Lifestyle
Tesla Arcade is priming us for the self-driving future, we just don’t know it yet
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A stone’s throw away from Giants stadium in downtown San Francisco parked an unassuming Midnight Silver Metallic Tesla Model 3, only this one was loaded with a real game-changer. Literally.
“Thanks for coming out to check out the latest Beach Buggy Racing 2,” said game developer and co-founder of Vector Unit, Ralf Knoesel, to Tom Cross and I who had just arrived to witness Tesla’s first foray into the billion-dollar global gaming industry.
“We’re really excited to show you guys what we’ve been working on,” a Tesla representative tells us, further explaining that the electric carmaker had been working with game studios like Vector Unit on developing fun and unique experiences for Tesla drivers and passengers alike. Experiences that would keep them entertained while they’re Supercharging or waiting in a car.
Sure, one can argue that there’s no replacement for the entertainment value that comes by way of Tesla’s in-car fart-on-demand app and its Classic Atari games, but they would be sorely mistaken.
Tesla Arcade has taken the richness and interactive gameplay of traditional mobile apps and gaming consoles and made them available directly inside the vehicle.
Lightning bolt powerups? Check. Ability to unlock secret boss levels? Absolutely. And do this while challenging a passenger (or perhaps, one day, other outside players) in multi-player mode? F-yeah! It’s all there. And this can all be experienced in full surround sound with active feedback from the vehicle’s steering wheel which doubles as a gaming controller. Playing Tesla Arcade is akin to gaming in the world’s most realistic simulator. Well. Because it is.
This is going to be a game-changer. We went up against @vectorunit in a multi-player bout of Beach Buggy Racing 2 and got schooled – @_TomCross_ pic.twitter.com/6Qgt7QLkNi
— TESLARATI (@Teslarati) June 18, 2019
40 minutes of gameplay whizzed by before we knew it. And that, my friend, is precisely what Tesla wants. You see, by zapping away time, the feeling of having to wait while charging your car becomes non-existent. More importantly, by creating an SDK that allows app developers to interface with the vehicle’s hardware, Tesla is planting the first seeds that will sprout an iTunes-like ecosystem to support our autonomous future. We just don’t know it yet.
Entertain Me
If you think about it, it makes complete sense to have a rich library of apps and games inside a vehicle. This will especially be the case when self-driving cars become prevalent.
In a culture where human-to-human connections have given way to our digital overlords, having an extension of your life that includes your favorite video streaming platforms; your favorite business apps; and all of your favorite on-demand services (hi DoorDash, I’m looking at you) with you, while passing time during a commute inside a Tesla, feels like a no-brainer.
By the end of 2020, Elon Musk says Tesla owners will be able to add their vehicles to the company’s self-driving, ride-hailing “Robotaxi” network, which will enable Tesla and its vehicle owners to run a similar business model to Uber or Airbnb. Having entertainment will be paramount, filling the void of awkward conversations with strangers and enhancing the overall ride-sharing experience.
We’re at the cusp of a massive behavioral shift toward enhanced in-car lifestyles. Tesla’s opening of a gaming SDK that allows 3rd party developers to interface with the vehicle’s hardware is a pioneering moment for an entirely new industry that is about to awaken.
“Tesla, order a deep dish pizza from Zachary’s for home delivery at 7 pm.”
What do you think? Let’s chat in the comments below.
Elon Musk
Trump’s invite for Elon just reshuffled Tesla’s big Signature Delivery Event
Tesla rescheduled its final Model S farewell to May 20 after Musk joined Trump in China.
Tesla has rescheduled its Model S and Model X Signature Edition delivery event to Wednesday, May 20, 2026, after abruptly calling off the original May 12 celebration. The event will take place at Tesla’s factory at 45500 Fremont Boulevard in Fremont, California, the same location where the Model S first rolled off the line in 2012. Invitees received a follow-up email asking them to reconfirm attendance and download a new QR code ticket, with Tesla noting that all travel and accommodation expenses remain the buyer’s responsibility.
The reason behind the original cancellation came into focus the same day it was announced. President Trump invited Elon Musk, Apple’s Tim Cook, BlackRock’s Larry Fink, Boeing’s Kelly Ortberg, and executives from Goldman Sachs, Blackstone, Citigroup, and Meta to join his trip to China this week for a summit with President Xi Jinping. The agenda covers trade, artificial intelligence, export controls, Taiwan, and the Iran war, following weeks of escalating friction between Washington and Beijing over AI technology, sanctions, and rare earth exports. Trump wrote on Truth Social, “I am very much looking forward to my trip to China, an amazing Country, with a Leader, President Xi, respected by all.”
Tesla launches 200mph Model S “Gold” Signature in invite-only purchase
The vehicles at the center of all this are the last Model S and Model X units Tesla will ever build. Priced at $159,420 each, the 250 Model S and 100 Model X Signature Edition units come finished in Garnet Red with a one-year no-resale agreement, giving Tesla right of first refusal if the owner decides to sell. As Teslarati reported, the Model S defined Tesla’s early identity as a serious luxury automaker, and the Fremont factory line that built it is now being converted to manufacture Optimus humanoid robots.
