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How Tesla’s Elon Musk dunks on the competition just as their momentum builds

The Tesla Semi visits Yandell Truckaway. (Photo: Arash Malek)

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It’s an emotion-filled, intense game. When you’re down the court. In the zone. Elon Musk goes up for the slam and WHAM!

Just when you least expected it.

Oh, that’s gotta hurt.

The script plays out time and time again. Tesla and SpaceX CEO Musk bursts into action. Like a runaway freight train. But with intent. Strategy. Musk charges in with a timely announcement to derail the momentum of his competition, just as they’re about to gain traction. Cheers for the competition become silence.

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We were reminded of Musk’s mastery of the game this past week when a timely leaked email would inform the world that Tesla was preparing for volume production of its highly-anticipated Semi truck. Shares of Tesla shot up past $1,000 to raise the bar on its all-time high, while any trace of attention on a competing rival – Nikola – would be lost.

The Tesla Semi visits Yandell Truckaway. (Photo: Arash Malek)

Electric-hydrogen commercial truck maker Nikola had just come off of a momentous week after going public in its Initial Public Offering.

While Musk’s announcement was surely a positive one for Tesla, there may have been some intent behind it. Just as Nikola’s stock began to climb, Musk derailed their momentum by announcing Tesla’s plan to prioritize the Semi truck production. It’s a classic page out of Musk’s successful playbook to leverage a competitor’s momentum, as media centers the conversation around a particular industry, before ripping the ball away from the competition and go in for the slam dunk. It has happened throughout his storied career. And it will continue to do so.

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Porsche Taycan. We drove it. We appreciated it and we were on the bandwagon that the Porsche Taycan and its “repeatable performance” was destined for the famed Nürburgring. It was one of the first stories I covered as a writer for Teslarati and I can remember it pretty vividly. The Taycan hit the Green Hell in Germany in August and reportedly set a track record for a four-door production vehicle. However, that story wouldn’t last long.

Not more than a couple of weeks later, on September 5, Musk announced the Model S would be arriving at the Nürburgring to test its performance at the notoriously difficult racetrack. But it surely didn’t stop there. Musk then stated that Tesla had been developing an entirely new version of the Model S behind the scenes and that the wide-body design was a brand new tri-motor setup of the company’s flagship sedan. It was called “the Plaid Powertrain,” and it ripped through the Ring in record time.

Blue Tesla Model S with Plaid Powertrain returns to the Nurburgring. (Credit: Teslarati)

Just as Porsche was starting to gain some momentum as an EV competitor to Tesla, Musk ripped their title right out from under them. Within a few weeks, everyone was done talking about the Taycan and wanted to know more about the Plaid Model S. As of right now, it is still a car that has is relatively face-value details available, but we all know it is going to be fast.

Next, Rivian’s momentum was surely derailed by Musk when the company decided to unveil the Cybertruck. Rivian’s R1T was going to be “the next big thing” in the consumer pickup truck segment. Personally, I was pretty impressed with how many people knew about Rivian, because many friends who have little interest in the automotive sector as a whole knew who Rivian was. In California, this wouldn’t be as impressive. But I live in Pennsylvania, and it was pretty cool to hear people talk about Rivian in such a mainstream manner.

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In November, Rivian had been holding more reservation events, developing its production facilities, filing patents, and really establishing itself as a real leader in the EV pickup market. Then came along the Cybertruck.

The Cybertruck’s design and its dystopian-like unveiling event were enough to derail Rivian’s momentum. Nobody was talking about Rivian, and even to this day nearly eight months later, the Cybertruck is still the hot topic. While Rivian remains a relevant character in the electric pickup truck community, the casual electric car fan is sharing articles about the Cybertruck, and not the R1T.

I’ll be honest, the space race rivalry between Musk and Bezos isn’t something I’ve followed as closely as the automotive stuff. But I remember when Bezos was on CNN in 2015 talking about his Blue Origin rockets being the first fully reusable rockets in the world. But SpaceX had successfully landed a reusable rocket in 2012. Not to mention, Musk’s words were often times reused by Bezos, who would pawn them off as his own idea. A video of that is available here.

https://youtu.be/Qe_TTI64fJA

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Anyway, the proof is in the pudding. Musk has used other companies to time his announcements for groundbreaking products. He did it with the Plaid Model S, he did it with the Cybertruck, and he did it with the Semi. Momentum building is especially difficult in automotive manufacturing simply because most companies all share the same features and commonalities. It takes something truly special for people to get excited.

