News
How Tesla’s Elon Musk dunks on the competition just as their momentum builds
It’s an emotion-filled, intense game. When you’re down the court. In the zone. Elon Musk goes up for the slam and WHAM!
Just when you least expected it.
Oh, that’s gotta hurt.
The script plays out time and time again. Tesla and SpaceX CEO Musk bursts into action. Like a runaway freight train. But with intent. Strategy. Musk charges in with a timely announcement to derail the momentum of his competition, just as they’re about to gain traction. Cheers for the competition become silence.
We were reminded of Musk’s mastery of the game this past week when a timely leaked email would inform the world that Tesla was preparing for volume production of its highly-anticipated Semi truck. Shares of Tesla shot up past $1,000 to raise the bar on its all-time high, while any trace of attention on a competing rival – Nikola – would be lost.
Electric-hydrogen commercial truck maker Nikola had just come off of a momentous week after going public in its Initial Public Offering.
While Musk’s announcement was surely a positive one for Tesla, there may have been some intent behind it. Just as Nikola’s stock began to climb, Musk derailed their momentum by announcing Tesla’s plan to prioritize the Semi truck production. It’s a classic page out of Musk’s successful playbook to leverage a competitor’s momentum, as media centers the conversation around a particular industry, before ripping the ball away from the competition and go in for the slam dunk. It has happened throughout his storied career. And it will continue to do so.
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Porsche Taycan. We drove it. We appreciated it and we were on the bandwagon that the Porsche Taycan and its “repeatable performance” was destined for the famed Nürburgring. It was one of the first stories I covered as a writer for Teslarati and I can remember it pretty vividly. The Taycan hit the Green Hell in Germany in August and reportedly set a track record for a four-door production vehicle. However, that story wouldn’t last long.
Not more than a couple of weeks later, on September 5, Musk announced the Model S would be arriving at the Nürburgring to test its performance at the notoriously difficult racetrack. But it surely didn’t stop there. Musk then stated that Tesla had been developing an entirely new version of the Model S behind the scenes and that the wide-body design was a brand new tri-motor setup of the company’s flagship sedan. It was called “the Plaid Powertrain,” and it ripped through the Ring in record time.
Just as Porsche was starting to gain some momentum as an EV competitor to Tesla, Musk ripped their title right out from under them. Within a few weeks, everyone was done talking about the Taycan and wanted to know more about the Plaid Model S. As of right now, it is still a car that has is relatively face-value details available, but we all know it is going to be fast.
Next, Rivian’s momentum was surely derailed by Musk when the company decided to unveil the Cybertruck. Rivian’s R1T was going to be “the next big thing” in the consumer pickup truck segment. Personally, I was pretty impressed with how many people knew about Rivian, because many friends who have little interest in the automotive sector as a whole knew who Rivian was. In California, this wouldn’t be as impressive. But I live in Pennsylvania, and it was pretty cool to hear people talk about Rivian in such a mainstream manner.
In November, Rivian had been holding more reservation events, developing its production facilities, filing patents, and really establishing itself as a real leader in the EV pickup market. Then came along the Cybertruck.
The Cybertruck’s design and its dystopian-like unveiling event were enough to derail Rivian’s momentum. Nobody was talking about Rivian, and even to this day nearly eight months later, the Cybertruck is still the hot topic. While Rivian remains a relevant character in the electric pickup truck community, the casual electric car fan is sharing articles about the Cybertruck, and not the R1T.
I’ll be honest, the space race rivalry between Musk and Bezos isn’t something I’ve followed as closely as the automotive stuff. But I remember when Bezos was on CNN in 2015 talking about his Blue Origin rockets being the first fully reusable rockets in the world. But SpaceX had successfully landed a reusable rocket in 2012. Not to mention, Musk’s words were often times reused by Bezos, who would pawn them off as his own idea. A video of that is available here.
https://youtu.be/Qe_TTI64fJA
Anyway, the proof is in the pudding. Musk has used other companies to time his announcements for groundbreaking products. He did it with the Plaid Model S, he did it with the Cybertruck, and he did it with the Semi. Momentum building is especially difficult in automotive manufacturing simply because most companies all share the same features and commonalities. It takes something truly special for people to get excited.
