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Tesla Model S, X with “Hardware 3” for Full Self-Driving now in production, inventory codes indicate
Tesla has begun producing Model X and Model S vehicles with the latest Autopilot hardware to support Full Self-Driving capabilities. Dubbed “HW3”, the new hardware is Tesla’s next iteration of its semi-autonomous driving-assist feature that includes Navigate on Autopilot, Advanced Summon, Auto Lane Change, Autopark, and the ability to respond to traffic lights.
Looking at the source code behind Tesla’s New Inventory site, we’re able to see that recently produced Model S and Model X with Autopilot have been given an “APH4” options code, signifying that these vehicles are equipped with the latest Full Self-Driving hardware. Tesla uses the option code sequence “APHx” to denote the type of Autopilot hardware installed in its vehicles. APH2 indicates HW2 and APH3 = HW2.5 (Autopilot 2.5). Thus, APH4 is HW3.
Here’s a side-by-side comparison of two 2019 Model S with and without the new Hardware 3 for Autopilot.
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- 2019 Tesla Model S with Hardware 2.5 (2019 Tesla Model S with “Hardware 3” (APH3)
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- 2019 Tesla Model S with “Hardware 3” (APH4)
Source: Tesla New Inventory listing
The tip comes to us from Tesla Info and Inventory, a web site which compiles inventory data for Tesla vehicles around the world, noted that internal vehicle “option codes” indicated a change from Hardware 2.5 to Hardware 3. The site pulls source data directly from Tesla’s car listing pages and analyzes the “config” data embedded in the HTML to determine this information.
This discovery aligns with the schedule for the HW3 installs previously set forth by Tesla CEO Elon Musk. Last October, Musk estimated a 6-month wait before the the new chips would be installed in all new production cars, meaning an April showing.
~6 months before it is in all new production cars. No change to sensors. This is simple replacement of the Autopilot computer. Will be done free of charge for those who ordered full self-driving.
— Elon Musk (@elonmusk) October 16, 2018
Musk has touted HW3 as the “world’s most advanced computer designed specifically” for the purpose of self-driving functionality, with Tesla holding a notable lead in the field overall. “If you add everyone else up combined, they’re probably 5% — I’m being generous — of the miles that Tesla has. And this difference is increasing,” Musk said in Tesla’s 2018 Q4 earnings call.
For vehicles without HW3 installed at the time of manufacture, Musk has stressed the simplicity of the upgrade process in Tesla’s 2018 Q2 earnings call. “We take out one computer and plug in the next. That’s it. All the connectors are compatible and you get an order of magnitude, more processing and you can run all the cameras at primary full resolution with the complex neural net.”
The simple upgrade to HW3 does require Tesla cars to have HW2 as the equipment needed for its functionality was included in those vehicles. The software uses an array of 8 cameras, 12 ultrasonic sensors, and a forward-facing radar paired with Tesla’s vision and neural net system.
The first features of the Full Self-Driving suite were included in the Version 9 software released in October. “Navigate on Autopilot”, an active guidance feature with Autosteer for highway driving (with driver supervision) came soon after with the release of HW2.5. Improvement in performance from software Version 8.1. to 9.0 was increased by about 400% in useful operations per second; however, the difference between V9.0 and HW3 will make a difference of 500-2000%, according to Musk. Tesla has been releasing iterative over-the-air updates over the last year in preparation for the coming HW3 and complete FSD capabilities.
The current iteration of Tesla’s FSD capabilities includes core highway navigation, autopark, and Summon for car retrieval in parking lots. Recognition of traffic signs and signals as well as city street driving are expected to be coming later this year.
Now that HW3 is on its way to current and future Tesla customers, Full Self-Driving certainly feels right around the corner. However, the biggest obstacle to full implementation still sits on the regulation side, a time-consuming yet necessary part of the consumer vehicle industry, especially when a company is handing over responsibility to a computer. Tesla’s Autopilot page still references full self-driving capabilities as something “in the future” that may happen after regulatory approval which “may take longer in some jurisdictions.”
Tesla’s dominance in the all-electric market will most likely work in its favor to overcome the legal hurdles in the way of autonomous driving. As sales continue to rise with the growing number of customers now able to meet more affordable price points, Tesla will keep accumulating useful data to hone its FSD software and make the case for its much-safer-than-humans capabilities. Other companies may have long been battling the same regulatory demons Tesla is now up against, but the electric car was also “killed off” prior to their very influential arrival on the market. In “Musk World”, there is improbable, but not often impossible.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