Elon has developed an interesting way to spread the word about his new products, and he’s basically used other companies to do it. Some might call it timely, some might call it rude. I call it smart.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceXAI signs agreement with Anthropic for massive AI supercomputer access

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Credit: SpaceX

SpaceXAI announced today that it had signed an agreement with Anthropic to give the company access to its Colossus 1 data center in Memphis, Tennessee.

It is a monumental deal as Anthropic will gain access to all of the compute at the plant, delivering more than 300 megawatts of power and over 220,000 NVIDIA GPUs within the month.

Anthropic’s Claude AI account on X announced the partnership:

We’ve agreed to a partnership with SpaceX that will substantially increase our compute capacity. This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.”

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The company is also:

  • Doubling Claude Code’s 5-hour rate limits for Pro, Max, and Team plans;
  • Removing the peak hours limit reduction on Claude Code for Pro and Max plans; and
  • Substantially raising its API rate limits for Opus models.

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SpaceX also published its own release on the new agreement, noting that it is “the only organization with the launch cadence, mass-to-orbit economics, and constellation operations experience to make orbital compute a near-term engineering program rather than a research concept.”

CEO Elon Musk also commented on the partnership and shed light on intense meetings he had with senior members of Anthropic last week, stating, “nobody set on my evil detector.”

This has turned the argument that SpaceX is as much an AI company as a space exploration company into a very valid argument:

SpaceX is following in Tesla’s footsteps in a way nobody expected

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Nevertheless, this is an incredibly valuable and important move in the grand scheme of things. AI scaling is fundamentally bottlenecked by compute, and demand for Claude has surged, bringing terrestrial power grids, land, and cooling operations hitting limits everywhere.

Anthropic has been aggressively signing multiple large-scale deals to be competitive in the space, including:

  • Up to 5GW with Amazon
  • 5GW with Google and Broadcom
  • Strategic $30b Azure deal with Microsoft/NVIDIA
  • $50b U.S. infrastructure investment with Fluidstack

Access to Colossus 1 gives Anthropic immediate relief on NVIDIA GPU capacity. For SpaceXAI, it turns its rapid buildout into revenue. It also showcases its ability to deliver at world-leading speed and scale.

Most importantly, it plants the seed that its much larger vision, orbital AI compute, is totally viable.

Starlink V3 satellites could enable SpaceX’s orbital computing plans: Musk

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Within the month, Anthropic will begin using 100 percent of Colossus 1’s compute, directly expanding capacity for Claude Pro and Max subscribers and the API. This means fewer limits, faster responses, and support for heavier workloads.

In the long term, meaning 2026 and beyond, there will be a continued rollout of other multi-GW deals Anthropic has signed, and an early exploration of orbital compute with SpaceXAI.

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Tesla unveils mysterious prototype at Giga Texas: Is the Model Y L coming to America?

The Model Y L has been available in China for some time, but Americans are wondering when it will potentially come to the United States, offering a larger version of the best-selling vehicle in the world, as the Model X is officially phased out.

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Credit: Joe Tegtmeyer | X

Tesla unveiled a mysterious prototype, covered up between a Model Y and a Cybertruck at Gigafactory Texas, perhaps giving yet another hint that the Model Y L is coming to America.

The Model Y L has been available in China for some time, but Americans are wondering when it will potentially come to the United States, offering a larger version of the best-selling vehicle in the world, as the Model X is officially phased out.

Giga Texas observer and drone operator Joe Tegtmeyer captured an image of the vehicle on May 6, showing a fully-covered prototype parked alongside a standard Model Y and a Cybertruck.

From top-down and angled views, the prototype appears nearly identical in scale to the Model Y but reveals noticeably distinct rear proportions—an elongated rear door that stretches farther over the wheel arch and rear glass that flows uninterrupted to the spoiler lip.

The side-by-side placement provides an immediate size reference. The mystery vehicle sits comfortably between the compact Model Y and the massive Cybertruck, suggesting it occupies a practical middle ground for families seeking more interior room without jumping to a full-size pickup.

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Enthusiasts quickly took to social media with guesses ranging from an extended-wheelbase Model Y to a potential station-wagon variant.