Elon has developed an interesting way to spread the word about his new products, and he’s basically used other companies to do it. Some might call it timely, some might call it rude. I call it smart.
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Tesla Full Self-Driving, which is now referred to in Europe as “Tesla Assisted Driving” (TAD), is getting hit with a handful of new changes at the hands of the Netherlands’ vehicle authority, the RDW (Rijksdienst voor het Wegverkeer).
On 3 November, the RDW announced that it has assessed and approved a set of changes to Tesla’s FSD Supervised driver-assistance system. The updates introduce the official European name TAD and impose stricter controls on the system’s speed behaviour.
The new name will appear on the in-car display, in the owner’s manual, and in all other driver-facing information. The change applies to Tesla models equipped with Tesla Assisted Driving and hardware version 4.0 (HW4) or later.
Importantly, the RDW stressed that the name change does not alter the system’s fundamental operation: it remains a supervised driver-assistance feature that supports the driver in performing driving tasks. The driver stays fully responsible for controlling the vehicle at all times.
Beyond the rebranding, the most significant functional adjustments concern speed settings. Drivers will still be able to set a speed margin, a percentage by which the system may exceed the applicable speed limit when necessary for safety or traffic flow. However, the maximum allowable margin has been reduced from +50% to a maximum of +10%.
In addition, every time the vehicle is started, the speed-margin setting will default to 0% deviation, and other speed-related functions will be disabled by default. These changes will be delivered through an over-the-air (OTA) software update from Tesla.
Tesla requested the RDW’s review of these “minor changes.” After evaluating how the modifications were implemented and how the system behaves, the authority found no adverse or unintended effects on the system’s operation or the vehicle’s driving behaviour. Consequently, the existing type approval remains valid under the same conditions and for the same use; no amendment or extension of the approval is required.
The RDW has informed the nine EU member states that have already accepted its type approval—Belgium, Denmark, Estonia, Croatia, Latvia, Lithuania, Slovenia, Slovakia and Czechia—about the updates. Broader EU-wide approval is still under discussion within the European Technical Committee on Motor Vehicles (TCMV). Those proceedings remain confidential, and the RDW has declined to comment on them.
The approved changes align with earlier discussions involving German authorities, which had advocated both for clearer naming to avoid misleading drivers and for a tighter speed offset.
By formally incorporating these adjustments while leaving the core type approval intact, the RDW has cleared the way for Tesla to roll out the updated TAD software via OTA to eligible vehicles in the Netherlands and the other countries that recognise the Dutch approval. The system continues to function strictly as supervised driver assistance, with the human driver remaining the responsible party.
Tesla has released a fresh point-of-view video capturing the next-generation Roadster’s headline stunt from its October 15 unveiling, giving fans a visceral look at the car as it jumps and rotates over its siblings within the company’s vehicle lineup.
Tesla posted the video on X today with the caption “POV you’re a flying car,” and the roughly 30-second clip reveals never-before-seen angles directly attached to the Roadster. It’s really unbelievable:
The sequence reveals the uncrewed prototype firing its cold-gas thrusters, lifting off the ground, and barrel-rolling fully inverted while sailing over a staged lineup that includes a Model 3, Model Y, Cybercab, Cybertruck, and Tesla Semi.
Here’s an image of it that Tesla shared right after the unveiling event for a better perspective of what you’re looking at:
Credit: Tesla
There are also some other cool takeaways from the video, including the shift to the inverted-ramp demonstration. The Roadster uses its underbody suction-fan system to climb, then lock itself upside down on the ramp.
This generates multiple Gs of downforce, which then translates into the Roadster releasing these systems to enable a mid-air roll. The car then settles on its wheels gently as thruster vapor provides a perfect cushion.
All of the runs at SpaceX’s McGregor, Texas, test site, which is where the unveiling took place, were autonomous. Elon Musk stated this was a safety measure.
