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Tesla Energy highlights its ‘Charge on Solar’ feature in latest ad

Credit: Tesla

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Tesla Energy has shared its latest advertisement on social media, this time highlighting a useful feature that will let owners use excess solar energy to charge their electric vehicles (EVs).

On Friday, the Tesla Energy account on X posted a short video featuring a customer experience from Rick, a Tesla EV owner of more than a decade. In the video, Rick details how the Charge on Solar feature works with his Model Y Performance, Wall Connector, and four Powerwalls.

Tesla Energy tops list of best energy storage companies

“Charge on Solar is a capability that was something I was excited to see happen,” Rick said. “And when it arrived, I was keen to to try it. It just provides an additional option to use the excess solar capacity to charge the car for when I need it.”

“Charge on Solar is dynamically managing the distribution of the power to the car based on how much your panels are producing on the roof.”

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Those who owns solar, one or more Powerwalls, and one or more Tesla vehicles can use the Charge on Solar feature, according to the company’s website. You can check out the short teaser posted on X below.

Tesla Energy deployments and profitability in 2024

Tesla’s Energy division has been hard at work heading this year, after CEO Elon Musk said in Q1 that the energy business growth rate would likely soon outpace that of the automotive business. Last year, he also said that energy products were becoming the company’s highest-margin business, contributing over half a billion to its quarterly profit in Q3.

Following the statements, Tesla reported record profitability for its energy business in Q1, riding on the back of the deployment of its grid-scale Megapacks. The company has also been ramping up Megapack production at its so-called Megafactory in Lathrop, California, and it recently began construction on a similar factory in Shanghai, China.

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In February, Tesla announced that it reached 600,000 Powerwall installations worldwide, and the company has also launched its next-generation Powerwall 3 in North America.

Where do Tesla’s advertising efforts stand following layoffs?

Since Tesla recently launched multiple rounds of layoffs, including a move to let go of the whole advertising team, it hasn’t exactly been clear where the company’s ad efforts lie. Following pressure from several shareholders throughout much of last year, Musk and Tesla finally caved and announced plans to start some small-scale advertising prior to the layoffs.

To be sure, the company has still been sharing advertisements on social media, especially ahead of Tesla’s upcoming annual shareholders meeting. Over the past few months, Tesla Energy has also shared a number of ads, including one for the newly released Powerwall 3, and its ability to resist water—even when submerged.

Below you can see a few of Tesla’s other energy product advertisements shared over the past several months.

Tesla Powerwall 3 Operates in Over Two Feet of Water

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Tesla Ecosystem | Solar + Storage + Vehicle

 

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Solar Roof | Powering New Communities

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Elon Musk

Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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Elon Musk

Elon Musk confirms he’s still in wartime CEO mode

He is still locked in.

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies. 

As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X. 

Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.

Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects. 

Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.

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As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”

Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects. 

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Tesla watchers spot mysterious castings at Fremont Factory

The castings seem to be quite new, as they do not seem to match any of the castings that are currently being used for the Model Y.

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Credit: @metgodinwilderness7130/YouTube

A recent flyover of the Fremont Factory has triggered speculations about Tesla’s ongoing initiatives that are yet to be unveiled publicly. This was hinted at by the sighting of some apparent vehicle castings around the factory that have never really been observed before.

A Fremont Factory flyover

In a recent update, drone operator Met God in Wilderness, who has been chronicling the progress and developments of the Fremont Factory for years, shared some footage from his August 14, 2025 flyover. Based on the video, the Fremont Factory seemed very much alive. Vehicles were being pumped out of the factory, and a rather interestingly covered car could be seen going around the test track.

What is quite fascinating about the footage from the Fremont Factory is the fact that the vehicles that were moving from the production line to the outbound logistics lot are not driven manually anymore. As per Tesla in previous updates, vehicles produced at the Fremont Factory navigate to the outbound logistics lot on their own using Unsupervised FSD

Mysterious castings

Perhaps most interestingly, the drone operator also managed to capture some footage of some castings that were being gathered just outside one of the facility’s sprung structures. These castings seem to be quite new, as they do not seem to match any of the castings that are currently being used for the Model Y. This has brought speculations suggesting that the new components, which seem smaller than standard Model Y megacasts, may be for a different, perhaps more compact, vehicle. 

As per Tesla in its second quarter earnings call, the company actually started the initial production of more affordable models sometime in June. These vehicles, as per Elon Musk, will be made available for consumers in the fourth quarter. “Given that we started in North America and that our goal is to maximize production with higher rates by the end of Q3, we’re going to keep pushing hard on our current models to avoid complexity… We’ll be running with the more affordable models available for everyone in Q4,” Musk said.

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Watch the recent drone footage of the Fremont Factory in the video below.

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