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BYD’s strategy to take over Europe [Feature]

(Credit: BYD)

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BYD and other Chinese automakers have studied the European auto market for years. Now, it’s time to put their knowledge to the test and go all-in on the European auto market.

BYD’s strategy to take over Europe was recently revealed in a report by Reuters. The publication also shared details about how other Chinese automakers are entering the European market and their plans to beat top-selling brands like Tesla and Volkswagen in the EU’s local electric vehicle (EVs) market. 

Below are the strategies BYD and Chinese automakers are implementing to deploy their vehicles in Europe.

  1. Understand European car consumers and their needs
  2. Improved marketing to increase brand awareness
  3. Expand dealership networks
  4. Build an extensive after-sales care service network, including improved service-and-repair operations.
  5. Protect resale values

China Cars with Europeans in Mind

BYD and Chinese automakers have learned that adapting and importing cars from China to Europe is not enough. They have studied European car owners to understand the details they look for when purchasing a vehicle. As a result, some Chinese car brands have started designing cars from scratch for European buyers. 

For instance, Chinese automakers have learned that safety ratings are important to European car owners, so they have improved their vehicles with safety as a priority.

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“In China, the purchase price is important. But for European consumers, it’s not just price, but total cost of ownership, including maintenance, service, and residual values,” commented Bo Yu, JATO Dynamics’ Greater China Country Manager.

China-based car manufacturers are also strengthening and expanding repair-and-service operations to enhance after-sales care in Europe. Plus, they have started understanding the importance of resale values for European car owners. 

“There are hard rules on issues like safety and that are clear, and then there are soft rules that aren’t written down. The Chinese are very eager to learn the soft rules,” said Ben Townsend, Head of Automotive at Thatcham.

Chinese Automakers’ Biggest Advantage

Electric vehicles have offered brands—both old and new—a chance to grow and expand in the transitioning auto market worldwide. Many automakers have not been phased by the EV market’s slowdown and are charging ahead in electric vehicle development. As such, EVs have become a good entry into the European market for China-based automakers. 

Electric vehicles offer Chinese automakers one significant advantage in the global auto market: affordable prices.

China has also started to promote and grow its new energy vehicle (NEV) market, which includes battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The Chinese government financially supports local car companies through subsidies and its ever-expanding EV supply chain. China is ahead regarding battery-minerals mining, a critical part of the EV supply chain that affects costs. 

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The local government’s support has resulted in decreased EV prices, like the BYD Seagull, which is under $10,000 in China. The United States has tried to combat against Chinese EVs’ affordable prices by increasing import tariffs by 100%. Europe is expected to raise import tariffs for Chinese EV imports as well. However, the EU’s import tariffs might not be enough to dissuade consumers from affordable EV prices.

The BYD Seagull, for example, is expected to start below $20,000 in Europe even after EU tariffs. Volkswagen, one of Europe’s top car brands, doesn’t expect to launch an EV below €20,000 ($21,631) until 2027.

Equipped with a Europe-focused affordable EV, Chinese automakers have one more obstacle to tackle: brand awareness. BYD is already working on spreading its brand in Europe by participating in and funding local sporting events, like the Europe 2024 soccer championship. It is also working closely with local dealerships.

If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101. 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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“Tesla Takedown” movement plans 500 protests in 277 stores, Superchargers

Rep. Jasmine Crockett (D-TX) stated that March 29 is her birthday, and “all I want to see happen on my birthday is for Elon to be taken down.”

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Rhododendrites, CC BY-SA 4.0 , via Wikimedia Commons

The “Tesla Takedown” group is aiming to hold its “biggest day of action” in over 277 Tesla stores, as well as Supercharger stations.

During a mass call on Wednesday, organizers, filmmakers, members of Congress, and other key individuals banded together to call for a mass demonstration against the electric vehicle maker this coming March 29, as noted in a report from The Verge.

Tesla Takedown

The Tesla Takedown movement emerged from critics’ opposition to Elon Musk’s increasingly political nature, his close relationship with U.S. President Donald Trump, and his work with the Department of Government Efficiency (DOGE), which is aimed at cutting unnecessary government spending and waste. Members of the Tesla Takedown movement have targeted the EV maker since a notable portion of Musk’s net worth is tied to his Tesla holdings.

Unfortunately, protests against the electric vehicle maker and Musk have become increasingly violent, with Tesla stores being shot up and vehicles being burned in acts of arson. Supercharger stations have also been targeted in arson attacks. Tesla owners’ vehicles have been vandalized and set on fire as well.

Amidst these attacks, Trump has noted that he considers such actions as domestic terrorism. Attorney General Pam Bondi has also noted that those behind the arson and vandalism against Teslas will be caught and persecuted.