Tesla shows what Roadster drivers will see on screen before thruster activation
Tesla’s vehicle-engineering chief Lars Moravy dubbed the mid-air roll the “kickflip,” prompting Musk to quip that Tony Hawk would be proud and that the car could clear even more of the fleet. The thrusters, which use high-pressure compressed air and fast electric actuators, provide the precise, short-duration force needed for both the launch and the controlled rotation; the same hardware is intended for production versions of the higher-end Thrust and Rocket trims.
The second-generation Roadster, first teased in 2017, has been delayed repeatedly. Musk has indicated production is targeted for 2028.
While the company has yet to publish full pricing or independent performance verification, the combination of extreme acceleration, ground-effect suction, and limited flight capability has already positioned the car as one of the most theatrical EV reveals in years.
Musk has also said Tesla plans a dedicated Texas test track so future owners can experience the maneuvers themselves, far from public roads. The new POV clip simply lets everyone else feel a fraction of that experience from the car’s own cameras.
News
SpaceX’s Starfall just went from secret to storefront
SpaceX now pitches Starfall missions with 1,000 kg payloads, weeks of microgravity, and Starlink connectivity.
SpaceX has put up a dedicated commercial page for Starfall, its disk shaped reentry capsule, laying out for the first time what customers actually get when they book a flight. The page, live at spacex.com/starfall, pitches “affordable, routine access to microgravity” and invites companies to get in touch about flying manufacturing, research or testing payloads.
The specs are short and specific. Each Starfall mission carries up to 1,000 kg of payload, supplies 1 kW of power and connects through an Ethernet interface. Mission length is tailored to the customer, and the payload stays online the entire time through Starlink, which means researchers can pull data from an experiment while it is still in orbit instead of waiting for splashdown.
SpaceX is launching a secret spacecraft that could change how things are made in space
SpaceX is aiming the service at three markets. Biomedical customers are told they can grow stem cell organoids, replacement tissue and layered biomaterials. Pharmaceutical companies are pitched on protein and small molecule drug crystals, which form smaller and more uniform shapes without gravity driven convection. Materials science rounds out the list, with semiconductors and other next generation materials grown in vacuum and microgravity.
The page also makes clear which rocket SpaceX is counting on. “By launching on Starship, Starfall brings a reliable and scalable cadence previously unavailable to the market,” the company wrote, contrasting weeks of continuous microgravity with the seconds offered by drop towers and parabolic flights. No price or first operational flight date is listed.
The commercial push is a sharp turn from how Starfall started. SpaceX said almost nothing about the capsule ahead of its first flight in June, and nearly everything known came from FAA and FCC filings describing a disk about 10.2 feet wide and 2.5 feet tall that can return 2,200 pounds of cargo. By its second flight on the Bandwagon-5 rideshare in October, Starfall was listed by name on the mission page, though SpaceX still did not say what it carried.
Customers appear to be lining up. SpaceX said in its third quarter results that it signed three commercial Starfall missions during the quarter. On the earnings call, President Gwynne Shotwell described the capsule as providing “routine relatively low cost access to microgravity environments for scientific research, including improving our understanding of diseases like cancer and diabetes,” and said the three new missions would fly on Starship.
The branding effort extends past the website. SpaceX added a Starfall T-shirt to its online store on Monday as part of a batch of new merchandise, giving the program a place next to Starship, Starlink and Starshield in the company’s lineup.
The move also puts SpaceX in more direct competition with companies it launches. Varda Space Industries, which has built much of the in-space manufacturing market so far, flew its W-Series 7 capsule on the same Bandwagon-5 mission as Starfall in October. Varda’s capsules are roughly three times smaller than Starfall, and SpaceX controls the ride to orbit for both.
Starfall’s near term cadence depends on Starship. SpaceX is preparing for Flight 15 after completing static fires of Ship 42 and its Super Heavy booster in late October, and is aiming to catch both stages with the launch tower on that flight.
Tesla Full Self-Driving gets hit with some adjustments in Europe
Tesla shows off Roadster ‘kickflip’ over vehicle lineup in crazy new POV video
