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Tesla could benefit as South Korea pushes to update EV incentives

South Korea is the world’s 11th largest car market according to IHS Automotive but 5th in sales of luxury cars like the Mercedes S Class and BMW 7 Series. That means it could be an important market for Tesla’s Model S and Model X. The country ranks in the top six in terms of the number of reservations for the upcoming Tesla Model 3 midsize sedan.
South Korea offers buyers of electric cars a subsidy equivalent to 22 million won or approximately $18,000 dollars but the incentive only applies to cars that can be recharged in 10 hours or less using 220 volt household current.The rule was enacted in 2012 and was intended to encourage manufacturers to limit the charging time required for electric cars. But electric cars today have much larger batteries than they did then. Those larger batteries may take more than 10 hours to recharge on household current, making them ineligible for the subsidy.
Minister of Environment Cho Kyeung-kyu says it may be time for his country to revisit that rule. A ministry official tells Reuters that a government appointed panel will submit recommendations “by June, but it could be much earlier. We haven’t decided whether to keep the rule alive, or kill it, or come up with complementary rules.”
Last month, opposition lawmaker Lee Sang-don called the rule an “unreasonable non-tariff barrier” that discourages drivers from considering long range EVs. “The rule is meaningless,” Kim Pil-soo, president of the Korean Electric Vehicle Association, told Reuters. “We have kept telling the government they should remove it.” In October, Tesla Vice President of North Asia and SEA Nicolas Villeger said the company is working with the government to change a “unique rule” that does not reflect advances in battery technology.
Tesla is about to open its first showroom in the upscale Starfield shopping district east of Seoul. In fact, it was supposed to be open before the end of 2016, but a sign in the window saying “Opening Soon” was still in the window as of last week. A delay in obtaining the permits required to begin sales has pushed the opening to early next year, a person familiar with the matter told Reuters.
Tesla has been accepting orders from Korean customers since August for its Model S and Model X as well as reservations for the Model 3. With the present rule in place, a car that the company expects to sell strongly in the South Korean luxury car market — the Model S 90D — will not be eligible for the electric car incentive because its battery is too large to recharge in less than 10 hours on household current.
Chinese automaker BYD also intends to offer its long range electric car, the e6, for sale in Korea but has delayed starting sales until the incentive rule is amended. The e6 also will require more than 10 hours to fully recharge on household current.
Sales of electric cars in South Korea have been weak so far. To date, there are only about 4,000 EVs registered in the entire country despite the generous subsidy. South Korea has been proactive when it comes to building charging infrastructure. There are 750 fast chargers available to Korean EV drivers at present and the government plans to increase that number to 3,000 by 2020. Tesla is also planning to construct Supercharger locations in Seoul, Busan and Pyeongchang.
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Tesla China achieves this year’s second highest domestic sales in June
The figure represents Tesla’s second-best performance in 2025 so far.

Domestic sales for Tesla China reached 61,484 units in June, marking a sharp recovery from recent months and positioning the company for a stronger finish to the second quarter. The figure represents Tesla’s second-best performance in 2025 so far, trailing only March, when the company delivered 74,127 vehicles domestically.
A strong comeback for Tesla China
According to data from the China Passenger Car Association (CPCA), Tesla sold a total of 71,599 cars wholesale in June 2025. This means that Tesla’s domestic sales last month rose 59.3% compared to May’s 38,588 units and increased 3.75% year-over-year from 59,261 units in June 2024, as noted in a CNEV Post report.
The rebound ends a two-month streak of year-over-year declines and helped lift Tesla’s Q2 retail total in China to 128,803 units, though that still marks an 11.7% drop from the same period last year. For context, Tesla China sold 263,410 vehicles domestically, down 5.36% year-over-year, in the first six months of 2025.
Tesla’s stronger domestic showing in June came as the company scaled back its export output from Giga Shanghai. The factory exported 10,115 vehicles last month, down 56.2% from May and 13.9% from a year earlier. For the first half of 2025, Tesla China’s total exports reached 101,064 units, down 31.85% compared to the same period in 2024.
Tesla China’s 2025 performance
June saw continued growth across China’s broader new energy vehicle (NEV) market, with retail sales reaching 1.11 million units, up 29.7% year-over-year. Battery electric vehicles (BEVs) accounted for 661,000 of those sales. Tesla’s NEV market share for June was then 5.53%, down from 6.92% a year earlier but an improvement over May’s 3.78%.
The Model Y continues to be Tesla China’s primary driver of sales, with the vehicle’s wholesale figures reaching 51,253 units in June, up 16.6% from a year ago and nearly 30% from May. Wholesale numbers for the Model Y totaled 214,034 units in the first six months of the year. The Model 3, in comparison, saw wholesale volumes reach 150,440 units in the first six months of the year.
Elon Musk
Elon Musk confirms Grok 4 launch on July 9 with livestream event
The rollout will be accompanied by a livestream at 8 p.m. Pacific Time.

