincing. This might be a bit of a hot take, but personally, I kind of liked the fake name.
2023: Tesla Cybertruck’s highly anticipated “crash test”
This one was only a little cruel: Prior to its release in November, Tesla last April posted a short, repeating teaser of the highly anticipated Cybertruck crash test, edited to offer zero crash, zero details, and thus, zero resolve for those awaiting the real results. Many had requested details on crash testing for the Cybertruck over the years, so the unsatisfying clip got a lot of people hyped up, only to later realize the date.
This one was verifiably pretty convincing.
Cybertruck crash test pic.twitter.com/MIhJbxLXuP
— Tesla (@Tesla) April 1, 2023
Tesla did eventually go on to release the actual crash testing footage for the Cybertruck.
Elon Musk on April Fool’s this year
Lastly, I’ll let the big man himself speak for what’s worth trolling people on in 2024, but as a short preamble, it’s not auto- or energy-related, and it’s really just his latest in speaking out against Diversity, Equity and Inclusion (DEI) initiatives:
Excited to join @Disney as their Chief DEI Officer.
Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!
Even the linguini.
— Elon Musk (@elonmusk) April 1, 2024
What are your thoughts? Did I miss any April Fool’s jokes that made companies, consumers or shareholders look like fools? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Elon Musk
Tesla CEO Elon Musk reminds everyone about Roadster’s true meaning
Tesla CEO Elon Musk took to his social media platform X on Sunday to remind everyone that the Roadster’s true meaning is not about company growth or adding dollars to shareholders’ pockets. Sometimes, you just do things because you can.
Following the Roadster’s epic unveiling event last Thursday, skeptics and critics of the company or the project itself came out to say that the vehicle is a pointless project because it is not geared toward growing the company, delivering supreme margins for profitability, nor does it contribute to the big picture of Artificial/Super Intelligence.
But that’s just the thing: Roadster is not meant to be some shareholder dream; it’s meant to be a vehicle that people buy just because it is something awesome, unique, and the first of its kind.
Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds
Musk had to remind those who are skeptical about the Roadster’s importance to the company mission that while it is not a major contributor to Tesla’s long-term goals, it is something that is being built just because it can be:
“Optimus and Cybercab will be the vast majority of Tesla’s value. The only things that will scale to incredible size (K2 and beyond) economically are super intelligence, robots, solar power, and mass to space. And, of course, if you have the first two, the rest will follow. But Roadster is super cool, so we’re doing it anyway.”
Musk has said on many occasions that Optimus would be the project that would make up the vast majority of Tesla’s value in the coming years.
Robotics will be a major focus of Tesla over the coming years, especially as Musk believes Optimus will enable work to be optional for humans and will enable what he calls “High Universal Income.”
Optimus and Cybercab will be the vast majority of Tesla’s value.
The only things that will scale to incredible size (K2 and beyond) economically are super intelligence, robots, solar power and mass to space.
And, of course, if you have the first two, the rest will follow.
But Roadster is super cool, so we’re doing it anyway.
— Elon Musk (@elonmusk) October 18, 2026
Cybercab will be a passive income opportunity for owners, Musk and Tesla have said for a very long time, as a fleet of self-driving vehicles will operate within a ride-hailing Robotaxi service that won’t require a human driver to be present.
Tesla investors are more than enthusiastic about the company’s future projects, at least from a general consensus perspective. However, it is important to note that the Roadster is a fun and cool project that pushes the boundaries of what people thought was possible for an automobile.
What we saw last week was the first true example of a flying car, and despite the backlash about how it might not contribute to Tesla’s grand ambitions, it’s okay to have fun sometimes, too.
Investor's Corner
SpaceX’s biggest earnings test yet lands Tuesday, and Tesla shareholders should be watching
SpaceX reports earnings Tuesday as Wall Street watches AI spending, Starlink growth and Tesla merger
SpaceX reports third quarter results after the market closes Tuesday, with a webcast at 4:30 p.m. ET streamed on X, and Tesla follows a day later. Bloomberg consensus, cited by Pepperstone, calls for revenue of $12.89 billion, adjusted EBITDA of $6.62 billion and adjusted EPS near $0.15. That would be about 65% growth from the second quarter and SpaceX’s first profitable quarter since its IPO. Analysts expect roughly $6.4 billion from AI and $4.9 billion from Starlink, which is projected to reach 14.3 million consumer subscribers. Capital spending is forecast at $19.6 billion, leaving free cash flow near negative $11.6 billion.
