April Fool’s Day has come another year, and with it, a handful of fake headlines and statements ready to make fools of us all. Whether it took you a while to remember to watch for trolls today or you’ve become hardened and on-guard for the holiday, we’re looking back at some times when Tesla and others were, perhaps, a little too convincing for their own good.
Tesla has had a long history of making April Fool’s jokes, not unlike many before it in the tech automotive industries. As electric vehicles (EVs) from Tesla and others have become more popular, so too have the cultures of trolling, memes, and general online silliness continued to grow.
Elon Musk turns “Teslaquila” April Fools’ booze into the real thing
Below are six times Tesla and others (*cough* Volkswagen) rode the delicate line between April Fool’s joke and misleading the public.
2015: Tesla Model S ‘ticket-avoidance-mode’
At this point, Tesla’s Model S “ticket-avoidance-mode” video is a straight-up classic. Back in 2015, Tesla announced in a video that Model S owners would no longer need to worry about parking tickets with the use of the mode. Eight years and 22.2 million views later, the 84-second video is still pretty funny.
2018: Tesla’s fake brush with ‘bankwuptcy’
Perhaps one of the most high-profile of Tesla’s April Fool’s jokes was surrounding the release of Tesla Tequila, then called Teslaquila—before the company was required to change the name by authorities in Mexico.
On his own Twitter profile in 2018, CEO Elon Musk posted that Tesla had gone bankrupt, detailing a “last-ditch mass sale of Easter Eggs. The thread continued, saying that Musk had been found passed out against a Tesla Model 3, with “Teslaquilla” bottles all around him.
This one stung just a little bit, as it was clearly a joke. However, Tesla’s multiple real brushes with bankruptcy in periods of “production hell” during the Model S and Model 3 ramp probably made this one hit home for some employees and shareholders at the time.
“There are many chapters of bankruptcy and, as critics so rightly pointed out, Tesla has them *all*, including Chapter 14 and a half (the worst one),” Musk wrote in the post.
Tesla Goes Bankrupt
Palo Alto, California, April 1, 2018 — Despite intense efforts to raise money, including a last-ditch mass sale of Easter Eggs, we are sad to report that Tesla has gone completely and totally bankrupt. So bankrupt, you can't believe it.— Elon Musk (@elonmusk) April 1, 2018
Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what's the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
2019: Tesla Pittsburgh store ‘downsizes’ Model S
This one is perhaps a lesser-known event than some of the company’s more public April Fool’s announcements, but it was pretty funny when the Tesla store at Ross Park Mall in Pittsburgh, Pennsylvania, “downsized” its stock, instead displaying a tiny Radio Flyer Model S for the day.
2021: Volkswagen basically changes its name to ‘Voltswagen’
This one simply needed to be included on this list: Does anyone else remember when Volkswagen highlighted its transition to EVs by issuing an April Fool’s press release to formally change its name to ‘Voltswagen’?
I do, because it was so convincing that the automaker later had to issue a wave of apologies for misleading consumers and shareholders. Volkswagen also said it published the release “accidentally,” coming out just a couple of days prior to April 1. Said to begin in May 2021, the release also coincided with the deployment of early ID.4 units, apparently intended to be “a public declaration of the company’s future-forward investment in e-mobility.”
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” wrote Scott Keogh, president and CEO of Voltswagen of America, in the fake release.
In a follow-up, Volkswagen issued an apology statement before April Fool’s Day even began:
“What began as an April Fool’s effort got the whole world buzzing,” the automaker wrote. “Turns out people are as passionate about our heritage as they are about our electric future. So whether it’s Voltswagen or Volkswagen, people talking about electric driving and our ID.4 can only be a good thing.”
Really, this is the only one on this list that was probably too convincing. This might be a bit of a hot take, but personally, I kind of liked the fake name.
2023: Tesla Cybertruck’s highly anticipated “crash test”
This one was only a little cruel: Prior to its release in November, Tesla last April posted a short, repeating teaser of the highly anticipated Cybertruck crash test, edited to offer zero crash, zero details, and thus, zero resolve for those awaiting the real results. Many had requested details on crash testing for the Cybertruck over the years, so the unsatisfying clip got a lot of people hyped up, only to later realize the date.
This one was verifiably pretty convincing.
Cybertruck crash test pic.twitter.com/MIhJbxLXuP
— Tesla (@Tesla) April 1, 2023
Tesla did eventually go on to release the actual crash testing footage for the Cybertruck.
Elon Musk on April Fool’s this year
Lastly, I’ll let the big man himself speak for what’s worth trolling people on in 2024, but as a short preamble, it’s not auto- or energy-related, and it’s really just his latest in speaking out against Diversity, Equity and Inclusion (DEI) initiatives:
Excited to join @Disney as their Chief DEI Officer.
Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!
Even the linguini.
— Elon Musk (@elonmusk) April 1, 2024
What are your thoughts? Did I miss any April Fool’s jokes that made companies, consumers or shareholders look like fools? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Elon Musk
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Fort Bend County approved four incentive agreements Thursday for Tesla’s proposed $10.1 billion solar factory.
Fort Bend County commissioners on Thursday approved a package of tax incentives for Tesla’s proposed $10.1 billion solar cell factory near Needville, Texas, giving the company one of the last local approvals it needs before it decides where to build. All four Tesla agreements passed 4 to 0.
The votes covered a property tax abatement inside Reinvestment Zone No. 34, a Chapter 381 economic development agreement, a foreign trade zone non-objection paired with payments in lieu of certain taxes, and a separate payment in lieu of taxes “true up” agreement, according to agenda notes from the Fort Bend Commissioners Court meeting.
