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Tesla Arcade in China to get online multiplayer titles from Tencent

Tesla China Multiplayer Video Games And Useful Apps (Source: Ray4Tesla | Twitter)

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Tesla China plans to roll out three popular online games, a local weather app, an air quality alert system, and two streaming apps to its customers in the country in the first quarter of 2020. The official announcement as shared by Tesla owner-enthusiast Ray4Tesla on Twitter lists popular online titles Fight Landlords, Mahjong, and Happy Upgrade as part of the expected update. Tesla owners can play these games with their friends using their WeChat or QQ accounts.

These video games and apps are all products of Tencent Holdings, a Chinese multinational conglomerate with a market cap of about $461 billion that offers internet and mobile value-added services, advertising, and e-commerce transactions through its subsidiaries. In 2017, Tencent bought a 5% stake in Tesla, a strategic move that gave the electric car manufacturer a solid ally in China.

Fight Landlords, Mahjong, and Happy Upgrade are among the most popular Tencent Games played on QQ, an instant messaging app with more than 807 million users as of last year. Such games add color to the in-car entertainment system of Tesla that could provide a good boost to attract local, young, and tech-savvy car buyers in the country. Likewise, WeChat is also a property of Tencent and is the most popular messaging app in China with over a billion active users per month.

QQ and WeChat are prominent messaging and social media apps treasured by businesses in China where 91 percent of online users have social media accounts. Consumers use these platforms to communicate, research brands, play games, and engage in transactions. Tesla’s presence on these popular apps gives the company some leverage if it wants to crack the local market. This should give Tesla an edge against established brands such as BMW, GM, and Volkswagen, to name a new.

Video games are nothing new in Tesla cars as the electric car maker has practically turned its vehicles’ infotainment system into a gaming console that could be used while the cars are on Park. Tesla offers various games that appeal to a wide range of users such as classic Atari games, Chess, Beach Buggy Racing 2, and more recently, Cuphead.

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As Tesla China prepares for its first deliveries of the Model 3, rolling out popular games and useful apps can also help the brand attract more buyers away from local competition. They can serve as talking points that can further strengthen word of mouth marketing that has saved Tesla millions in advertising costs too. Furthermore, such a move shows the local market that Tesla is fully-committed to provide owners in the country with the best user experience possible.

This focus on its vehicles’ fun factor has been mentioned by CEO Elon Musk in the past. “The goal for the infotainment system is to say what’s the most amount of fun you can have in a car. I don’t think other car companies really think about it that way. It’s not just some sort of transport utility device with no soul and no character,” Musk said during the Q3 2019 earnings call.

Aside from the popular video games, the local weather app and air quality app come handy for consumers in China who live in areas with poor air quality.

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As announced by the country’s Ministry of Industry and Information Technology earlier this month, two variants of the locally-made Tesla Model 3 will receive subsidies from the government. Deliveries of Made-in-China Model 3s also appear to be just around the corner, with car carriers filled with the vehicle being spotted in Gigafactory 3’s holding lots.

The announcement of Tesla China coincides with Elon Musk’s tweet about Tesla’s upcoming 2019 holiday software update, which is expected to include a “sneak preview” of Full-Self Driving, new games, and possibly a number of video streaming apps.

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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