The numbers matter because SpaceX has spent months trying to win over a skeptical market. It priced its record IPO at $135, spiked to $225.64, then sank near $105 in early August. Friday’s close of $146.03 sits about 28% below the June high. The Q2 report beat on revenue at $7.8 billion and put Starlink at 12 million subscribers, but $18.4 billion of capex hurt the stock. Since then SpaceX reached orbit on Starship Flight 14 with 26 Starlink V3 satellites, agreed to buy 800 MHz spectrum for about $8 billion as part of its Starlink Mobile push, and signed a fourth compute hosting deal in four months worth roughly $13 billion a year from December. Management is targeting more than 2 gigawatts of compute by year end and a $100 billion annualized revenue run rate. Evercore ISI, which raised its target to $275, said the quarter may be judged more on those targets than the reported figures
All of this sits under the Tesla merger question. Barclays analyst Dan Levy expects an all stock deal in which SpaceX buys Tesla at a premium, using reference values of $2.1 trillion and $1.5 trillion, and said an announcement would need to come by late October or early November to be voted on at Tesla’s December 6 annual meeting. Barclays estimates Musk would hold about 37% of the combined company and 56% of the votes. Musk said in July that combining companies cannot be discussed on an earnings call, but an investor question asking when SpaceX will merge with Tesla is sitting on SpaceX’s Q&A platform, and Teslarati has tracked how the Roadster demo revived the talk.
If a deal happens, Tuesday’s result would effectively set the price Tesla holders would receive. Their shares would convert into SpaceX stock, along with exposure to a company with a heavy investment on AI, while Tesla itself expects 2026 capex above $25 billion. A strong quarter and calmer spending would make that exchange easier to sell. Another round of heavy capex and a falling stock would make it harder.
News
SpaceX’s Gwynne Shotwell just made a quiet gesture toward Tesla
SpaceX president Gwynne Shotwell quietly followed Tesla on X, and merger watchers noticed right away.
SpaceX President and COO Gwynne Shotwell has started following Tesla’s official account on X, a small change that landed in the middle of a very loud merger conversation. Whole Mars Catalog joked about it on Sunday.
A follow is not an announcement, and neither company has said anything about a deal. What gives the moment weight is the timing. Barclays analyst Dan Levy has told clients that an agreement could come before Tesla’s annual meeting, which must be held by December 6, with SpaceX as the buyer in an all stock deal, as we reported after the Roadster unveiling. Wedbush’s Dan Ives has stuck with a 2027 timeline.
“Shit, I better start following their X account if i’m gonna be helping run the company”
— Whole Mars Catalog (@wholemars) October 18, 2026
Shotwell is the executive most worth watching if the two companies do move closer. When Musk was asked at the All In Summit why Tesla and SpaceX remain separate, Shotwell sat next to him and said SpaceX personnel had already moved into xAI to fill leadership and engineering gaps. The businesses were integrating “faster than I thought,” she said, though “not fully integrated yet.” Her responsibilities have also grown since SpaceX absorbed xAI, and she now oversees operations that include Grok and the company’s AI compute buildout.
The financial links are already there. Tesla’s $2 billion xAI investment turned into a stake of less than one percent in SpaceX, the two share the Terafab chip project in Austin, and Musk exercised his 2018 Tesla options a week after SpaceX began trading, a sequence analysts flagged as giving SpaceX public shares to use in a deal. Musk holds about 20 percent of Tesla and controls 85.1 percent of SpaceX’s voting power, according to our earlier breakdown.
The next test is close at hand. SpaceX reports its second earnings as a public company on Tuesday after the close, and Tesla follows on Wednesday. Musk told analysts in July that “we can’t talk about combining companies and that kind of thing on an earnings call,” so a direct answer is unlikely from either stage. Tesla shareholders can still submit and vote on questions through the Say portal until 4 p.m. EDT on Monday, and the merger is a recurring theme in the queue.