Last week, Elon Musk tweeted in a series of updates that Tesla would be attempting to service two-thirds of customer requests “same day.”
One of the many benefits of owning an electric vehicle is the lack of service required. According to Autoblog, of the top 5 most common car repairs – oxygen sensor replacement, inspection of loose fuel cap causing engine light, catalytic converter replacement, mass airflow sensor replacement, and spark plug replacement – none of them are even possible on an electric vehicle. Nonetheless, due to a range of issues, Tesla has had a consistent problem with servicing its ever-growing group of customers’ needs. Musk is set out to change this, and owners should have many reasons to be optimistic!
Working on Tesla North American service.
Goal is 2/3 of cars receive same-day service, no wait.
— Elon Musk (@elonmusk) June 4, 2022
Looking at Tesla’s service problem, it is multifaceted and often self-feeding in nature. To start off, quality control at Tesla has been a known problem, with customers experiencing everything from missing badges to paint issues to panel gaps. All of these issues must be serviced, and much of this service will be done at one of the company’s service centers.
Quality control (QC) service requests, when combined with normal service load, mean that Tesla service centers’ availability is often impaired. Tesla Motors Club forum even has a thread dedicated for service center wait times. This means that customers may be forced to wait longer periods before service, and if the service is not done 100% correctly the first time, the service center doesn’t have the capacity to bring them back immediately.
This lack of availability is compounded by Tesla’s lack of service centers as a whole, some states having only single-digit numbers of service centers available. This means that the service centers that do exist are responsible for a larger number of vehicles. And while independent service centers exist commonly throughout the US, many refuse to work on Tesla products or any electric vehicles for that matter, even when they have the capability to do the work. Once again, this forces more service requests to Tesla service centers.
Credit: Tesla
Finally, because new car QC requests are often covered by Tesla at no cost, this incentivizes customers to go to service centers for free work instead of going to independent shops that may be able to help them.
These problems have not been ignored by Elon Musk, and since 2018, Tesla has addressed many of these concerns. Most predominantly, since 2018, the number of service centers and the area that they cover has increased drastically. Looking at a map of 2018 and comparing it to now, areas such as New England, the Pacific Northwest, and the South have all seen massive increases in capacity. Tesla aimed to open one new Service Center per week in 2021, and, in general, the automaker has experimented with many different specialized service programs.
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- Map of Tesla service centers in the US as of 2018.
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- Map of Tesla service centers in the US in 2022
This is combined with an increase in capacity in Tesla’s mobile repair teams, who can often address service requests before the customer has to come to a service center. And in more recent news, Tesla has even made their repair manual free for customers to access, allowing more repairs to be done outside of service centers.
Another obvious change consumers have seen is an improvement in QC. Even according to JD Power’s rankings of brands by initial quality, from 2020 to 2021, Tesla has reduced the number of “problems per 100 vehicles” from 250 in 2020 to 231 in 2021, a number that is competitive with brands like Audi (240) and VW (213).
Service centers themselves have also been changed over the past 4 years with the inclusion of F1 style pit lanes that allow customers to be more quickly addressed and hence allow the service team to address more requests in a day.
Nonetheless, many have been concerned that these changes have not been enough to fix the Tesla service issue. Leading many to think about what could be done to improve the situation. A couple of options have been put forward by industry professionals and Twitter users alike. One such suggestion has been the expansion of the Tesla START program, a program that teaches individuals how to work on Teslas and then places them with a full-time job at a Service Center location across the country. Currently, the program is offered at eight colleges across the country: Rio Honda Community College in Los Angeles, Central Piedmont Community College in Charlotte, North Carolina, Shoreline Community College in Seattle, Evergreen Valley College in San Jose, California, Suffolk Community College in Selden, New York, Miami Dade College in Florida, Texas State Technical College in Waco, Texas, and Sinclair Community College in Dayton, Ohio.
Overall, the changes made in the past 4 years should give Tesla’s current and future customers much to be optimistic about. QC has improved, the speed of service operation has increased, service manuals are free and open to anyone, and the number of service centers has increased. The only question is, what is Elon Musk planning on implementing next to improve Tesla’s Service department?
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
