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Driver-assistance tech seen as annoyance by many non-Tesla drivers
Automakers have been adding driver assistance features to new vehicles for years now, especially with the industry gearing towards self-driving technology. However, a recent J.D. Power 2019 U.S. Tech Experience Index (TXI) Study has found that many drivers see them as “nannying” annoyances and often opt to turn them off. While it doesn’t look like Tesla’s all-electric vehicles were included in the study, the results draw an interesting contrast between Autopilot and other manufacturers’ approach to similar technology.
“Automakers are spending lots of money on advanced technology development, but the constant alerts can confuse and frustrate drivers,” explained Kristin Kolodge, Executive Director of Driver Interaction & Human Machine Interface Research at J.D. Power, as quoted in the study’s summary. “The technology can’t come across as a nagging parent; no one wants to be constantly told they aren’t driving correctly.”
When it comes to lane-keeping and centering systems in particular, an average of 23% of customers with these systems complained that the alerts are annoying or bothersome. Of this group, around 61% frequently choose to disable the features. Even more telling is that out of six categories of vehicle features rated by the study, driving assistance was scored second lowest in measured owner experiences. The other categories were collision protection, smartphone mirroring, comfort and convenience, entertainment and connectivity, and navigation. The study overall was focused on owner experiences, usage, and interaction with 38 driver-centric vehicle technologies at 90 days of ownership.

The Kia Stinger scored the highest in all categories out of the vehicles rated by J.D. Power. On a 1,000-point scale, it averaged 834, the overall average being 781 and the lowest-scoring model coming in at 709. The Korean auto maker’s compact luxury sedan has a full suite of active safety features including adaptive cruise control, automatic emergency braking, blind spot warning, rear cross-traffic alert, lane keeping assist, pedestrian detection, and a driver attention alert.
Since owner satisfaction is directly tied to future purchases and customer recommendations, the findings in the J.D. Power study are significant. “When overall satisfaction is greater than 900, 75% “definitely will” repurchase the same make again and 95% “definitely will” recommend it. Automakers looking to drive loyalty need to provide a highly satisfying tech usage experience,” the summary concluded. With this in mind alongside self-driving developments, it’s especially important for owners to find value in their driver assistance features if manufacturers hope to win consumer confidence as features progress.
“Consumers are still very concerned about cars being able to drive themselves, and they want more information about these complex systems, as well as more channels to learn how to use them or how and why they kick in,” Kolodge commented on the findings. “If they can’t be sold on lane-keeping—a core technology of self-driving—how are they going to accept fully automated vehicles? …It’s essential that the industry recognize the importance of an owner’s first experience with these lower-level automated technologies because this will help determine the future of adoption of fully automated vehicles.”

Tesla’s Autopilot is perhaps becoming one of the most well-known driver assist features offered by an auto company today, and it’s primarily due to high owner satisfaction. Owners frequently report their positive experiences with the feature’s traffic capabilities, and numerous videos and stories have been shared about how preventative measures taken by Autopilot have prevented serious traffic incidences. What’s more, Tesla’s own safety data validates these owner findings on a macroscale and has led the company to make some functions available even without the Full Self-Driving suite.
In May, Tesla introduced two new active lane monitoring features designed to help prevent drivers from unintentionally leaving their lane of travel named ‘Lane Departure Avoidance’ and ‘Emergency Lane Departure Avoidance.’ They are derived from Autopilot, yet work while it’s not on. The Lane Departure Avoidance applies corrective steering to keep drivers in their intended travel lane if a departure is sensed without a turn signal. Emergency Lane Departure Avoidance is automatically enabled and is designed to return a Tesla vehicle back to its original lane if a departure and an imminent collision are detected, rather than simply alerting drivers of the situation. “As our quarterly safety reports have shown, drivers using Autopilot register fewer accidents per mile than those driving without it,” Tesla’s press release on the lane-oriented features stated.
Lane-keeping technologies may not be big sellers for legacy auto companies, but Tesla is clearly making very good headway with those features.
Investor's Corner
Tesla stock tumbles after earnings, one of its sharpest single-day declines
Tesla stock (NASDAQ: TSLA) endured one of its sharpest single-day declines in years on July 23, tumbling approximately 14.5 percent and closing near $320 after opening the session around $374. The drop erased more than $140 billion in market value amid heavy trading volume and left the shares at multi-week lows.
