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Revealing the Most Popular Tesla Model S Configurations

New Tesla buyers are known to solicit feedback from members of the forum community on whether their proposed configuration is the right choice. I find this rather amusing considering there’s really no right choice and it’s purely subjective. What would be more valuable, and more interesting to say the least, is to see what configuration Tesla Model S owners are likely to walk away with.
Luckily some folks from the TeslaMotorsClub have already compiled a google doc that may give us an idea of what Model S options people are actually ordering. Let it be known that the results are based on a very small sample size that represents only a small fraction of the actual sales figures.
Tesla Model S Delivery by Country
It’s no surprise that 93% of orders are being delivered to owners within the US with the rest coming from Canada and Europe.
Within the US, California leads the pack at 37% while North Carolina comes ranks in second place followed by Massachusetts, Maryland, and Georgia.
Model S Battery Choice
93% of Model S buyers are ordering the largest battery offering (85 kWh) while only 32% of people with the 85 kWh battery choose the Performance (P85) model. There's a further upgrade on top of the performance model known as the Performance Plus or "P+" which brings larger tires and an upgraded suspension. Of those choosing the P85 only 33% chose to upgrade to the P85+ plus model. So the next time you see a Tesla P85+ on the road, know that you're staring at a rare model which may represent only 10% of total sales.
Most Popular Color
Black leads the pack at 23% of Model S owners choosing that as their color of choice with blue and grey a tie for second at 18%.
76% of buyers are upgrading to leather. The choice of color in the leather is pretty evenly split between all 3 color offerings. "Piano Black" stands out as the most popular interior trim with 51% of buyers selecting that offering. The remaining trim options are split evenly.
Only a mere 2% of buyers select Tesla's paint armor option.
Another interesting data point is that 39% of P85 customers select the red brake calliper option despite it being a free upgrade with the P85. The spoiler ranks higher in popularity with 52% of P85 customers selecting it.
Roof Selection
The Tesla panoramic roof is one of the coolest selling points of the car and as expected 69% of buyers choose it when configuring their Model S. If you don't select the panoramic roof you have the option to choose a roof that's painted in the color of the body or in black. 28% of buyers chose the body colored roof.
Technology Package
Likely to no ones surprise 85% of buyers chose the technology package which includes turn by turn routing, powered lift gate and many other fantastic features right on the 17" touchscreen. Without the Tech Package, some features of the vehicle are inaccessible. 80% of the people that picked the technology package opted for parking sensors but only 37% of them choose fog lights.
The Subzero weather package is not too popular at 26% but may grow over time as Tesla gains sales strength in colder regions such as the Northeast US and in Europe. I was surprised that 41% of buyers are choosing the premium sound option as it is a very pricy option that also requires a subscription for XM use.
Also see: The Sound in the Tesla Model S
45% of people who opted for the technology package also choose to add the smart air suspension
I thought was crazy when I added the premium interior lighting package for an extra $1,000, but 81% of buyers are doing the same thing. That makes me feel a lot better about my decision!
Model S owners also seemed to really like the parcel shelf with 81% of buyers choosing it.
Single vs Dual Charger
Only 37% of buyers are choosing dual chargers which I personally believe is a necessity. Hopefully with better education buyers will opt for the dual charger option and save themselves from incurring a costly post-upgrade charge.
Also see: Every New Tesla Owner’s Dilemma: Dual Chargers vs High Power Wall Connector (HPWC)
Tesla Model S by the Numbers
Summarizing the most popular options you'd end up buying a black non-performance 85 kWh Tesla with panoramic sunroof and Piano Black decor, tech package, parking sensors and the parcel shelf. This configuration goes for approximately $83,070 after Federal and state incentives.
Ultimately the options you pick for your Tesla Model S is your choice and owners will tell you that you can't buy a bad Tesla.
News
Tesla UK sales see 14% year-over-year rebound in June: SMMT data
The SMMT stated that Tesla sales grew 14% year-over-year to 7,719 units in June 2025.

Tesla’s sales in the United Kingdom rose in June, climbing 14% year-over-year to 7,719 units, as per data from the Society of Motor Manufacturers and Traders (SMMT). The spike in the company’s sales coincided with the first deliveries of the updated Model Y last month.
Model Y deliveries support Tesla’s UK recovery
Tesla’s June performance marked one of its strongest months in the UK so far this year, with new Model Y deliveries contributing significantly to the company’s momentum.
While the SMMT listed Tesla with 7,719 deliveries in June, independent data from New AutoMotive suggested that the electric vehicle maker registered 7,891 units during the month instead. However, year-to-date figures for Tesla remain 2% down compared to 2024, as per a report from Reuters.
While Tesla made a strong showing in June, rivals are also growing. Chinese automaker BYD saw UK sales rise nearly fourfold to 2,498 units, while Ford posted the highest EV growth among major automakers, with a more than fourfold increase in the first half of 2025.
Overall, the UK’s battery electric vehicle (BEV) demand surged 39% to to 47,354 units last month, helping push total new car sales in the UK to 191,316 units, up 6.7% from the same period in 2024.
EV adoption accelerates, but concerns linger
June marked the best month for UK car sales since 2019, though the SMMT cautioned that growth in the electric vehicle sector remains heavily dependent on discounting and support programs. Still, one in four new vehicle buyers in June chose a battery electric vehicle.
SMMT Chief Executive Mike Hawes noted that despite strong BEV demand, sales levels are still below regulatory targets. “Further growth in sales, and the sector will rely on increased and improved charging facilities to boost mainstream electric vehicle adoption,” Hawes stated.
Also taking effect this week was a new US-UK trade deal, which lowers tariffs on UK car exports to the United States from 27.5% to 10%. The agreement could benefit UK-based EV producers aiming to expand across the country.
News
Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests
Despite being on the market longer than many of its rivals, the Tesla Model 3 continues to set the bar for vehicle safety.

