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SpaceX Starship prototype ignites six engines, starts major brush fire
SpaceX has successfully ignited all six engines on its latest Starship prototype, taking a significant step towards ensuring that the upper stage will be ready for the rocket’s first orbital launch attempt.
Unfortunately, the same successful static fire of a Starship upper stage – potentially producing almost twice as much thrust as the booster of SpaceX’s Falcon 9 rocket – scattered superheated debris hundreds of meters away, igniting a major brush fire. It’s not the first major fire caused by Starship activities in South Texas, and it likely won’t be the last.
Starship S24 completed its first successful static fire on August 9th, igniting two Raptor engines. Several unsuccessful attempts to test more engines followed throughout the rest of the month, and SpaceX ultimately decided to replace one of Starship S24’s three Raptor Vacuum engines in early September before trying again. After workers installed the new engine and buttoned up Ship 24, the stars eventually aligned on September 8th.
Kicking off the test, SpaceX pumped several hundred tons of liquid oxygen (LOx) and a much smaller quantity of liquid methane (LCH4) fuel into Ship 24 in about 90 minutes, producing a crisp layer of frost wherever the cryogenic liquids touched the skin of the rocket’s uninsulated steel tanks. No frost formed on Starship’s upper methane tank, implying that SpaceX only loaded methane fuel into internal ‘header’ tanks meant to store propellant for landings. The hundreds of tons of liquid oxygen, then, were likely meant as ballast, reducing the maximum stress Starship could exert on the test stand holding it to the ground.
That potential stress is substantial. Outfitted with upgraded Raptor 2 engines, Starship S24 could have produced up to 1380 tons (~3M lbf) thrust when it ignited all six for the first time at 4:30 pm CDT. On top of smashing the record for most thrust produced during a Starbase rocket test, Ship 24’s engines burned for almost 8 seconds, making it one of the longest static fires ever performed on a Starship test stand.
Several brush fires were visible almost immediately after clouds of dust and steam cleared. More likely than not, the combination of the extreme force, heat, and burn duration likely obliterated the almost entirely unprotected concrete surface below Ship 24. Despite continuous evidence that all Starship static fire operations would be easier and safer with the systems, SpaceX still refuses to install serious water deluge or flame deflector systems at Starbase’s test stands and launch pads.
Instead, under its steel Starship test stands, SpaceX relies on a single middling deluge spray nozzle and high-temperature concrete (likely martyte) that probably wouldn’t pass muster for a rocket ten times less powerful than Starship. In multiple instances, Starships have shattered that feeble martyte layer, creating high-velocity ceramic shards that damage their undersides or Raptor engines, requiring repairs and creating risky situations. With essentially no attempt at all to tame the high-speed several-thousand-degree Raptor exhaust, static fire tests at Starbase thus almost always start small grass fires and cause minor damage, but those fires rarely spread.
Ship 24’s first six-engine test was not so lucky, although the Starship made it through seemingly unscathed. Most likely, eight long seconds of blast-furnace conditions melted the top layer of surrounding concrete and shot a hailstorm of tiny superheated globules in almost every direction. Indeed, in almost every direction there was something readily able to burn, a fire started. In several locations to the south and west, brush caught fire and began to burn unusually aggressively, quickly growing into walls of flames that sped across the terrain. To the east, debris even made it into a SpaceX dumpster, the contents of which easily caught fire and burned for hours.
Eventually, around 9pm CDT, firefighters were able to approach the safed launch pad and rocket, but the main fire had already spread south, out of reach. Instead, they started controlled burns near SpaceX’s roadblock, hoping to clear brush and prevent the fire (however unlikely) from proceeding towards SpaceX’s Starbase factory and Boca Chica Village homes and residents.
The nature of the estuary-like terrain and wetlands means that it’s very easy to stop fires at choke points, so the fire likely never posed any real threat to Boca Chica residents, SpaceX employees, or onlookers. It was also unlikely to damage SpaceX’s launch facilities or return to damage Starship S24 from the start, as both of are surrounded by a combination of concrete aprons, empty dirt fields, and a highway.
Still, the “brush” burned by the fire is a protected habitat located in a State Park and Wildlife Refuge. While fire is a natural and often necessary element of many habitats, including some of those in Boca Chica, this is the second major brush fire caused by Starship testing since 2019, which may be less than desirable. At a minimum, fighting fires around Starbase generally requires firefighters to walk or even drive on protected wetlands and salt flats, the impact of which could ultimately be as bad for wildlife and habitats as the fire itself.
SpaceX’s Federal Aviation Administration (FAA) Programmatic Environmental Assessment (PEA), which fully greenlit the company’s existing Starbase Texas facilities and launch plans earlier this year, only discusses fire [PDF] a handful of times. Repairing and preventing future damage to wetlands, however, comes up dozens of times and is the subject of numerous conditions SpaceX must meet before the FAA will grant Starship an orbital launch license.
Ultimately, given that the FAA approved that PEA in full awareness of a 2019 brush fire caused by Starhopper (an early Starship prototype) that may have been as bad or worse than 2022’s, there’s a chance that it will play a small role in the ongoing launch licensing process, but the odds of it being a showstopper are close to zero. Still, it would likely benefit SpaceX at least as much as the surrounding Boca Chica wilderness if it can implement changes that prevent major brush fires from becoming a regular ‘accidental’ occurrence.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