Elon Musk has officially confirmed that Grok 4, the latest version of xAI’s large language model, will launch on July 9. The rollout will be accompanied by a livestream at 8 p.m. Pacific Time, hosted on xAI’s official account on X.
xAI goes straight to Grok 4
Back in May, leaks indicated that xAI was getting ready to ship Grok 3.5. Considering Musk’s recent comments, however, it appears that the artificial intelligence startup would be focusing on the large language model’s fourth iteration instead. As noted in a Financial Express report, users on X have sighted references to Grok 4 in the lead up to the update’s launch, such as “grok-4-prod-mimic” and “Grok 4 Code.”
Musk’s Grok 4 announcement comes as AI competition intensifies between major players including OpenAI, Google, and xAI. With Musk’s Colossus supercomputer fully operational in Memphis, xAI appears to be accelerating its AI product roadmap.
Musk pushes Grok toward political neutrality
Grok 4’s launch also follows a recent controversy involving political bias, as noted in a CNN report. Last week, Grok responded to a user on X stating that political violence in the U.S. since 2016 had come more from the political right than the left. The chatbot noted in a later reply that its answer was based on information from sources like Reuters, the Journal of Democracy, and University of Maryland studies.
Musk stated that Grok’s response was a “major fail.” “Major fail, as this is objectively false. Grok is parroting legacy media. Working on it,” he wrote in a post on X. By the end of June, Musk noted that he was “grinding all night with the xAI team” and that they were making “good progress.” He also stated that the model “Will be called Grok 4. Release just after July 4th. Needs one more big run for a specialized coding model.”
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Tesla opens massive solar Supercharger station in California
The Supercharger opened to customers ahead of Fourth of July weekend, while Tesla continues phase two of construction on the site.

Tesla has officially launched the first several Supercharging posts at a massive station in California, notably including solar canopies and grid-scale batteries to offer completely renewable charging.
Last week, Tesla announced on X that it opened the first 84 Supercharger stalls of a planned 168-stall station in Lost Hills, California. Additionally, the massive Supercharger project features 11MW of solar canopies and 10 Megapack batteries for off-grid charging powered entirely by solar energy.
Tesla completed the first phase of the project just days ahead of the busy Fourth of July holiday weekend, adding that initial construction took just eight months. In addition to the remaining charging stalls, Tesla says it’s building a set of lounge areas, renderings of which can be seen below alongside current photos of the site.
Notably, the site also includes V4 charging posts for the company’s latest available charging speeds, and it’s located near the busy junction between I-5 and Highway 46 in Kern County.
“Thank you [Kern County] and [PG&E] for collaboration and approvals,” Tesla wrote in a follow-up post.

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X

Credit: Tesla Charging | X
Tesla Supercharger Maps for North America, Europe, and Asia pic.twitter.com/0U5r0XRPyo
— TESLARATI (@Teslarati) July 2, 2025
READ MORE ON TESLA SUPERCHARGERS: Tesla launches ultra-fast V4 Superchargers in China for the first time
Testing at the LA Diner, plus Musk update on potential Tesla solar Gigafactory
The huge Tesla Supercharger station completed phase one of construction fairly quickly, especially given how long Tesla has been working on its unique Los Angeles diner, drive-in, and Supercharger location. Still, the company was seen performing some testing at the nearly-completed charging station earlier this month, and will reportedly be holding a job fair.
Elon Musk also responded on Monday morning to a post on X, suggesting that Tesla is “thinking about” building a U.S.-based solar Gigafactory in order to help support increased power needs with AI growth, and to bolster domestic solar production.
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