The Tesla Model 3 has been named the safest new car on sale in 2025, according to the latest results from the Euro NCAP. Among 20 newly tested vehicles, the Model 3 emerged at the top of the list, scoring an impressive 359 out of 400 possible points across all major safety categories.
Tesla Model 3’s safety systems
Despite being on the market longer than many of its rivals, the Tesla Model 3 continues to set the bar for vehicle safety. Under Euro NCAP’s stricter 2025 testing protocols, the electric sedan earned 90% for adult occupant protection, 93% for child occupant protection, 89% for pedestrian protection, and 87% for its Safety Assist systems.
The updated Model 3 received particular praise for its advanced driver assistance features, including Tesla’s autonomous emergency braking (AEB) system, which performed well across various test scenarios. Its Intelligent Speed Assistance and child presence detection system were cited as noteworthy features as well, as per a WhatCar report.
Other notable safety features include the Model 3’s pedestrian-friendly pop-up hood and robust crash protection for both front and side collisions. Euro NCAP also highlighted the Model 3’s ability to detect vulnerable road users during complex maneuvers, such as turning across oncoming traffic.
Euro NCAP’s Autopilot caution
While the Model 3’s safety scores were impressive across the board, Euro NCAP did raise concerns about driver expectations of Tesla’s Autopilot system. The organization warned that some owners may overestimate the system’s capabilities, potentially leading to misuse or inattention behind the wheel. Even so, the Model 3 remained the highest-scoring vehicle tested under Euro NCAP’s updated criteria this year.
The Euro NCAP’s concerns are also quite interesting because Tesla’s Full Self-Driving (FSD) Supervised, which is arguably the company’s most robust safety suite, is not allowed for public rollout in Europe yet. FSD Supervised would allow the Model 3 to navigate inner city streets with only minimal human supervision.
Other top scorers included the Volkswagen ID.7, Polestar 3, and Geely EX5, but none matched the Model 3’s total score or consistency across categories. A total of 14 out of 20 newly tested cars earned five stars, while several models, including the Kia EV3, MG ZS, and Renault 5, fell short of the top rating.
Elon Musk
Why Tesla’s Q3 could be one of its biggest quarters in history
Tesla could stand to benefit from the removal of the $7,500 EV tax credit at the end of Q3.

Tesla has gotten off to a slow start in 2025, as the first half of the year has not been one to remember from a delivery perspective.
However, Q3 could end up being one of the best the company has had in history, with the United States potentially being a major contributor to what might reverse a slow start to the year.
Earlier today, the United States’ House of Representatives officially passed President Trump’s “Big Beautiful Bill,” after it made its way through the Senate earlier this week. The bill will head to President Trump, as he looks to sign it before his July 4 deadline.
The Bill will effectively bring closure to the $7,500 EV tax credit, which will end on September 30, 2025. This means, over the next three months in the United States, those who are looking to buy an EV will have their last chance to take advantage of the credit. EVs will then be, for most people, $7,500 more expensive, in essence.
The tax credit is available to any single filer who makes under $150,000 per year, $225,000 a year to a head of household, and $300,000 to couples filing jointly.
Ending the tax credit was expected with the Trump administration, as his policies have leaned significantly toward reliance on fossil fuels, ending what he calls an “EV mandate.” He has used this phrase several times in disagreements with Tesla CEO Elon Musk.
Nevertheless, those who have been on the fence about buying a Tesla, or any EV, for that matter, will have some decisions to make in the next three months. While all companies will stand to benefit from this time crunch, Tesla could be the true winner because of its sheer volume.
If things are done correctly, meaning if Tesla can also offer incentives like 0% APR, special pricing on leasing or financing, or other advantages (like free Red, White, and Blue for a short period of time in celebration of Independence Day), it could see some real volume in sales this quarter.
You can now buy a Tesla in Red, White, and Blue for free until July 14 https://t.co/iAwhaRFOH0
— TESLARATI (@Teslarati) July 3, 2025
Tesla is just a shade under 721,000 deliveries for the year, so it’s on pace for roughly 1.4 million for 2025. This would be a decrease from the 1.8 million cars it delivered in each of the last two years. Traditionally, the second half of the year has produced Tesla’s strongest quarters. Its top three quarters in terms of deliveries are Q4 2024 with 495,570 vehicles, Q4 2023 with 484,507 vehicles, and Q3 2024 with 462,890 vehicles.
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