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Driver-assistance tech seen as annoyance by many non-Tesla drivers
Automakers have been adding driver assistance features to new vehicles for years now, especially with the industry gearing towards self-driving technology. However, a recent J.D. Power 2019 U.S. Tech Experience Index (TXI) Study has found that many drivers see them as “nannying” annoyances and often opt to turn them off. While it doesn’t look like Tesla’s all-electric vehicles were included in the study, the results draw an interesting contrast between Autopilot and other manufacturers’ approach to similar technology.
“Automakers are spending lots of money on advanced technology development, but the constant alerts can confuse and frustrate drivers,” explained Kristin Kolodge, Executive Director of Driver Interaction & Human Machine Interface Research at J.D. Power, as quoted in the study’s summary. “The technology can’t come across as a nagging parent; no one wants to be constantly told they aren’t driving correctly.”
When it comes to lane-keeping and centering systems in particular, an average of 23% of customers with these systems complained that the alerts are annoying or bothersome. Of this group, around 61% frequently choose to disable the features. Even more telling is that out of six categories of vehicle features rated by the study, driving assistance was scored second lowest in measured owner experiences. The other categories were collision protection, smartphone mirroring, comfort and convenience, entertainment and connectivity, and navigation. The study overall was focused on owner experiences, usage, and interaction with 38 driver-centric vehicle technologies at 90 days of ownership.
The Kia Stinger scored the highest in all categories out of the vehicles rated by J.D. Power. On a 1,000-point scale, it averaged 834, the overall average being 781 and the lowest-scoring model coming in at 709. The Korean auto maker’s compact luxury sedan has a full suite of active safety features including adaptive cruise control, automatic emergency braking, blind spot warning, rear cross-traffic alert, lane keeping assist, pedestrian detection, and a driver attention alert.
Since owner satisfaction is directly tied to future purchases and customer recommendations, the findings in the J.D. Power study are significant. “When overall satisfaction is greater than 900, 75% “definitely will” repurchase the same make again and 95% “definitely will” recommend it. Automakers looking to drive loyalty need to provide a highly satisfying tech usage experience,” the summary concluded. With this in mind alongside self-driving developments, it’s especially important for owners to find value in their driver assistance features if manufacturers hope to win consumer confidence as features progress.
“Consumers are still very concerned about cars being able to drive themselves, and they want more information about these complex systems, as well as more channels to learn how to use them or how and why they kick in,” Kolodge commented on the findings. “If they can’t be sold on lane-keeping—a core technology of self-driving—how are they going to accept fully automated vehicles? …It’s essential that the industry recognize the importance of an owner’s first experience with these lower-level automated technologies because this will help determine the future of adoption of fully automated vehicles.”
Tesla’s Autopilot is perhaps becoming one of the most well-known driver assist features offered by an auto company today, and it’s primarily due to high owner satisfaction. Owners frequently report their positive experiences with the feature’s traffic capabilities, and numerous videos and stories have been shared about how preventative measures taken by Autopilot have prevented serious traffic incidences. What’s more, Tesla’s own safety data validates these owner findings on a macroscale and has led the company to make some functions available even without the Full Self-Driving suite.
In May, Tesla introduced two new active lane monitoring features designed to help prevent drivers from unintentionally leaving their lane of travel named ‘Lane Departure Avoidance’ and ‘Emergency Lane Departure Avoidance.’ They are derived from Autopilot, yet work while it’s not on. The Lane Departure Avoidance applies corrective steering to keep drivers in their intended travel lane if a departure is sensed without a turn signal. Emergency Lane Departure Avoidance is automatically enabled and is designed to return a Tesla vehicle back to its original lane if a departure and an imminent collision are detected, rather than simply alerting drivers of the situation. “As our quarterly safety reports have shown, drivers using Autopilot register fewer accidents per mile than those driving without it,” Tesla’s press release on the lane-oriented features stated.
Lane-keeping technologies may not be big sellers for legacy auto companies, but Tesla is clearly making very good headway with those features.
Tesla has reportedly pushed the unveiling of the Roadster once again, but there are also evidently new details about the event that the company plans to show off.
The Information reported this morning that Tesla will now unveil, for the second time, the next-generation Roadster in August, a further delay from the multiple timeline that the company had previously stated.
The report has not been confirmed or denied by Tesla at any capacity.
It also states the unveiling event will take place in Texas, the same place that Tesla executives revealed in May would be the place of manufacture for the company’s highly-anticipated supercar, which boasts a top speed of over 250 MPH and 650 miles of range, according to its website.
Tesla is also expected to showcase the SpaceX package, which will be used for faster acceleration and potentially hovering capabilities, at the unveiling event, the report states. Musk has always planned for this to happen, but now it seems it is more realistic than ever
The report also states the Roadster unveiling is planned for August pic.twitter.com/By26XZIJzU
— TESLARATI (@Teslarati) June 5, 2026
The Roadster has had its unveiling date and manufacturing date pushed back on many occasions. It was set to start production in 2020, but the COVID-19 pandemic crippled supply chain operations, forcing Tesla to push its timeline back considerably.
However, COVID has been over for some time, and Tesla has still not managed to successfully schedule and execute an unveiling event, which is something fans and enthusiasts, as well as those who have put down a $50,000 deposit, have been waiting for.
