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Mercedes-Benz apologizes for ‘red hot’ AMG GLA 45 ad amid Europe’s summer heat wave

(Photo: Mercedes-Benz Kundencerter/Twitter)

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6 years ago

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Veteran automaker Mercedes-Benz has issued an apology on Twitter following a gaffe in a recent ad for one of its vehicles, the Mercedes-AMG GLA 45 4MATIC. The apology comes amidst a strong negative reaction from users of the social media platform, many of whom found the company’s framing of the vehicle as a “red hot” addition to this summer’s record-setting temperatures as insensitive. 

Mercedes-Benz’s advertisement for the vehicle featured a variant of the GLA 45 4MATIC in a stunning red finish. As a way to emphasize the car’s attributes, the automaker related its shade to the sweltering summer heat. “If this summer wasn’t warm enough already, the Mercedes-AMG GLA 45 4MATIC will heat things up even more with this red-hot finish,” the carmaker wrote.  

The wordplay was not appreciated by a notable number of social media users, many of whom called out the company for the seemingly tone-deaf nature of the tweet. This year’s summer has been particularly brutal, after all, with Europe’s scorching heat wave in July being 3 degrees Celsius hotter than usual. Scientists have noted that the intense heat experienced in the region was exacerbated by climate change, as noted in a CNN report. 

So notable were the effects of July’s summer heat wave in Europe that last Wednesday, a Eurostar train traveling from Belgium to London broke down and trapped 40 passengers in 40 degrees Celsius heat without air conditioning. In France, public events and schools were canceled as temperatures reached alarming levels. In Spain, the heat helped exacerbate a 10,000-acre wildfire, which was one of the worst to hit Catalonia in decades. 

July’s heat wave was felt across the European region, with the UK, Belgium, and the Netherlands recording their highest temperatures to date last month. Germany, where Mercedes-Benz is based, experienced the same intense heat, with temperatures topping 40 degrees. According to a report from the World Weather Attribution group, temperatures in the region would have been between 1.5-3 degrees lower without climate change.  

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Amidst the strong reaction to its advertisement, Mercedes-Benz has posted an apology, admitting that the tweet was not its “finest hour.” “Folks, that was really not our finest hour. We apologize sincerely. We’re working hard on the transformation of our car fleet. We aim for CO2-neutral mobility,” the company wrote. The automaker also included a link to its Ambition2039 initiative, a plan for the company to become carbon-neutral in 20 years. 

Daimler, Mercedes-Benz’s parent company, is currently in hot water in Germany, with the company being on the sights of the country’s vehicle authority, the Federal Motor Transport Authority (KBA) over the alleged use of illegal shut-off devices for the diesel-powered Mercedes-Benz GLK 220, a popular SUV, as well as other vehicles equipped with the automaker’s OM642 and OM651 engines. The KBA’s investigation of Daimler has resulted in a recall of 60,000 units of the GLK, though the number could be as high as 700,000 vehicles if other vehicles using the OM642 and OM651 engines are also found to have used the emissions-cheating device.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Megapacks arrive for massive battery replacing coal plant

Tesla Megapacks have started arriving on-site to the Stanwell Battery Project, just as Queensland prepares to wind down the Stanwell coal plant.

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44 minutes ago

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July 14, 2025

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Credit: Tesla

The first of over 300 Tesla Megapacks have arrived to the site of a massive battery energy storage system (BESS) being built in Australia, dubbed the Stanwell Battery Project after a coal plant it’s set to replace.

In a press release last week, the Stanwell Battery Project announced that the first Tesla Megapack 2XL units had arrived to the site, which is located outside of Rockhampton in Queensland, Australia. The project will eventually feature 324 Megapack units, set to arrive in the coming months, in order to support the 300MW/1,200MWh battery project.

“The Stanwell Battery is part of the diversification of our portfolio, to include cleaner and more flexible energy solutions,” said Angie Zahra, Stanwell Central Generation General Manager. “It is just one part of the 800 MW of battery energy storage capacity we have in our pipeline.

“Capable of discharging 300 MW of energy for up to four hours (1,200 MWh), our mega battery will be one of the largest in Queensland.”

Credit: Stanwell

READ MORE ON TESLA MEGAPACKS: Tesla Lathrop Megafactory celebrates massive Megapack battery milestone

The state is working with government-owned company Yurika to facilitate construction, and the process is expected to create roughly 80 jobs. The project is expected to come fully online in May 2027, with initial commissioning of the Megapacks aiming for November 2025.

