Last week, Elon Musk tweeted in a series of updates that Tesla would be attempting to service two-thirds of customer requests “same day.”
One of the many benefits of owning an electric vehicle is the lack of service required. According to Autoblog, of the top 5 most common car repairs – oxygen sensor replacement, inspection of loose fuel cap causing engine light, catalytic converter replacement, mass airflow sensor replacement, and spark plug replacement – none of them are even possible on an electric vehicle. Nonetheless, due to a range of issues, Tesla has had a consistent problem with servicing its ever-growing group of customers’ needs. Musk is set out to change this, and owners should have many reasons to be optimistic!
Working on Tesla North American service.
Goal is 2/3 of cars receive same-day service, no wait.
— Elon Musk (@elonmusk) June 4, 2022
-->Looking at Tesla’s service problem, it is multifaceted and often self-feeding in nature. To start off, quality control at Tesla has been a known problem, with customers experiencing everything from missing badges to paint issues to panel gaps. All of these issues must be serviced, and much of this service will be done at one of the company’s service centers.
Quality control (QC) service requests, when combined with normal service load, mean that Tesla service centers’ availability is often impaired. Tesla Motors Club forum even has a thread dedicated for service center wait times. This means that customers may be forced to wait longer periods before service, and if the service is not done 100% correctly the first time, the service center doesn’t have the capacity to bring them back immediately.
This lack of availability is compounded by Tesla’s lack of service centers as a whole, some states having only single-digit numbers of service centers available. This means that the service centers that do exist are responsible for a larger number of vehicles. And while independent service centers exist commonly throughout the US, many refuse to work on Tesla products or any electric vehicles for that matter, even when they have the capability to do the work. Once again, this forces more service requests to Tesla service centers.
Credit: Tesla
Finally, because new car QC requests are often covered by Tesla at no cost, this incentivizes customers to go to service centers for free work instead of going to independent shops that may be able to help them.
These problems have not been ignored by Elon Musk, and since 2018, Tesla has addressed many of these concerns. Most predominantly, since 2018, the number of service centers and the area that they cover has increased drastically. Looking at a map of 2018 and comparing it to now, areas such as New England, the Pacific Northwest, and the South have all seen massive increases in capacity. Tesla aimed to open one new Service Center per week in 2021, and, in general, the automaker has experimented with many different specialized service programs.
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- Map of Tesla service centers in the US as of 2018.
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- Map of Tesla service centers in the US in 2022
This is combined with an increase in capacity in Tesla’s mobile repair teams, who can often address service requests before the customer has to come to a service center. And in more recent news, Tesla has even made their repair manual free for customers to access, allowing more repairs to be done outside of service centers.
-->Another obvious change consumers have seen is an improvement in QC. Even according to JD Power’s rankings of brands by initial quality, from 2020 to 2021, Tesla has reduced the number of “problems per 100 vehicles” from 250 in 2020 to 231 in 2021, a number that is competitive with brands like Audi (240) and VW (213).
Service centers themselves have also been changed over the past 4 years with the inclusion of F1 style pit lanes that allow customers to be more quickly addressed and hence allow the service team to address more requests in a day.
Nonetheless, many have been concerned that these changes have not been enough to fix the Tesla service issue. Leading many to think about what could be done to improve the situation. A couple of options have been put forward by industry professionals and Twitter users alike. One such suggestion has been the expansion of the Tesla START program, a program that teaches individuals how to work on Teslas and then places them with a full-time job at a Service Center location across the country. Currently, the program is offered at eight colleges across the country: Rio Honda Community College in Los Angeles, Central Piedmont Community College in Charlotte, North Carolina, Shoreline Community College in Seattle, Evergreen Valley College in San Jose, California, Suffolk Community College in Selden, New York, Miami Dade College in Florida, Texas State Technical College in Waco, Texas, and Sinclair Community College in Dayton, Ohio.
Overall, the changes made in the past 4 years should give Tesla’s current and future customers much to be optimistic about. QC has improved, the speed of service operation has increased, service manuals are free and open to anyone, and the number of service centers has increased. The only question is, what is Elon Musk planning on implementing next to improve Tesla’s Service department?
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
