Lifestyle
Tesla Arcade is priming us for the self-driving future, we just don’t know it yet
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A stone’s throw away from Giants stadium in downtown San Francisco parked an unassuming Midnight Silver Metallic Tesla Model 3, only this one was loaded with a real game-changer. Literally.
“Thanks for coming out to check out the latest Beach Buggy Racing 2,” said game developer and co-founder of Vector Unit, Ralf Knoesel, to Tom Cross and I who had just arrived to witness Tesla’s first foray into the billion-dollar global gaming industry.
“We’re really excited to show you guys what we’ve been working on,” a Tesla representative tells us, further explaining that the electric carmaker had been working with game studios like Vector Unit on developing fun and unique experiences for Tesla drivers and passengers alike. Experiences that would keep them entertained while they’re Supercharging or waiting in a car.
Sure, one can argue that there’s no replacement for the entertainment value that comes by way of Tesla’s in-car fart-on-demand app and its Classic Atari games, but they would be sorely mistaken.
Tesla Arcade has taken the richness and interactive gameplay of traditional mobile apps and gaming consoles and made them available directly inside the vehicle.
Lightning bolt powerups? Check. Ability to unlock secret boss levels? Absolutely. And do this while challenging a passenger (or perhaps, one day, other outside players) in multi-player mode? F-yeah! It’s all there. And this can all be experienced in full surround sound with active feedback from the vehicle’s steering wheel which doubles as a gaming controller. Playing Tesla Arcade is akin to gaming in the world’s most realistic simulator. Well. Because it is.
This is going to be a game-changer. We went up against @vectorunit in a multi-player bout of Beach Buggy Racing 2 and got schooled – @_TomCross_ pic.twitter.com/6Qgt7QLkNi
— TESLARATI (@Teslarati) June 18, 2019
40 minutes of gameplay whizzed by before we knew it. And that, my friend, is precisely what Tesla wants. You see, by zapping away time, the feeling of having to wait while charging your car becomes non-existent. More importantly, by creating an SDK that allows app developers to interface with the vehicle’s hardware, Tesla is planting the first seeds that will sprout an iTunes-like ecosystem to support our autonomous future. We just don’t know it yet.
Entertain Me
If you think about it, it makes complete sense to have a rich library of apps and games inside a vehicle. This will especially be the case when self-driving cars become prevalent.
In a culture where human-to-human connections have given way to our digital overlords, having an extension of your life that includes your favorite video streaming platforms; your favorite business apps; and all of your favorite on-demand services (hi DoorDash, I’m looking at you) with you, while passing time during a commute inside a Tesla, feels like a no-brainer.
By the end of 2020, Elon Musk says Tesla owners will be able to add their vehicles to the company’s self-driving, ride-hailing “Robotaxi” network, which will enable Tesla and its vehicle owners to run a similar business model to Uber or Airbnb. Having entertainment will be paramount, filling the void of awkward conversations with strangers and enhancing the overall ride-sharing experience.
We’re at the cusp of a massive behavioral shift toward enhanced in-car lifestyles. Tesla’s opening of a gaming SDK that allows 3rd party developers to interface with the vehicle’s hardware is a pioneering moment for an entirely new industry that is about to awaken.
“Tesla, order a deep dish pizza from Zachary’s for home delivery at 7 pm.”
What do you think? Let’s chat in the comments below.
Elon Musk
Elon Musk’s answer to Christopher Nolan’s Odyssey got way more specific
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026


