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Tesla Energy highlights its ‘Charge on Solar’ feature in latest ad

Credit: Tesla

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Tesla Energy has shared its latest advertisement on social media, this time highlighting a useful feature that will let owners use excess solar energy to charge their electric vehicles (EVs).

On Friday, the Tesla Energy account on X posted a short video featuring a customer experience from Rick, a Tesla EV owner of more than a decade. In the video, Rick details how the Charge on Solar feature works with his Model Y Performance, Wall Connector, and four Powerwalls.

Tesla Energy tops list of best energy storage companies

“Charge on Solar is a capability that was something I was excited to see happen,” Rick said. “And when it arrived, I was keen to to try it. It just provides an additional option to use the excess solar capacity to charge the car for when I need it.”

“Charge on Solar is dynamically managing the distribution of the power to the car based on how much your panels are producing on the roof.”

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Those who owns solar, one or more Powerwalls, and one or more Tesla vehicles can use the Charge on Solar feature, according to the company’s website. You can check out the short teaser posted on X below.

Tesla Energy deployments and profitability in 2024

Tesla’s Energy division has been hard at work heading this year, after CEO Elon Musk said in Q1 that the energy business growth rate would likely soon outpace that of the automotive business. Last year, he also said that energy products were becoming the company’s highest-margin business, contributing over half a billion to its quarterly profit in Q3.

Following the statements, Tesla reported record profitability for its energy business in Q1, riding on the back of the deployment of its grid-scale Megapacks. The company has also been ramping up Megapack production at its so-called Megafactory in Lathrop, California, and it recently began construction on a similar factory in Shanghai, China.

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In February, Tesla announced that it reached 600,000 Powerwall installations worldwide, and the company has also launched its next-generation Powerwall 3 in North America.

Where do Tesla’s advertising efforts stand following layoffs?

Since Tesla recently launched multiple rounds of layoffs, including a move to let go of the whole advertising team, it hasn’t exactly been clear where the company’s ad efforts lie. Following pressure from several shareholders throughout much of last year, Musk and Tesla finally caved and announced plans to start some small-scale advertising prior to the layoffs.

To be sure, the company has still been sharing advertisements on social media, especially ahead of Tesla’s upcoming annual shareholders meeting. Over the past few months, Tesla Energy has also shared a number of ads, including one for the newly released Powerwall 3, and its ability to resist water—even when submerged.

Below you can see a few of Tesla’s other energy product advertisements shared over the past several months.

Tesla Powerwall 3 Operates in Over Two Feet of Water

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Tesla Ecosystem | Solar + Storage + Vehicle

 

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Solar Roof | Powering New Communities

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla lands regulatory green light for Robotaxi testing in new state

This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.

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Credit: Tesla

Tesla has landed a regulatory green light to test its Robotaxi platform in a new state, less than three months after the ride-hailing service launched in Texas.

Tesla first launched its driverless Robotaxi suite in Austin, Texas, back on June 22. Initially offering rides to a small group of people, Tesla kept things limited, but this was not to be the mentality for very long.

It continued to expand the rider population, the service area, and the vehicle fleet in Austin.

The company also launched rides in the Bay Area, but it does use a person in the driver’s seat to maintain safety. In Austin, the “Safety Monitor” is present in the passenger’s seat during local rides, and in the driver’s seat for routes that involve highway driving.

Tesla is currently testing the Robotaxi platform in other states. We reported that it was testing in Tempe, Arizona, as validation vehicles are traveling around the city in preparation for Robotaxi.

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Tesla looks to make a big splash with Robotaxi in a new market

Tesla is also hoping to launch in Florida and New York, as job postings have shown the company’s intention to operate there.

However, it appears it will launch in Nevada before those states, as the company submitted its application to obtain a Testing Registry certification on September 3. It was processed by the state’s Department of Motor Vehicles Office of Business Licensing on September 10.

It will then need to self-certify for operations, essentially meaning they will need to comply with various state requirements.

This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.

CEO Elon Musk has stated that he believes Robotaxi will be available to at least half of the U.S. population by the end of the year. Geographically, Tesla will need to make incredible strides over the final four months of the year to achieve this.

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Tesla is improving this critical feature in older vehicles

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Credit: Tesla

Tesla is set to improve a critical feature that has not been present in older vehicles with a new update.

Tesla vehicles feature a comprehensive suite of driver assistance features, some of which aid in driving itself, while others support the vehicle’s surroundings.

One of those features is that of Driver Visualization, and with the rollout of a new update, owners of Intel-based Tesla vehicles are receiving an upgrade that will come with a simple software update.

Tesla plans to use Unreal Engine for driver visualization with crazy upgrade

The update will provide new visualizations while Intel-based vehicles are in reverse, a feature that was not previously available, but will be with Software Update 2025.32.2.

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The improvement was spotted by Not a Tesla App via TheBeatYT_evil:

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Previously, vehicles Tesla built were equipped with Intel-based processors, but newer cars feature the AMD chip, which is capable of rendering these visualizations as they happen. They were capable of visualizations when driving forward, but not in reverse, which is what this change resolves.

It is a good sign for those with Intel-based vehicles, as Tesla seems to be paying attention to what those cars are not capable of and improving them.

This was an undocumented improvement associated with this particular update, so you will not find any mention of it in the release notes that Tesla distributes with each update.

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Tesla looks to make a big splash with Robotaxi in a new market

Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.

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Credit: Joe Tegtmeyer | X

Tesla is looking to make a big splash with Robotaxi in a new market, as the company was spotted testing validation vehicles in one region where it has not yet launched its ride-hailing service.

After launching Robotaxi in Austin in late June, Tesla followed up with a relatively quick expansion to the Bay Area of California. Both service areas are operating with a geofence that is expansive: In Texas, it is 173 square miles, while in the Bay Area, it is roughly 400 square miles.

Tesla has been transparent that it is prioritizing safety, but it believes it can expand to basically any geographical location within the United States and find success with its Robotaxi suite. CEO Elon Musk said it could be available to half of the U.S. population by the end of the year.

There have been plenty of reports out there that have speculated as to where Tesla would land next to test Robotaxi, and Nevada, Florida, Arizona, and New York have all been in the realm of possibility. These regions will need to approve Tesla for regulatory purposes before Robotaxi can officially operate.

Tesla is still testing and performing validation in several regions, and in Tempe, Arizona, things are moving forward as a Model Y with a LiDAR rig was spotted performing ground truth for the platform:

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With the LiDAR unit, many followers of the self-driving and autonomy space might wonder why Tesla uses these apparatuses during validation, especially considering the company’s stance and vision-based approach.

LiDAR is used for “ground truth,” which is basically a solidification or confirmation of what the cameras on the car are seeing. It is a great way to essentially confirm the accuracy of the vision-based suite, and will not be used on Robotaxi units used within the ride-hailing suite.

The Robotaxi platform was made available to the public earlier this month, as Tesla launched its app for iOS users.

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Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs

Downloading the app allows you to join a waitlist, giving you the opportunity to utilize and test the Robotaxi platform in either Austin or the Bay Area.

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