Musk’s inclusion in the China delegation drew attention given his very public relationship with Trump, and the invitation signals the two have moved past and past grievances. Trump originally brought Musk on to lead the Department of Government Efficiency following his inauguration, and despite a sharp public dispute in mid-2025, the two have appeared together repeatedly in recent months. A seat on the China trip, the most diplomatically consequential visit of Trump’s current term, puts Musk back at the table on U.S. economic policy at a moment when Tesla’s China revenue remains one of the company’s most important financial pillars.
Lifestyle
Tesla Semi hauls fresh Cybercab batch as Robotaxi era takes hold
A Tesla Semi was filmed hauling Cybercab units out of Giga Texas for the first time.
A Tesla Semi loaded with Cybercab units was recently filmed leaving Gigafactory Texas, marking what appears to be the first documented delivery run of Tesla’s autonomous two-seater. The footage shows multiple Cybercabs secured on a flatbed trailer being hauled by a production Tesla Semi, a truck rated for a gross combination weight of 82,000 lbs. The location is consistent with Giga Texas in Austin, where Cybercab production has been ramping since February 2026.
The sighting follows a wave of Cybercab activity at the Austin facility. In late April, drone operator Joe Tegtmeyer spotted approximately 60 Cybercabs parked in two organized groups in the factory’s outbound lot, the largest concentration observed to date. Units being staged in an outbound lot is a standard pre-delivery step, and the Semi footage is the logical next frame in that sequence.
En route with @tesla_semi pic.twitter.com/ZfuOjaeLH1
— Tesla Robotaxi (@robotaxi) May 7, 2026
This is not the first time Tesla has used its own Semi to move Tesla products. When the Semi was unveiled in 2017, Musk noted it would be used for Tesla’s own operations, and over the years Semi prototypes were spotted carrying cargo ranging from concrete weights to Tesla vehicles being delivered to consumers. In 2023, a Semi was photographed transporting a Cybertruck on a trailer ahead of that vehicle’s delivery launch.
The Cybercab itself was first revealed publicly at Tesla’s “We, Robot” event on October 10, 2024, at Warner Bros. Studios in Burbank, where 20 pre-production units gave attendees rides around the studio lot. Musk stated at the event that Tesla intends to produce the Cybercab before 2027. The first production unit rolled off the Giga Texas line on February 17, 2026, with Musk posting on X: “Congratulations to the Tesla team on making the first production Cybercab.”
Tesla’s annual production goal is 2 million Cybercabs per year once multiple factories reach full design capacity, with the company targeting a price under $30,000 per unit. Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year.
Elon Musk
Tesla owners keep coming back for more
Tesla has taken home the “Overall Loyalty to Make” award from S&P Global Mobility for the fourth consecutive year, reinforcing Tesla owners’ willingness to come back. The 2025 awards are based on S&P Global Mobility’s analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025. The complete list of 2025 winners includes General Motors for Overall Loyalty to Manufacturer, Tesla for Overall Loyalty to Make, Chevrolet Equinox for Overall Loyalty to Model, Mini for Most Improved Make Loyalty, Subaru for Overall Loyalty to Dealer, and Tesla again for both Ethnic Market Loyalty to Make and Highest Conquest Percentage.
Tesla’s streak in this category started in 2022, and the brand has now won the Highest Conquest Percentage award for six straight years, meaning it keeps pulling buyers away from other brands at a rate no competitor has matched. Tesla’s retention among Asian households reached 63.6% and among Hispanic households 61.9%, rates that significantly outpace national averages for those groups. That breadth of appeal across demographics adds a layer of significance to a win that some might dismiss as routine.
The timing matters too. After several consecutive quarters of decline, Tesla’s share of U.S. EV sales jumped to 59% in Q4 2025. That rebound, arriving just as competitors were flooding the market with new models and incentives, suggests Tesla’s loyalty numbers are not simply the result of limited alternatives. Buyers are still choosing it when they have plenty of other options.
What keeps Tesla owners coming back has a lot to do with the and convenience of charging. The Supercharger network is the most straightforward example. With over 65,000 Superchargers globally, it remains the largest and most reliable fast-charging network in the world, and owners who have built their routines around it face a real practical cost when considering a switch. Competitors have made progress, but the consistency, speed, and availability of Tesla’s network is still the benchmark the rest of the industry is chasing. Then there is the software side. Tesla has built a model where the car you own today is functionally different from the car you bought two years ago, through over-the-air updates that add continuous game-changing improvements such as Full Self-Driving that has moved from a driver-assist feature to an increasingly capable autonomous system. For many Tesla owners, leaving the brand means starting over with a car that will not get meaningfully better over time, and that is a trade-off fewer and fewer are willing to make.
