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Rocket Lab “In Focus” mission ready to launch after scrubbed first attempt
On Wednesday, October 21, Rocket Lab held a launch countdown ahead of the fifteenth mission of its small rocket, Electron. The mission nicknamed “In Focus,” was slated to take off from the company’s primary launch pad at Launch Complex 1 on the Mahia Peninsula in New Zealand. Ultimately, the launch attempt was scrubbed due to an off-nominal oxygen sensor.
Rocket Lab did not immediately disclose a new targeted launch date, but did state that the launch window for the “In Focus” mission extended for nearly two-weeks. Rocket Lab founder and chief executive officer, Peter Beck, said in a Twitter post that, “the team’s taking the time to make sure it’s just the sensor and nothing else.” Beck also stated that weather moving into the area could pose a challenge for finding a new acceptable launch date.
Just two days later, Rocket Lab announced that a second launch attempt of the rideshare mission supporting ten Earth-observation satellites would occur at 5:14pm EDT (21:14 UTC) Wednesday, October 28. Should the second attempt be thwarted by uncooperative weather, daily opportunities to launch Electron are available until November 3.
What’s on board:
The fifteenth overall flight of Electron and fifth mission of 2020, is a rideshare mission that supports payloads for Canon Electronics Inc. and Earth-imaging services provider Planet. The payload, carefully mounted on the Rocket Lab Electron Kick Stage, consists of one nine SuperDove Flock 4e Planet microsatellites inside of Rocket Lab’s protective Maxwell payload dispensers. The entire stack is topped by Canon Electronics Inc.’s CE-SAT-IIB satellite procured by mission management provider Spaceflight Inc. All ten payloads are securely fixed atop the Electron Kick Stage.
The Electron Kick Stage – a capable extra stage on Electron – is designed to circularize orbits and deploy multiple payloads to independent and precise destinations. The Kick Stage is powered by a small, but powerful Curie engine. All ten of the satellite payloads aboard the “In Focus” mission are expected to be delivered to a 500km morning-crossing Sun Synchronous Orbit.
Prior to flight, the payload was encapsulated inside of the Electron’s protective payload fairing. In traditional fashion, Rocket Lab outfitted the fairing with the mission patch artwork created specifically for Electron’s fifteenth “In Focus” mission.
After encapsulation inside the fairing, the payload was integrated with the Electron first-stage booster. After a short trip from the assembly facility, Electron was raised vertically at Launch Complex 1 to complete a successful wet dress rehearsal – a standard pre-flight run-through of all launch procedures. The purpose of the wet dress rehearsal is to run through all of the launch day procedures including filling the rocket with RP-1 – a rocket grade kerosene – and liquid oxygen.
Launch teams conducted the practice launch on Thursday, October 8 proceeding through all countdown milestones right up until T-0 and engine ignition. This process ensures that the vehicle and launch teams are ready for flight. It also provides an opportunity to catch and address any anomalies that may arise prior to launch day.
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What to expect on launch day:
Approximately four hours ahead of the launch attempt Rocket Lab will once again return Electron to vertical launching position at Launch Complex 1 in New Zealand. In the time prior to the fueling of the rocket, safety checks of the launch complex will be conducted and marine hazard zones and airspace will be closed and secured to all traffic. Fueling of the rocket will begin just two hours ahead of the launch attempt.
At T-0 Electron will be propelled to space by nine 3D-printed Rutherford electro-turbopump engines. Approximately 2 minutes and 34 seconds after liftoff Electron’s first stage will separate while the second stage engine ignites. Unique to the Electron, a “hot swap” of the batteries powering the electro-turbopump of the second stage will be performed – swapping out the power source of expelled batteries with new ones – at 6 minutes and 32 seconds after liftoff. The second stage is expected to arrive at an initial parking orbit approximately 8 minutes and 54 seconds after liftoff.
A brief ten seconds later the Kick Stage will separate from the second stage. Approximately 51 minutes and 06 seconds after liftoff the Kick Stage’s Curie engine will ignite to propel the payloads to their final circular Sun-Synchronous Orbits. Payload deployment is expected at the 60-minute mark after liftoff.
Rocket Lab will provide a live hosted webcast of the second launch attempt of the “In Focus” mission on Wednesday, October 28 on the company’s YouTube channel approximately fifteen minutes before liftoff. Should a scrub occur, Rocket Lab will announce a new targeted launch date on the company’s social media channels.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
