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Exclusive: A talk with Derek Jenkins, VP of Design at Lucid Motors
The following post comes courtesy of NextMobility.co
I recently had a chance to talk with Lucid Motors VP of Design, Derek Jenkins, about the design philosophy behind the company’s ultra-luxurious Lucid Air. The Silicon Valley-based electric car startup founded in 2007 as Atieva has raised over $130M to date and on the precipice of achieving something no other electric car company within this space, outside of Tesla, has been able to do at scale – float a beautifully executed vision of the not-so-distant future that the greater electric vehicle community actually believes will come to fruition. And, they absolutely can’t wait for it.
Development of Lucid’s electric car platform has been well underway since the beginning of the company, but it wasn’t until 2015 that the first vehicle: the Air, began to take shape. Jenkins, an industry veteran who joined the startup in 2015, is leading the design team at Lucid Motors.
Lucid is aiming directly at the German automakers that historically have dominated the luxury car market. “From the beginning, we were very much focused on a luxury product; we felt like there is still a big opportunity at that end of the market,” says Jenkins. Lucid believes that there will still be a significant amount of time before German luxury auto manufacturers introduce electric vehicles in a meaningful way. “There was a lot of open opportunity to do something that is more forward-facing and less based on tradition, that is kind of the foundation,” said Jenkins.
Lucid says they are taking full advantage of the electric powertrain and the “miniaturization” of the electric motors in their design process, customizing the platform to meet the needs of their design. Lucid’s electric motors, transmission, and differential are all “very compact” compared to the vehicle’s relative power output.
Jenkins tells me that their team rearranged the lithium ion cells in the battery pack to utilize two separate modules, as a way to put more emphasis on opening up interior space. Some areas of Lucid Air’s 130 kWh battery pack is double-stacked, which allowed their designers to maximize interior space by removing certain sections of the vehicle’s floor. The design of the battery pack is a far departure from the single “skateboard” style pack used by Tesla.
Jenkins tells me that they wanted the interior experience of the car to feel very open, airy, and light. They made the dashboard less bulky, decreased the weight of the doors and focused on letting more air into the car, hence arriving at the name ‘Air’.
Designing for an Autonomous Future
“It’s hard to say whether we will reach full level 5 autonomy in the life cycle of this vehicle.” Jenkins and the Lucid design team made the driver’s area focused on ergonomics. All touch screens are easily within reach and the vehicle is clearly designed with an incredible focus on passenger comfort.
“We’re designing the interior for a dual purpose. I look at that center screen to be used way more in autonomous mode so I can dive into my email or watch TV. You need to create something that someone can be more relaxed in autonomous mode.” – Derek Jenkins, VP of Design at Lucid Motors
Lucid decided not to integrate a fold-away steering wheel, something that other electric car makers are looking to integrate. “We still want the Air to be an amazing driving vehicle, something thoroughly enjoyable to drive and feel physically connected to the car,” says Jenkins.
One design feature that Jenkins highlighted was the Air’s use of brushed aluminum trim that is said to come with a big wow-factor. Designing a vehicle for the future while making it appealing to current customers was a constant balancing act for the Lucid design team.
Still, Lucid reemphasizes Air’s target market will be the typical German luxury sedan buyer. Jenkins says that the Air is designed to have an overall vehicle size of a mid-size luxury sedan (E-Class), but with the luxurious interior of a large luxury sedan (S-Class), and the driving performance and design of a coupe class (CLS-Class). “This is the redefinition of luxury in a real modern sense”.
Making the leap to Lucid Motors
Derek Jenkins, VP of Design at Lucid Motors
Jenkins joined Lucid Motors in July of 2015 and was previously Director of Design at Mazda North America. Jenkins has nearly 25 years of design experience from Audi, VW, and Mazda, and lead the design of many vehicles, including the new 2016 Mazda Miata, VW Scirocco Concept, and Mazda 6. Jenkins, an industry design leader, took a huge risk jumping from a leadership position at Mazda to a Silicon Valley startup, but has no regrets.
“I had been in the industry designing cars for over 20 years… I was sensing a lot of change in the horizon towards electrification; I witnessed the success at Tesla… It was just too attractive to pass up,” said Jenkins.
Lucid expects to attract customers that expect to have an ultra-luxurious interior in the form of a “private jet on wheels“, and new focus on technology and an advanced powertrain. While many are quick to jump to the conclusion that Lucid will have an uphill battle in a market dominated by Tesla, Jenkins says that they didn’t design the Air to be a “Tesla killer”. Rather, the company aims to produce a vehicle that is fundamentally different than Tesla’s offerings.
Jenkins notes that Lucid has been able to keep their headcount low during the development of the vehicle, so they can easily collaborate with other areas within the company and form quick divisions. “It’s a huge advantage, it’s really much more of a form and function exercise, for me as a designer. At the big companies, you are really styling over a given architecture. Here we are actually working together to create a great piece of design and engineering. That’s a big difference.”
First production of Lucid Air is expected in 2019. The company has been raising capital to fund development on a planned $700 million electric vehicle factory in Casa Grande, Arizona.
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Tesla gamifies Supercharging with new ‘Charging Passport’
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.
While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.
Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla has just introduced “Charging Passport,” a new yearly summary of your charging.
• Charging badges: Iconic Charging badge (for visiting places like the Tesla Diner, Oasis Supercharger, etc), Explorer badge, green saver badge, etc.
• Total unique Superchargers visited
•… pic.twitter.com/c1DHTWXpj7— Sawyer Merritt (@SawyerMerritt) December 8, 2025
Tesla will include the following metrics within the new Charging Passport option within the Tesla app:
- Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
- Total Unique Superchargers Visited
- Total Charging Sessions
- Total Miles Added during Charging Sessions
- Top Charging Day
- Longest Trip
- Favorite Charging Locations
This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.
This is essentially Tesla’s version of that.
With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
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Tesla launches its coolest gift idea ever just a few weeks after it was announced
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”
Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.
Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.
The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.
Tesla is going to allow owners to purchase an FSD Subscription for another owner for different month options
You’ll be able to gift FSD to someone! https://t.co/V29dhf5URj
— TESLARATI (@Teslarati) November 3, 2025
Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”
Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.
Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.
There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.
More people who try the suite are likely to pay for it over the long term.
News
Tesla expands Robotaxi app access once again, this time on a global scale
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.
Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.
First Look at Tesla’s Robotaxi App: features, design, and more
However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.
So far, these are the areas it is available to download in:
- Japan
- Thailand
- Hong Kong
- South Korea
- Australia
- Taiwan
- Macau
- New Zealand
- Mexico
- U.S.
- Canada
Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.
One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.
A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.
Tesla takes a step towards removal of Robotaxi service’s safety drivers
As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.
Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.
Tesla gamifies Supercharging with new ‘Charging Passport’
Tesla launches its coolest gift idea ever just a few weeks after it was announced
