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Nissan to ‘keep investing’ in truck segment amid EV push: executive

(Credit: Nissan)

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After Nissan announced plans to exit the full-size pickup segment in 2024, rumors have continued to circulate about the automaker’s consideration of a light-duty electric truck. While the Japanese automaker doesn’t expect to enter the electric pickup market anytime soon, company executives say Nissan will eventually need to go electric in the truck segment.

During the Japan Mobility Show on Wednesday, Nissan Global Product Strategy Executive Ivan Espinosa told Automotive News that the automaker plans to continue investing in a future pickup. However, Espinosa says an electric pickup won’t hit the market anytime soon — despite the company’s continued investments.

“One thing you can be sure about is we’re going to keep investing in the truck segment,” Espinosa said. “How do we evolve … is the question that we are discussing internally. Eventually, we will have to electrify the truck.”

Despite the statements, Espinosa refused to formally comment on product plans. Instead, he pointed to the fact that U.S. automakers have been hard to beat in the full-size pickup market.

“You have competitors doing 700,000 trucks a year,” Espinosa said. “So it’s a bit of a difficult space to play now.”

Nissan sold 76,183 Frontier mid-size trucks in the U.S. last year, so a future electric Frontier wouldn’t seem beyond the automaker’s long-term ambitions.

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However, electric pickups won’t be the first EVs to roll out, according to Espinosa. Additionally, previous rumors have suggested that the automaker wouldn’t bring an electric pickup to market until 2030.

“The demand for electrification is concentrating today much more on the C-SUV and D-SUV [segments],” Espinosa added. “These are the ones that you will start seeing rolling into first. And I see trucks a little bit on the later stage.”

 

The statements come as the electric pickup segment emerges with new contributions like the Rivian R1T and the forthcoming Tesla Cybertruck, as well as larger electrified trucks from Ford, Chevrolet and GMC, among others. It also comes as Nissan has unveiled a few concept EVs at Japan Mobility, including the above-pictured Nissan Hyper Force.

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Along with ending production of the Titan in 2024, Nissan has announced plans to phase out the Leaf electric vehicle (EV), which was one of the earliest battery-electric cars to be introduced to global markets.

The automaker has also faced production stalls and other issues with the production of the Nissan Ariya, though it increased the number of EVs it hopes to debut by 2030 to 19 from 15 earlier this year.

With plans to make 40 percent of its sales fully electric in the U.S. by 2030 and a renewed ambition in the EV space, many have speculated around the subject of an electric pickup from the automaker. Nissan was also reportedly considering the idea of a Titan EV back in 2020, though the automaker will now exit the full-size pickup market with the Titan ending production next year.

Nissan Dealer Board Chairman Tyler Slade told Automotive News a few months ago that the automaker would want to make a $40,000 electric pickup rather than competing directly with more expensive, larger EV trucks.

“They don’t want to be in the Rivian or the [Tesla] Cybertruck space,” Slade said. “They want to be in the affordable $40,000 range.”

Tesla and Nissan agree to NACS compatibility in most recent adoption

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Cybercab sightings broaden well outside of Austin with autonomy in focus

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Credit: Tesla Robotaxi | X

Tesla Cybercab sightings are broadening far and wide, well outside of downtown Austin, Texas, with autonomy in focus as the company plans to launch the all-electric, two-seater this evening in the Lone Star State.

Tesla is set to launch Cybercab to a small group of people this evening in a dedicated event in Austin, Texas. Public details on the event are relatively slim.

However, Tesla’s focus on Cybercab falls well outside of the downtown Austin area and is expanding well across the United States as things continue to move quickly with the company’s autonomous efforts in 2026. Today, various images of Cybercab fleets in interesting locations have started to circulate.

The most notable is a fleet of at least 20 Cybercabs at Miami International Airport in Florida. Spotted last night, the fleet is expansive and is indicative of a looming release of Cybercabs once regulatory boxes are checked off.