The sell-off followed the company’s second-quarter 2026 results, released the previous evening. Tesla reported record revenue of $28.2 billion, up 26 percent year over year, driven by a Q2-record 480,126 vehicle deliveries. Energy storage deployments also rose strongly.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Yet profitability disappointed sharply. Operating income fell 57 percent to $398 million, compressing the operating margin to just 1.4 percent. Non-GAAP earnings per share came in at $0.33, well below the roughly $0.53 analysts had expected. Free cash flow turned negative by $1.1 billion as capital expenditures surged 142 percent to $5.8 billion, largely tied to accelerated spending on artificial intelligence, robotics, and autonomous systems.
The losses on capex were expected, as Tesla said it would be spending heavily in 2026.
Investors also reacted to lingering uncertainty surrounding key product timelines. During the Earnings Call, management reiterated ambitions for Robotaxi deployment and the Optimus humanoid robot, but offered limited new concrete milestones, renewing questions about execution pace that have long accompanied Tesla’s ambitious roadmap.
The magnitude of the decline places it among Tesla’s more severe one-day percentage losses since its 2010 initial public offering. Historically, the two largest single-day drops (split-adjusted) remain September 8, 2020, when shares fell 21.1 percent amid broader market volatility and valuation concerns, and January 13, 2012, with a 19.3 percent plunge during the company’s early growth struggles.
Other notable declines include an 18.6 percent drop on March 16, 2020, at the onset of pandemic-related market turmoil. Thursday’s move ranks roughly ninth on the all-time list but stands out as the steepest in more than a year.
Despite the short-term pain, Tesla’s long-term trajectory has repeatedly recovered from such volatility. The latest results underscore both the strength of its core automotive and energy businesses and the near-term costs of heavy investment in next-generation technologies.
Elon Musk
Elon Musk is not happy about this Tesla Full Self-Driving approval delay
Elon Musk clapped back at France’s decision to withhold the approval for Tesla’s Full Self-Driving (FSD) Supervised system, projecting a clear and blunt message to French Transport Minister Phillippe Tabarot, after he publicly rejected the technology in its current form.
Tabarot outlines several concerns with Tesla Full Self-Driving in a detailed video statement, where he said, “The safety trade-offs are not yet sufficient to authorize it as it currently stands,” he said. He emphasized that FSD is not a true self-driving system and that the driver remains fully responsible.
Key issues Tabarot also brought up included allowing speeding when surrounding traffic exceeds limits and what he believes are insufficient guarantees of driver attention during complex urban maneuvers such as lane changes, intersections, and roundabouts.
Delaying the approval of FSD in France will cost lives
— Elon Musk (@elonmusk) July 22, 2026
While acknowledging technological progress and France’s support for autonomous innovation, Tabarot stressed that deployment must prioritize road safety. He noted ongoing technical discussions with Tesla, the Netherlands, and other European partners, with further ecosystem meetings planned for the fall.
Musk’s rebuke highlights the human cost of regulatory caution. Tesla’s latest safety reports provide compelling data supporting accelerated adoption. In the most recent 12-month period, vehicles using FSD (Supervised) recorded one major collision per approximately 5.1 million miles driven, dramatically better than the U.S. national average of one crash per 698,000 miles.
Even Tesla vehicles driven manually with active safety features outperform the average by a wide margin. These figures come from billions of real-world miles of telemetry, showing FSD vehicles involved in far fewer incidents than both manual Teslas and the broader U.S. fleet.
Critics argue Tesla’s comparisons require careful scrutiny regarding reporting thresholds and fleet demographics, yet the data consistently positions FSD as a potential lifesaver. With road fatalities remaining a leading cause of death worldwide, Musk contends that proven safer technology should not face prolonged bureaucratic hurdles.
France’s measured approach reflects the broader European regulatory caution, which many, especially Musk, have been critical of in the past. However, as autonomous systems from Tesla and competitors like Waymo demonstrate superior safety in independent studies, pressure is mounting for harmonized approvals.
Musk’s warning carries the belief that every month of delay may equate to avoidable tragedies on European roads.
Investor's Corner
Google’s massive stake in SpaceX will shock you
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.