General Motors’ (GM) Chevrolet is holding a tour of electric vehicle (EV) training workshops in the U.S., set to help educate dealers and salespeople about the technology as more consumers look to go electric.
“We’ve had live drive events in the past,” notes Michael MacPhee, Director of Sales Operations at Chevy. “We’ve done five-city tours before. But this is the first time that we’ve been so EV-focused.”
The training program aims to achieve two main goals: to educate dealers about common EV misconceptions, and to let employees drive various EVs from both GM brands and those from other automakers. The trainings have so far been held in Monticello, New York, Fort Worth, Texas, and Atlanta, Georgia, with upcoming workshops set to be held in Las Vegas, Nevada and Indianapolis, Indiana.
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Currently, Chevy sells the Equinox crossover EV, the Blazer mid-size crossover EV, and the Silverado electric pickup in the U.S. The company is also set to launch additional variants for the vehicles, including a base-level trim for the Equinox EV starting at $34,995 and sporting a 319-mile range. The automaker is also planning to launch a next-generation version of its early Chevy Bolt in the coming years.
According to Chevy, 52 percent of Blazer EV buyers in August had been new to the brand, coming from automakers like Ford, Honda, Stellantis, and Toyota.
“It’s 100 percent the goal behind the training tours: How do we grow our business to meet customers’ needs who have the interest and propensity to buy an electric vehicle?” MacPhee added. “We’re confident that the Chevy showroom is the right place to buy those.”
MacPhee says that the training includes topics such as charging infrastructure questions and EV range, along with demonstrations of GM’s cold-weather technology, EV ownership cost comparisons with gas cars, and more. He also notes that GM may include additional sessions in 2025, if dealerships ask for more.
“What can move the needle on getting into an EV? Cost of ownership is one of our biggest levers that we can pull,” he adds. “Even with the electricity costs, savings on fuel can easily save you $100 a month. And as you get into the larger vehicles, like Silverado, that’s even more true. So that’s one that’s really been resonating well with our sales professionals.”
Despite facing some production struggles with its Blazer and other EVs, GM has plans to invest around $390 million into a Kansas manufacturing facility for the next-generation Chevy Bolt EV, after it ended production of the Malibu earlier this year.
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