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LFG! #teslatakedown GLOBAL DAY OF ACTION March 29Every showroom in America500+ around the worldLet's send these techno-fascists, broligarchs and old fashioned Nazis a message loud and clear. NO WAYPlan an action or find one near you: teslatakedown.com— #TeslaTakedown (@teslatakedown.com) 2025-03-20T01:48:34.522Z

“No Conspiracy,” but Still Wishing For Musk Takedown

During the hour-long call, actor and filmmaker Alex Winter, who promoted the Tesla Takedown movement on BlueSky, stated that there is no conspiracy to take down the electric vehicle maker. “There is no conspiracy, there is no well-funded cabal. It’s just Elon Musk who has taken Tesla down,” he said.

Alice Hu, executive director of Planet Over Profit, noted that protesters are looking to hold over 500 events across the world on March 29, with 277 Tesla stores expected to see demonstrations. She also stated that protesters should feel free to demonstrate at Supercharger stations. 

“We need to show Elon that he can throw a tantrum online because his stocks are tanking. He can get Trump to put on a humiliating used car show in front of the White House. These wannabe authoritarians can try to intimidate us from exercising our First Amendment rights, but they can’t stop us from fighting back,” Hu said.

Rep. Jasmine Crockett (D-TX) called for participants to fight, though she was quick to state that protests should be nonviolent. “The things that we’re fighting for, we are fighting for our country. We’re fighting for democracy. We’re fighting for our freedoms. And when I say fighting, I’m saying that figuratively. Obviously, everything that I am promoting is nonviolent,” she said. Interestingly enough, Crockett also stated that March 29 is her birthday, and “all I want to see happen on my birthday is for Elon to be taken down.”

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Elon Musk confirms two measures Tesla is taking to fight vandalism

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Credit: Tesla

Tesla CEO Elon Musk has announced two measures the company is taking to fight the vandalism that is going on at showrooms across the country as vehicles and even structures have been lit on fire, spray painted, or damaged by various means by those who oppose him or the automaker.

As attacks against Tesla owners and even the company directly continue to occur across the country, people have been wondering what the company will do to fight back. After President Trump and other members of the administration stated that attacks against the company would be treated as domestic terrorism, many thought things would cool down.

However, things have only intensified. Although several of the perpetrators have been arrested and are facing consequences, it seems the severity of the attacks has only gotten worse. Things like Molotov cocktails have been employed by protestors to show their distaste for the company.

Now, Musk is detailing several things Tesla is doing at its showrooms in hopes of ending everything that has gone on and persisted due to the resistance from those who oppose the automaker.

Musk says that Tesla is now ramping up security at its showrooms and is now using Sentry Mode on all vehicles to help catch perpetrators in the act.

We have seen security beef up in several high-profile locations, including Tesla’s Las Vegas location on Sahara Blvd., where Las Vegas Metro Police were spotted yesterday keeping things under control:

Additionally, Sentry Mode has already done a great job of catching several perpetrators in the act, like this one who was recently caught, arrested, and now faces up to 18 months in jail for keying a swastika in a Tesla:

Hopefully, these two measures can eliminate most of the issues Tesla has had at its showrooms. If not, there will likely be follow-up measures utilized by Tesla in hopes of ending this senseless vandalism.

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Tesla Giga Berlin ramping to optimum production capacity: plant manager

The plant manaher noted that the company has no plans to downsize Gigafactory Berlin’s staff.

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Credit: Tesla Manufacturing/X

Tesla Gigafactory Berlin is roaring back to life, shrugging off a brutal 76% sales dip in February and the ongoing controversies surrounding CEO Elon Musk’s politics.

As per factory manager André Thierig, Giga Berlin is currently aiming to return to its optimal production output, which was throttled when the plant shifted to the new Model Y. Thierig’s comments were related to German publication Der Tagesspiegel

Return to Production

The Giga Berlin plant manager noted that the facility is ready to ramp its production of the new Tesla Model Y. Last year, the factory produced about 1,000 vehicles per day. Efforts are now underway to return Model Y production to these levels.

Interestingly enough, the plant manager also noted that Giga Berlin only has 3,200 vehicles– about three days’ worth of last year’s production–in its warehouse. This suggests that current demand for the revamped all-electric crossover is quite healthy. 

No Slowdowns

While Tesla has seen its sales dip in Germany in the past couple of months, Thierig noted that the company has no plans to downsize Gigafactory Berlin’s staff. He also highlighted that Gigafactory Berlin does not just provide vehicles to Germany—it also supplies the Model Y to dozens of territories, as noted in a CarUp report.

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“There are no plans for production stops, staff reductions or downsizing. We have switched production from our previous model to the new Model Y, it takes time. We do not manufacture vehicles in bulk… We not only manufacture vehicles for the German market, but also for 37 other markets, both within and outside the EU,” the plant manager noted.

No Politics

Tesla is a lightning rod in Germany today, and so is CEO Elon Musk, but it is undeniable that Giga Berlin’s 11,000 jobs make it one of Brandenburg’s biggest economic contributors. Thierig, for his part, has highlighted that Giga Berlin is focused on producing cars, not entering political discourse. “We build cars and have never made any political statements,” the plant manager stated.

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