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The Tesla Model Y is gaining ground frighteningly quickly in CA’s general auto market
When Tesla CEO Elon Musk stated back in the Q1 2021 earnings call that he believes the Model Y will “quite likely” be the world’s best-selling car in the future, many were skeptical. The Model Y, after all, is a premium car, and Tesla’s annual vehicle production output is still just a fraction of what traditional automakers could accomplish regularly.
The numbers from the California New Car Dealers Association’s new report would show that Musk is perhaps onto something. As could be seen in the CNCDA’s report, the Tesla Model Y became the state’s second best-selling car in 2021, just about 1,200 units behind the Toyota Camry. This is quite an accomplishment, considering that the Golden State is the US’ largest auto market.
For 2021, the Tesla Model Y sold a total of 60,394 units. Its stablemate, the Model 3, did very well too, selling a total of 53,572 units sold over the year. At the top of the state’s car sales was the ubiquitous Toyota Camry, which sold 61,599 units in 2021. As noted by CNBC host Phil LeBeau during a Squawk Box segment, the Model Y’s California sales in 2021 were particularly impressive since the vehicle has only been on sale in the state for less than two years.
This meant that within the short span of time since it became available, the Model Y saw so much demand and momentum that it effectively leapfrogged its competition, including its own sibling, the Model 3. The fact that the all-electric crossover came within striking distance of the Toyota Camry is quite insane, since the Model Y is being sold practically with no advertisements, and it is almost twice the price of the ubiquitous family sedan.
The pace of the Model Y’s growth is something almost frightening, especially for veteran automakers that are only now getting into the electric vehicle game. It’s difficult to deny the all-electric crossover’s accomplishments too, as the Model Y came into the scene at a time when Tesla can no longer tap into the federal tax credit. This suggests that the Model Y’s accomplishments to date were achieved by the vehicle’s own merits. Tesla definitely benefitted from this, as the company is now California’s 5th most popular automaker.
Numbers and performance-wise, the Tesla Model Y is the company’s most conservative vehicle. It’s not as attractive as the Model 3 and Model S, and it’s not as quick or filled to the brim with tech as its bigger sibling, the Model X. Yet within the vehicle’s conservative (at least by Tesla’s standards) specs lies a notable balance — one that makes the Model Y attainable for the average car buyer, and one that makes the vehicle the ideal gateway car into the emerging world of modern electric vehicles — and that, in itself, is a killer combination all on its own.
The California New Car Dealers Association’s new report could be viewed below.
Cal Covering 4Q 21 by Simon Alvarez on Scribd
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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