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Tesla patents novel hood hinge that optimizes pedestrian safety during collisions
Tesla’s electric cars are known for being extremely quick, and they are also known for being extremely safe. The Model 3, the company’s most affordable car to date, for example, has aced safety ratings across the globe, earning a 5-Star rating from the NHTSA in the US, the Euro NCAP in Europe, and the ANCAP in Australia. Even the IIHS gave the Tesla Model 3 its highest rating, Top Safety Pick+.
But this is Tesla, and the electric car maker is known for being a company that refuses to stay still. Its cars are already quick enough to give passengers serious Gs while launching, yet the company remains hard at work on making them even quicker and more visceral in terms of speed (e.g. the Model S Plaid Powertrain). In the same light, while Teslas are already safe at their current state, it is no surprise that the company remains dedicated to finding ways to make its vehicles even safer, both for passengers in the cabin and for pedestrians on the road.
One such example of this was highlighted in a recently published patent that was simply titled “Hinge Assembly for a Vehicle Hood.” Based on the electric car maker’s discussion, the novel hinge assembly has the potential to protect pedestrians who happen to hit the vehicle’s hood during a collision. Similar systems are in place in vehicles today, though Tesla maintained that conventional designs have lots of areas for improvement.
“Modern vehicles are mandated by safety standards to protect pedestrians from head-impact injuries, including a scenario in which a pedestrian would contact the vehicle’s hood. To meet these requirements. Current state of the art safety systems are active systems that typically include a sensor system to detect a collision with pedestrian and fire (using a pyrotechnic) an actuator to lift the front hood into a protective position before pedestrian impact. However, such systems may be falsely triggered and can only be used once because the pyrotechnic is not reversible. The pyrotechnic is also expensive, adding to overall cost of the vehicle. Therefore, there is a need for a safety system that overcomes the aforementioned drawbacks.”
Tesla noted in its patent’s description that its hinge assembly includes a body member and a hood member, with the latter being “pivotally coupled with a body member through a pivot pin.” In the event of a collision, a portion of the vehicle’s hood member or body member “deforms such that the hood member or body member disengages from the pivot pin.” This allows Tesla to use the hinge as a passive pedestrian safety system that does not require any additional components such as sensors or controllers. The design outlined in Tesla’s patent is also more practical than the pyrotechnic system used in conventional pedestrian impact safety systems.
Tesla describes how its hood hinge works in a collision in the following section.
“FIG. 6 illustrates impact of a headform 602 on hinge assembly 116. Headform 602 represents the head (or portion thereof) of a pedestrian or other living being. As illustrated, when a collision occurs such that headform 602 hits a portion of hood member 108 of vehicle 100 along direction of an axis X-X′, a force is generated. When the force is great enough, the impact force causes hood member 108 to disengage from hinge assembly 116. The impact force typically causes deformation of portion 314 of hood member 108 adjacent to notch 312 such that pivot pin 202 disengages with second opening 304 of hood member 108. In embodiments, the width W of notch 312 is altered to change the impact force at which the hood member 108 disengages from hood member 108. In embodiments the impact force causes deformation of the pivot pin 202 to allow disengagement of hood member 108 from body member 110.
“In an event of collision, hood member 108 may disengage with hinge assembly 116 such that safety standards can be met. Hood member 108 may move down due to impact force and disengagement with hinge assembly 116. To allow movement of hood member 108, sufficient space may be provided by trimming away portions of hood member 108 and body member 110. Advantageously, this would lower weight of components while maintaining the safety standards for vehicle 100.”
Tesla is a carmaker that will likely never stay still. Despite its significant lead in the electric car segment thanks to its vehicles’ batteries and powertrain, Tesla is in a continuous process of improvement. The hood hinge outlined in this patent might be quite simple, but it contributes to the overall safety of Tesla’s lineup of vehicles nonetheless. Such initiatives, if any, further prove that when it comes to safety, no part is too small for innovation — and in the event of a collision, it’s these factors that can make all the difference.
Tesla’s patent for its hinge assembly could be accessed below.
Tesla Hood Patent by Simon Alvarez on Scribd
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
