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Tesla Model S, X with “Hardware 3” for Full Self-Driving now in production, inventory codes indicate
Tesla has begun producing Model X and Model S vehicles with the latest Autopilot hardware to support Full Self-Driving capabilities. Dubbed “HW3”, the new hardware is Tesla’s next iteration of its semi-autonomous driving-assist feature that includes Navigate on Autopilot, Advanced Summon, Auto Lane Change, Autopark, and the ability to respond to traffic lights.
Looking at the source code behind Tesla’s New Inventory site, we’re able to see that recently produced Model S and Model X with Autopilot have been given an “APH4” options code, signifying that these vehicles are equipped with the latest Full Self-Driving hardware. Tesla uses the option code sequence “APHx” to denote the type of Autopilot hardware installed in its vehicles. APH2 indicates HW2 and APH3 = HW2.5 (Autopilot 2.5). Thus, APH4 is HW3.
Here’s a side-by-side comparison of two 2019 Model S with and without the new Hardware 3 for Autopilot.
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- 2019 Tesla Model S with Hardware 2.5 (2019 Tesla Model S with “Hardware 3” (APH3)
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- 2019 Tesla Model S with “Hardware 3” (APH4)
Source: Tesla New Inventory listing
The tip comes to us from Tesla Info and Inventory, a web site which compiles inventory data for Tesla vehicles around the world, noted that internal vehicle “option codes” indicated a change from Hardware 2.5 to Hardware 3. The site pulls source data directly from Tesla’s car listing pages and analyzes the “config” data embedded in the HTML to determine this information.
This discovery aligns with the schedule for the HW3 installs previously set forth by Tesla CEO Elon Musk. Last October, Musk estimated a 6-month wait before the the new chips would be installed in all new production cars, meaning an April showing.
~6 months before it is in all new production cars. No change to sensors. This is simple replacement of the Autopilot computer. Will be done free of charge for those who ordered full self-driving.
— Elon Musk (@elonmusk) October 16, 2018
Musk has touted HW3 as the “world’s most advanced computer designed specifically” for the purpose of self-driving functionality, with Tesla holding a notable lead in the field overall. “If you add everyone else up combined, they’re probably 5% — I’m being generous — of the miles that Tesla has. And this difference is increasing,” Musk said in Tesla’s 2018 Q4 earnings call.
For vehicles without HW3 installed at the time of manufacture, Musk has stressed the simplicity of the upgrade process in Tesla’s 2018 Q2 earnings call. “We take out one computer and plug in the next. That’s it. All the connectors are compatible and you get an order of magnitude, more processing and you can run all the cameras at primary full resolution with the complex neural net.”
The simple upgrade to HW3 does require Tesla cars to have HW2 as the equipment needed for its functionality was included in those vehicles. The software uses an array of 8 cameras, 12 ultrasonic sensors, and a forward-facing radar paired with Tesla’s vision and neural net system.
The first features of the Full Self-Driving suite were included in the Version 9 software released in October. “Navigate on Autopilot”, an active guidance feature with Autosteer for highway driving (with driver supervision) came soon after with the release of HW2.5. Improvement in performance from software Version 8.1. to 9.0 was increased by about 400% in useful operations per second; however, the difference between V9.0 and HW3 will make a difference of 500-2000%, according to Musk. Tesla has been releasing iterative over-the-air updates over the last year in preparation for the coming HW3 and complete FSD capabilities.
The current iteration of Tesla’s FSD capabilities includes core highway navigation, autopark, and Summon for car retrieval in parking lots. Recognition of traffic signs and signals as well as city street driving are expected to be coming later this year.
Now that HW3 is on its way to current and future Tesla customers, Full Self-Driving certainly feels right around the corner. However, the biggest obstacle to full implementation still sits on the regulation side, a time-consuming yet necessary part of the consumer vehicle industry, especially when a company is handing over responsibility to a computer. Tesla’s Autopilot page still references full self-driving capabilities as something “in the future” that may happen after regulatory approval which “may take longer in some jurisdictions.”
Tesla’s dominance in the all-electric market will most likely work in its favor to overcome the legal hurdles in the way of autonomous driving. As sales continue to rise with the growing number of customers now able to meet more affordable price points, Tesla will keep accumulating useful data to hone its FSD software and make the case for its much-safer-than-humans capabilities. Other companies may have long been battling the same regulatory demons Tesla is now up against, but the electric car was also “killed off” prior to their very influential arrival on the market. In “Musk World”, there is improbable, but not often impossible.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