Tesla has already been operating the Robotaxi platform in Miami for several months, but this Cybercab fleet at the airport could be joining the ride-hailing platform as approvals arrive:

Another fleet of Cybercabs was spotted at the Devon, PA showroom just outside of Philadelphia. We have seen several Cybercab units testing around the Philadelphia Metro Area, which is interesting considering Tesla does not have any active Robotaxi geofence in Pennsylvania.

Philadelphia would be an ideal location to test ride-hailing due to its dense tourist population, large, sprawling city layout, and to compete with other ride-hailing companies that operate in the city.

Expansive fleets of Cybercabs will be popping up in and around major cities throughout the rest of the year, if we were betting on it. Tesla has made it obvious that the Cybercab rollout will be aggressive and fast-paced, but within reason. Tesla is still prioritizing safety, so these testing phases will likely go on for some period of time before more members of the public are able to snag a Cybercab for a personal chariot.

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Tesla Model Y L gets suspension complaints in over odd issue China

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Credit: @TeslaNewswire/X

The Tesla Model Y L is arguably the most hyped trim of the all-electric crossover, other than the Performance configuration that comes with white-knuckle speed and sports car-level handling.

However, it is not all perfect. Tesla owners in China who took delivery of the Model Y L, denoted with an L to highlight its longer wheelbase, are experiencing what they are referring to as “collapsing” of the rear wheels, as suspension issues appear to be an issue with some of the builds.

The gap between the wheel arch and tire has narrowed to the point that “not even a single finger” could fit, according to a report from Car News China. The failures are not tied to a specific mileage, as one owner said that after just 9,000 kilometers (5,600 miles), they noticed the suspension issue when their car was fully loaded.

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Another one had the issue at 30,000 kilometers (18,640 miles) and noticed that the wheel gap shrank to two fingers, so not as drastic as the person who reported a similar issue at 9,000 km.

Tesla Model Y L is gaining momentum in China’s premium segment

Along with the visual recognition of the issue, others are saying the sagging is causing abnormal wear on the inside of the tires. Extra weight and instant torque already provide additional stress on the tires in electric vehicles during normal operation, so it is no surprise that this is another complaint.

There has been no recall issued by Tesla, and the company has not yet publicly acknowledged the issue.

Some are suggesting that owners use a “finger test” to self-diagnose whether there is an issue with the suspension. There should be four fingers between the tire and the wheel well; anything less than that starts to get dicey.

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Tesla Cybercab event gains steam ahead of massive launch

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Credit: TechOperator | X

Tesla is starting to truly tease and hype its groundbreaking Cybercab event, which takes place tomorrow in Austin, Texas. It will be the first time members of the public will be able to ride in a Cybercab, a vehicle without any manual controls, on public roads.

Tesla has been dropping some hype on X over the past several days, but this morning, the excitement has truly started to build up for the event. Although Cybercab has been unveiled before, this is truly Tesla’s announcement that it is ready to start offering autonomous rides for public passengers in its new ride-hailing-geared vehicle for the first time.

The hype has started with a variety of different social media posts that are a true indication that Tesla is preparing for something big. Teasing so much of the potential of Cybercab, including its ability to truly revolutionize how people hail rides for local travel, is what the big idea for the event entails. The time that many Tesla owners, fans, and investors have been waiting for is potentially here:

The event has remained slim on details. Even invitees are still awaiting true details about what the event will entail, where they’ll go, and what is in store for the evening. This is pretty typical for an event run by Tesla; they keep things under wraps for the most part until the very last minute.

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However, there is no secret about what the real intention of Tesla is for this event: it is going to be a huge reveal party for a vehicle that has no steering wheel and no pedals. It is a truly massive step for the company moving forward.

Speculation persists as to whether this is going to be an event that simply announces that rides will begin with the Cybercab, or it will be something more substantial. Tesla has said in the past that they plan to sell the Cybercab to the general public in what could become a great way to earn passive income by adding it to a more global fleet of Robotaxi-geared vehicles.

Tomorrow, the show begins in Austin, and the Cybercab goes live at some capacity; we just don’t know exactly how quite yet.

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