The Stanwell Battery is set to replace the nearby Stanwell coal generation plant, which the government is planning to wind down starting in 2026 as part of efforts to reach an 80 percent renewable energy generation ratio by 2035. Meanwhile, the government is also set to begin winding down the Tarong and Callide coal plants, while several other Megapack projects are being built or coming online. o ya

Tesla currently has two Megapack production facilities, located in Lathrop, California, in the U.S. and another that came online earlier this year in Shanghai, China. The Shanghai Megafactory shipped its first units to Australia in March, while both factories are expected to be capable of producing 10,000 Megapack units per year upon reaching volume production.

xAI receives more Tesla Megapacks for Colossus 2

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The Tesla Diner is basically finished—here’s what it looks like

The company first broke ground on the Diner, Drive-in, and Supercharger location in September 2023. Now, it has served one of its first internal customers.

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2 hours ago

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July 14, 2025

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Tesla has finally completed the construction of its highly anticipated Diner, Drive-in, and Supercharger in Los Angeles, and recent photos of the interior’s “retro-futuristic” style are making their way around the internet.

X user Brad Goldberg shared photos from the Tesla Diner site last Tuesday, depicting some of the Supercharger stalls, indoor and outdoor seating areas, multiple neon lights, and even an Optimus robot. Goldberg also noted that there had been a “flurry of activity on site” while he was snapping the photos last week, suggesting that the restaurant location could be getting close to opening.

The Tesla Diner also served one of its first internal customers in the past few days, as Elon Musk posted on X on early Monday morning that he had just finished up eating a meal at the site:

I just had dinner at the retro-futuristic Tesla diner and Supercharger.

Team did great work making it one of the coolest spots in LA!

The photos also show that the site is pretty much done, with some of them even showing vehicles charging at the charging stalls.

You can see some of the latest photos of the Tesla Diner below.

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: TeslaKing420 | X

Credit: TeslaKing420 | X

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

READ MORE ON TESLA’S LA DINER: Tesla readies Drive-In Diner Supercharger for launch with app inclusion

When will the Tesla Diner open to external customers?

While it’s still not open to external customers yet, the news again suggests that the company could be close to an official opening date. Tesla first broke ground on the Diner in September 2023, after receiving a wave of building permit approvals throughout that year. Teslarati also covered much of the construction progress throughout last year, including when crews installed the first and second drive-in screens.

Located at 7001 West Santa Monica Boulevard, the idea was first discussed in 2018 by Musk and a few others on Twitter, featuring 1950s rock and roll, waiters on roller skates, and drive-in movie theater screens playing clips from some of history’s best movies. Notably, the photos of the front doors also show that the site will be open 24 hours a day, 7 days a week, whenever it does end up opening.

Tesla’s progress on Supercharger with diner, drive-in seen in aerial footage

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Tesla updates Robotaxi app with several big changes, including wider service area

Tesla’s Robotaxi app has gotten another update, and this time it offers a wider service area, but there are a lot of other changes, too.

Published

3 hours ago

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July 14, 2025

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Credit: @AdanGuajardo/X

Tesla is rolling out its second update to its Robotaxi app after it launched the driverless ride-hailing service less than a month ago in Austin.

Among the changes, Tesla has expanded its service area, added walking directions to both the pickup and dropoff areas, added closing times for dropoff destinations, and allowed editing of your destination after booking a ride.

The new app version, Robotaxi 25.7.5, was rolled out on Monday morning. The biggest change is the near doubling of the service area, as Tesla expanded the possible travel region by a significant margin:

Tesla’s Robotaxi geofence in Austin grows, and its shape is hard to ignore

It’s no surprise Tesla decided to push the envelope with a new, interesting shape to the geofenced area that is hard to ignore.

The new region includes notable points of interest in Austin, most notably is the University of Texas at Austin. Tesla included the school, which has over 53,000 students, in this expansion, and it could be pushing the app and service to some of them in the coming weeks.

It’s a great addition as it is a highly concentrated area of the city, full of students and visitors.

Robotaxi app changes outside of new service area

Tesla has also added a handful of new changes. With its first update of the Robotaxi app, Tesla addressed several highly requested changes, including the ability to adjust the pickup location instead of being fixed to a default spot.

Walking Directions to Pickup and Destination

In congested and large metro areas, ride-sharing pickups are sometimes confusing to navigate to. When it comes to dropoff at your destination, exiting the vehicle at the front door is not always possible (many in Austin noticed this at Terry Black’s BBQ).

Tesla Robotaxi’s biggest challenge seems to be this one thing

Now, the app will guide you on how to reach your Robotaxi and your destination when pickup and dropoff are not available at the entrances of the establishments you’re visiting.

Search Results now show closing times

If you’re going to arrive at an establishment close to its closing time, the Robotaxi app will now warn you that you could arrive with only a few minutes to spare, or you could miss it altogether.

This is a nice touch because there’s nothing worse than craving some ice cream at 10 p.m., only to arrive and see the doors are locked and the lights are off.

Many navigation apps have this integrated to eliminate any confusion about closing times.

Destination editing after booking

This feature could go hand-in-hand with the closing times. As a business might close shortly after your arrival, you might find it advantageous to visit another establishment that has more time to serve you.

You can now pivot your destination after you have entered your Roobtaxi.

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