Lucid hosted an impressive unveiling event of the Air on September 9th, showing the vehicle’s four different configurations and the remarkable performance specifications of the Dream Edition. With 517 miles of range and some of the fastest acceleration rates ever seen on an electric vehicle, the EV community widely speculated on how Tesla would manage to compete with Lucid’s newly-introduced technology and speed, and the Cybertruck seems to fit the bill.
The Cybertruck from Tesla would match Lucid’s range and performance specifications, while also offering versatility for tasks such as construction and camping. The Lucid Air Dream Edition also doesn’t have something that the Cybertruck does: affordability.
The Tesla Cybertruck Tri-Motor variant starts at $69,990 while offering 500+ miles of range and 0-60 times that are under 2.9 seconds. To obtain a Dream Edition Air, consumers will pay $100,000 more.
The consumer base of the two vehicles will likely be vastly different. The Cybertruck’s affordability across its three variants will prove to be a bigger seller, especially considering the truck has an estimated 500,000+ pre-orders ahead of its planned initial production phase.
Lucid will attract luxury car buyers across all of their variants for the Air. Its high-quality interior, executive rear seats, high-tech features, and sleek sedan design all make for a perfect car for those who are willing to spend a little extra.
But the Cybertruck’s tech shows one thing, and it is the fact that Tesla is capable of competing with Lucid in terms of range and performance.
On top of that, Tesla’s timeframe for the production of the Cybertruck was moved up to May 2021, which is around the same time that Lucid plans to begin deliveries of the Air’s Dream Edition.
A few months ago, Teslarati reported that Elon Musk has a tendency to announce big developments as other automakers are gaining momentum. When Nikola started to see traction with its Semi trucks, Musk announced that the Tesla Semi would begin “volume production” in a timely fashion.
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- Credit: Twitter | @zfescht
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- The Tesla Semi visits Yandell Truckaway. (Photo: Arash Malek)
The Cybertruck also pulled wind from the sails of Rivian, who had planned to introduce the first fully-electric pickup to the market with the R1T. However, the Cybertruck took over a massive amount of the appeal because of its unique design and sci-fi event, which captured the attention of millions.
In the grand scheme of things, Tesla has the Cybertruck, and it plans to offer it in the U.S. market where the pickup is widely popular. It is more affordable, offers impressive range ratings that are comparable with the Air, and has excellent performance. It is sure to capture a broad consumer group because of its specifications.
Meanwhile, the Air will appeal to luxury sedan buyers, who are not necessarily worried about performance. These buyers look for exclusivity, brand prestige, build quality, and a high-end consumer experience, according to Limelight. Lucid will be able to offer all of these things apart from prestige, simply because of its startup label. However, electromobility will appeal to some high-end car buyers, and the Air could be the answer to those needs.
Although the Cybertruck and Air are two different cars completely, Tesla is proving outright that it is capable of creating a truck that has versatility and a useful platform, while offering comparable performance and range specifications for significantly less money.
Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.
IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.
Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”
The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.
🚨 IMC Logistics announced that it will add 50 Tesla Semis to its fleet https://t.co/ymh1Ca2IuX
— TESLARATI (@Teslarati) October 5, 2026
Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.
IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.
With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.
Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.
Lifestyle
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.
Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.
Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.
Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:
“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”
Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.
The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.
A public service announcement. https://t.co/NYa1IpKwBX
— Jason Oppenheim (@OppenheimJason) October 4, 2026
Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.
Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.
Elon Musk
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.
Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.
In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”
The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”
Elon Musk and Trump are closer than ever, and Tesla could be the big winner
SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.
Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.
The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.
It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”
The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.
Tesla snags Semi supply deal with major logistics firm
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