The vehicle was close to completion last year, but Musk truly wanted Lars Moravy and Franz von Holzhausen to push the limits of the Roadster. In July of last year, Moravy said:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”
It is important to note two things: Tesla has not confirmed these details, and the company has regularly pushed these dates back. Until Tesla sends out formal invitations with a concrete date, taking any unveiling event reports with a grain of salt is a good idea.
Tesla is offering a tasty Supercharging incentive on certain Model 3 trims, but the company has officially put a concrete end date on it, so those interested should act fast.
Tesla is offering Free Supercharging for One Year on the Model 3 Premium and Performance trims, the top two offerings of the all-electric sedan. There are three trims of the Model 3 that will have the Free Supercharging offer attached:
- Premium Rear-Wheel-Drive – $42,490
- Premium All-Wheel-Drive – $47,490
- Performance – $54,990
Tesla has now announced that this offer will expire on June 15, giving potential buyers about ten days to take advantage of the incentive.
This could be an additional incentive for car buyers to transition to electric vehicles. Many states are showing gas prices well over $4 per gallon, with the national average currently sitting at $4.22, according to AAA.
A free year of Supercharging miles would allow people to charge and travel for free, other than routine maintenance, which is already incredibly cheap compared to a gas car.
🚨 Tesla is now showing that it’s Free Supercharging offer for Model 3 Premium and Performance trims ends June 15 pic.twitter.com/VCLeddNSj8
— TESLARATI (@Teslarati) June 5, 2026
At Tesla Superchargers, peak rates, meaning prices between 8 a.m. and 10 p.m., average between $0.45 and $0.60. One year of driving at an average of 12,000 miles would cost between $1,000 and $1,500 at $0.50 per kWh. It’s a pretty good deal.
Supercharging prices have also increased recently:
Many of the Superchargers in my area just had their peak rates increased from $0.44 per kWh to $0.49, $0.52, and $0.54 per kWh
If you’re looking to save on your commute/travel for the next year, this Model 3 Free Supercharging incentive might not be a bad idea https://t.co/YDwwl4xxHk pic.twitter.com/DleURW7eqa
— TESLARATI (@Teslarati) June 5, 2026
Tesla has used Free Supercharging to move units in the past, and it’s a great strategy for those who plan to use the car for longer commutes, cross-country drives, or do not have reliable access to home charging.
It should be noted that Tesla recommends that Supercharging be used at a minimum to preserve the life of the battery, as fast-charging is more stressful on the cells.
However, some people might not have an option, so the Free Supercharging incentive could truly be a great reason for many people to charge their cars.
The Supercharging incentive is short-term, and it is pretty rare that Tesla utilizes it, so once this offer is gone, we probably will not see it on the Model 3 for some time.
Ferrari CEO Benedetto Vigna revealed that the Italian automaker’s future will not involve self-driving, a point that echoes that of Tesla CEO Elon Musk’s — sort of.
You might be thinking, “Are you insane? Musk has been so incredibly hellbent on delivering self-driving vehicles to the public, so much so that he has even hinted that Tesla won’t need the ever-popular and widely-requested Model Y L in the U.S.”
However, when it comes to electric supercars with high-performance specs and lofty price tags, Vigna’s stance is exactly what Musk wants for Tesla’s own hypercar project, the Tesla Roadster.
🚨 Tesla Roadster vs. Ferrari Luce
Price – $250,000 vs. $640,000
Horsepower – 1,000+ vs. 1,035
0-60 MPH – 1.1s OR 1.9s vs. 2.4s
Top Speed – 250+ MPH vs. 194 MPH
Range – 620 miles vs. 280 miles https://t.co/uEgswwVLeD pic.twitter.com/XcP58ZRO6Z— TESLARATI (@Teslarati) June 5, 2026
In a new interview with Australian media outlet Drive, Vigna made it clear that Ferrari’s ambitions for the future do not involve autonomy, simply because the company’s cars are not designed for anything but manual, spirited driving.
He said:
“We will not make fully autonomous cars — loud and clear. We want the people to have fun, not the [computer] chips. We want to have a steering wheel and a man or a woman behind the steering wheel. Otherwise, why do you buy a Ferrari?”
This seems to be a reasonable assertion. Ferraris are not made for daily commutes, cross-country road trips, or bumper-to-bumper traffic. They’re made for fast, spirited driving, and many of their buyers will only put a few thousand miles on them throughout their lifetime. True, exciting, fun driving is meant to be done manually.
That is not to say Full Self-Driving or other semi-autonomous suites are not “fun,” but they are meant to take the stress out of driving. They are made for the daily commutes, the rush hour traffic, and the parking lots and garages. It’s made to take the stress out of driving.
Tesla Full Self-Driving attempts 150-mile stress test: the good and the bad
Musk had stated in an interview in early 2026 that the Roadster would also be geared toward fun, manually-controlled driving. On the Moonshots podcast with Peter Diamandis, Musk said about the Roadster:
“This is not a…safety is not the main goal. If you buy a Ferrari, safety is not the number one goal. I say, if safety is your number one goal, do not buy the Roadster…We’ll aspire not to kill anyone in this car. It’ll be the best of the last of the human-driven cars. The best of the last.”
There are cars out there that simply are meant to be driven by humans, and Ferraris and Roadsters are a few of them. Ferrari has no true advantage in developing self-driving; their cars sell at low volumes with high price tags, and their performance specs and engineering are all geared toward spirited driving.
Tesla Roadster unveiling gets pushed again, but new event details emerge
Tesla Model 3 has a tasty Supercharging incentive, but it’s ending soon
