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This Tesla Cybertruck feature helped it earn a ‘Best Tech’ award
The Tesla Cybertruck has earned a “Best Tech” award from one automotive publication, along with a major shout-out to one particular chassis feature that the company employed in a complete shift away from industry norms.
On Tuesday, Motortrend called the Cybertruck the “Best Tech” winner for its chassis technology, and specifically for the electric truck’s unique steer-by-wire system. Unlike most vehicles, the Cybertruck features no physical connection or traditional steering column between the steering wheel and the front wheels, making turning and tight maneuvers more doable than in a traditional truck, let alone even smaller vehicles.
As such, Motortrend highlights Tesla’s subtle “reinventing of the wheel” with the steer-by-wire system as making for a super-responsive steering experience, even being a somewhat-large pickup.
“By completely removing the mechanical connection between the steering wheel and the front tires, Tesla fundamentally reimagined the rack-and-pinion steering the auto industry has spent nearly 100 years refining,” writes Motortrend’s Eric Tingwall. “That change unlocks real, tangible benefits. Thanks to steer-by-wire, Tesla’s 6,900-pound stainless-steel megalith moves with uncanny agility.”
Credit: Motortrend Credit: Motortrend Credit: Motortrend
READ MORE ON THE TESLA CYBERTRUCK: Tesla Cybertruck earns five-star safety rating from NHTSA
The write-up also emphasizes the publication’s initial skepticism toward a non-traditional steering column, with Tingwall noting that “several of those skeptics didn’t even make it out of the parking lot without becoming believers.” Additionally, the award comes with more acknowledgement of Tesla’s attempts to break the mold of vehicle design, even with something so ubiquitous like traditional steering.
The announcement also garnered a response from Lead Cybertruck Engineer Wes Morrill, who gave the Tesla engineering team a shout-out for building the system, and the publication for its inclusion of a few more technical details. He also shared a graphic comparing roadwheel and handwheel angle on the Cybertruck across a few different terrain types, which you can see below.
Credit: Wes Morrill | X
A primary benefit of steer-by-wire, as previously detailed Morrill, is its variable-ratio steering, which can be set to virtually any sensitivity, unlike a traditional steering column.
“Steer by wire and modern power assist steering are both doing the majority of the work for the driver and can have the same responsiveness and road feedback; in fact, you could amplify the feedback if desired,” Morrill said in a post on X last March in defense of a steer-by-wire system. “The main difference is that steer by wire can have a variable steering ratio which is better for low speeds. You could make a steer-by-wire system behave exactly like a power-assisted system if that’s what you really wanted to do.”
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
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News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
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Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
News
Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
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