The project, known internally as “Project Crystal Sun,” would make solar cells and finished modules on roughly 3,000 acres near FM 762 and FM 1994, south of the Brazos River. As Teslarati reported when the filing first surfaced in August, Tesla’s application under the state’s JETI Act splits the investment into $1.5 billion in real property and $8.6 billion in equipment, with 9,712 permanent jobs projected by 2033 and commercial operations targeted for the first quarter of 2029. The plant would handle the full chain from ingot and wafer production through cell testing.
Inside Tesla’s secretive $10 Billion “Project Crystal Sun” filing
Thursday’s approval does not lock in the site. Tesla has told the Texas Comptroller it is still weighing other locations, and site selection adviser David Dennison told Lamar Consolidated ISD trustees in September that the race had narrowed to Fort Bend and one out of state rival with a “very compelling package,” according to the Houston Chronicle. Tesla hopes to decide before the end of 2026, and the incentives still need sign off from the Comptroller and the Governor’s office.
Local officials have now done nearly everything within their control. Commissioners created the reinvestment zone in an August 24 special meeting, with Interim County Judge Daniel Wong formally withdrawing himself over his engineering firm’s past work with Tesla. Lamar CISD trustees voted 7 to 0 on September 15 to advance a JETI agreement that would tax Tesla’s qualifying property at 50 percent of its value for maintenance and operations from 2029 through 2038.
The plant lines up with a target Elon Musk set on Tesla’s Q4 2025 earnings call in January, when he said the company would “work toward getting 100 GW a year of solar cell production, integrating across the entire supply chain from raw materials all the way to finished solar panels.” In March, Tesla was reported to be negotiating a $2.9 billion purchase of Chinese solar manufacturing equipment bound for Texas. The Houston area already hosts Tesla’s Megafactory in Brookshire, where Megapack 3 production has started. Tesla said on its Q3 call that Megapack supply for 2027 is nearly sold out, and Musk wrote on X Thursday that the company is “increasing production of Megapacks as much as possible,” as demand from data centers climbs.
Tesla revealed plans to develop its own maps internally to fix Navigation issues and give owners more control over their routing.
On the company’s Q3 2026 Earnings Call, a question was asked about FSD Navigation issues, particularly speed limit recognition, parking, and routing. These are issues that surface from version to version and seem to be seriously challenging for Tesla’s AI team to resolve.
Tesla’s Head of AI, Ashok Elluswamy, said in response to the question:
“You’re totally right that we shouldn’t be depending on external people’s maps. So we are building our own maps, but not like the same way as OneMoreMap. We are building an entirely new architecture with essentially AI-based mapping and navigation.”
He continued:
“It’s going to be super awesome. It’s going to be integrated with voice. You can talk to it, ask for different routes. It’s going to learn your personalized preferences, plus the fleet preferences. The collective intelligence of all the cars is going to flow into making the maps and navigation super cool.”
Elluswamy said this issue should be confronted, and the mapping should be available for people by the time the v15 release starts deploying to customers.
“And over the next several months,” he added, “it’s just going to take over all of the navigation functions, parking, destination handling. And it will know you better than you know yourself in some regard for the driving task, and then handle it fully.”
Tesla Summon got insanely good in FSD v14.3.2 — Navigation? Not so much
Navigation is perhaps the most notable complaint with FSD, and although it has gotten better, it is still flawed. Much of the time, FSD will take people on routes that are not preferred by the driver, but Tesla tried to combat this with a routing feature in the Summer 2026 Update.
Tesla currently relies on Google for map data, but it is sort of counterintuitive to believe the company would rely on a third party for this. These improvements will be welcome, as routing and navigation have been such a pain point for so many owners for so long.
Quotes via Motley Fool
Tesla Full Self-Driving (Supervised) showed a record attach rate at delivery for new vehicles in the third quarter of 2026.
75 percent of new vehicle deliveries in North America included a subscription to FSD software, up from 55 percent in the prior quarter, a 20-percentage-point sequential gain in the company’s most mature market.
Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS
Tesla shed light on the Q3 Shareholder Deck that 75 percent of new deliveries came with an FSD subscription:
“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets. “
The higher attach rate accompanied strong growth in the overall FSD consumer base, as active subscriptions rose to 1.75 million, a 67 percent year-over-year increase. For the first time, more than half of paid customers are on the monthly subscription, which is priced at $99 per month in the U.S.
People are buying FSD with a car attached, not the other way around
— Elon Musk (@elonmusk) October 21, 2026
The transition to subscriptions has accelerated since Tesla discontinued the one-time purchase option in most markets earlier this year. The recurring model improves revenue visibility and margins compared with large upfront payments. With three-quarters of North American deliveries now including FSD, the software is now an evidently large contributor to Tesla’s economics and ancillary revenue.
Geographic expansion remains important for further gains. FSD is now available in nine countries in the EU, and more than 100,000 customers have driven over 160 million kilometers. Tesla is pursuing broader EU-wide approval, with a related vote expected in December. Similar progress in additional markets could support higher attach rates beyond North America.
These results came as Tesla had a strong quarterly delivery performance of 486,532 vehicles in the quarter, which came with its largest passenger-vehicle backlog in four years. Battery supply continued to limit volume, but the company has pointed to FSD as a clear difference-maker that is helping sustain demand. As supervised capabilities improve, the attach rate will likely continue to improve.
At face value, it is a key measure of how Tesla is converting sales into autonomy progress.
Tesla’s secretive “Project Crystal Sun” gets a big green light in Texas
Tesla is building its own maps to fix Navigation issues