The sight of this prototype follows an earlier look at another shrouded body-in-white resting in a wooden shipping crate at the Giga Texas plant in late March.

That prototype appeared to display an elongated silhouette. Some analysis seems to show nearly exact dimensions as to what is reported for the Model Y L in the Chinese market, approximately 4.98 meters long with a 3.04-meter wheelbase, roughly seven inches longer overall than the U.S.-spec Model Y. The rear-door extension and glass-to-spoiler design were identical to the current sighting:

Tesla shows off mysterious vehicle at Giga Texas

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The Model Y L has already proven popular in China, where it launched in six- and seven-seat configurations and quickly ranked among the top-selling mid-to-large SUVs. Owners enjoy roughly 10 percent more cargo space and enhanced family versatility.

Tesla has remained silent on U.S. plans other than CEO Elon Musk saying it could come in late 2026, but localizing production at Giga Texas would make strategic sense.

With the Model X phase-out and steady Model Y output already humming along expanded lines, a longer-wheelbase variant could add tens of thousands of annual deliveries without major retooling.

The latest sighting arrives amid Tesla’s broader push to refresh its lineup. Whether this prototype represents the long-rumored Model Y L, a subtle Juniper-style update, or something entirely new remains unconfirmed.

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Yet the consistent visual cues—precise dimensional match, distinctive rear styling, and strategic placement at Giga Texas—point strongly toward an extended Model Y designed for American families who want extra space without sacrificing the Model Y’s efficiency and affordability.Tesla watchers will be monitoring future drone flights closely.

If the prototype is indeed the Model Y L, it could mark a significant expansion of the company’s best-selling vehicle and deliver the extra room many U.S. buyers have been requesting for years. For now, the blue tarp keeps its secrets—but the clues are getting harder to hide.

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Tesla Roadster gets an update, but not the one fans were looking for

Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.

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Credit: Dan Burkland

Tesla has been slow to show its hand regarding the massive project that is the Roadster, but it is now coming forth with a new update.

However, it is probably not the one fans were looking for.

Tesla has quietly filed a new trademark application for its next-generation Roadster, giving enthusiasts their first official glimpse of fresh branding for the long-teased electric supercar.

The February 3 filing includes an inverted triangular badge with the word “ROADSTER” centered above four vertical lines that, according to the application, represent “speed, propulsion, heat, or wind.”

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A sleek, angular wordmark and a minimalist curved-line silhouette hinting at the car’s aerodynamic shape round out the trio of marks.

For a program that began with Elon Musk’s 2017 reveal, this is tangible forward motion. The original Roadster proved EVs could be thrilling; the next generation aims higher, with promises of sub-two-second 0-60 mph acceleration and, in its most extreme configuration, optional SpaceX cold-gas thrusters for rocket-like thrust.

The new trademarks suggest Tesla is now locking down the visual identity that will accompany those headline specs, as well as a small hint that maybe we’re finally getting close. However, the company has not revealed any progress on the vehicle itself or its specs to the public.

It continues to tease with developments like this one.

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That said, the update lands with a familiar bittersweet note. Fans have waited nearly a decade since the initial unveiling. Production was once eyed for 2020, then 2021, then later still. In the intervening years, Tesla has delivered the Model Y, Cybertruck, Semi, and major autonomy advances while scaling its energy business.

The Roadster has taken a back seat, and the delays have been genuinely disappointing. Many longtime supporters have grown frustrated watching renderings and hearsay while other marques roll out ever-faster electric sports cars.

Elon Musk talks Tesla Roadster’s future

Yet, the Roadster program itself still sparks genuine excitement. It represents the purest expression of Tesla’s “accelerate the world’s transition to sustainable energy” mission—pushing performance boundaries to prove EVs can outperform anything with an engine.

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The new branding, modest as it is, keeps that promise alive. It tells owners and prospective buyers that Tesla hasn’t forgotten the car that started it all.

No one would blame fans for wanting more than a logo right now. But in an industry where many concepts never leave the drawing board, the fact that Tesla continues to invest in and protect the Roadster’s identity is reason for measured optimism.

The wait has tested patience, but when the next-generation Roadster finally arrives, the new badge may well adorn one of the most exciting cars ever built. For those who have followed the journey this far, that payoff still feels worth it.

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